{"id":133650,"date":"2021-06-01T11:00:04","date_gmt":"2021-06-01T16:00:04","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=133650"},"modified":"2023-05-15T06:56:17","modified_gmt":"2023-05-15T11:56:17","slug":"organic-search","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/organic-search\/","title":{"rendered":"What is Organic Search? Everything You Need to&nbsp;Know"},"content":{"rendered":"\n<div class=\"intro-txt\">Organic search refers to the non-paid search results from a search engine. These results can\u2019t be bought or influenced by advertisers; they\u2019re the ones the search engine deems&nbsp;most relevant to the user\u2019s search query.<\/div>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/organic-search-1.png\"><\/figure>\n\n\n\n<p>In this guide, we\u2019ll&nbsp;cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#types-of-organic-results\">Types of organic search results<\/a><\/li>\n<li><a href=\"#why-is-organic-search-important\">Why organic search is important<\/a><\/li>\n<li><a href=\"#monitor-organic-search-rankings\">How to check and monitor organic search rankings<\/a><\/li>\n<li><a href=\"#how-to-rank-higher\">How to rank higher in organic search results<\/a><\/li>\n<li><a href=\"#how-to-get-more-clicks\">How to get more clicks from organic search<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What types of organic search results are there?\" data-section=\"types-of-organic-results\">\n\n\n\n<h2 class=\"wp-block-heading\">What types of organic search results are&nbsp;there?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In Google, most organic search results look like&nbsp;this:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/1-organic-result.png\"><\/figure>\n\n\n\n<p>These are known as \u201cblue link\u201d results.&nbsp;<\/p>\n\n\n\n<p>Many years ago, all of Google\u2019s organic search results looked this way. Now there\u2019s more variation and you\u2019ll see different \u2018types\u2019 of results popping up fairly frequently.<\/p>\n\n\n\n<p>Let\u2019s take a look at just a few of&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Featured snippets<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/find-featured-snippets\/\">Featured snippets<\/a>&nbsp;are short snippets that briefly answer the searcher\u2019s question. They appear at or near the top of Google\u2019s organic search results and the snippet is pulled from one of the top-ranking results.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/2-featured-snippets.png\"><\/figure>\n\n\n\n<p>You can see all the featured snippets your website owns for free in <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;(AWT).<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a>&nbsp;account<\/li>\n<li>Paste your website into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Organic Keywords 2.0<\/strong>&nbsp;report<\/li>\n<li>Click the \u201cSERP features\u201d filter<\/li>\n<li>Filter for featured snippets \u201cwhere target ranks\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/3-awt-featured-snippets.jpg\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Video carousels<\/h3>\n\n\n\n<p>Video carousels feature videos related to the search query. The entire carousel takes up one organic position.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/4-how-to-roast-a-turkey-serps.jpg\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top stories<\/h3>\n\n\n\n<p>Top stories boxes feature recently published content about a topic. These usually show up in the organic results for newsworthy topics.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/5-top-stories.jpg\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">People also&nbsp;ask<\/h3>\n\n\n\n<p>People also ask (PAA) boxes show common questions that people also tend to search for. Each question is answered with a short excerpt pulled from a relevant page on the&nbsp;web.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/6-paa.jpg\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">What are SERPs? Search Engine Results Pages Explained<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why is organic search important?\" data-section=\"why-is-organic-search-important\">\n\n\n\n<h3 class=\"wp-block-heading\">Why is organic search important?<\/h3>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ranking in organic search for relevant keywords drives \u2018free\u2019 traffic to your website.<\/p>\n\n\n\n<p>For example, the Ahrefs Blog gets an estimated 355,000 visits from organic search each&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/7-ahrefs-blog.png\"><\/figure>\n\n\n\n<p>If we had to pay Google for this traffic, it would cost us an estimated $946,000 per&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/8-ahrefs-blog.png\"><\/figure>\n\n\n\n<p>Given that you have to create and produce content to rank in organic search results, the cost of traffic from organic search is never truly free. But, as is the case for us, it\u2019s often the most cost-effective way of driving high-quality targeted traffic to a website.