{"id":132799,"date":"2021-04-08T11:00:59","date_gmt":"2021-04-08T16:00:59","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132799"},"modified":"2023-05-12T07:44:58","modified_gmt":"2023-05-12T12:44:58","slug":"how-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/how-to-promote-your-business\/","title":{"rendered":"13 Free Ways to Promote Your Business"},"content":{"rendered":"\n<div class=\"intro-txt\">Struggling to find the right tactics to promote your business?<\/div>\n\n\n\n<p>Here\u2019s a list of tactics we\u2019ve used at Ahrefs to <a href=\"https:\/\/medium.com\/swlh\/how-we-achieve-65-yoy-growth-by-ignoring-conventional-startup-advice-24a3eef619c1\">grow +65% year-on-year<\/a>. They\u2019re mostly free. You can use them to promote your business too.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#get-listed-on-popular-directories\">Get listed on popular directories<\/a><\/li>\n<li><a href=\"#blog-regularly\">Blog regularly<\/a><\/li>\n<li><a href=\"#create-youtube-videos\">Create YouTube videos<\/a><\/li>\n<li><a href=\"#repurpose-your-content\">Repurpose your content on multiple channels<\/a><\/li>\n<li><a href=\"#build-an-email-list\">Build an email&nbsp;list<\/a><\/li>\n<li><a href=\"#run-a-giveaway\">Run a giveaway<\/a><\/li>\n<li><a href=\"#get-featured-on-podcasts\">Get featured on podcasts<\/a><\/li>\n<li><a href=\"#guest-blogging\">Write guest&nbsp;posts<\/a><\/li>\n<li><a href=\"#partner-with-relevant-businesses\">Partner with other relevant businesses<\/a><\/li>\n<li><a href=\"#get-your-product-reviewed\">Get your product reviewed<\/a><\/li>\n<li><a href=\"#comparison-page\">Create a comparison page<\/a><\/li>\n<li><a href=\"#speak-at-events\">Speak at events<\/a><\/li>\n<li><a href=\"#jab-on-social-media\">\u201cJab\u201d on social media<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Get listed on popular directories\" data-section=\"get-listed-on-popular-directories\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Get listed on popular directories<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Google isn\u2019t the only way people find businesses online. Many people prefer to search trusted industry directories.<\/p>\n\n\n\n<p>For example, you might use TripAdvisor to find a local restaurant, Avvo to find a lawyer, or HomeAdvisor to find a plumber. Many people use these sites directly, but they also <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high in Google<\/a>&nbsp;for local searches.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/1-plumber-near-me.png\"><\/figure>\n\n\n\n<p>Being on these sites is important for people to discover your business, and most offer profiles for&nbsp;free.<\/p>\n\n\n\n<p>But how do you find&nbsp;them?<\/p>\n\n\n\n<p>One method is to search Google for \u201c[type of business] near me.\u201d Look for directories in the search results.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/2-italian-restaurant-near-me.png\"><\/figure>\n\n\n\n<p>Another method is to use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect<\/a>. Link Intersect shows you who\u2019s linking to multiple competitors, but not you. This can help surface directories where your competitors are already listed, and you\u2019re not.<\/p>\n\n\n\n<p>To do this, enter a few of your competitors\u2019 homepages into Link Intersect.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-132816\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/link-intersect.png\" alt width=\"1262\" height=\"786\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/link-intersect.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/link-intersect-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/link-intersect-768x478.png 768w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>Then, hit \u201cShow link opportunities.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/4-link-intersect-results.png\"><\/figure>\n\n\n\n<p>Look through the list and see if there are any directories. For example, this site looks like it\u2019s a directory and it\u2019s also linking to all three competitors\u2019 sites.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/5-link-intersect-analysis.jpg\"><\/figure>\n\n\n\n<p>If you\u2019re a cafe in the UK, and you\u2019re not listed here, you should correct that.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Blog regularly\" data-section=\"blog-regularly\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Blog regularly<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/blog\/\">Ahrefs blog<\/a>&nbsp;gets ~397,000 search visits a&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/6-ahrefs-blog.png\"><\/figure>\n\n\n\n<p>Bear in mind that this is traffic <strong>only<\/strong>&nbsp;from Google. Include other channels and we get way&nbsp;more.<\/p>\n\n\n\n<p>At any given time, there are only so many people who are ready and willing to purchase. Target only them and you miss out on a big chunk of your market. But, with blogging, you can reach the rest who aren\u2019t ready to buy&nbsp;today.