{"id":132378,"date":"2021-03-16T11:26:11","date_gmt":"2021-03-16T16:26:11","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132378"},"modified":"2023-05-15T07:21:38","modified_gmt":"2023-05-15T12:21:38","slug":"marketing-metrics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/","title":{"rendered":"25 Marketing Metrics You Should Consider Tracking"},"content":{"rendered":"\n<div class=\"intro-txt\">A lot of marketing metrics are only good for making you look good\u2014that\u2019s why they\u2019re called vanity metrics.<\/div>\n\n\n\n<p>Vanity metrics don\u2019t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don\u2019t matter for your business.<\/p>\n\n\n\n<p>It\u2019s better to pick a small set of meaningful numbers for any channel you work on and tie them to overall revenue goals.<\/p>\n\n\n\n<p>But which metrics are right for each marketing channel, and how should you use&nbsp;them?<\/p>\n\n\n\n<p>Here are 25 marketing metrics you should consider tracking:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#general-metrics\">General metrics<\/a><\/li>\n<li><a href=\"#retention-metrics\">Retention metrics<\/a><\/li>\n<li><a href=\"#seo-metrics\">SEO metrics<\/a><\/li>\n<li><a href=\"#paid-ad-metrics\">Paid ad metrics<\/a><\/li>\n<li><a href=\"#email-metrics\">Email metrics<\/a><\/li>\n<li><a href=\"#social-media-metrics\">Social media metrics<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"General metrics\" data-section=\"general-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">General metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Some numbers \u2013 such as revenue metrics \u2013 don\u2019t belong to a specific channel but span all the work you\u2019re doing. You\u2019ll want to track most of these regardless of the area of marketing you\u2019re working on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Revenue growth<\/h3>\n\n\n\n<p>Revenue growth is the difference between two revenue numbers. For example: before and after a marketing campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Revenue Growth (%) = ((Revenue at end - Revenue at start) \/ Revenue at start) &nbsp;\u00d7 100<\/blockquote>\n\n<h3 class=\"wp-block-heading\">2. Customer Acquisition Cost (CAC)<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/customer-acquisition-cost\/\">CAC<\/a> is the dollar amount it takes your business to acquire a customer. The lower the number, the better.<\/p>\n\n\n\n<p>It\u2019s primarily used in relation to other metrics like lifetime value (more on that later) to work out how much you can afford to acquire additional customers in the future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>CAC = Total amount spent on marketing \/ Number of new customers acquired<\/blockquote>\n\n<h3 class=\"wp-block-heading\">3. Conversions<\/h3>\n\n\n\n<p>A conversion happens when a visitor to your website completes an action that you are tracking. Examples include sign-ups, demo bookings, and purchases.<\/p>\n\n\n\n<p>Tracking conversions allows you to see where customers are completing key actions in <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">their customer journey.<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>In Google Analytics, you can set up <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012040?hl=en\">Goals<\/a>&nbsp;and then track conversion rate (the percentage of people completing an action) across your&nbsp;site.<\/p>\n\n\n\n<p>In the image below, we can see which pages visitors land on before purchasing a product. We can also see the conversion rate and the revenue attributed to the conversions:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/1-conversions.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Share of Voice (SOV)<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">Share of voice<\/a>&nbsp;tells you how visible you are compared to competitors.<\/p>\n\n\n\n<p>Market share and share of voice are closely tied to one another. If you\u2019ve got a 20% share of voice, you\u2019re likely to have a similar market share.<\/p>\n\n\n\n<p>If your share of voice is above your market share relative to your competitors, you have an excess share of voice (eSOV). In the long term, your market share will likely catch up with your share of&nbsp;voice.<\/p>\n\n\n\n<p>That means SOV can be an indicator of future growth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Share of voice = Brand visibility \/ Total potential visibility<\/blockquote>\n\n<p>It\u2019s not practical to measure SOV for multiple channels simultaneously, so you\u2019ll need to calculate it on a channel-by-channel basis.<\/p>\n\n\n\n<p>Here\u2019s how to do it for organic search:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a list of important keywords<\/li>\n<li>Add them to <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a><\/li>\n<li>Go to the <strong>Competitors<\/strong>&nbsp;report<\/li>\n<li>Check the Visibility column<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/2-sov.png\"><\/figure>\n\n\n\n<p>Here you can see the percentage of clicks you\u2019re winning for tracked keywords compared to competitors.