<\/p>\n\n\n\n<p>Organic search is also important for anyone publishing videos on YouTube, as Google often ranks YouTube videos in their video carousels and featured snippets.<\/p>\n\n\n\n<div style=\"width: 910px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/9-video-carousel.jpg\"><p class=\"wp-caption-text\">Video ranking in the featured snippet, also known as a suggested clip.<\/p><\/div>\n\n\n\n<p>In other words, <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">ranking your videos in Google<\/a>&nbsp;can often send plenty of views your&nbsp;way.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.youtube.com\/watch?v=2zIeOCgVvOI\">this video<\/a>&nbsp;showing how to make an apple turnover gets an estimated 6,600 monthly visits from Google according to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/10-content-explorer.jpg\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to check and monitor organic search rankings\" data-section=\"monitor-organic-search-rankings\">\n\n\n\n<h2 class=\"wp-block-heading\">How to check and monitor organic search rankings<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019re curious where your website ranks in organic search for a particular keyword, try Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keyword-rank-checker\">free rank checker<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/11-keyword-rank-checker.png\"><\/figure>\n\n\n\n<p>Alternatively, if you want to see all the keywords you rank for in the top 100 organic search results, try&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign up for a free <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>&nbsp;(AWT) account<\/li>\n<li>Paste your website into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the <strong>Organic Keywords<\/strong>&nbsp;report<\/li>\n<\/ul>\n\n\n\n<p>Here you\u2019ll see all of the keywords from <a href=\"https:\/\/ahrefs.com\/big-data\">our database<\/a>&nbsp;of 450+ million keywords, plus ranking positions and other keyword metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/12-organic-keywords-report.jpg\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You can also see keyword rankings in Google Search Console. However, unlike AWT, it limits you to 1,000 keywords and shows average ranking positions.&nbsp;<\/div>\n\n\n\n<p>If you want to monitor your rankings for a particular keyword over time, just add it to a rank tracking tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to rank higher in organic search results\" data-section=\"how-to-rank-higher\">\n\n\n\n<h2 class=\"wp-block-heading\">How to rank higher in organic search results<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ranking higher in organic search usually leads to more organic traffic to your website.<\/p>\n\n\n\n<p>Nobody knows exactly how Google ranks web pages, but we do know some of the more important factors that play a&nbsp;role.<\/p>\n\n\n\n<p>Here are just five of&nbsp;them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#backlinks\">Backlinks<\/a><\/li>\n<li><a href=\"#relevance\">Relevance<\/a><\/li>\n<li><a href=\"#https\">HTTPs<\/a><\/li>\n<li><a href=\"#mobile-friendliness\">Mobile-friendliness<\/a><\/li>\n<li><a href=\"#freshness\">Freshness<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"backlinks\">Backlinks<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a>&nbsp;are an important known ranking factor.<\/p>\n\n\n\n<p>Google\u2019s Search Quality Senior Strategist, Andrey Lipattsev, confirmed this during <a href=\"https:\/\/youtu.be\/l8VnZCcl9J4?t=1827\">a webinar<\/a>&nbsp;in 2016, and we found a clear correlation between backlinks and organic traffic in <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">our independent study of over one billion webpages<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/13-correlation-search-traffic-backlinks.png\"><\/figure>\n\n\n\n<p>There are plenty of <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building tactics<\/a>&nbsp;you can use to get more backlinks, but arguably the best starting point is to analyze who\u2019s linking to competing top-ranking pages and&nbsp;why.<\/p>\n\n\n\n<p>For example, let\u2019s say that you wanted to rank for \u201cresume tips.\u201d<\/p>\n\n\n\n<p>If you plug one of the top-ranking pages for this keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and check the <strong>Backlinks<\/strong>&nbsp;report, you\u2019ll see quite a few backlinks from pages offering career advice.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/14-backlinks-report.png\"><\/figure>\n\n\n\n<p>Given this fact, it might make sense to pitch your link to the authors of posts about career advice.