{"id":134736,"date":"2021-08-11T08:54:52","date_gmt":"2021-08-11T13:54:52","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=134736"},"modified":"2025-01-17T16:38:35","modified_gmt":"2025-01-17T21:38:35","slug":"website-migration","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/website-migration\/","title":{"rendered":"A Website Migration Takes More Than A Checklist To Be Successful"},"content":{"rendered":"\n<div class=\"intro-txt\">A website migration is any significant change to a website\u2019s domain, URLs, hosting, platform, or design.<\/div>\n\n\n\n<p>There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving parts. Don\u2019t panic if everything doesn\u2019t go as planned; you can fix almost anything that goes&nbsp;wrong.<\/p>\n\n\n\n<p>In this guide, we\u2019ll&nbsp;cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#preparing\">Preparing for a website migration<\/a><\/li>\n\n\n\n<li><a href=\"#performing\">Performing a website migration<\/a><\/li>\n\n\n\n<li><a href=\"#testing-and-monitoring\">Testing and ongoing monitoring<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Preparing for a website migration\" data-section=\"preparing\">\n\n\n\n<h2 class=\"wp-block-heading\">Preparing for a website migration<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You need to know what is changing and who needs to be involved for it to happen. In other words, you need a plan and a place to track all the moving parts. You\u2019ll need to know all of the people involved, their role, deadlines, and have a process in place to track everything. An <a href=\"https:\/\/ahrefs.com\/blog\/seo-project-management\/\">SEO project manager<\/a> and project management system helps with this. Trying to do it all in email and Slack can get out of control fast.<\/p>\n\n\n\n<p>You also want to have a rollback plan, just in case something goes horribly wrong. You should always have a way to get back to the original state, even if you only plan to use it in extreme situations.<\/p>\n\n\n\n<p>You\u2019ll want to know the impact of a move, so make sure you have access to GSC and Analytics on the old and new sites (make a combined view if needed to see both). Some changes may take a few weeks or even months where you may see flux, but others may not see any changes at all. For instance, if you\u2019re migrating a mid-size site to a new domain, I\u2019d expect a few weeks of flux. But if you\u2019re combining into an existing site, you may not see any traffic disruptions at&nbsp;all.<\/p>\n\n\n\n<p>You also want to do a bit of prep work. I suggest a few&nbsp;steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crawl your website.<\/strong>&nbsp;You\u2019ll use this&nbsp;as a baseline to check for changes later on. You can use <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>&nbsp;for this.<\/li>\n\n\n\n<li><strong>Create a set of test pages <\/strong>such as those from the <strong>Top Pages<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. You\u2019ll use these later to check for errors. You may want to go ahead and crawl these in a separate Site Audit project so you can easily compare them&nbsp;later.<\/li>\n\n\n\n<li><strong>Restrict access to your staging or dev site (if you have one)<\/strong>&nbsp;to prevent it from being indexed.<\/li>\n\n\n\n<li><strong>Make a backup of your site<\/strong>, just in case you need to go back to&nbsp;it.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Performing a website migration\" data-section=\"performing\">\n\n\n\n<h2 class=\"wp-block-heading\">Performing a website migration<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Precisely what\u2019s involved in a website migration depends on whether the URLs will remain the same or not. Below we\u2019ll discuss both scenarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When URLs are the&nbsp;same\u2026<\/h3>\n\n\n\n<p>This is typically a more straightforward move\u2014at least SEO-wise\u2014since fewer things are changing. It still may be a complex move, but many of the tasks involved with these moves are typically more the work of infrastructure\/DevOps or developers and not&nbsp;SEOs.<\/p>\n\n\n\n<p>These migrations may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hosting:<\/strong>&nbsp;CDN, server<\/li>\n\n\n\n<li><strong>Platform<\/strong>: CMS, language, JS framework<\/li>\n\n\n\n<li><strong>Design<\/strong>: template, <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>, tags<\/li>\n<\/ul>\n\n\n\n<p>If you are using a staging or dev site, it\u2019s best to get access to check for issues before you launch it&nbsp;live.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What to look&nbsp;for<\/h4>\n\n\n\n<p>For this, you\u2019re essentially looking for any changes, including things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonical tags.