{"id":133550,"date":"2021-05-20T11:00:44","date_gmt":"2021-05-20T16:00:44","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=133550"},"modified":"2024-10-04T11:37:23","modified_gmt":"2024-10-04T16:37:23","slug":"lead-generation-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/lead-generation-tactics\/","title":{"rendered":"10 Lead Generation Tactics That Work (With Examples)"},"content":{"rendered":"\n<div class=\"intro-txt\">Lead generation is the process of attracting, engaging and capturing the interest of your target market.<\/div>\n\n\n\n<p>Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service.<\/p>\n\n\n\n<p>In this post, you\u2019ll learn 10 different lead generation tactics that you can use as part of your <a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">lead generation strategy<\/a>.<\/p>\n\n\n\n<p>Here are the lead generation tactics:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#blog-lead-generation\">Turn your blog into a lead generation machine<\/a><\/li>\n<li><a href=\"#guest-blogging\">Guest blogging for&nbsp;leads<\/a><\/li>\n<li><a href=\"#free-tools\">Create free&nbsp;tools<\/a><\/li>\n<li><a href=\"#partner-with-other-brands\">Partner with other brands<\/a><\/li>\n<li><a href=\"#virtual-summit\">Launch a virtual summit<\/a><\/li>\n<li><a href=\"#giveaways\">Run giveaways<\/a><\/li>\n<li><a href=\"#homepage-lead-generation\">Turn your homepage into a lead collection magnet<\/a><\/li>\n<li><a href=\"#referral-program\">Set up a referral program<\/a><\/li>\n<li><a href=\"#rank-videos-on-youtube\">Rank videos on YouTube<\/a><\/li>\n<li><a href=\"#retargeting\">Retargeting<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Turn your blog into a lead generation machine\" data-section=\"blog-lead-generation\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Turn your blog into a lead generation machine<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Sumo\u2019s <a href=\"https:\/\/sumo.com\/stories\/how-to-write-a-newsletter\">article about how to write a newsletter<\/a>&nbsp;gets an estimated ~1,000 monthly search visits:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/1-sumo-blog-post.png\"><\/figure>\n\n\n\n<p>Within the article, Sumo offers a free download:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/2-sumo-content-upgrade.png\"><\/figure>\n\n\n\n<p>Since Sumo sells an email capture tool, anyone who downloads this resource is a perfect lead for&nbsp;them.<\/p>\n\n\n\n<p>This strategy is how you can turn your blog into a lead generation machine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>First, make sure your articles <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high on Google<\/a>&nbsp;for topics your target market is searching for.&nbsp;Then, include a bonus piece of content in exchange for their contact information.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Target topics with search traffic potential<\/h4>\n\n\n\n<p>You can\u2019t just write about any topic and hope that you\u2019ll rank. To get search traffic, you have to target topics with search traffic potential.<\/p>\n\n\n\n<p>How do you find these topics?<\/p>\n\n\n\n<p>Start by entering a few relevant keywords into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. For example, if you sell coffee machines online, you might enter terms like \u201ccoffee\u201d, \u201cespresso\u201d and \u201cfrench press.\u201d Then, go to the <strong>Phrase match<\/strong>&nbsp;report&nbsp;and you\u2019ll see thousands of keywords to choose from.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/3-phrase-match.png\"><\/figure>\n\n\n\n<p>Look for keywords with both traffic and business potential. In other words, keywords with search volume that your target market are likely to be searching for.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-3.png\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">b) Create content that&nbsp;ranks<\/h4>\n\n\n\n<p>To <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-top-of-google-search\/\">rank at the top of Google<\/a>, you\u2019ll need to create content that deserves to rank. Watch this video to learn&nbsp;how:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-8bdz0duu7vq\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-8bdz0duu7vq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/8BdZ0dUu7VQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8BdZ0dUu7VQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">c) Capture readers\u2019 interest with a content upgrade<\/h4>\n\n\n\n<p>Sumo captures leads by offering free downloads of bonus content. In the marketing world, we call this a \u2018content upgrade.\u2019 This can be a worksheet, <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-templates\/\">template<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">checklist<\/a>, and so&nbsp;on.<\/p>\n\n\n\n<p>But note that you can\u2019t just attach <em>any<\/em>&nbsp;bonus content. Look carefully and you\u2019ll see that Sumo always offers a content upgrade that is <strong>relevant<\/strong>&nbsp;to the article the reader just consumed. In the \u201chow to write a newsletter\u201d post, Sumo offers a swipe file of newsletter ideas\u2014perfectly suited.