{"id":13434,"date":"2016-11-16T02:52:02","date_gmt":"2016-11-16T10:52:02","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=13434"},"modified":"2025-12-18T08:53:05","modified_gmt":"2025-12-18T13:53:05","slug":"keyword-generator","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-generator\/","title":{"rendered":"Keywords Explorer 2.0 by Ahrefs: Setting new standards for keyword research"},"content":{"rendered":"
If you\u2019re an existing customer of Ahrefs, you\u2019ve probably noticed our almost unhealthy obsession with collecting the industry\u2019s best data<\/a> and building industry\u2019s best tools on top of it. <\/div>\n

Do we succeed at it? I\u2019ll leave that for you to judge.<\/p>\n

But one thing I know for sure - Ahrefs team is extremely competitive and we are never scared to go the extra mile where others would prefer to skive. For instance we update our hardware every 10-14 months (we\u2019re soon moving to Xeon E5V4 CPUs and 4TB SSDs) for no particular reason other than to make sure that we\u2019re using the world\u2019s best technology and operating at the highest speeds possible.<\/p>\n

So after looking at the usage statistics of our Keywords Explorer<\/a> tool and realizing that it is was one of the least used tools in Ahrefs, we were immediately challenged to turn things around.<\/p>\n

We knew that adding a few cool features here and there wouldn\u2019t really make a difference. The only option was to start from scratch and take a shot at creating the very best keyword research tool in the industry.<\/p>\n

So without further ado, I\u2019d like to present you Keywords Explorer 2.0<\/strong> - our brand new (and extremely powerful) keyword research tool.<\/p>\n

(And the whole Ahrefs team is now holding their breath waiting for your assessment of our work.)<\/em><\/p>\n

[TL;DR] What makes Keywords Explorer 2.0 special<\/h2>\n

This overview turned out to be pretty long and detailed. So just in case you\u2019re in a hurry here\u2019s a quick TL;DR.<\/p>\n

11.6 Billion keywords database<\/strong> - Keywords Explorer 2.0 is running on an absolutely monstrous database of ~11.6 billion keywords from 200+ countries. This database is updated with fresh data every single month. To the best of my knowledge no other tool will match our size as of today. [Read more<\/a>]<\/em><\/p>\n

Accurate \u201cSearch Volume\u201d (Local & Global)<\/strong> - we\u2019re processing very large amounts of clickstream data, which allows us to calculate much more accurate search volumes than those in Google Keyword Planner (especially if you\u2019re on a low spending Adwords account). [Read more<\/a>]<\/em><\/p>\n

\u201cClicks\u201d metric<\/strong> - searches in Google don\u2019t always result in clicks on any of the search results. For example people search a lot for \u201cdonald trump age\u201d, but they don\u2019t click on any results because they see the answer right away.<\/p>\n

Thanks to clickstream data we can see if people are actually clicking on any of the search results after performing a search. Which means we can show you quite accurately which percentage of searches result in clicks. [Read more<\/a>]<\/em><\/p>\n

A lot of our beta testers called this new metric a \u201cgame changer\u201d:<\/p>\n

\"01-clicks-metric-feedback\"<\/p>\n

Tons of keyword ideas<\/strong> - one of the main things that our customers loved about the old version of Keywords Explorer was the list of keyword ideas that effectively dwarfed any other tool:<\/p>\n

\"02-massive-list-of-keyword-ideas\"<\/p>\n

Well, the 2.0 version of the tool with its 11.6 Billion keyword database will give you even more. [Read more<\/a>]<\/em><\/p>\n

Parent topic<\/strong> - for any keyword that you put into Keywords Explorer 2.0 we will check the #1 ranking page and determine the best keyword that this page ranks for.<\/p>\n

This little trick gives you an idea if your keyword belongs to a broader topic and if you can rank for your keyword while actually optimising your page for this broader topic. [Read more<\/a>]<\/em><\/p>\n

Keyword difficulty<\/strong> - our KD score has already won the first prize<\/a> among the existing solutions. So to be honest we didn\u2019t change anything about it in \u201c2.0\u201d version of Keywords Explorer. But still there are quite a few things you might want to know about it. [Read more<\/a>]<\/em><\/p>\n

SERP overview & Positions History<\/strong> - our Keyword Difficulty score is quite good, but it will never beat an opinion of an experienced SEO specialist. For that reason we have designed an all new \u201cSERP overview\u201d report, which brings all the core SEO metrics together to help you make educated decisions about the actual difficulty of a given SERP. [Read more<\/a>]<\/em><\/p>\n

And for a subset of the best keywords in our database we\u2019ll also show you a cool graph with ranking history of top5 search results, which gives some extra insights about the toughness of a SERP. [Read more<\/a>]<\/em><\/p>\n

Keyword Lists<\/strong> - a very simple, but a highly requested feature. Once you come across some juicy keyword ideas, you can now save them into a list for future reference. This can be a huge time saver if you\u2019re doing keyword research for multiple projects. [Read more<\/a>]<\/em><\/p>\n

That\u2019s it for a quick TL;DR.<\/p>\n

And now onto a much more detailed review of Keywords Explorer 2.0.
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