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">What Is Share of Voice? How to Measure It Across Channels<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Return on Investment (ROI)<\/h3>\n\n\n\n<p>ROI is a measure of the impact a campaign or channel had on the revenue of the business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>ROI = (Revenue attributed to marketing spend - Marketing spend) \/ Marketing spend<\/blockquote>\n\n<p>The higher the number, the better the&nbsp;ROI.<\/p>\n\n\n\n<p>ROI is easiest to calculate through channels like paid advertising, where advertising pixels can effectively track the journey from lead to customer.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Retention metrics\" data-section=\"retention-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">Retention metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Marketing isn\u2019t only about attracting new customers but also retaining existing customers. The longer you keep a customer, the more profit you\u2019ll make from&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Churn&nbsp;rate<\/h3>\n\n\n\n<p>Churn is the rate at which customers stop paying you. It\u2019s prevalent in software as a service (SaaS) businesses that rely on recurring revenue to&nbsp;grow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Churn rate = (Revenue lost during period \/ Revenue at start of period) x&nbsp;100<\/blockquote>\n\n<p>High churn can be an indicator of poorly positioned products. If your customers are canceling their accounts because your product doesn\u2019t do what they thought it did, you should revisit your website\u2019s sales pages and try to clarify your value proposition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Lifetime Value (LTV)<\/h3>\n\n\n\n<p>LTV shows how much on average a customer pays you across their whole relationship with your business.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Sometimes you see the acronyms CLV or CLTV as well. They mean the same thing. The \u2018C\u2019 stands for \u2018customer.\u2019 <\/div>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>For an ecommerce business:<\/p>\n\n\n\n<blockquote>LTV = Avg. Order Value x Avg. Annual Purchase Frequency x Avg. Customer Lifespan<\/blockquote>\n\n<p>To calculate LTV for a SaaS business:<\/p>\n\n\n\n<blockquote>LTV = Avg. Monthly Revenue Per Customer \/ Avg. Monthly Churn&nbsp;Rate<\/blockquote>\n\n<p>If your business is new, it will take some time to get LTV numbers because you don\u2019t know how long the average customer will pay&nbsp;you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. LTV:CAC<\/h3>\n\n\n\n<p>LTV to CAC ratio tells you how much you can reasonably spend to acquire a new customer.<\/p>\n\n\n\n<p>For example, if your average customer pays you $30, spending up to $29.99 to get a customer would be a success. However, you\u2019d end up with only a 1 cent profit which leaves zero room for margin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>There is no single ratio that works for every business because there\u2019s no specific number you should pay for a customer. It varies by time, business and industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Net Promoter Score (NPS)<\/h3>\n\n\n\n<p>NPS is a widely used metric to measure customer satisfaction levels. Dissatisfied customers will often give low scores indicating that they\u2019re likely to churn in the future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>NPS = Percentage of Promoters - Percentage of Detractors<\/blockquote>\n\n<p>Using a single strictly-defined survey question, NPS asks: \u2018How likely are you to recommend {Company Name} to a colleague?\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/3-nps-poll.png\"><\/figure>\n\n\n\n<p>Scores range between 0 and 10. Anyone who scores between 0-6 is a detractor, 7-8 scores are neutral, and 9-10 scores are promoters.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/4-nps.png\"><\/figure>\n\n\n\n<p>NPS scores range from -100 to 100, and a score greater than 70 is considered \u2018world class.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Repeat Purchase Rate<\/h3>\n\n\n\n<p>Repeat Purchase Rate is the percentage of customers who buy from you more than&nbsp;once.<\/p>\n\n\n\n<p>It\u2019s widely used in ecommerce to predict how effective a business is at retaining customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Repeat Purchase Rate = Number of customers who more than once \/ total number of customers<\/blockquote>\n\n<p>A high repeat purchase rate shows healthy retention and that you can spend more money on getting new customers.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"SEO metrics\" data-section=\"seo-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">SEO metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Search is a fantastic channel for growing your business. But it\u2019s important to make sure that you\u2019re on the right path and that the strategy you\u2019re following is working.<\/p>\n\n\n\n<p>Use these <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\" target=\"_blank\" rel=\"noopener\">SEO metrics<\/a>&nbsp;to keep tabs on traffic growth from search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Branded vs. non-Branded Organic Traffic<\/h3>\n\n\n\n<p>It\u2019s often helpful to know how many people find your website based on searches for your company name and related terms (branded) vs. everything else (non-branded).