<\/p>\n\n\n\n<p>Of course, you could give away something much simpler like a PDF version of the post\u2014but this is rarely a compelling offer. Ideally you want to give away something so valuable that signing up is a no-brainer.<\/p>\n\n\n\n<p>As my friend <a href=\"https:\/\/www.linkedin.com\/in\/cmnathancollier\/\">Nathan Collier<\/a>&nbsp;writes:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/4-nathan-collier.png\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Guest blogging for leads\" data-section=\"guest-blogging\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Guest blogging for&nbsp;leads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest blogging is where you write a blog post for another website.<\/p>\n\n\n\n<p>If you\u2019re wondering why you should do this when you could publish the post on your own site, the answer is simple: you can piggyback off a big site\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-website-authority\/\">\u2018authority\u2019<\/a>&nbsp;to rank for competitive and high-volume topics that you\u2019d struggle to rank for on your site. You can then turn that traffic into leads by linking to a content upgrade from the guest&nbsp;post.<\/p>\n\n\n\n<p>For example, Sarah Cy wrote a <a href=\"https:\/\/smartblogger.com\/literary-devices\/\">guest post for SmartBlogger<\/a>&nbsp;and linked back to her free checklist:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/01-ead-generation-strategies.jpg\"><\/figure>\n\n\n\n<p>With the post generating an estimated ~3,100 monthly search visits, Sarah is almost certainly &nbsp;getting a decent number of leads each&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/6-smartblogger-post.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>To get started, find authoritative sites you can write for. This should be relatively easy if you\u2019re familiar with your&nbsp;niche.<\/p>\n\n\n\n<p>If not, go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>&nbsp;and enter a broad topic like \u201cweight loss\u201d or \u201cdieting\u201d. Content Explorer is a mini search engine within Ahrefs. It\u2019s powered by our <a href=\"https:\/\/ahrefs.com\/big-data\">database of five billion pages<\/a>&nbsp;and you can use it to find mentions of anything on the&nbsp;web.<\/p>\n\n\n\n<p>Set your search to \u201cin title\u201d. Add a \u201cDomain Rating\u201d filter to see only authoritative websites.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/7-content-explorer.png\"><\/figure>\n\n\n\n<p>Go to the \u201cWebsites\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/8-websites-tab.png\"><\/figure>\n\n\n\n<p>Look through the list and pick out the sites you wish to write&nbsp;for.<\/p>\n\n\n\n<p>Next, you should find a topic to pitch that has search traffic potential. The quickest way to do this is to run a <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">content gap analysis<\/a>. This will tell you which topics the site you\u2019re pitching isn\u2019t ranking for, but similar sites to them&nbsp;are.<\/p>\n\n\n\n<p>Enter the other sites you\u2019ve found in the \u201cWebsites\u201d tab at the top section, and your target site at the bottom.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/9-content-gap.png\"><\/figure>\n\n\n\n<p>Hit \u2018Show keywords.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/10-content-gap-results.png\"><\/figure>\n\n\n\n<p>Look through the list and see if there are any suitable topics you can write about. Then, <a href=\"https:\/\/ahrefs.com\/blog\/find-email-address\/\">find the editor\u2019s email<\/a>&nbsp;and pitch those topics to them. In your pitch, make sure to add that these are topics their similar sites are ranking for, but not them. They\u2019ll surely be interested.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong>&nbsp;<em><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-quality Links at Scale<\/a><\/em>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create free tools\" data-section=\"free-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Create free&nbsp;tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Written content is not the only type of content you can create and rank to generate leads. You can create free tools too. This is especially powerful if you\u2019re a <a href=\"https:\/\/ahrefs.com\/blog\/saas-marketing\/\">software-as-a-service (SaaS) company<\/a>. Scale down the paid version of your tool and offer it for free. If someone is using it, you can be sure they\u2019re 100% great&nbsp;leads.<\/p>\n\n\n\n<p>For example, at Ahrefs, we offer <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">tons of free SEO tools<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/11-ahrefs-free-seo-tools.jpg\"><\/figure>\n\n\n\n<p>However, don\u2019t&nbsp;be discouraged if you don\u2019t sell software. You can create a tool where it solves a problem related to a service you provide or a product you sell. For example, Crunch provides accounting services and offers a <a href=\"https:\/\/www.crunch.co.uk\/knowledge\/take-home-pay-calculator\/\">free take-home pay calculator<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/12-take-home-pay-calculator.