<\/strong>&nbsp;These should be the&nbsp;same.<\/li>\n\n\n\n<li><strong>Title tags.<\/strong>&nbsp;Make sure these are the same or similar to what you have. New systems may have automated tag generation or some defaults that may be different than what you&nbsp;had.<\/li>\n\n\n\n<li><strong>Meta descriptions<\/strong><\/li>\n\n\n\n<li><strong>Heading tags<\/strong><\/li>\n\n\n\n<li><strong>Hreflang<\/strong><\/li>\n\n\n\n<li><strong>Schema<\/strong><\/li>\n\n\n\n<li><strong>Meta robots.<\/strong>&nbsp;You want to make sure your pages aren\u2019t noindexed.<\/li>\n\n\n\n<li><strong>Content.<\/strong>&nbsp;This is especially important for JavaScript systems. New systems may not have all of the content loaded into the DOM by default, so search engines may not see some of the content in some&nbsp;cases.<\/li>\n\n\n\n<li><strong>Internal links.<\/strong>&nbsp;Things like breadcrumbs, related posts, footer links, or even the main navigation may have changed.<\/li>\n\n\n\n<li><strong>Speed differences<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Use the comparison function of <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>&nbsp;to see changes since your last&nbsp;crawl:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/1-site-audit-comparison.png\" alt><\/figure>\n\n\n\n<p>There are a couple more issues that may create more significant problems.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you accidentally leave a block in place, search engines can\u2019t crawl your&nbsp;pages.<\/li>\n\n\n\n<li>Sometimes older redirects aren\u2019t copied over from .htaccess files or server config files, and you\u2019ll lose some of the links that were pointing to your site. This one is tricky because it\u2019s harder to notice and often happens when changing hosts. Keep an eye on your&nbsp;<strong>Best by links<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and filter for 404s to see pages with links that are now broken.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/08\/2-best-by-links.jpg\" alt><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">When URLs are different\u2026<\/h3>\n\n\n\n<p>These migrations will usually be more complex. The exception is moving from HTTP to <a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a>\u2014which is pretty easy these&nbsp;days.<\/p>\n\n\n\n<p>These migrations may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain<\/strong>: changing domain, merging into another site, splitting a&nbsp;site<\/li>\n\n\n\n<li><strong>Protocol<\/strong>: HTTP &gt;&nbsp;HTTPS<\/li>\n\n\n\n<li><strong>Path:<\/strong>&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/subdomain-vs-subfolder\/\">subdomain\/subfolder<\/a>, changing <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">site architecture<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Specific to HTTP &gt;&nbsp;HTTPS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a Content Security Policy of <\/strong><strong><a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTTP\/Headers\/Upgrade-Insecure-Requests\">upgrade-insecure-requests<\/a><\/strong>&nbsp;to fix all mixed content issues. It\u2019s quick to implement and works for all resources besides things like internal links, which you still need to update yourself.<\/li>\n\n\n\n<li><strong>Install a security certificate<\/strong><\/li>\n\n\n\n<li><strong>301 redirect HTTP &gt;&nbsp;HTTPS<\/strong><\/li>\n\n\n\n<li><strong>Add an <\/strong><strong><a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTTP\/Headers\/Strict-Transport-Security\">HSTS header<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>I wouldn\u2019t worry about things like a redirect chain on the root path or updating links to the site. Fixing the chain and updating links won\u2019t provide any benefits since signals consolidate because of the redirects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Specific to domain changes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower <\/strong><strong><a href=\"https:\/\/www.cloudflare.com\/learning\/cdn\/glossary\/time-to-live-ttl\/\">TTL<\/a><\/strong><strong>&nbsp;temporarily (a few hours for the value)<\/strong>. This will refresh DNS caches faster and when you make the switch your changes will be seen by more users sooner.<\/li>\n\n\n\n<li><strong>Use the <\/strong><strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9370220?hl=en\">change of address tool<\/a><\/strong><strong>&nbsp;in GSC<\/strong>.<\/li>\n\n\n\n<li><strong>Check the old domain for any manual actions<\/strong>&nbsp;that might be in place in&nbsp;GSC<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a quick tip for Site Audit users: if you change the scope of your crawl in the project settings to a different domain, your new crawl will be on the new domain and you\u2019ll be able to compare it to the crawl on the old domain.