<\/p>\n\n\n\n<p>If most people find you by searching for your brand name on Google, you\u2019re likely missing out on a lot of customers who are just searching for solutions to their problems.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>You can estimate the ratio of branded to non-branded traffic in <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>.<\/p>\n\n\n\n<p>Head to the <strong>Performance<\/strong>&nbsp;tab. From here, you\u2019ll need to filter for branded searches from your report. Then add your brand name and any variations\/misspellings to the query field, selecting \u2018queries containing\u2019 as the operator. Click&nbsp;Apply:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/5-branded-search-console.png\"><\/figure>\n\n\n\n<p>When you\u2019re done adding those filters, make a note of the \u2018Total Clicks\u2019 number. This is your branded traffic figure.<\/p>\n\n\n\n<p>Then change all your branded term filters\u2019 operators to \u2018Queries Not Containing\u2019 and make a note of the \u2018Total Clicks\u2019 number again.<\/p>\n\n\n\n<p>This will give you the amount of traffic for branded traffic vs. non-branded traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Brand mentions<\/h3>\n\n\n\n<p>Brand mentions show you how frequently you\u2019re part of the conversation in your industry.<\/p>\n\n\n\n<p>When a web page mentions your company or closely related terms like prominent employees (in relation to their work), you have received a brand mention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to track&nbsp;it<\/h4>\n\n\n\n<p>If you want to be alerted when someone mentions your brand in the future, use <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a><\/li>\n<li>Click the \u201cMentions\u201d tab<\/li>\n<li>Click \u201cAdd&nbsp;alert\u201d<\/li>\n<li>Enter your brand&nbsp;name<\/li>\n<li>Choose languages<\/li>\n<li>Exclude domains you don\u2019t want to&nbsp;track<\/li>\n<li>Set your alert interval<\/li>\n<li>Click \u201cAdd\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/6-ahrefs-alerts.png\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">13. Backlink growth<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a>&nbsp;are links to your web page from other web pages on the internet.<\/p>\n\n\n\n<p>A good backlink profile will help you rank better in search and drive relevant referral traffic. Ranking for keywords that your target customers are searching for will help you acquire users at decreasing cost over&nbsp;time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>You can check the growth in referring domains to any site in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/7-backlink-growth.png\"><\/figure>\n\n\n\n<p>Using the <strong>Best by Links Growth<\/strong>&nbsp;report, we can see which pages have gained or lost backlinks in the previous 1, 7, and 30 day period:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/8-best-by-links.png\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Paid ad metrics\" data-section=\"paid-ad-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">Paid ad metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Inefficient paid advertising spend will burn through your cash at an alarming rate.<\/p>\n\n\n\n<p>Instead of leaving it to chance, track the following metrics to ensure the ad spend is paying off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Quality Score<\/h3>\n\n\n\n<p>Google Ads uses Quality Score to estimate how relevant an ad is to a potential searcher.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>Google calculates it for&nbsp;you.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/9-quality-score.png\"><\/figure>\n\n\n\n<p>Quality Score consists of three main factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Expected click through rate<\/li>\n<li>Ad relevance to the keyword<\/li>\n<li>Landing page experience<\/li>\n<\/ol>\n\n\n\n<p>High-scoring ads (on a scale of 1-10, where ten is highest) win better placements and cost less in general.<\/p>\n\n\n\n<p>Knowing this will give you lots of scope for improving your Quality Score by making changes to your landing page, improving your targeting, or changing ad copy to make it more appealing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Cost Per Click (CPC)<\/h3>\n\n\n\n<p>Cost Per Click is a number that shows the price that you pay every time someone clicks your&nbsp;ad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>CPC = Total cost of clicks \/ total number of clicks<\/blockquote>\n\n<p>Cost Per Click varies between keywords, but you can get an average CPC in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;while doing <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/10-cpc-keywords-explorer.png\"><\/figure>\n\n\n\n<p>It\u2019s a helpful number to know so that you can think about your bidding strategy on existing and future campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. Cost Per Conversion<\/h3>\n\n\n\n<p>Cost Per Conversion tells you how much it costs per conversion from your&nbsp;ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Cost