{"id":132692,"date":"2021-04-01T11:00:35","date_gmt":"2021-04-01T16:00:35","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132692"},"modified":"2024-10-17T10:53:58","modified_gmt":"2024-10-17T15:53:58","slug":"low-competition-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/low-competition-keywords\/","title":{"rendered":"How to Find Low-Competition Keywords for&nbsp;SEO"},"content":{"rendered":"\n<div class=\"intro-txt\">Everyone wants to rank for competitive keywords, but it\u2019s rarely possible in the short term\u2014especially if your website is new or relatively unknown.<\/div>\n\n\n\n<p>Does that mean you shouldn\u2019t target competitive keywords?<\/p>\n<p>No. But it does mean you should pursue lower-competition keywords in the short&nbsp;term.<\/p>\n\n\n\n<p>In this post you\u2019ll learn how to find low-hanging keyword opportunities in a few simple steps, and how to make sure those keywords are truly low-competition and easy to rank&nbsp;for.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What are low competition keywords?\" data-section=\"what-are-low-competition-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">What are low competition keywords?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Low-competition keywords are keywords that you can rank for without much effort. You usually won\u2019t have to build many links or have high website authority (Domain Rating) to rank for them and get organic traffic to your website.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to find low-competition keywords\" data-section=\"how-to-find-low-competition-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">How to find \u201clow-competition\u201d keywords<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Follow these three steps to find thousands of high-volume, \u201clow-competition\u201d keywords fast.<\/p>\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-s7hr-i6go4c\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-s7hr-i6go4c\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s7hR-i6Go4c?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n<h3 class=\"wp-block-heading\">1. Brainstorm topics<\/h3>\n\n\n\n<p>Think about what your target audience might be searching for in Google and jot down your ideas. You don\u2019t need to try to guess exact phrases here; just note down broad themes.<\/p>\n\n\n\n<p>For example, if you sell computers and parts online, these might&nbsp;be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>computer<\/li>\n<li>laptop<\/li>\n<li>macbook<\/li>\n<li>imac<\/li>\n<li>hard drive<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t overthink this. Just write down what comes to&nbsp;mind.<\/p>\n\n\n\n<p>Move on to step two once you have 5-10&nbsp;ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Expand ideas with a keyword research tool<\/h3>\n\n\n\n<p>Plug your topic ideas into a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, then go to the <strong>Phrase match<\/strong>&nbsp;report. You\u2019ll see keyword ideas including one or more of the words and phrases you entered, complete with monthly search volumes and other <a href=\"\/blog\/ahrefs-seo-metrics\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/\">SEO metrics<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/1-phrase-match-2.jpg\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Filter for low \u2018difficulty\u2019 keywords<\/h3>\n\n\n\n<p>Many keyword research tools have a difficulty score. Ours is called <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty (KD)<\/a>&nbsp;and it\u2019s a numerical representation of how hard it\u2019ll be to rank in Google\u2019s top 10 for a search query.<\/p>\n\n\n\n<p>In the <strong>Phrase match<\/strong>&nbsp;report, filter for keywords with a KD score between 0-10 to find \u201clow-competition\u201d keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/2-keyword-difficulty-filter.jpg\"><\/figure>\n\n\n\n<p>You can see above that we managed to find over 167,000 keywords from just five \u201cseed\u201d topics. If you want to narrow down the list, just add a minimum monthly search volume filter.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/3-search-volume-filter-2.jpg\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Is finding low competition keywords really this simple?\" data-section=\"is-finding-low-competition-keywords-simple\">\n\n\n\n<h2 class=\"wp-block-heading\">Is finding low competition keywords really this simple?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Yes and&nbsp;no.<\/p>\n\n\n\n<p>Google uses hundreds of ranking signals, so it\u2019s simply not possible for any third-party SEO tool to decrypt them all and compute an \u201caccurate\u201d keyword difficulty metric. It\u2019s unrealistic and borderline impossible, especially when you consider that many of these \u201c<a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>\u201d are mere speculation and have never been confirmed by Google.<\/p>\n\n\n\n<p>It\u2019s also important to understand that each <a href=\"https:\/\/ahrefs.com\/free-seo-tools\/\">SEO tool<\/a>&nbsp;uses a unique formula for their keyword difficulty score, which is why scores are often vastly different from tool to&nbsp;tool:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-132698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/01-low-competition-keywords-1.png\" alt width=\"900\" height=\"668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/01-low-competition-keywords-1.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/01-low-competition-keywords-1-573x425.png 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/01-low-competition-keywords-1-768x570.