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a><\/em><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relevance\">Relevance<\/h3>\n\n\n\n<p>Google has <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/algorithms\/\">many ways<\/a>&nbsp;of determining page relevance, with the most basic signal being whether your page contains \u201cthe same keywords as your search query.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/15-relevance.png\"><\/figure>\n\n\n\n<p>But including keywords&nbsp;won\u2019t help you rank higher in organic search unless your page aligns with search intent, which is the reason behind the search query.<\/p>\n\n\n\n<p>For example, it\u2019s clear from the search results for \u201cresume tips\u201d that people are looking for a blog post in the listicle format.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/16-resume-tips-serps.jpg\"><\/figure>\n\n\n\n<p>If you were to publish a page selling a book of resume tips, it almost certainly wouldn\u2019t rank in organic search for this keyword because it fails to align with search intent. Searchers are looking to learn, not&nbsp;buy.<\/p>\n\n\n\n<p>The opposite is true for the keyword \u201cresume builder\u201d where searchers are looking for a tool, not a blog&nbsp;post.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/17-resume-builder-serps.jpg\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What is Search Intent? A Complete Guide for Beginners<\/a><\/em><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"https\">HTTPs<\/h3>\n\n\n\n<p>HTTPs encrypts all data sent between the user and your server to improve security. It\u2019s been a small Google ranking factor since&nbsp;2014.<\/p>\n\n\n\n<p>How do you know if your website uses&nbsp;HTTPs?<\/p>\n\n\n\n<p>Just look at the browser bar. If there\u2019s a lock icon, the connection is secure:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/18-https.png\"><\/figure>\n\n\n\n<p>If this isn\u2019t the case, it\u2019s worth fixing.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">What is HTTPS? Everything You Need to&nbsp;Know<\/a><\/em><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mobile-friendliness\">Mobile-friendliness<\/h3>\n\n\n\n<p>Mobile-friendliness became a ranking factor for mobile results <a href=\"https:\/\/webmasters.googleblog.com\/2015\/04\/rolling-out-mobile-friendly-update.html\">in 2015<\/a>. Now, with Google\u2019s move to mobile-first indexing <a href=\"https:\/\/www.seroundtable.com\/google-last-batch-mobile-first-indexing-31116.html\">almost complete<\/a>,&nbsp;it\u2019s also a ranking factor for most sites on desktop.<\/p>\n\n\n\n<p>If you\u2019re curious how mobile-friendly your site is, check the \u201cMobile Usability\u201d report in Google Search Console:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/19-mobile-usability.png\"><\/figure>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\">Mobile-First Indexing: What You Need to&nbsp;Know<\/a><\/em><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"freshness\">Freshness<\/h3>\n\n\n\n<p>Freshness is a notable ranking factor because it\u2019s a query-dependent signal. That means it matters more for some keywords than others\u2014and this comes back to search intent.<\/p>\n\n\n\n<p>Take a keyword like \u201cbest smartphone.\u201d All of the results were published recently.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/20-best-smartphones-serps.jpg\"><\/figure>\n\n\n\n<p>That\u2019s because freshness matters for this term. New smartphones are coming out all the time, so searchers are hardly likely to want to see a review of the iPhone 10 in&nbsp;2021.<\/p>\n\n\n\n<p>Now look at the results for a query like \u201chow to tailor jeans\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/21-how-to-tailor-jeans-serps.jpg\"><\/figure>\n\n\n\n<p>Despite some being published recently, some of the top organic search results were published in 2014. That\u2019s because the freshness of results doesn\u2019t really matter. The process for tailoring jeans is largely the same today as it was ten years&nbsp;ago.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">10 Google Ranking Factors You Shouldn\u2019t Ignore<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How can I get more clicks from organic search? \" data-section=\"how-to-get-more-clicks\">\n\n\n\n<h2 class=\"wp-block-heading\">How can I get more clicks from organic search?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Ranking high in Google is the main part of the search traffic equation, but you can attract more clicks by crafting compelling <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">title tags<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta descriptions<\/a>, and <a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">URLs<\/a>.