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Now, the \u201csecret.\u201d None of the free tools we\u2019ve created at Ahrefs are born out of thin air. They were created because they had search traffic potential. Sounds familiar? It\u2019s the exact same tactic as blogging for lead generation.<\/p>\n\n\n\n<p>Which means, the next question is: how do you find these topics?<\/p>\n\n\n\n<p>Start by entering a few relevant keywords into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. If you\u2019re a real estate agent, then these might be \u201cmortgage\u201d, \u201crent,\u201d and \u201cdown payment.\u201d<\/p>\n\n\n\n<p>Then, go to the <strong>Phrase match<\/strong>&nbsp;report and add words like <em>calculator, tool, tools<\/em>, and <em>checker<\/em>&nbsp;to the \u201cInclude\u201d box.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/13-include-box.png\"><\/figure>\n\n\n\n<p>Hit \u201cAny word\u201d and click \u201cApply.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/14-calculator-results.png\"><\/figure>\n\n\n\n<p>You should now see a list of relevant tools that people are searching for. Choose the most relevant one and create your&nbsp;tool.<\/p>\n\n\n\n<p>While your free tool should be powerful enough to satisfy those who are using it, don\u2019t forget to add a call-to-action (CTA) to encourage those who want <em>more <\/em>to sign up. For example, here\u2019s how the CTA for our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker<\/a>&nbsp;looks:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/15-backlink-checker.jpg\"><\/figure>\n\n\n\n<p>And here\u2019s how Crunch\u2019s take-home pay calculator CTA&nbsp;looks:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/16-crunch-calculator-cta.png\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Partner with other brands\" data-section=\"partner-with-other-brands\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Partner with other brands<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>In 2018, we worked with Buffer, a social media scheduling tool, on a webinar called \u201cHow to Get Website Traffic With Evergreen Content and Social Media Marketing.\u201d<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-xn2xcfqrebu\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-xn2xcfqrebu\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xn2XCFqREbU?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>We aren\u2019t competitors. But both of us target the same audience: digital marketers.<\/p>\n\n\n\n<p>There are plenty of businesses out there who have the audience you want. Find them and collaborate with them. Work with them to create valuable content for their audience. It can be a webinar, an eBook, a blog post, a YouTube video or even a course. In return, you get exposure to their audience and can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">drive traffic to your website<\/a>.<\/p>\n\n\n\n<p>For our partnership with Buffer, we decided we didn\u2019t have to create a specific offer, since our homepage was designed to explain our toolset and capture leads. Anyone who was interested in our product after the webinar could simply Google our brand and find us. But feel free to create your own landing page specifically for the collaboration if that\u2019s your strategy.<\/p>\n\n\n\n<p>It doesn\u2019t always have to be another company either. You can work with influencers too. As long as they have the audience you\u2019re targeting, they can be a good&nbsp;match.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">How to Find Influencers in Your Niche (6 Easy&nbsp;Steps)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">Influencer Marketing in 2021: Definition, Examples, and Tactics<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Launch a virtual summit\" data-section=\"virtual-summit\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Launch a virtual summit<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Are you already working with another brand on a webinar? Here\u2019s an idea: why not go the extra mile, work with more brands\/influencers and create an entire event?<\/p>\n\n\n\n<p>In the marketing world, these are known as virtual summits. I first heard of them in 2017. They were popular for a short while, but then died off. But now, with in-person conferences difficult to hold, virtual summits have surged in popularity again. Even our Chief Marketing Officer (CMO), <a href=\"https:\/\/twitter.com\/timsoulo\">Tim Soulo<\/a>&nbsp;recently spoke in&nbsp;one:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/17-virtual-summit.png\"><\/figure>\n\n\n\n<p>The basic idea is to crowdsource expert content and turn it into a valuable resource for your target audience. Here\u2019s how it&nbsp;works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a summit related to what you sell. For example, if you sell link building services, you can create a summit like \u201cOutreach Virtual Summit\u201d.