<\/p>\n\n\n\n<p>For example, we rank #1 for \u201cblogger outreach.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/7-blogger-outreach-serps.jpg\"><\/figure>\n\n\n\n<p>People searching for this know they have a problem: they want to reach out to influential bloggers, but don\u2019t know how. However, they\u2019re not aware of our business or how our toolset can help. After all, if they did, they would have searched for our brand directly.<\/p>\n\n\n\n<p>By ranking for terms like this with blog posts, we\u2019re able to promote our business by explaining how searchers can <a href=\"https:\/\/ahrefs.com\/blog\/how-to-use-ahrefs\/\">use Ahrefs<\/a>&nbsp;to solve the problem they\u2019re facing. And that\u2019s exactly what we do <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">in this post<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/8-blogger-outreach-post.png\"><\/figure>\n\n\n\n<p>To create a successful business blog, there are two ingredients. You need to target topics that&nbsp;have:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search traffic potential.<\/strong>&nbsp;People are looking for these topics in Google.<\/li>\n<li><strong>Business potential.<\/strong>&nbsp;The topic allows you to pitch your product or service.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-132814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/01-how-to-promote-your-business-1.png\" alt width=\"1800\" height=\"1818\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/01-how-to-promote-your-business-1.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/01-how-to-promote-your-business-1-421x425.png 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/01-how-to-promote-your-business-1-768x776.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/01-how-to-promote-your-business-1-1521x1536.png 1521w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>To find topics with search traffic potential, the easiest way to start is to use a <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">free keyword research tool<\/a>&nbsp;like <a href=\"https:\/\/ahrefs.com\/keyword-generator\">Keyword Generator<\/a>. Enter a relevant keyword and it\u2019ll show you up to 150 topics.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/9-keyword-generator.png\"><\/figure>\n\n\n\n<p>Look through the list and rank them based on business potential. Here\u2019s the chart we use at Ahrefs:<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-132887\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/02-how-to-promote-your-business-1-1.png\" alt width=\"1800\" height=\"1840\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/02-how-to-promote-your-business-1-1.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/02-how-to-promote-your-business-1-1-416x425.png 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/02-how-to-promote-your-business-1-1-768x785.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/02-how-to-promote-your-business-1-1-1503x1536.png 1503w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">What is SEO Content? How to Write Content that&nbsp;Ranks<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Create YouTube videos\" data-section=\"create-youtube-videos\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Create YouTube videos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Written content isn\u2019t the only type of content you can produce. There\u2019s video content too. YouTube is the <a href=\"https:\/\/sparktoro.com\/blog\/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more\/\">second most popular search engine<\/a>&nbsp;in the world (excluding Google Images.)<\/p>\n\n\n\n<p>Since 2018, we\u2019ve put in a lot of resources creating YouTube content. And it has paid off tremendously. Today, we have ~217,000 subscribers and get ~500,000 views per&nbsp;month.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/10-youtube-analytics.png\"><\/figure>\n\n\n\n<p>It has also brought us tons of customers.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/11-youtube-registrations.png\"><\/figure>\n\n\n\n<p>For video marketing, follow the same <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">content marketing strategy<\/a>&nbsp;you used for blogging\u2014target video topics that have both <strong>search traffic and business potential<\/strong>.<\/p>\n\n\n\n<p>You can find YouTube topics by using a <a href=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-tools\/\">keyword research tool<\/a>&nbsp;like <a href=\"https:\/\/ahrefs.com\/youtube-keyword-tool\">YouTube Keyword Tool<\/a>. Similarly, enter a relevant keyword and you\u2019ll see 150 different topics you could potentially target.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/12-youtube-keyword-tool.png\"><\/figure>\n\n\n\n<p>Look through the list, note down any relevant topics and rank them by business potential.