{"id":134827,"date":"2021-08-20T10:57:25","date_gmt":"2021-08-20T15:57:25","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=134827"},"modified":"2024-10-04T10:20:07","modified_gmt":"2024-10-04T15:20:07","slug":"email-outreach","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/email-outreach\/","title":{"rendered":"Effective Email Outreach: 5 Lessons From 111 Emails"},"content":{"rendered":"<div class=\"intro-txt\">Email outreach is a staple of link building that the SEO industry swears by. And while it seems pretty straightforward on the surface, there are quite a few not-so-obvious roadblocks that might prevent you from succeeding at&nbsp;it.<\/div>\n<p>Back in 2016, I wrote an article titled \u201c<a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">I Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry.<\/a>\u201d<\/p>\n<p>People loved&nbsp;it.<\/p>\n<p>That post was born out of my frustration with lousy outreach templates. I felt sorry for both the people sending and receiving them. So I went ahead and offered some common-sense advice on making your outreach emails look less like SPAM and more like legit emails.<\/p>\n<p>I know for a fact that my article has helped many people improve their outreach emails and <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">get quality links<\/a> to their content. But after re-reading it five years later, I have to admit that it\u2019s missing some critical advice.<\/p>\n<p>So if you\u2019ve tried acquiring links with \u201cperfect\u201d outreach emails and it didn\u2019t work, you\u2019re about to learn&nbsp;why.<\/p>\n<div class=\"hub-link\"><img decoding=\"async\" alt=\"Beginner's guide to link building\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/backlinks.png\"><div class=\"hl-title\">New to link building? Check out&nbsp;our<\/div><div class=\"hl-content\"><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\">Beginner\u2019s guide to link building<\/a><\/div><\/div>\n<h2>Link outreach experiment with a 17% success rate<\/h2>\n<p>Recently, I set out to acquire some editorial links to my beloved <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research guide<\/a>. To save some time, I hired an agency to find the prospects and prepare a project in <a href=\"https:\/\/pitchbox.com\/\">Pitchbox<\/a>. From there, I manually reviewed each prospect and made minor tweaks to the outreach template to personalize each&nbsp;email.<\/p>\n<p>These were the results:<\/p>\n<ul>\n<li>~200 link prospects manually reviewed<\/li>\n<li>111 emails sent <em>(with a 41% response rate)<\/em><\/li>\n<li><strong>19 links acquired<\/strong><\/li>\n<li>14 offered a \u201cdeal\u201d<\/li>\n<li>3 said \u201cno\u201d<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/1-outreach-results-1.png\"><\/p>\n<p>Based on feedback from my SEO friends, a link acquisition rate above 10% is considered a decent result <em>(when you don\u2019t pay for links)<\/em>\u2014let alone&nbsp;17%.<\/p>\n<p>And I know what you\u2019re thinking. The only reason my results were so good is that I had the Ahrefs brand behind me.<\/p>\n<p>True. But to be honest with you, I was actually hoping for a 20%+ success rate because:<\/p>\n<ul>\n<li>I had a high-quality resource to pitch (it was based on data research and first-hand experience)<\/li>\n<li>I had the Ahrefs brand and reputation helping me&nbsp;out<\/li>\n<li>I had a list of carefully selected link prospects, and I manually reviewed each of&nbsp;them<\/li>\n<li>I had a well-written outreach template (this one is subjective, though)<\/li>\n<li>I added a fair bit of personalization to each&nbsp;email<\/li>\n<\/ul>\n<p>Given all that, why would people NOT give me a&nbsp;link?<\/p>\n<p>Well, here\u2019s why:<\/p>\n<h2>Lesson 1. People won\u2019t read your \u201cquality content\u201d<\/h2>\n<p>In a recent Office Hours hangout, John Mueller, Search Advocate at Google, <a href=\"https:\/\/youtu.be\/mPaRgzaMroU?t=252\">suggested<\/a> that a Google-friendly way to acquire links is to \u201c<em>[create] content that you know will attract links<\/em>\u201d and \u201c<em>[reach] out to other sites<\/em>\u201d to let them know about&nbsp;it.<\/p>\n<p>Sounds straightforward enough, right?<\/p>\n<p>Well, the article that I pitched is one of my best pieces of content ever. When I shared <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/k18gm2\/beginners_guide_to_keyword_research_by_ahrefs_tldr\/\">a TL;DR version on the \/r\/BigSEO subreddit<\/a>, it got nearly 80 upvotes and a silver award <em>(which I made sure to mention in my outreach email for the sake of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_proof\">social proof<\/a>).