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">All<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Update internal links <\/strong>and links in various tags like canonicals, hreflang, etc. You may be able to use a find and replace plugin to do this quickly for internal links.<\/li>\n\n\n\n<li><strong>Setup GSC<\/strong>. This can include things like transferring your disavow file, setting geo-targeting, <a href=\"https:\/\/ahrefs.com\/blog\/url-parameters\/\">URL parameter<\/a> settings, and uploading sitemaps. You\u2019ll want to keep a sitemap with old URLs for a short period of time. This will help monitor indexing of URLs in&nbsp;GSC.<\/li>\n\n\n\n<li><strong>Remove any crawling blocks for pages on the old and new site<\/strong>. Everything needs to be crawled for signals to consolidate properly.<\/li>\n\n\n\n<li><strong>Make sure pages you want indexed aren\u2019t marked noindex<\/strong>. You can use Site Audit for&nbsp;this.<\/li>\n\n\n\n<li><strong>Redirect pages<\/strong>. You want to make sure old pages are redirected with a <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">301 redirect<\/a>&nbsp;to the new versions of your pages. It\u2019s a good idea to redirect things like images and PDFs as well, but don\u2019t worry about things like JS, CSS, or Font files. Focus on redirecting things that get indexed by search engines and don\u2019t worry about other file&nbsp;types.<\/li>\n<\/ul>\n\n\n\n<p>You want to catch changes as early as possible so if you have a dev or staging site, you should crawl this to make sure everything\u2019s okay before pushing changes to a live site. Remember that if an old site was using HTTPS and the certificate expires, bots are passed but users will receive an error message and won\u2019t be redirected. There are multi-domain certificates that cover multiple sites that can help prevent this&nbsp;issue.<\/p>\n\n\n\n<p>If you see a drop, it\u2019s likely related to redirects, something not being able to be crawled, something noindexed, changes to the content or removing content, changes to internal links, or something that changed related to technical SEO.<\/p>\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;If you\u2019re thinking about updating links to your site, you may want to update links from pages you control, but I wouldn\u2019t bother doing outreach to update links on other sites that point to you. They should consolidate properly with the 301 redirects. It\u2019s not worth the effort to get them changed.&nbsp;<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Testing and ongoing monitoring\" data-section=\"testing-and-monitoring\">\n\n\n\n<h2 class=\"wp-block-heading\">Testing and ongoing monitoring<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are various ways to watch the progress of the migration and make sure everything is progressing as it should.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">With Ahrefs<\/h3>\n\n\n\n<p>There are several various ways to look for changes. As I mentioned earlier, you can change the scope of your crawl in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>&nbsp;and get a comparison that shows you what changed. You\u2019ll want to look out for changes to things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonicals<\/strong><\/li>\n\n\n\n<li><strong>Hreflang<\/strong>. This will break for a while if you change domains since it will take some time for pages to be re-crawled and connections made.<\/li>\n\n\n\n<li><strong>Schema<\/strong><\/li>\n\n\n\n<li><strong>Meta robots<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The easiest way to check for any major drops is to create a Portfolio with the old domain and the new path or pages on the site. Then you can use the Site Explorer Overview report to look for any major traffic drops and use the compare mode in any of the other reports, like Organic Keywords, to zero in on where traffic may have been&nbsp;lost.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173294 img-fancybox lazyloaded\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged.png\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-1536x810.png 1536w\" alt=\"Portfolio view of two websites that merged\" width=\"1600\" height=\"844\" data-src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged.png\" data-srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/portfolio-view-of-two-websites-that-merged-1536x810.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-fancybox=\"image-5\" data-caption=\"Portfolio view of two websites that merged\"><\/figure>\n<p>Depending on the setup, you may be able to just add the old domain as a competitor in the overview report to see how the migration went.