{"id":132879,"date":"2021-04-15T11:00:28","date_gmt":"2021-04-15T16:00:28","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132879"},"modified":"2023-05-15T03:23:13","modified_gmt":"2023-05-15T08:23:13","slug":"marketing-skills","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketing-skills\/","title":{"rendered":"7 Useful Marketing Skills (That I Used to Thrive in My Career)"},"content":{"rendered":"\n
There\u2019s always a debate about what skills marketers should learn.<\/div>\n\n\n\n

One person says it\u2019s copywriting; another says it\u2019s coding. One person argues it\u2019s branding; another argues it\u2019s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you\u2019ll see that the list is endless.<\/p>\n\n\n\n

Is there a right or wrong answer? I don\u2019t think so. Think about it: Career advice is autobiographical<\/strong>. It depends on the marketing role you\u2019re in and what skills you picked up along the way that helped. After all, we can\u2019t predict the future; we can only look back at our past.<\/p>\n\n\n\n

And that\u2019s how I\u2019ll approach this post.<\/p>\n\n\n\n

Rather than tell you what to learn, I\u2019ll share the skills that have helped me on my journey as a digital marketer\u2014six years and counting.<\/p>\n\n\n\n

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  1. Copywriting<\/a><\/li>\n
  2. Content marketing<\/a><\/li>\n
  3. SEO<\/a><\/li>\n
  4. Email outreach<\/a><\/li>\n
  5. Networking<\/a><\/li>\n
  6. Work prioritization<\/a><\/li>\n
  7. Experimental mindset<\/a><\/li>\n<\/ol>\n\n\n\n