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">Reach out<\/a>&nbsp;to a bunch of influencers, interview them and record these interviews.<\/li>\n<li>Set a date for your summit.<\/li>\n<li>Get people to register and attend the summit.<\/li>\n<li>Deliver the recorded interviews over a period of 3\u20145&nbsp;days.<\/li>\n<\/ul>\n\n\n\n<p>Anyone who signs up for your summit is obviously interested in your topic of choice. As such, they\u2019ll be great leads for your business.<\/p>\n\n\n\n<p>Events like this may take more time to organize, but generating hundreds (or even thousands) of leads from a single event are not unheard of. It\u2019s definitely much easier to organize than physical events. Plus, with virtual conferencing tools like <a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;and <a href=\"https:\/\/www.podia.com\/\">Podia<\/a>&nbsp;available today, creating an event like this should be a&nbsp;cinch.<\/p>\n\n\n\n<p>While we have experience attending and speaking in virtual summits, we don\u2019t have experience organizing one. As such, I\u2019d point you in the direction of great resources that\u2019ll teach you how to get one set&nbsp;up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/videofruit.com\/blog\/simple-virtual-summit\/\">How Joe Slack Generated $10k in Revenue and 500+ Email Subscribers with a Simple Virtual Summit<\/a><\/li>\n<li><a href=\"https:\/\/blog.close.com\/create-virtual-summit\/\">9 steps to create a virtual summit: 7,827 subscribers and 55 interviews<\/a><\/li>\n<li><a href=\"https:\/\/convertkit.com\/virtual-summit\">Virtual Summit: An authority and email list building tactic you have to&nbsp;try<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Run giveaways\" data-section=\"giveaways\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Run giveaways<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A few years ago, I worked at a startup where we were selling an unheard-of product: a massage jacket. We wanted to launch on Kickstarter and needed a list of leads that we could promote to \u2026fast.<\/p>\n\n\n\n<p>That\u2019s when we stumbled upon giveaways.<\/p>\n\n\n\n<p>When done well, giveaways are a powerful lead generation tactic. But note the caveat: \u201cwhen done well.\u201d The reason I say this is because I\u2019ve seen many companies give away random prizes (like a Tesla car) in hope of getting as many leads as possible.<\/p>\n\n\n\n<p>But as mentioned, the <strong>quality of leads<\/strong>&nbsp;is what matters. Giving away big, expensive prizes may generate lots of attention, but it also attracts freebie seekers. They\u2019re definitely not your ideal customers.<\/p>\n\n\n\n<p>What you should do is to give away something your target audience wants. Most of the time, that\u2019s your product. At Ahrefs, we used to give away a free annual subscription whenever we <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">sponsored podcasts<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-4.png\"><\/figure>\n\n\n\n<p>Although we no longer do product giveaways, we still run giveaways for our swag. In fact, we gave away some recently, and that generated tons of interest:<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Who wants this pretty box with some Ahrefs\u2019 swag and goodies?<br><br><br><br>Just tell us which Ahrefs\u2019 feature is your favourite. We\u2019ll select 10 people at random and send them these swag boxes.  <a href=\"https:\/\/t.co\/5DQ32B6Qly\">pic.twitter.com\/5DQ32B6Qly<\/a><\/p>\n\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1379648894007615491?ref_src=twsrc%5Etfw\">April 7,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>What if you\u2019re a new company or have a product that no one knows about? Well, that was my exact situation. We couldn\u2019t give away our jacket because we were so new that we only had a prototype.&nbsp;In that case, follow tactic #4\u2014partner with another company.<\/p>\n\n\n\n<p>In my case, I worked together with a similar company and gave away their product as a&nbsp;prize.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/pasted-image-0-5.jpg\"><\/figure>\n\n\n\n<p>Once you\u2019ve decided on something appropriate, setting up a giveaway is easy. Just use a free app like <a href=\"https:\/\/kingsumo.com\/\">KingSumo<\/a>&nbsp;and you\u2019re all&nbsp;set.<\/p>\n\n\n\n<p>All that\u2019s left is to promote the giveaway. Marketing a giveaway campaign is similar to content promotion\u2014sending it to your email list, posting it on your social media, sharing it on communities, working with influencers, and so&nbsp;on.<\/p>\n\n\n\n<p>Follow this content promotion checklist for a list of things to&nbsp;do:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-povywekh4ck\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-povywekh4ck\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/PoVYweKH4ck?