{"id":134351,"date":"2021-07-06T11:00:20","date_gmt":"2021-07-06T16:00:20","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=134351"},"modified":"2023-05-15T05:56:59","modified_gmt":"2023-05-15T10:56:59","slug":"flesch-reading-ease","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/","title":{"rendered":"Flesch Reading Ease: Does It Matter for SEO? (Data&nbsp;Study)"},"content":{"rendered":"\n<div class=\"intro-txt\">Many SEO and content tools give readability recommendations related to something called a Flesch Reading Ease&nbsp;score.<\/div>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/1-yoast-reading-score.jpg\"><\/figure>\n\n\n\n<p>But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better?<\/p>\n\n\n\n<p>In this article, you\u2019ll learn the answers to these questions with conclusions backed up by our mini-study of 15,000 keywords.<\/p>\n\n\n\n<p>But before we get to the nitty gritty, let\u2019s make sure we\u2019re on the same&nbsp;page.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#what-is-flesch-reading-ease\">What is Flesch Reading Ease?<\/a><\/li>\n<li><a href=\"#does-flesch-affect-google-rankings\">Does Flesch Reading Ease score affect Google rankings?<\/a><\/li>\n<li><a href=\"#optimize-content\">Should you optimize your content based on the Flesch Reading Ease&nbsp;score?<\/a><\/li>\n<li><a href=\"#notes-about-methodology\">Notes about methodology<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is Flesch Reading Ease?\" data-section=\"what-is-flesch-reading-ease\">\n\n\n\n<h2 class=\"wp-block-heading\">What is Flesch Reading Ease?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Flesch Reading Ease (FRE) is a way to score the readability of text. The scores range between 1 and 100, with higher scores deemed easier to&nbsp;read.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/01-Flesch-Reading-Ease.png\"><\/figure>\n\n\n\n<p>Here\u2019s the Flesch Reading Ease score formula:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/02-Flesch-Reading-Ease.png\"><\/figure>\n\n\n\n<p>You\u2019ll probably never need to calculate this yourself but keep in mind its two variables: the length of your sentences and words. The longer your words and sentences are on average, the lower your FRE&nbsp;score.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Does Flesch Reading Ease score affect Google rankings?\" data-section=\"does-flesch-affect-google-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">Does&nbsp;Flesch Reading Ease score affect Google rankings?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In 2018, John Mueller from Google <a href=\"https:\/\/www.seroundtable.com\/google-reading-levels-algorithm-search-25157.html\">said<\/a>&nbsp;he\u2019s not aware of any algorithms that use basic readability scores. And since FRE is pretty basic with just two variables at play, it wouldn\u2019t really make much sense to use it. So no, readability scores like FRE don\u2019t directly affect rankings.<\/p>\n\n\n\n<p>This is backed up by our study of 15,000 keywords, which found virtually zero correlation between rankings and FRE scores.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/03-Flesch-Reading-Ease.png\"><\/figure>\n\n\n\n<p>So then, why do so many SEO and content tools show this&nbsp;score?<\/p>\n\n\n\n<p>The answer is because FRE is a proxy for readability, and readability is obviously important. It can influence user experience\u2014something that\u2019s become more and more important in SEO over the&nbsp;years.<\/p>\n\n\n\n<p>If searchers find your content hard to read and understand, they\u2019ll probably leave. This leads to negative user experience signals like a low <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/dwell-time\" data-ahr=\"https:\/\/ahrefs.com\/blog\/dwell-time\/\">dwell time<\/a>, time on page, and a high <a href=\"https:\/\/ahrefs.com\/blog\/bounce-rate\/\">bounce rate<\/a>, which may signal to Google that your page isn\u2019t a great result.<\/p>\n\n\n\n<p>Even worse, because fewer visitors actually end up consuming the content, fewer people will link to it\u2014and we know that <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;are one of the <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">most important ranking factors<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Should you optimize your content based on the Flesch Reading Ease score?\" data-section=\"optimize-content\">\n\n\n\n<h2 class=\"wp-block-heading\">Should you optimize your content based on the Flesch Reading Ease&nbsp;score?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Given that readability is important, it probably seems as though you should optimize your content if your FRE score is too low,&nbsp;right?<\/p>\n\n\n\n<p>Not exactly because that would be detrimental to some topics.<\/p>\n\n\n\n<p>For example, consider a technical topic like the one you\u2019re reading now. There\u2019s no way to talk about Flesch Reading Ease and SEO without using a few complex words. If we tried to \u201coptimize\u201d this article for readability by replacing complex words with simpler ones, we\u2019d just make things harder to understand.<\/p>\n\n\n\n<p>There\u2019s also no reason to do this because this is not an article aimed at the masses. Our target keyword is \u201cflesch reading ease\u201d which gets an estimated 4,900 monthly searches in the&nbsp;US:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/4-flesch-reading-ease-search-volume.png\"><\/figure>\n\n\n\n<p>You\u2019re reading this now so it\u2019s clear that you have a higher than average reading comprehension level and are comfortable with a few big words here and&nbsp;there.<\/p>\n\n\n\n<p>That said, if you\u2019re writing about a more mainstream topic that is likely to appeal to people with varying levels of reading comprehension, aiming for a higher FRE score can be a good&nbsp;idea.