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/figure>\n\n\n\n<p>At Ahrefs, our Keyword Difficulty score calculation is simple: we take a trimmed mean of the number of referring domains (linking websites) pointing at the top 10 pages. That means the top-ranking pages for high KD keywords have many backlinks, and the top-ranking pages for low-KD keywords have few backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/02-low-competition-keywords.png\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> If you\u2019re using a keyword research tool other than Ahrefs, hit up their support and ask how they calculate their keyword difficulty score. You can\u2019t really use it effectively unless you know how it&nbsp;works.&nbsp;<\/div>\n\n\n\n<p>Given that <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;are arguably the most important ranking factor, our Keyword Difficulty score is usually a decent proxy for ranking difficulty. If a keyword has a low KD score in Ahrefs, it\u2019s \u201clow-competition\u201d in the sense that you <strong>probably<\/strong>&nbsp;won\u2019t have to build or earn many backlinks to compete.<\/p>\n\n\n\n<p>But you shouldn\u2019t judge competition solely on this metric. There are other factors you need to consider before targeting a keyword.<\/p>\n\n\n\n<p>Let\u2019s walk through three of the most important ones.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#search-intent\">Search intent<\/a><\/li>\n<li><a href=\"#website-authority\">Website authority<\/a><\/li>\n<li><a href=\"#high-quality-backlinks\">High-quality backlinks<\/a><\/li>\n<\/ol>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-intent\">Search intent<\/h3>\n\n\n\n<p>Even if a keyword is super low-difficulty, you\u2019ll struggle to rank for it without creating the kind of content that searchers are looking for. So when doing <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>, it\u2019s worth looking for keywords that actually make sense for the type of content you want to create.<\/p>\n\n\n\n<p>The four <strong>broad <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/types-of-search\/\">types of keywords<\/a>&nbsp;are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Informational.<\/strong>&nbsp;The searcher is looking for information about a&nbsp;topic.<\/li>\n<li><strong>Navigational.<\/strong>&nbsp;The searcher is looking for a specific website.<\/li>\n<li><strong>Commercial investigation.<\/strong>&nbsp;The searcher wants to buy a particular product or service, but hasn\u2019t quite made up their mind which one to&nbsp;buy.<\/li>\n<li><strong>Transactional.<\/strong>&nbsp;The searcher is looking to buy something.<\/li>\n<\/ol>\n\n\n\n<p>You can often tell which bucket your keyword falls into by looking for keyword modifiers in the query. If it contains words like \u201cbuy\u201d or \u201ccheap,\u201d it\u2019s most likely a transactional query. If it contains words like \u201chow,\u201d \u201cwhat,\u201d or \u201cwhere,\u201d then it\u2019s probably informational.<\/p>\n\n\n\n<p>Here\u2019s a quick keyword modifier cheat&nbsp;sheet:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/03-low-competition-keywords.png\"><\/figure>\n\n\n\n<p>In Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, you can find keyword ideas that fall into any of these buckets using the \u201cInclude\u201d filter.<\/p>\n\n\n\n<p>For example, if you were looking for low-competition transactional keywords, here\u2019s how you\u2019d do&nbsp;it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your seed keywords<\/li>\n<li>Choose the \u201cPhrase match\u201d keyword ideas report<\/li>\n<li>Filter for low-competition keywords with the KD filter (KD &lt;&nbsp;10)<\/li>\n<li>Add words like \u201cbuy\u201d and \u201ccheap\u201d to the \u201cInclude\u201d filter<\/li>\n<li>Toggle the \u201cAny word\u201d switch<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/4-transactional-keyword-filter.jpg\"><\/figure>\n\n\n\n<p>If you were looking for low-competition informational keywords for a blog, you can do the same thing with informational modifiers. But an even quicker method is to use the <strong>Questions<\/strong>&nbsp;report, which shows keyword ideas phrased as questions.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/5-keyword-difficulty-filter.jpg\"><\/figure>\n\n\n\n<p>Just know that while filtering for keyword modifiers works, it\u2019s far from foolproof because keywords with modifiers won\u2019t always align with the expected type of search.<\/p>\n\n\n\n<p>Think about a keyword like \u201cbest buy coffee makers.\u201d<\/p>\n\n\n\n<p>Despite containing the transactional \u201cbuy\u201d modifier, it\u2019s not a transactional keyword. It\u2019s navigational because people are looking for results from Best Buy\u2014a popular North American electronics store.<\/p>\n\n\n\n<p>This further highlights how search intent can affect keyword competition. Although this query has a Keyword Difficulty score of 1, it\u2019s not low-competition because it\u2019s a navigational keyword. You\u2019re never going to outrank Best Buy, no matter what you do\u2014because they rank in all 10 positions on the first page of Google.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/04\/best-buy-serp.gif\"><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"website-authority\">Website authority<\/h3>\n\n\n\n<p><a href=\"\/blog\/ahrefs-seo-metrics\/#section10\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-metrics\/#section10\">Domain Rating (DR)<\/a>&nbsp;measures a website\u2019s authority on a scale from zero to one hundred based on its backlink profile.