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube SEO: How to Rank Your Videos From Start to Finish<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/\">How to Do YouTube Keyword Research in 3 Easy&nbsp;Steps<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-youtube-subscribers\/\">9 Ways to Get More YouTube Subscribers<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-more-views-on-youtube\/\">14 Proven Ways to Get More Views on YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Repurpose your content on multiple channels\" data-section=\"repurpose-your-content\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Repurpose your content on multiple channels<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>You don\u2019t always have to create content from scratch. Turn content you\u2019ve created in one format (e.g. YouTube video) and change it into another (blog&nbsp;post.)<\/p>\n\n\n\n<p>For example, our <a href=\"https:\/\/www.youtube.com\/watch?v=W-nbsnXtSZI\">video about affiliate marketing<\/a>&nbsp;received over 74,000 views:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/13-affiliate-marketing-video.jpg\"><\/figure>\n\n\n\n<p>We repurposed it into <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">an article<\/a>, which gets ~34,000 search visits per&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/14-affiliate-marketing-post.png\"><\/figure>\n\n\n\n<p>We even managed to occupy two positions in the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a>, generating more passive organic traffic over&nbsp;time:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/15-affiliate-marketing-serps.png\"><\/figure>\n\n\n\n<p>One piece of content is no longer <em>just <\/em>one piece of content. It\u2019s more than that. And it\u2019s not just video to text either. You&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Turn a <a href=\"https:\/\/ahrefs.com\/blog\/bounce-rate\/\">blog post<\/a>&nbsp;into a <a href=\"https:\/\/twitter.com\/michalpecanek\/status\/1334065819354075140\">popular tweet<\/a>;<\/li>\n<li>Turn a <a href=\"https:\/\/www.youtube.com\/watch?v=b7PzHO40bOU\">YouTube video<\/a>&nbsp;into multiple <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1229813039198855186\">bite-sized<\/a> <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1201195604686311425\">versions<\/a>;<\/li>\n<li>Turn infographics into <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6779811979000451072\">popular LinkedIn posts<\/a>;<\/li>\n<li>And more.<\/li>\n<\/ul>\n\n\n\n<p>Think of it like a pyramid. Start with one version, then gradually break it down into smaller versions for other channels.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/03-how-to-promote-your-business.png\"><\/figure>\n<p><strong>Recommended reading:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\"><em>The Complete Guide to Content Repurposing<\/em><\/a><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Build an email list\" data-section=\"build-an-email-list\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Build an email&nbsp;list<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Every week, we send a newsletter to ~120,000 people with all the content we\u2019ve published that&nbsp;week.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/16-ahrefs-newsletter.png\"><\/figure>\n\n\n\n<p>These are not 120,000 random people. They are people who have explicitly told us they want our content.<\/p>\n\n\n\n<p>Our secret? We built an email&nbsp;list.<\/p>\n\n\n\n<p>Building an email list means you own the communication channel. Anytime you want, you can communicate with your fans. You can send offers, content, etc.\u2014anything you&nbsp;want.<\/p>\n\n\n\n<p>So, how do you build an email&nbsp;list?<\/p>\n\n\n\n<p>The easiest way is to offer something in return for subscribing. At Ahrefs, we keep it simple by offering to deliver more of the content they enjoyed directly to their&nbsp;inbox.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/17-ahrefs-opt-in.jpg\"><\/figure>\n\n\n\n<p>You can be a little more \u201caggressive\u201d by offering a \u201ccarrot\u201d\u2014perhaps a PDF of the post or a free email course.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Run a giveaway\" data-section=\"run-a-giveaway\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Run a giveaway<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When done well, giveaways work. It promotes your business, improves brand awareness and even builds your email&nbsp;list.<\/p>\n\n\n\n<p>The key phrase here: \u201cwhen done&nbsp;well.\u201d<\/p>\n\n\n\n<p>I say this because plenty of businesses run giveaways without a strategy. All they do is simply give away the biggest prize they can imagine\u2014a MacBook Pro, an iPhone, even a Tesla car. Yes, this gets a lot of attention. But you also end up attracting all the tire kickers, freebie seekers and everyone under the&nbsp;sun.