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/PoVYweKH4ck?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Turn your homepage into a lead collection magnet\" data-section=\"homepage-lead-generation\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Turn your homepage into a lead collection magnet<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/\">Ahrefs homepage<\/a>&nbsp;receives the most traffic out of all pages on our&nbsp;site.<\/p>\n\n\n\n<p>It\u2019s likely the same for yours too. It makes sense\u2014after all, your homepage is linked to from every other page. It\u2019s also the \u201cface\u201d of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check it&nbsp;out.<\/p>\n\n\n\n<p>If your goal is to generate more leads, then a <em>potential<\/em>&nbsp;idea is to convert your homepage into a lead collection magnet, like what you see on <a href=\"https:\/\/gaps.com\/\">Gaps.com<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/18-gaps.png\"><\/figure>\n\n\n\n<p>Or OkDork:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/19-okdork.jpg\"><\/figure>\n\n\n\n<p>A caveat: don\u2019t just jump straight into this tactic because you\u2019ve seen your favorite internet marketers do this. It depends on your strategy\u2014it <em>could<\/em>&nbsp;be a good idea if you want more leads and sell via your email list. But if you\u2019re a SaaS company like us, then you might want to reserve your homepage for explaining your value proposition.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Set up a referral program\" data-section=\"referral-program\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Set up a referral program<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.bigcommerce.com\/blog\/word-of-mouth-marketing\/#what-is-word-of-mouth-marketing\">According to Nielsen<\/a>, 92% of people trust recommendations from friends and family over any other type of advertising. This makes leads generated from word-of-mouth one of the highest quality leads you can&nbsp;get.<\/p>\n\n\n\n<p>While satisfied customers may naturally recommend your product or service to their friends, most of them will need some prodding. This is where a referral program comes into&nbsp;play.<\/p>\n\n\n\n<p>A referral program \u201cnudges\u201d these satisfied customers by providing them with incentives. It assumes that incentives are a good enough reason&nbsp;for them to tell their friends. And these incentives are offered to both the <strong>referrer<\/strong>&nbsp;and the <strong>referee<\/strong>.<\/p>\n\n\n\n<p>So, the success of the referral program depends on the incentive itself. In general, there are two types of incentives you can&nbsp;give:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cash<\/li>\n<li>Non-cash<\/li>\n<\/ul>\n\n\n\n<p><strong>Cash incentives<\/strong>&nbsp;are straightforward. For every new customer someone refers, you give them and the person they referred $X in return. For example, in their early days, <a href=\"https:\/\/viral-loops.com\/blog\/paypal-referral-program-case-study\/\">PayPal gave<\/a>&nbsp;$20 to anyone opening an account, and another $20 for referring someone to open an account.<\/p>\n\n\n\n<p>That grew them to over 100,000 customers in just one&nbsp;month.<\/p>\n\n\n\n<p>For <strong>non-cash incentives<\/strong>, there are a variety you can choose from. You can give away discounts, store credit, your product, or more. The most famous example is Dropbox\u2019s referral program. They gamified the entire process by offering more storage space for each successful referral.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/02-lead-generation-strategies.jpg\"><\/p>\n\n\n\n<p>Between cash and non-cash incentives, which should you choose? Generally speaking, it depends on whether your customers make repeat purchases.<\/p>\n\n\n\n<p>If they don\u2019t buy frequently (e.g. a mattress), then a cash reward might be more exciting to your customers. If they buy often (e.g. clothes), then perhaps you could give away store credits they can use for their next purchase.<\/p>\n\n\n\n<p>Of course, this is just a general rule. You\u2019ll have to test it on your store to see which works better.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Rank videos on YouTube\" data-section=\"rank-videos-on-youtube\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Rank videos on YouTube<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>We\u2019ve talked about written content and free tools. But there\u2019s another popular format we\u2019ve yet to talk about. Videos.<\/p>\n\n\n\n<p>YouTube is the second most popular search engine in the world. Every day, people <a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">watch over a billion hours of video<\/a>&nbsp;on YouTube. There\u2019s a huge opportunity for you to generate leads via&nbsp;video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to do&nbsp;it<\/h3>\n\n\n\n<p>Here\u2019s how you can generate leads via YouTube.