<\/p>\n\n\n\n<p>Many SEO professionals believe that Google uses some kind of website authority metric in their ranking algorithm, but Google\u2019s John Mueller has publicly stated that this isn\u2019t true on <a href=\"https:\/\/twitter.com\/johnmu\/status\/1231974976514908160\">numerous <\/a><a href=\"https:\/\/twitter.com\/johnmu\/status\/1231974976514908160?lang=en\">occasions<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33.png\" alt=\"John Mueller stating that Google has no domain authority metric in their ranking algorithms\" width=\"1170\" height=\"668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33-768x438.png 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/p>\n\n\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<p>Either way, you\u2019ll notice that for some seemingly low-competition keywords with low KD scores, all of the top-ranking pages come from very high DR websites.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Case in point, \u201cblack sandals\u201d:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/6-black-sandals-serps.png\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Despite having a Keyword Difficulty score of just 1, the average Domain Rating for the first page of results is 86 and the lowest DR we see is&nbsp;76.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Does this prove that website authority is a ranking factor?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Not necessarily. It\u2019s arguable that <strong>this is more <\/strong><strong>about brand equity than website authority<\/strong>. Big brands likely dominate the SERP because that\u2019s where most people want to&nbsp;shop.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/7-black-sandals-serps.png\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Unfortunately, you can\u2019t do much about this if you have a \u201cweaker\u201d website and brand. You\u2019ll probably struggle to rank for keywords where brand equity seems to play a&nbsp;role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Which brings us on to an important point:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ranking difficulty is relative.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re Target, \u201cblack sandals\u201d is a low-competition keyword because you have the authority and brand equity&nbsp;to rank. If you\u2019re a small mom and pop shoe store, \u201cblack sandals\u201d is a high-competition keyword because you\u2019re not on the same playing field as the big brands that dominate the&nbsp;SERP.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Does that mean it\u2019s impossible for less authoritative and well-known brands to outrank the big guns? No. It\u2019ll just be harder, so it\u2019s something to keep in mind when looking for low-competition keywords.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph \/-->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"high-quality-backlinks\">High-quality backlinks<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keyword Difficulty takes the quantity of backlinks pointing at the top-ranking pages into account, but not their quality. You\u2019d need to consider many things to assess the quality of a link, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Relevance<\/strong>&nbsp;of the linking website and&nbsp;page<\/li>\n<li><strong>Authority<\/strong>&nbsp;of the linking website and&nbsp;page<\/li>\n<li><strong>Link placement<\/strong>&nbsp;on the&nbsp;page<\/li>\n<li><strong>Anchor text<\/strong>&nbsp;of the&nbsp;link<\/li>\n<li><strong>Follow vs. nofollow<\/strong>&nbsp;status<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/pasted-image-0-15.png\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s near-impossible to take all of these things and more into account when crafting a keyword difficulty score, so we keep things simple and consistent by looking solely at the average number of referring domains (linking websites) pointing at the top 10&nbsp;pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For that reason, it\u2019s always worth manually checking the backlink profiles of the top-ranking pages because quantity isn\u2019t everything.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To illustrate, let\u2019s take a look at the number of referring domains to the top-ranking pages for two keywords with equally low KD scores:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/04-low-competition-keywords.png\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>At first glance, it seems easier to rank for the second keyword because the page you\u2019re competing with has fewer links. But <strong>what really matters is the quality of the&nbsp;links.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For the page with 14 RDs, 94% of the backlinks are <strong>followed<\/strong>, with most coming from relevant and authoritative pages and websites. They also have mostly relevant anchors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/8-backlinks.jpg\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>For the page with 92 RDs, 96% of the backlinks are <strong>nofollowed<\/strong>, with most coming from pages on low-authority coupon code sites. They also have mostly naked URL anchors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/9-nofollow.jpg\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Nofollow hints to Google that links shouldn\u2019t influence rankings, but they may choose to ignore that hint. Learn more <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">here<\/a>. <\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, there are arguably only two \u201cokay\u201d backlinks pointing at the page with 92 RDs. Whereas the majority of the links pointing to the page with just 14 RDs are relevant and high-quality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>In conclusion<\/strong>, all else being equal, it would probably be easier to outrank the page with 92 RDs than the page with 14 RDs. So despite having the same KD scores, \u201cbest coffee for cold brew\u201d is arguably a less competitive keyword than \u201cbest fly fishing combo for beginners.