<\/p>\n\n\n\n<p>That\u2019s <strong>not <\/strong>the point of the giveaway. The goal is not to operate the largest giveaway in the world; it is to eventually attract people who are relevant to your business.<\/p>\n\n\n\n<p>That means you need to give away something that your target audience wants. The most direct way is to give away the product you\u2019re selling. For example, at Ahrefs, we used to run giveaways whenever we <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\">sponsored a podcast<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/18-giveaway.png\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> We no longer do any product giveaways.&nbsp;<\/div>\n\n\n\n<p>However, if you\u2019re a new company or have a new product that no one knows of, then it may not be an attractive prize. In that case, you can partner with a business that targets a similar audience but does not compete with&nbsp;you.<\/p>\n\n\n\n<p>For example, a few years ago, I worked at a startup where we were selling a completely new product: a massage jacket. We only had a working prototype, so giving away our product was not an option. Since our target audience were people with back pains, we partnered with a similar company and gave away their product as a&nbsp;prize.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/19-airawear-giveaway.jpg\"><\/figure>\n\n\n\n<p>In exchange, we did everything else\u2014setting up the giveaway, promoting it and sharing the email list with the sponsoring company.<\/p>\n\n\n\n<p>Once you\u2019ve decided on a suitable prize, you can use a free app like <a href=\"https:\/\/kingsumo.com\/\">KingSumo<\/a>&nbsp;to set up the giveaway.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Get featured on podcasts\" data-section=\"get-featured-on-podcasts\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Get featured on podcasts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are thousands of podcasts right now. There\u2019s probably one in your industry too. And they\u2019re looking for guests.<\/p>\n\n\n\n<p>So, be that&nbsp;guest.<\/p>\n\n\n\n<p>You can find podcasts by searching for \u201c[your niche] podcasts\u201d on Google. But you may find that most of the suggestions are established podcasts\u2014probably hard to get on if you\u2019re new on the circuit.<\/p>\n\n\n\n<p>An alternative way would be to look for someone in your industry who has been a guest on many podcasts. For example, if you sell a language app, then Steve Kaufmann is such a person.<\/p>\n\n\n\n<p>Enter his website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\/\">Site Explorer<\/a>, go to the <strong>Backlinks<\/strong>&nbsp;report, and search for his name in the \u201cInclude\u201d box. Set it to search for \u201conly titles of referring pages.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/20-include-box.png\"><\/figure>\n\n\n\n<p>You\u2019ll see a list of places where he has been featured on podcasts.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/21-podcast-opportunities.jpg\"><\/figure>\n\n\n\n<p>Look through the list and see if there are any podcast opportunities. Then, reach out to the host and pitch yourself as a&nbsp;guest.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/medium.com\/swlh\/12-lessons-i-learned-from-doing-20-podcast-interviews-in-4-months-537a3d621e4f\">12 lessons I learned from doing 20+ podcast interviews in 4 months<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Write guest posts\" data-section=\"guest-blogging\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Write guest&nbsp;posts<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Guest blogging is when you create a piece of content for another blog.<\/p>\n\n\n\n<p>Why would you want to do that? Simple. When you write for another site, you get exposure to their audience. You also get to <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">link back<\/a>&nbsp;to your content. People who are interested may click through, sending you referral traffic. And since links are an <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">important ranking factor<\/a>, they can help boost your own pages on Google.<\/p>\n\n\n\n<p>To begin, find sites that are currently accepting guest posts. You can do that by using a few <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">advanced search operators<\/a>&nbsp;in Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[your_topic] \u201cwrite for&nbsp;us\u201d<\/li>\n<li>[your_topic] \u201cguest post\u201d<\/li>\n<li>[your_topic] \u201cguest article\u201d<\/li>\n<li>[your_topic] \u201cbecome an author\u201d<\/li>\n<li>[your_topic] inurl:contribute<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/22-guest-blogging-search-operators.png\"><\/figure>\n\n\n\n<p>While this is a good way to start, you shouldn\u2019t limit yourself to just this tactic. There are many blogs who accept guest contributors but do not actively seek them. Yet, if they\u2019ve published posts on certain topics before, then there\u2019s a high chance that they might be interested in a guest post about a similar topic.