<\/p>\n\n\n\n<p>These are the three things that show up in Google\u2019s search results:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/22-site-explorer.png\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Google doesn\u2019t always show a page\u2019s meta description. They <a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">often<\/a>&nbsp;use other content from the page for the descriptive snippet in the&nbsp;SERP.&nbsp;<\/div>\n\n\n\n<p>Let\u2019s look at a few best practices for&nbsp;each.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Title tag best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it within 50-60 characters.<\/strong>&nbsp;Long title tags get truncated in the&nbsp;SERPs.<\/li>\n<li><strong>Write in sentence case or title case.<\/strong>&nbsp;Never upper&nbsp;case.<\/li>\n<li><strong>Include your keyword. <\/strong>But only when it makes&nbsp;sense.<\/li>\n<li><strong>Match search intent<\/strong>. Choose an angle that aligns with what searchers are looking for.<\/li>\n<li><strong>Include your content\u2019s USP. <\/strong>Tell searchers why your content is unique&nbsp;<em>(e.g., \u201cHow to make an apple pie\u201d \u2192 \u201cHow to make an apple pie<\/em><em><strong>&nbsp;in 20 minutes<\/strong><\/em><em>\u201d)<\/em><\/li>\n<li><strong>Don\u2019t clickbait.<\/strong>&nbsp;Be honest and don\u2019t oversell.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">How to Craft the Perfect SEO Title&nbsp;Tag<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta description best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand on the title.<\/strong>&nbsp;Include details you didn\u2019t have room for in the&nbsp;title.<\/li>\n<li><strong>Match search intent. <\/strong>Keep it aligned with what searchers want.<\/li>\n<li><strong>Use active voice.<\/strong>&nbsp;Directly address the searcher.<\/li>\n<li><strong>Keep it within 120 characters<\/strong><strong>.<\/strong>&nbsp;Meta descriptions truncate, too.<\/li>\n<li><strong>Include your keyword.<\/strong>&nbsp;But again, only if and where it makes&nbsp;sense.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading<\/strong>: <em><a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">How to Write the Perfect Meta Description<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL best practices<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be descriptive.<\/strong>&nbsp;Give insight into what the page is&nbsp;about.<\/li>\n<li><strong>Make it evergreen.<\/strong>&nbsp;Remove unnecessary dates and numbers.<\/li>\n<li><strong>Avoid keyword repetition.<\/strong>&nbsp;It looks spammy.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/seo-friendly-urls\/\">How to Create SEO-Friendly URLs<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p>If you\u2019ve still got questions about organic search, hopefully you\u2019ll find the answer here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is organic search in Google Analytics?<\/h3>\n\n\n\n<p>Organic search is one of the traffic sources in Google Analytics. It represents the visitors that arrived on your site by clicking through to it from one of Google\u2019s organic search results. You can see a breakdown of all your traffic sources by navigating to Acquisition &gt; All Traffic &gt; Channels.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/06\/23-google-analytics.jpg\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What is a good CTR for organic search?<\/h3>\n\n\n\n<p>There\u2019s no definitive answer to this question as many things affect CTR. For example, you\u2019ll typically see a much higher CTR for branded queries (i.e., when someone is searching for your brand) than for non-branded queries. You also tend to see lower CTRs for keywords with SERP features in the results. Our advice is not to worry too much about this unless your site gets lots of traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you get extra links in organic search results?<\/h3>\n\n\n\n<p>These are called sitelinks. We have <a href=\"https:\/\/ahrefs.com\/blog\/sitelinks\/\">a full guide<\/a>&nbsp;explaining how you can influence these.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>If you want more traffic to your website month after month, it pays to understand how to influence and rank higher in Google\u2019s organic search results. Here are a few resources to&nbsp;help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">How to Rank Higher on Google<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\">The Beginners Guide to&nbsp;SEO<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">How to Get on the First Page of Google<\/a><\/li>\n<\/ul>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we\u2019ll&nbsp;cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search results How to get more clicks from organic search In Google,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":133653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[336],"class_list":["post-133650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Organic Search? 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