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173295 img-fancybox lazyloaded\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an.png\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-768x383.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-1536x766.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-400x200.png 400w\" alt=\"Add merged website as a competitor to check for any traffic drops\" width=\"1600\" height=\"798\" data-src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an.png\" data-srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-768x383.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-1536x766.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/add-merged-website-as-a-competitor-to-check-for-an-400x200.png 400w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-fancybox=\"image-6\" data-caption=\"Add merged website as a competitor to check for any traffic drops\"><\/figure>\n<p>You\u2019ll want to check the old URLs to make sure redirects were done, and all the content was migrated successfully.<\/p>\n<p>To get a list of your most linked URLs, you can use the Best by links report in Site Explorer.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173296 img-fancybox lazyloaded\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer.png\" sizes=\"auto, (max-width: 1658px) 100vw, 1658px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer.png 1658w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-1536x1255.png 1536w\" alt=\"Best by Links report in Ahrefs' Site Explorer\" width=\"1658\" height=\"1355\" data-src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer.png\" data-srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer.png 1658w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/best-by-links-report-in-ahrefs-site-explorer-1536x1255.png 1536w\" data-sizes=\"(max-width: 1658px) 100vw, 1658px\" data-fancybox=\"image-7\" data-caption=\"Best by Links report in Ahrefs' Site Explorer\"><\/figure>\n<p>You can upload that list as a custom list in Site Audit in the URL sources tab. Alternatively, you could just select Backlinks as the source in this tab. I would remove any other crawl sources for this use&nbsp;case.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173297 img-fancybox lazyloaded\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si.png\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-1536x839.png 1536w\" alt=\"Adding most linked URLs as a custom URL list in Site Audit\" width=\"2048\" height=\"1118\" data-src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si.png\" data-srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/adding-most-linked-urls-as-a-custom-url-list-in-si-1536x839.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-fancybox=\"image-8\" data-caption=\"Adding most linked URLs as a custom URL list in Site Audit\"><\/figure>\n<p>We\u2019ll then crawl all the URLs with links. In Page Explorer, you can customize the table to include things like Redirect URL, Redirect status code, Final redirect URL, and Final redirect status code to get an easy view of all the redirects that are happening.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-173298 img-fancybox lazyloaded\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer.jpg\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-1536x759.jpg 1536w\" alt=\"Redirects in Site Audit's Page Explorer\" width=\"2048\" height=\"1012\" data-src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer.jpg\" data-srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/redirects-in-site-audits-page-explorer-1536x759.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-fancybox=\"image-9\" data-caption=\"Redirects in Site Audit's Page Explorer\"><\/figure>\n<p>Make sure your redirects are 301 or 308 rather than 302 or 307&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/http-status-codes\/\">status codes<\/a>&nbsp;if you are doing a permanent move and want URLs indexed on the new website instead of the old&nbsp;one.<\/p>\n<p>You should monitor the renewal of the old domains as well. You wouldn\u2019t want a competitor registering them or for the site to be repurposed into something more nefarious.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving parts. Don\u2019t panic if everything doesn\u2019t go as planned; you<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":150,"featured_media":134774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[329],"tags":[],"coauthors":[377],"class_list":["post-134736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Website Migration Takes More Than A Checklist To Be Successful<\/title>\n<meta name=\"description\" content=\"A website migration is any significant change to a website&#039;s setup which may impact SEO, such as changes to the domain, URLs, 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