<\/p>\n\n\n\n<p>You can find these sites using <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>.&nbsp;Content Explorer is a mini search engine within Ahrefs. It\u2019s powered by <a href=\"https:\/\/ahrefs.com\/big-data\">our database of five billion pages<\/a>&nbsp;and you can use it to find mentions of anything on the&nbsp;web.<\/p>\n\n\n\n<p>Start by entering a relevant word or phrase into Content Explorer. Set it to just an \u201cin title\u201d search.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/23-budgeting-content-explorer.png\"><\/figure>\n\n\n\n<p>Then check the \u201cone article per domain\u201d box to avoid contacting the same sites&nbsp;twice.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/24-content-explorer.png\"><\/figure>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Checking the \u201cExclude homepages\u201d box removes non-blog posts from the results.&nbsp;<\/div>\n\n\n\n<p>You can also narrow down the list by focusing on blogs that are \u201cat your level.\u201d Set the Domain Rating filter to ~21-70 to find these&nbsp;sites.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0.png\"><\/figure>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest Blogging for SEO: How to Build High-quality Links at&nbsp;Scale<\/a><\/em><\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Partner with other relevant businesses\" data-section=\"partner-with-relevant-businesses\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Partner with other relevant businesses<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Quick question: what do guest blogging and appearing on podcasts have in common?<\/p>\n\n\n\n<p>The answer: tapping into other businesses\u2019 audiences.<\/p>\n\n\n\n<p>If you\u2019re a new or small business, you don\u2019t have your own audience. But others do. So, if you can provide some benefit to them\u2014like free, high-quality content for guest blogging\u2014you can tap into their audience and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">drive traffic to your website<\/a>.<\/p>\n\n\n\n<p>For example, we worked with Buffer, a social media scheduling tool, on a webinar titled, \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=xn2XCFqREbU\">How to Get Website Traffic With Evergreen Content and Social Media Marketing<\/a>.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-1.jpg\"><\/figure>\n\n\n\n<p>Neither toolset competed with each other. But both of us targeted the same audience\u2014a perfect match for collaboration.<\/p>\n\n\n\n<p>Here\u2019s the takeaway: look for opportunities to work with businesses that serve the same audience, but solve a different problem.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Get your product reviewed\" data-section=\"get-your-product-reviewed\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Get your product reviewed<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>When we launched our massage jacket on Kickstarter a few years ago, we hit 200% beyond our target funding goal. The biggest contributing factor was a ton of <a href=\"https:\/\/ahrefs.com\/blog\/earned-media\/\">earned media<\/a>&nbsp;mentions.<\/p>\n\n\n\n<p>How did we do it? Simple: we sent our jackets to journalists and influencers. They then reviewed it and wrote an article about our product. We ended up in popular tech websites like Engadget.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/25-airawear-engadget.png\"><\/figure>\n\n\n\n<p>More recently, at Ahrefs, we launched <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>. Similarly, we gave a preview to journalists, which landed us mentions on <a href=\"https:\/\/www.searchenginejournal.com\/ahrefs-webmaster-tools\/381755\/\">Search Engine Journal<\/a>&nbsp;and <a href=\"https:\/\/www.techradar.com\/sg\/news\/heres-an-impressive-free-seo-tool-that-you-have-to-test-right-now\">Tech Radar<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/26-awt.png\"><\/figure>\n\n\n\n<p>How do you figure out who you should send products to for review?<\/p>\n\n\n\n<p>The easiest way is to figure out who has reviewed or featured products similar to yours, then reach out and offer them your product for testing.<\/p>\n\n\n\n<p>To begin, brainstorm 2-3 competing businesses. Then, enter their brands into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\/\">Content Explorer<\/a>. For example, if you were a mattress company, then potential competitors would be Eight Sleep, Casper and Purple.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/27-competitors-content-explorer.png\"><\/figure>\n\n\n\n<p>You\u2019ll see tons of pages that mention these businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/28-content-explorer.png\"><\/figure>\n\n\n\n<p>Then, hit the \u201cHighlight unlinked domains\u201d filter and add your domain. This will show you sites that do not currently link to&nbsp;you.