<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/2-reddit-keyword-research-guide-1.png\" alt><\/p>\n<p>And boy, this post attracts links! In the last 30 days alone, it has picked up \u201cfollowed\u201d links from 15 legit DR50+ websites with 1,000+ monthly search traffic<em> (no email outreach involved)<\/em>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/3-referring-domains-1.png\"><\/p>\n<p>In other words, I had a decent example of <em>\u201cinteresting content that I know will attract links\u201d<\/em> (as described by John). So how much did that help me in acquiring links to&nbsp;it?<\/p>\n<p>The only way I can judge that is by the number of compliments I received in response to my outreach emails. And I\u2019m afraid I barely got&nbsp;any.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/4-rare-compliment-1.png\"><\/p>\n<p>I got a strong impression that none of the people I reached out to read my article. I\u2019m pretty sure they only skimmed through it at best before replying to my&nbsp;email.<\/p>\n<p>And I can\u2019t blame them. Would YOU stop whatever you were doing and read a 6000+ word article that some random person pitched to you in an email asking for a&nbsp;link?<\/p>\n<p>I wouldn\u2019t.<\/p>\n<p>So, if all of these people didn\u2019t even read my article, how did I get&nbsp;links?<\/p>\n<p>Well, the quality of my content allowed me to create a <strong>compelling pitch<\/strong> and give the other person the confidence that they will be linking to a quality resource without the need to read it. Because no one wants to link to garbage, right?<\/p>\n<p>So what makes your content great?<\/p>\n<ul>\n<li><strong>Wrong answers: <\/strong>length, details, images, etc.<\/li>\n<li><strong>Right answers:<\/strong> unique ideas, new research, experiments, the amount of work that went into it,&nbsp;etc.<\/li>\n<\/ul>\n<p>But even with a highly compelling pitch, you will soon discover that most people don\u2019t care about your content. Maybe they\u2019re too busy, or the topic is no longer of interest to them, or they don\u2019t think that a random person can produce anything worthy of their attention.<\/p>\n<p>Let\u2019s take a closer look at this last&nbsp;one.<\/p>\n<h2>Lesson 2. Your brand and reputation are a MASSIVE help<\/h2>\n<p>While I barely got any compliments for the article that I pitched, quite a few people complimented me on the work that we do at Ahrefs and the quality of the content that we publish:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/5-compliment-1.png\" alt><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/6-compliment-two-1.png\" alt><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/7-compliment-three-1.png\" alt><\/p>\n<p>And that is how we got the majority of our links\u2014<strong>from our&nbsp;fans.<\/strong><\/p>\n<p>I didn\u2019t even need to work on a \u201ccompelling pitch\u201d to persuade these people that my article was awesome and deserving of a link. They\u2019d seen our content before and loved it. So they immediately trusted that the article I pitched was just as&nbsp;good.<\/p>\n<p>In other words, our strong brand and reputation seemed to have more influence on peoples\u2019 decisions to place a link to my article than the quality of the article itself.<\/p>\n<p>But what is a \u201cstrong brand\u201d if not a consistent output of high-quality work that people enjoy? Ahrefs\u2019 content team has been publishing top-notch content for quite a few years on <a href=\"https:\/\/ahrefs.com\/blog\/\">our blog<\/a> and <a href=\"https:\/\/www.youtube.com\/channel\/UCWquNQV8Y0_defMKnGKrFOQ\">YouTube channel<\/a>. Slowly but surely, we were able to reach tens of millions of people and instill the idea that \u201cAhrefs\u2019 content = quality content\u201d\u2014which now clearly works to our advantage.<\/p>\n<p>So if you create a truly outstanding piece of content and people ignore your outreach emails, keep creating more awesome stuff and promoting it to more people. <em>\u201cRome wasn\u2019t built in a day, but they were laying bricks every&nbsp;hour.\u201d<\/em><\/p>\n<p>But no matter how big and reputable your brand gets, there will always be people who haven\u2019t heard of you or who just don\u2019t&nbsp;care.<\/p>\n<p>Here\u2019s how to deal with&nbsp;them.