{"id":135569,"date":"2021-09-19T20:49:53","date_gmt":"2021-09-20T01:49:53","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=135569"},"modified":"2023-01-30T16:44:07","modified_gmt":"2023-01-30T21:44:07","slug":"site-audit-issues-update-september-2021","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/site-audit-issues-update-september-2021\/","title":{"rendered":"Site Audit Issues Update (September 2021)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"intro-txt\">Don\u2019t be alarmed if you notice changes in your Health scores this week \u2013 we\u2019ve added new issues related to page speed and updated some existing issues.&nbsp;<\/div>\n<p><span style=\"font-weight: 400;\">Now, many issues are more intelligent and help you prioritize better so you can focus on what really has an impact and ignore some of the&nbsp;noise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of what\u2019s new, what we fixed and why. Use the sidebar or the menu below to jump straight into a particular section.<\/span><\/p>\n<p>Contents:<\/p>\n<ol>\n<li><a href=\"#performance-issues\">Performance issues update<\/a><\/li>\n<li><a href=\"#other-changes\">Other important changes<\/a><\/li>\n<li><a href=\"#lowered-importance\">Lowered importance level<\/a><\/li>\n<li><a href=\"#bug-fixes\">Bug fixes<\/a><\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Performance issues update\" data-section=\"performance-issues\"><\/div><\/div>\n<h2>1. Performance issues update<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals (CWV)<\/a> are the speed metrics that are part of Google\u2019s Page Experience signals used to measure user experience. They measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since these metrics have been officially used for ranking pages since June 2021, we\u2019ve added <strong>3 new warnings<\/strong> based on CWV CrUX&nbsp;data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages with poor&nbsp;CLS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages with poor&nbsp;FID<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pages with poor&nbsp;LCP<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have CWVs turned off or if no field data is available for your website, these issues will not be triggered. We also trigger the current \u201cSlow page\u201d warning if CWV is&nbsp;off.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Other important changes\" data-section=\"other-changes\"><\/div><\/div>\n<h2>2. Other important changes<\/h2>\n<h4>Links \/ Page has links to broken page (indexable &amp; non indexable)<\/h4>\n<p><span style=\"font-weight: 400;\">We now only include <strong>404 and 410 URLs<\/strong> in this&nbsp;issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, we considered links to any client (4xx) and server (5xx) error to be broken. But technically, only 404 and 410 links are truly broken as such URLs do not exist. All other status codes indicate that we\u2019re unable to crawl them for some reason. So we removed them from the computation of this issue to get rid of false positives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to filter by status code, you can still do this in Link Explorer or by customising the filters within an individual error\/warning report.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Localization \/ All hreflang related issues<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We now <strong>ignore hreflangs on non-canonical pages<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since pages that aren\u2019t canonical may not be eligible for ranking, it doesn\u2019t matter whether they have hreflangs, which pages their hreflangs lead to or whether they receive reciprocal hreflangs. We\u2019ve now updated the computation of these issues to get rid of false positives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Redirects \/ Redirect chain too long (new&nbsp;issue)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Previously, we had a single \u201cRedirect chain\u201d issue. We\u2019re now <strong>splitting this into two issues<\/strong> to distinguish between short and long redirects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cRedirect chain\u201d (Importance: Notice) for redirect chains <strong>URLs \u2264&nbsp;5<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cRedirect chain too long\u201d (Importance: Error) for redirect chains <strong>URLs &gt;&nbsp;5<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We lowered the importance level for \u201cRedirect chain\u201d because redirect chains aren\u2019t an issue in general.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only chains longer than 5 hops are a real problem because Google follows only 5 hops in a session \u2013 if there are more, their crawler will typically resume where they left off. But the longer the chain, the less likely they are to consolidate signals to the final destination.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Lowered importance level\" data-section=\"lowered-importance\"><\/div><\/div>\n<h2>3. Lowered importance level<\/h2>\n<h4><b>Links \/ Page has nofollow and dofollow incoming internal link (indexable)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Notice<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a fairly common situation if there are some \u201cnoindex, nofollow\u201d pages on a website, so we\u2019ve lowered the importance level of this issue to reflect this.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Links \/ Page has nofollow incoming internal links only (indexable)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Warning<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter if certain pages like privacy or terms of service rank or not, so people might nofollow internal links on these pages. We\u2019ve lowered the importance level since it\u2019s not a critical issue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Localization \/ Self-reference hreflang annotation missing<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Warning<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having a self-referencing hreflang isn\u2019t a requirement, so it doesn\u2019t warrant an \u201cerror\u201d status. With that said, it\u2019s still good practice to add self-referencing hreflangs in general.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>On page \/ Meta description tag missing or empty (indexable)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Warning<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are many times when spending time on writing meta descriptions doesn\u2019t make sense. Plus, according to <\/span><a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\"><span style=\"font-weight: 400;\">our data study<\/span><\/a><span style=\"font-weight: 400;\">, Google only uses the page\u2019s meta description in search results 37% of the time. We\u2019ve lowered the importance level of this issue to reflect this.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Performance \/ HTML file size too&nbsp;large<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Warning<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We lowered the importance level of this issue since there\u2019s no strong reason to claim that having a large HTML file size is a critical error. With that said, we kept it as a warning since a large html size of 250-300KB or more is usually accompanied by different performance issues. This warning could be a good prompt to investigate them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Links \/ Redirected page has no incoming internal links (indexable)<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance: Error \u2192 <strong>Warning<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We have no strong reasons to claim that it is critical to have a page linked via a redirect, even if it is the only link. While it may not be the best practice, it doesn\u2019t warrant an \u201cerror\u201d status.<\/span><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Bug fixes\" data-section=\"bug-fixes\"><\/div><\/div>\n<p>&nbsp;<\/p>\n<h2>4. Bug&nbsp;fixes<\/h2>\n<h4><b>Links \/ Canonical URL has no incoming internal links<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We removed the \u201cIs self canonical = No\u201d condition from this issue. This was a bug that excluded some problematic pages from the&nbsp;issue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Duplicate pages without canonical<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We added a \u201cIs Noindex = false\u201d condition to this issue. Previously, we were flagging&nbsp; \u201cnoindex\u201d pages for not having \u201ca rel=canonical\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u2013<\/p>\n<p>That\u2019s all we have for&nbsp;today.<\/p>\n<p>Liked this update? Feel free to share our Twitter thread:<\/p>\n<p>https:\/\/twitter.com\/ahrefs\/status\/1446159185901723649?s=21<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, many issues are more intelligent and help you prioritize better so you can focus on what really has an impact and ignore some of the&nbsp;noise. Here\u2019s a list of what\u2019s new, what we fixed and why. Use the sidebar<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[345],"class_list":["post-135569","post","type-post","status-publish","format-standard","hentry","category-product-blog","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site Audit Issues Update (September 2021)<\/title>\n<meta name=\"description\" content=\"Now, many issues are more intelligent and help you prioritize better so you can focus on what really has an impact and ignore some of the noise. Here\u2019s a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/site-audit-issues-update-september-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Site Audit Issues Update (September 2021)\" \/>\n<meta property=\"og:description\" content=\"Now, many issues are more intelligent and help you prioritize better so you can focus on what really has an impact and ignore some of the noise. 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