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/29-highlight-unlinked-domains.png\"><\/figure>\n\n\n\n<p>Export the list, reach out, and try to get your business mentioned alongside your competitors.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/pr-tactics-examples\/\">9 Great Public Relations Tactics with Campaign Examples<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/earned-media\/\">What is Earned Media? 7 Ways to Get&nbsp;It<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\">How to Find Influencers in Your Niche (6 Easy&nbsp;Steps)<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Create a comparison page\" data-section=\"comparison-page\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Create a comparison page<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Whether you like it or not, your customers will compare. After all, they\u2019ll always want the biggest bang for their buck. So, why should they choose you over your competitors?<\/p>\n\n\n\n<p>To answer this question, you can create a comparison page where you compare the pros and cons between your business and a competitor.<\/p>\n\n\n\n<p>To find out who your customers are comparing you with, enter your brand name into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, then go to the \u201cPhrase match\u201d report.<\/p>\n\n\n\n<p>Under the \u201cTerms\u201d column, look for words that signify that customers are comparing. For example, \u201cvs\u201d is a term that tells us that customers are comparing Mailchimp with something else. Click on it and you\u2019ll see a list of different \u201cvs\u201d search queries. These are the businesses your customers are comparing you&nbsp;to.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/30-vs.png\"><\/figure>\n\n\n\n<p>At this point, most businesses will create a comparison page where they\u2019ll win in every category. But as famed advertising executive David Ogilvy once said, <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_customer_is_not_a_moron\">\u201cThe customer is not a moron. She\u2019s your wife.\u201d<\/a>&nbsp;Your customers will see through your bluff and bias. They know that winning in every feature set is not possible. It will only erode their trust in&nbsp;you.<\/p>\n\n\n\n<p>Rather, take the chance to be open about some shortcomings. Once again, as David Ogilvy quipped in his book, <a href=\"https:\/\/www.amazon.com\/Ogilvy-Advertising-David\/dp\/039472903X\">Ogilvy on Advertising<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\u201cTell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.\u201d<\/div><\/blockquote>\n\n\n\n<p>For <a href=\"https:\/\/ahrefs.com\/vs\">our comparison page<\/a>, instead of doing a side-by-side comparison, we decided to feature the ratings from neutral review sites.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/31-vs-page.png\"><\/figure>\n\n\n\n<p>As you can see, we weren\u2019t the highest rated in every platform. But we\u2019re perfectly okay with&nbsp;that.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Speak at events\" data-section=\"speak-at-events\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Speak at events<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>I don\u2019t have tens of thousands of followers on Twitter. I\u2019ve not been featured on Forbes. Neither am I part of the 30 under 30. Basically, I\u2019m a nobody in the digital marketing industry.<\/p>\n\n\n\n<p>Yet, I have spoken at events like Digital Marketing Skill Share in&nbsp;Bali.<\/p>\n\n\n\n<p>No matter which industry you\u2019re in, there will be events where you can be invited to share your expertise. This doesn\u2019t have to be some Tony Robbins-level event where you\u2019re orating in front of 10,000 people. Local events in front of 50 people are great for a lot of businesses.<\/p>\n\n\n\n<p>Most importantly, it gets customers.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/32-event-registrations.png\"><\/figure>\n\n\n\n<p>Understandably, given today\u2019s situation, in-person events are out of the question. Still, there are plenty of online summits, talks, etc. where you can be invited to&nbsp;speak.<\/p>\n\n\n\n<p>In fact, it was only recently that I did an online expert sharing session with <a href=\"https:\/\/revou.co\/\">RevoU<\/a>, an online academy based in Indonesia.<\/p>\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-zl9f-81ikl8\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-zl9f-81ikl8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/zl9f-81ikl8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zl9f-81ikl8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. \u201cJab\u201d on social media\" data-section=\"jab-on-social-media\">\n\n\n\n<h2 class=\"wp-block-heading\">13. \u201cJab\u201d on social media<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>According to social media guru <a href=\"https:\/\/twitter.com\/garyvee\">Gary Vaynerchuk<\/a>, most businesses do social media wrong. They go on a platform like Instagram and post only self-promotional content (Gary calls these \u201cright hooks\u201d.)