<\/p>\n\n\n\n<p>But here\u2019s the thing: That\u2019ll probably happen naturally because you\u2019re less likely to use long, complex words and sentences if you\u2019re writing, say, a pancake recipe.<\/p>\n\n\n\n<p>This is probably why the average FRE score for the top 10 results in Google varies dramatically by topic, as we found in our mini-study:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/04-Flesch-Reading-Ease.png\"><\/figure>\n\n\n\n<p>You can see that average FRE scores decrease based on the complexity of the&nbsp;topic:<\/p>\n\n\n\n<p><strong>Food (simple topic):<\/strong>&nbsp;69.7 on average, i.e., fairly easy to&nbsp;read<\/p>\n\n\n\n<p><strong>Marketing (medium topic):<\/strong>&nbsp;60.2 on average, i.e., standard reading level<\/p>\n\n\n\n<p><strong>Engineering (complex topic):<\/strong>&nbsp;49.6 on average, i.e., difficult to&nbsp;read<\/p>\n\n\n\n<p>It\u2019s clear that people who write about food-related topics don\u2019t put more effort into \u201coptimizing\u201d their readability than those who talk about engineering. It\u2019s just that food is a simpler topic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this all mean in practice?<\/h2>\n\n\n\n<p>The results of this study confirm that there\u2019s no readability score threshold that would be applicable to all types of content. We all inherently use different vocabulary based on the topic and target audience.<\/p>\n\n\n\n<p>All this being said, here are six <a href=\"https:\/\/ahrefs.com\/blog\/content-writing\/\">content writing tips<\/a>&nbsp;related to readability scores:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Don\u2019t blindly pursue \u201cperfect scores\u201d in SEO and content tools.<\/li>\n<li>Understand your audience and write for&nbsp;them.<\/li>\n<li>Keep a good reading flow. Use short sentences but don\u2019t be afraid to throw in a complex one here and&nbsp;there.<\/li>\n<li>Don\u2019t make things more complicated than they need to&nbsp;be.<\/li>\n<li>Read it out loud when editing. It helps to spot issues you\u2019d normally overlook.<\/li>\n<li>Have someone else proofread your text and provide feedback.<\/li>\n<\/ol>\n\n\n\n<p>To wrap this&nbsp;up:<\/p>\n\n\n\n<p>As long as you stick to solid writing practices, readability scores don\u2019t matter for SEO. <a href=\"https:\/\/ahrefs.com\/blog\/seo-writing\/\">Great valuable content does<\/a>.<\/p>\n\n\n\n<p>Don\u2019t follow recommendations that tools give you based on the scores alone. The only time I\u2019d suggest reevaluating your content upon a readability score is when it differs significantly from your usual scores.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Notes about methodology\" data-section=\"notes-about-methodology\">\n\n\n\n<h2 class=\"wp-block-heading\">Notes about methodology<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I selected a sample of a few big websites focused on engineering, marketing and food topics. Using the <strong>Organic Keywords<\/strong>&nbsp;report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>, I then exported a sample of keywords with varying monthly search volume ranges where each domain ranked in the top 10. This was done for English keywords in the US&nbsp;only:<\/p>\n\n\n\n<div style=\"width: 910px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/6-organic-keywords.png\"><p class=\"wp-caption-text\">This Organic Keywords report shows 500 keywords that ahrefs.com ranks for in the top 10 with at least 1,000 monthly searches in the&nbsp;US.<\/p><\/div>\n\n\n\n<p>I used different search volume ranges to make sure the samples included both fat-head and <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>&nbsp;in each category. The keywords were unique and any obvious brand keywords were removed.<\/p>\n\n\n\n<p>We ended up with 5,000 keywords in each category, which means we analyzed 15,000 keywords and SERPs in total. Some pages (19% in engineering, 9% in marketing, 10% in food) were excluded from the study because it wasn\u2019t possible to reliably calculate the Flesch Reading Ease score for&nbsp;them.<\/p>\n\n\n\n<p>Got any questions? Ping me on <a href=\"https:\/\/twitter.com\/michalpecanek\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you\u2019ll learn the answers to these questions with conclusions backed up by<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":149,"featured_media":134354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[],"coauthors":[375],"class_list":["post-134351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-studies","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flesch Reading Ease: Does It Matter for SEO? (Data Study)<\/title>\n<meta name=\"description\" content=\"Flesch Reading Ease (FRE) is a way to score the readability of text. The scores range between 1 and 100, with higher scores deemed easier to read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flesch Reading Ease: Does It Matter for SEO? (Data Study)\" \/>\n<meta property=\"og:description\" content=\"We studied 15,000 keywords to find out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T16:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T10:56:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/07\/fb-flesch-reading-ease.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal Pec\u00e1nek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"We studied 15,000 keywords to find out.\" \/>\n<meta name=\"twitter:creator\" content=\"@michalpecanek\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/flesch-reading-ease\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/flesch-reading-ease\\\/\"},\"author\":{\"name\":\"Michal Pec\u00e1nek\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/b66ba944c48e71d0abac1af2f11265ec\"},\"headline\":\"Flesch Reading Ease: Does It Matter for SEO? 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