per Conversion = Total Amount Spent \/ Total Number of Conversions<\/blockquote>\n\n<p>That allows you to decide whether it\u2019s an effective use of your marketing budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Return on Ad Spend (ROAS)<\/h3>\n\n\n\n<p>ROAS is the dollar return on your ad&nbsp;spend<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>ROAS = Total Conversion Value \/ Amount Spent<\/blockquote>\n\n<p>ROAS is similar to Cost Per Conversion. However, ROAS factors in only conversions with a dollar amount attached, whereas Cost Per Conversion includes conversions like \u2018download PDF\u2019 that have no immediate monetary value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. View-through conversions<\/h3>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6270625\">View-through conversions<\/a>&nbsp;are when customers see but don\u2019t interact with your ad and then later complete a conversion on your&nbsp;site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<p>Ad networks know how to attribute conversions to clicks and views because they require you to install a pixel on your site before launching your campaigns.<\/p>\n\n\n\n<p>The pixel gathers data about people who visit, including where they came&nbsp;from.<\/p>\n\n\n\n<p>For example, if a user sees your ad, scrolls past it, and then visits your website 30 days later to make a purchase, a view-through conversion will be added to your campaign stats.<\/p>\n\n\n\n<p>If your sales cycle is longer than 30 days, you\u2019ll want to set the look-back window on campaigns to a length that\u2019s appropriate for your business.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Email metrics\" data-section=\"email-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">Email metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Unlike search and paid traffic, owned channels like email are \u2018always on.\u2019 Your subscribers have given you consent to contact them directly in their&nbsp;inbox.<\/p>\n\n\n\n<p>These metrics show you where you\u2019re keeping their trust and when you need to improve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Subscriber growth rate<\/h3>\n\n\n\n<p>Subscriber growth rate is the percentage difference between subscribers at the start and end of a period (month\/year\/all-time).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Subscriber Growth Rate (%) = ((Subscribers at end of period - Subscribers at start of period) \/ Subscribers at start of period) x&nbsp;100<\/blockquote>\n\n<p>Growing email lists create new opportunities for engaging potential customers.<\/p>\n\n\n\n<p>Measuring your mailing list growth rate over time is a much better metric than a standalone subscriber count figure.<\/p>\n\n\n\n<p>Subscriber growth rate gives you insights into how quickly you\u2019re growing your&nbsp;lists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. Open&nbsp;rate<\/h3>\n\n\n\n<p>Open rate is the percentage of subscribers who opened your&nbsp;email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Open rate = (Emails opened \/ (Emails sent - bounces)) *&nbsp;100<\/blockquote>\n\n<p>You shouldn\u2019t use a high open-rate as a sign of good engagement. A lot of people will open emails and not read or interact with them. Sometimes they\u2019re just opening to press the delete button. Open-rate doesn\u2019t distinguish between bad and good&nbsp;opens.<\/p>\n\n\n\n<p>Still, open-rate could give you some general insights into how well your subject line and excerpts are landing with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">21. Click&nbsp;rate<\/h3>\n\n\n\n<p>Click rate is the percentage of recipients that click a link in your&nbsp;email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Click rate = (Emails clicked \/ (Emails sent - bounces)) *&nbsp;100<\/blockquote>\n\n<p>Link clicks in emails almost always indicate that your content has piqued a reader\u2019s interest. To that extent, click rate is a reliable measure of engagement that you can track as a KPI for&nbsp;email.<\/p>\n\n\n\n<p>Most email service providers (ESPs) will give you click rate data on a campaign level as well as an account level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">22. Unsubscribe rate<\/h3>\n\n\n\n<p>Unsubscribe rate is the percentage of recipients who unsubscribe after receiving your&nbsp;email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Unsubscribe rate = (Unsubscribers \/ (Emails sent - bounces)) *&nbsp;100<\/blockquote>\n\n<p>Tracking the unsubscribes rate from your campaigns is useful when the numbers on your recent campaigns are high. If someone unsubscribes, you can no longer send them messages, which will likely impact your ability to sell them additional products\/services.<\/p>\n\n\n\n<p>If you\u2019re seeing many people unsubscribe, chances are there\u2019s a problem with your messages or your marketing is generally not meeting the expectations of your subscribers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">23. Bounce rate<\/h3>\n\n\n\n<p>Bounce rate is the percentage of emails that weren\u2019t delivered because an email address is incorrect, doesn\u2019t exist, or the email server blocked delivery for some other reason.