<\/p>\n\n\n\n<p>Instead, what they should be doing is to engage and connect with their audience first (\u201cjab\u201d) and only do a \u201cright hook\u201d at the correct time. Businesses should be doing more \u201cjabs\u201d\u2014providing valuable and helpful content upfront before selling.<\/p>\n\n\n\n<p>For example, if you\u2019re a local restaurant, you could share an IGTV post on how to recreate your famous carbonara. Compared to a typical \u201cCome down today for a delicious Italian meal!\u201d, the video would be more likely to get shared and reach people who didn\u2019t even know your restaurant exists.<\/p>\n\n\n\n<p>Worried about patrons learning your recipe and potentially never visiting again? Fret not. Famous chefs share their recipes all the time. You could theoretically cook anything Gordon Ramsay has created, but you\u2019ll still visit one of his restaurants anyway.<\/p>\n\n\n\n<p>At Ahrefs, we try to create as much \u201cjab\u201d content as possible. We\u2019re active on Twitter and we frequently post SEO and <a href=\"https:\/\/ahrefs.com\/blog\/marketing-tips\/\">digital marketing tips<\/a>, without any&nbsp;links:<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Use the Problem-Agitate-Solve (PAS) formula to write a kick-ass blog post intro. <br><br>Here\u2019s how it works:<br>1. Identify a problem<br>2. Agitate that problem by digging into their pain<br>3. Promise a solution <a href=\"https:\/\/t.co\/8lwj80W1HA\">pic.twitter.com\/8lwj80W1HA<\/a><\/p>\n\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1260619614641442819?ref_src=twsrc%5Etfw\">May 13,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>We also do this on LinkedIn:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/33-linkedin-post.jpg\"><\/figure>\n\n\n\n<p>The best part? These \u201cjabs\u201d are not created from scratch. They\u2019re repurposed from our existing content. There\u2019s no wastage; every piece of content we produce goes the extra mile for&nbsp;us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>The tactics above are mostly free. But don\u2019t forget: if you have the budget, you can always buy paid traffic from Google, Facebook, etc.<\/p>\n\n\n\n<p>That\u2019s usually the fastest way to get started and see results.<\/p>\n\n\n\n<p>Any questions or tactics I\u2019ve missed out? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a list of tactics we\u2019ve used at Ahrefs to grow +65% year-on-year. They\u2019re mostly free. You can use them to promote your business too. Get listed on popular directories Blog regularly Create YouTube videos Repurpose your content on multiple<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":132802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-132799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>13 Free Ways to Promote Your Business<\/title>\n<meta name=\"description\" content=\"Here\u2019s a list of tactics we\u2019ve used at Ahrefs to grow +65% year-on-year. You can use these tactics to promote your business too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Free Ways to Promote Your Business\" \/>\n<meta property=\"og:description\" content=\"Use these tactics to promote your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T16:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T12:44:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/fb-how-to-promote-your-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Si Quan Ong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Use these tactics to promote your business.\" \/>\n<meta name=\"twitter:creator\" content=\"@siquanong\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/\"},\"author\":{\"name\":\"Si Quan Ong\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e09e43a1a939a6723fb3c1ebd243f2e7\"},\"headline\":\"13 Free Ways to Promote Your Business\",\"datePublished\":\"2021-04-08T16:00:59+00:00\",\"dateModified\":\"2023-05-12T12:44:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/\"},\"wordCount\":3185,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/fb-how-to-promote-your-business.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/\",\"name\":\"13 Free Ways to Promote Your Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/how-to-promote-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/fb-how-to-promote-your-business.png\",\"datePublished\":\"2021-04-08T16:00:59+00:00\",\"dateModified\":\"2023-05-12T12:44:58+00:00\",\"description\":\"Here\u2019s a list of tactics we\u2019ve used at Ahrefs to grow +65% year-on-year. 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