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Should you avoid high-competition keywords?\" data-section=\"avoid-high-competition-keywords\">\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2>Should you avoid high-competition keywords?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<\/div><\/div>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Many people stick to low-competition keywords because they don\u2019t think they can rank for anything else. Even if that\u2019s true in the short term, high-competition keywords can be opportunities for different reasons.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Remember, Ahrefs\u2019 Keyword Difficulty score is based on backlinks. This means that, on average, the top-ranking pages for high KD keywords have lots of backlinks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In other words, <strong>high-competition keywords are often great topics for <\/strong><strong><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">link bait<\/a><\/strong>\u2014content that\u2019s specifically formulated to attract links.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To find these topics, do the opposite to what you did before. Instead of filtering for keywords with low KD scores, filter for keywords with high KD scores.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, if you have a site about resumes, you&nbsp;would:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ol>\n<li>Head to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a relevant \u2018seed\u2019 keyword (e.g., \u201cresume\u201d)<\/li>\n<li>Go to the <strong>Questions<\/strong>&nbsp;report<\/li>\n<li>Filter for keywords with high KD scores (e.g., 50+)<\/li>\n<\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/10-kd-max.jpg\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>If you check the SERP overview for any of these keywords, you should find that many of the top-ranking pages have lots of backlinks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/11-how-to-create-a-resume.jpg\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In this case, if you created the best guide to writing a resume on the web, the people linking to these existing pages would make great link prospects. You just need to reach out with a compelling reason for them to link to&nbsp;you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Get <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">enough high-quality backlinks<\/a> to your page and chances are you may be able to rank\u2014even if you\u2019re lacking authority and brand equity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Either way, there are two other benefits to targeting high-competition keywords (even if you don\u2019t&nbsp;rank):<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ol>\n<li><strong>You can increase website authority<\/strong>. Brand equity and authority don\u2019t appear out of thin air. They\u2019re primarily a byproduct of&nbsp;links.<\/li>\n<li><strong>You can pass that \u2018authority\u2019 to important pages<\/strong>. Use <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>&nbsp;from high-authority \u201clinkbait\u201d to boost relevant pages targeting lower-competition keywords.&nbsp;<\/li>\n<\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>That second benefit is what we like to call The Middleman Technique.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/04\/the-middleman-method-animation.gif\"><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s a smart way to boost the \u2018authority\u2019 of boring pages that are difficult to get links&nbsp;to.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">A Simple SEO Strategy (The \u2018Middleman\u2019 Method)<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":2} -->\n<h2>Final thoughts<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keyword competition is relative. Because no keyword difficulty score takes everything that affects competition into account, you should always manually review the top-ranking pages before creating content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fail to do this and you may end up pursuing keywords that aren\u2019t truly low-competition. While there\u2019s nothing wrong with that, such keywords should be medium or long-term targets, not short-term targets.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Does that mean you shouldn\u2019t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short&nbsp;term. In this post you\u2019ll learn how to find low-hanging keyword opportunities in a few simple steps, and how to<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":132695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-132692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Low-Competition Keywords for SEO<\/title>\n<meta name=\"description\" content=\"Learn how to find low-hanging keyword opportunities in a few steps, and how to make sure those keywords 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