<\/p>\n<h2>Lesson 3. People need a good incentive to take action<\/h2>\n<p>So I had a high-quality piece of content and a solid brand behind me. But for quite a few people, that wasn\u2019t nearly enough to give me a&nbsp;link.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/8-incentive-1.png\" alt><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/9-incentive-two-1.png\" alt><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/10-incentive-three-1.png\" alt><\/p>\n<p>And I totally get where these people are coming from. I\u2019m sending them a cold email and asking them to edit their article as if it is somehow incomplete without a link to my post. As that\u2019s rarely the case, this can sometimes come across as mildly insulting.<\/p>\n<p>The truth is, my link outreach email is nothing but a request for a favor\u2014no matter how hard I try to hide it behind my carefully selected arguments. And when was the last time you did a favor for a total stranger whose email landed in your inbox? Let me guess. Never?<\/p>\n<p>I think it\u2019s perfectly reasonable that you have to give something before you get something. Just one problem: giving pretty much anything in return for a link is considered <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">a link scheme<\/a> by Google\u2014which can get you in trouble.<\/p>\n<p>So what do you do with such replies?<\/p>\n<p>Well, I don\u2019t think there\u2019s a way to win these people over and get a free editorial link. They\u2019ve clearly decided that they want something in exchange, like money or a reciprocal link.<\/p>\n<p>Paying for links is never a good idea. If someone readily agrees to exchange money for a link, they would probably link to almost anything as long as they\u2019re getting paid. This kind of behavior creates a detectable footprint, which will sooner or later get picked up by Google and lead to a \u201clink selling\u201d penalty.<\/p>\n<p>From there, all websites that the website has linked to will get red flags as suspects for buying links. Get enough of these red flags, and your website will get penalized for buying links.<\/p>\n<p>So if you\u2019ve purchased a few links and your positions in Google went up, don\u2019t celebrate just yet. It might take a few months (or a fresh <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/07\/link-tagging-and-link-spam-update\">link spam update<\/a>) for Google to penalize you for&nbsp;it.<\/p>\n<p>As for \u201clink exchanges,\u201d they aren\u2019t that bad, actually. We <a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\">studied the frequency of reciprocal links<\/a> a few years ago, and 73.6% of domains (in our sample size of 140,592) had reciprocal links.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/11-reciprocal-links-1.png\" alt><\/p>\n<p>Furthermore, 27.4% of the sites had at least a 15% overlap between the sites they link to and the sites that link to&nbsp;them.<\/p>\n<p>In other words, it\u2019s pretty common for websites to link to each other. So a legitimate link exchange between two valuable resources is unlikely to be flagged by Google as suspicious.<\/p>\n<p>What really gets you in trouble is promiscuous link exchanges with random low-quality sites, resulting in ugly shoehorned links which bring zero value to your visitors.<\/p>\n<p>All in all, it\u2019s always better to stay on the safe side and ignore people who want to strike a deal with you. But if someone pitches you a high-quality resource that perfectly fits your content, exchanging links with them shouldn\u2019t hurt your website.<\/p>\n<h2>Lesson 4. To get more high-quality links, you\u2019ll need more high-quality link prospects<\/h2>\n<p>There are two main methods SEOs use to find link prospects:<\/p>\n<ol>\n<li>Look up pages that have linked to similar content by competitors<\/li>\n<li>Look up pages that have mentioned relevant keywords<\/li>\n<\/ol>\n<p>The former is usually a bit more challenging than the latter.<\/p>\n<p>If someone is already linking to a competitor\u2019s page, your chances of persuading them to swap that link to yours are pretty low. What often works better is trying to convince them to mention your content alongside your competitor\u2019s content (especially if yours offers a new perspective)\u2014but this is still quite hard to pull&nbsp;off.<\/p>\n<p>A far more effective strategy is to look for pages that mention something covered extensively on your&nbsp;page.