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Target video topics with search traffic potential<\/h4>\n\n\n\n<p>For video marketing, follow the same <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content marketing strategy<\/a>&nbsp;you used for blogging and free tools\u2014target video topics that have <strong>both search traffic and business potential<\/strong>.<\/p>\n\n\n\n<p>To find these topics, enter a relevant keyword into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/de\/keywords-explorer\">Keywords Explorer<\/a>. Switch the search engine to \u201cYouTube.\u201d For example, if you sell BBQ equipment, you might enter terms like \u201cBBQ\u201d, &nbsp;\u201cbarbecue\u201d, and \u201cbarbeque\u201d. Go to the <strong>Phrase match<\/strong>&nbsp;report.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/20-youtube-keywords-explorer.png\"><\/figure>\n\n\n\n<p>Look through the list and choose those that are relevant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Create a video that deserves to&nbsp;rank<\/h4>\n\n\n\n<p>To rank on YouTube, watch times are important. Therefore, your video needs to be entertaining, informative and captures the attention of your audience. We recommend you script your videos so you can keep on video on-point. Then, edit them smartly for high engagement.<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-j5eowffq-gk\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-j5eowffq-gk\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/j5EOWffq-gk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/j5EOWffq-gk?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">c) Capture leads<\/h4>\n\n\n\n<p>Generally speaking, the YouTube ecosystem is not friendly for lead generation. But that doesn\u2019t mean it\u2019s not possible. Here\u2019s how the popular basketball channel <a href=\"https:\/\/www.youtube.com\/c\/ILoveBasketballTV\/videos\">ILoveBasketballTV<\/a>&nbsp;does it.<\/p>\n\n\n\n<p><strong>First<\/strong>, using YouTube\u2019s end screen features, add the link to your landing page\/lead magnet at the end of your&nbsp;video:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/21-end-screen.jpg\"><\/figure>\n\n\n\n<p><strong>Next,<\/strong>&nbsp;add it to your description:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/22-youtube-description.png\"><\/figure>\n\n\n\n<p>Lastly, write a comment linking to your landing page and pin&nbsp;it:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/23-youtube-pinned-comment.png\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Retargeting\" data-section=\"retargeting\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Retargeting<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You\u2019ve used one of the above tactics. It generated a certain number of leads. But naturally, not everyone who visited your site signed up. You might think that\u2019s the end\u2014if they didn\u2019t sign up now, they\u2019re lost forever.<\/p>\n\n\n\n<p>But that\u2019s not true. You can still <em>try <\/em>and get them back. How? Retargeting.<\/p>\n\n\n\n<p>Retargeting is a form of online advertising that allows you to target visitors who have left your website. Basically, most ad platforms (Facebook, Google, etc.) will generate a JavaScript code (known as a pixel) that you can add to your website. Whenever a visitor visits your site, the pixel will drop an anonymous cookie in the visitor\u2019s browser.<\/p>\n\n\n\n<p>When the visitor leaves your site, the cookie allows your ad platform to show them your&nbsp;ad.<\/p>\n\n\n\n<p>Retargeting is not a tactic we use personally at Ahrefs. But many businesses do. You can use it&nbsp;too.<\/p>\n\n\n\n<p>Retarget people who have visited certain pages and send them to a landing page with an offer to sign up. Make it enticing by giving them something beneficial in return\u2014an eBook, a free course, etc.<\/p>\n\n\n\n<p>But don\u2019t assume that the \u201ccarrot\u201d you\u2019re offering is the \u201cmagic bullet\u201d that works. Send your retargeted audience to different landing pages with different offers and see which performs the&nbsp;best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>I hope you\u2019ve walked away with a few actionable lead generation tactics you can test on your website.<\/p>\n\n\n\n<p>Did I miss out on any cool lead generation tactics? If you have any to share, <a href=\"https:\/\/twitter.com\/siquanong\">let me know on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this post, you\u2019ll learn 10 different lead generation tactics that you<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":133553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-133550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Lead Generation Tactics That Work (With Examples)<\/title>\n<meta name=\"description\" content=\"Learn 10 different lead generation tactics that you can use as part of your lead generation strategy.\" \/>\n<meta name=\"robots\" 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