<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">I have an awesome page about X, which you\u2019ve talked about in your&nbsp;post.<\/div><\/blockquote>\n<p>\u2026is a much better reason for reaching out&nbsp;than\u2026<\/p>\n<blockquote class=\"small\"><div class=\"quote-content\">I have a better page about X than the one you\u2019re linking to in your&nbsp;post.<\/div><\/blockquote>\n<p>And there\u2019s no better way to find these pages than with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.<\/p>\n<p>For example, there are over 180 THOUSAND pages in its database that mention the phrase \u201cmechanical keyboard:\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/12-content-explorer-1.png\" alt><\/p>\n<p>Unfortunately, due to the nature of the internet, 80%+ of these pages are junk and come from sites that aren\u2019t worth pitching. That\u2019s why you need to apply some filters to narrow down your list of prospects to the very best&nbsp;ones.<\/p>\n<p>Here are the settings you can start from<em>:<\/em><\/p>\n<ul>\n<li>Domain Rating: 30-90<\/li>\n<li>Website traffic: 500+<\/li>\n<li>Words: 500+<\/li>\n<li>Language: English<\/li>\n<li>One page per domain - Checked<\/li>\n<li>Exclude homepages - Checked<\/li>\n<li>Exclude subdomains - Checked<\/li>\n<li>Live &amp; Broken - Only&nbsp;live<\/li>\n<li>Filter explicit results -&nbsp;On<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/13-content-explorer-filtered-1.jpg\" alt><\/p>\n<p>These filters take our prospect list from 180K+ pages to just 2,268 of the very best ones. That\u2019s still a lot if you\u2019re sending outreach emails manually rather than automating the process, but you can always play with the filters until you arrive at the number of prospects that\u2019s right for&nbsp;you.<\/p>\n<p>Applying these filters to my target keyword\u2014\u201ckeyword research\u201d \u2014resulted in 9,482 pages. And even if I limit the publish date to the last 12 months, I still get nearly 5K link prospects.<\/p>\n<p>But I previously said that I only had 200 link prospects collected by the agency. How&nbsp;come?<\/p>\n<p>The number was so low because their primary method of sourcing link prospects was to search Google and scrape the top 100 results. But shortly after learning about the functionality of <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, the agency folks told me that this tool is now part of their standard link prospecting workflow.<\/p>\n<p>But that\u2019s not all. You can also set up <a href=\"https:\/\/ahrefs.com\/alerts\">email alerts<\/a> for when Ahrefs finds a new piece of content mentioning your target keyword.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/14-alerts-1.png\" alt><\/p>\n<p>There aren\u2019t as many filtering options here as you have in Content Explorer (for now), but this alert is still incredibly useful for discovering fresh link prospects on autopilot.<\/p>\n<h2>Lesson 5. Your outreach template is only as good as your content<\/h2>\n<p>While sending those 111 emails and repeatedly re-reading my outreach template, I kept trying to think of some irresistible reasoning or primal-reptilian-brain triggers that I could use to make my emails more persuasive.<\/p>\n<p>I didn\u2019t conceive of&nbsp;any.<\/p>\n<p>It might be that I\u2019m not smart enough, or it might be that such things do not&nbsp;exist.<\/p>\n<p>Either way, I have a theory that most of your link prospects already exist in one of the following three states before you even reach out to&nbsp;them:<\/p>\n<ul>\n<li><strong>State 1:<\/strong> They\u2019re happy to review your pitch and consider linking to&nbsp;you<\/li>\n<li><strong>State 2:<\/strong> They want a \u201cdeal\u201d no matter what<\/li>\n<li><strong>State 3:<\/strong> They will ignore you <em>(bad timing, generally unresponsive, etc.)<\/em><\/li>\n<\/ul>\n<p>And no matter what you say in your email, you\u2019re probably not going to change your prospect\u2019s original state.<\/p>\n<p>Yes, in some rare cases, a witty personalized email might indeed melt a person\u2019s heart and make them link to you for free\u2014even though they usually prefer to strike a deal. But that kind of personalization takes a ton of effort and doesn\u2019t scale&nbsp;well.<\/p>\n<p>So there\u2019s no need to agonize over perfecting the copy of your outreach template. Those subtle edits that seemingly make it better don\u2019t make that much of a difference. Just keep it brief and to the point, and you\u2019ll be&nbsp;good.<\/p>\n<p>On the other hand, a poorly written outreach template can easily change a person\u2019s state from being open for a chat to completely ignoring you. I\u2019m talking about those pesky outreach templates that follow the same old beaten framework:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/email-outreach-advice.png\" alt><\/p>\n<p>These kinds of generic outreach emails go straight to the SPAM folder. So the further you deviate from that format, the better. To stand the best chance of outreach success, you should aim to answer one simple question in your template:<\/p>\n<p><strong>\u201cWhat makes your piece of content unique and link-worthy?\u201d<\/strong><\/p>\n<p>And there\u2019s no way to give a compelling answer to this question without compelling content in the first&nbsp;place.<\/p>\n<p>So, in the end, your outreach template is only as good as the piece of content that you\u2019re trying to&nbsp;pitch.<\/p>\n<h2>Link outreach is&nbsp;hard<\/h2>\n<p>Let\u2019s briefly recap what I shared in this&nbsp;post:<\/p>\n<ol>\n<li>People rarely care about the quality of your content unless you have a solid brand to back it&nbsp;up.<\/li>\n<li>Even with a strong brand and a killer piece of content, many people will ask for a \u201cdeal.\u201d<\/li>\n<li>There are hundreds of thousands of potential link prospects at your fingertips, but the vast majority of them are just SPAM (which will waste lots of your time if you don\u2019t filter it&nbsp;out).<\/li>\n<li>There\u2019s no magic template that will turn your outreach campaign around. Your email pitch is only as good as your content.<\/li>\n<\/ol>\n<p>Let\u2019s face it, acquiring free links with email outreach is incredibly hard. But it doesn\u2019t mean you should throw your hands up in frustration and refuse to do&nbsp;it.<\/p>\n<p>You should strive to create more noteworthy content, promote it in every way you can, build your reputation, and network with interesting people from your industry. The more you do that, the easier email outreach will get for&nbsp;you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2016, I wrote an article titled \u201cI Just Deleted Your Outreach Email Without Reading. And NO, I Don\u2019t Feel Sorry.\u201d People loved&nbsp;it. That post was born out of my frustration with lousy outreach templates. I felt sorry for<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":81,"featured_media":134882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[338],"class_list":["post-134827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective Email Outreach: 5 Lessons From 111 Emails<\/title>\n<meta name=\"description\" content=\"Have you tried acquiring links with the &quot;perfect&quot; outreach email and it still didn&#039;t work? Here are 5 reasons why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective Email Outreach: 5 Lessons From 111 Emails\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s why your outreach isn&#039;t working.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:author\" content=\"timsoulo\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-20T15:57:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T15:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/fb_email_outreach.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tim Soulo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Here&#039;s why your outreach isn&#039;t working.\" \/>\n<meta name=\"twitter:creator\" content=\"@timsoulo\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/\"},\"author\":{\"name\":\"Tim Soulo\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c0bf22f67b0ff8f8221976119abac64e\"},\"headline\":\"Effective Email Outreach: 5 Lessons From 111 Emails\",\"datePublished\":\"2021-08-20T15:57:25+00:00\",\"dateModified\":\"2024-10-04T15:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/\"},\"wordCount\":2642,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/fb_email_outreach.png\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/\",\"name\":\"Effective Email Outreach: 5 Lessons From 111 Emails\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/email-outreach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/fb_email_outreach.png\",\"datePublished\":\"2021-08-20T15:57:25+00:00\",\"dateModified\":\"2024-10-04T15:20:07+00:00\",\"description\":\"Have you tried acquiring links with the \\\"perfect\\\" outreach email and it still didn't work? 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