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to calculate it<\/h4>\n\n\n\n<blockquote>Bounce rate = (Number of bounces \/ Emails sent) *&nbsp;100<\/blockquote>\n\n<p>Bounce rate can have a knock-on effect on your business because marketing messages aren\u2019t reaching potential customers. In which case, they might be less likely to buy from you in the future.<\/p>\n\n\n\n<p>Bounce rate can also indicate the health of your mailing list. If you have a high hard bounce rate, you may be attracting lots of false emails.<\/p>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Occasionally, you\u2019ll see soft bounces mentioned. There are <a href=\"https:\/\/mailchimp.com\/help\/about-bounces\/\">dozens of reasons<\/a>&nbsp;soft bounces happen, including a message being marked as spam by an email server or a recipient\u2019s mailbox being full. Unlike hard bounces, most ESPs will try sending soft bounces again at a different time before cleaning them.&nbsp;<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Social media metrics\" data-section=\"social-media-metrics\">\n\n\n\n<h2 class=\"wp-block-heading\">Social media metrics<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media metrics are tricky because social networks operate on secretive and often changing algorithms.<\/p>\n\n\n\n<p>In addition to that, each social network defines metrics differently. For example, here\u2019s what constitutes a video view&nbsp;on different social networks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook\/Instagram \u2013 3 seconds<\/li>\n<li>YouTube \u2013 30 seconds<\/li>\n<li>Twitter \u2013 2 seconds when 50% of the video frame is visible<\/li>\n<li>LinkedIn \u2013 2 seconds when 50% of the video frame is visible<\/li>\n<\/ul>\n\n\n\n<p>The upshot is tracking metrics on social media is difficult and prone to change. You have to ask the question: is it worth making these metrics part of the reporting at&nbsp;all?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">24. Engagement<\/h3>\n\n\n\n<p>Engagement is a broad category that includes each social network\u2019s specific post actions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to track&nbsp;it<\/h4>\n\n\n\n<p>You can use each social network\u2019s built-in analytics tools to get engagement numbers. Alternatively, using a social media analytics tool like <a href=\"https:\/\/buffer.com\/analyze\">Buffer Analyze<\/a>.<\/p>\n\n\n\n<p>However, there is no standardized set of actions across social media.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p><strong>Twitter \u2013<\/strong>&nbsp;likes, retweets, quote tweets, replies, profile clicks<\/p>\n\n\n\n<p><strong>Facebook \u2013<\/strong>&nbsp;shares, views, likes\/reactions, comments, clicks<\/p>\n\n\n\n<p><strong>LinkedIn \u2013<\/strong>&nbsp;impressions, comments, shares, reactions<\/p>\n\n\n\n<p>This means it can be tough to compare the value of engagement between social networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">25. Brand mentions<\/h3>\n\n\n\n<p>Brand mentions refer to the number of times your brand name gets mentioned on social media in a given period.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to track&nbsp;it<\/h4>\n\n\n\n<p>You can use a tool like <a href=\"https:\/\/www.hootsuite.com\/en-gb\/\">Hootsuite<\/a>&nbsp;to track this, where you can even segment by sentiment to help understand how positive your audience is feeling towards your&nbsp;brand.<\/p>\n\n\n\n<p>Tracking mentions of your brand on social media gives you insight into how customers perceive the marketplace.<\/p>\n\n\n\n<p>For example, suppose your brand name is getting consistent mentions on social media. That may be a good sign that you should continue to invest in social media as a marketing channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final&nbsp;thoughts<\/h2>\n\n\n\n<p>The famous Peter Drucker quote goes: \u201cWhat gets measured, gets managed.\u201d<\/p>\n\n\n\n<p>But just because you\u2019re staring at <a href=\"https:\/\/ahrefs.com\/blog\/google-analytics-for-seo\/\">Google Analytics<\/a>&nbsp;for hours on end doesn\u2019t mean you\u2019re effectively tracking marketing metrics. If you\u2019re not tracking your marketing impact on the bottom line, how will you know where to invest in the future?<\/p>\n\n\n\n<p>Instead, choose the right metrics for your marketing channels, manage them over time and focus on growing the business\u2019 profits.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/iammarcthomas?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanity metrics don\u2019t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don\u2019t matter for your business. It\u2019s better to pick a small set of meaningful numbers for any channel<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":155,"featured_media":132382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[396],"class_list":["post-132378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 Marketing Metrics You Should Consider Tracking<\/title>\n<meta name=\"description\" content=\"Choose the right marketing metrics, manage them over time and focus on growing your business\u2019 profits. Here are 25 metrics you should consider tracking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/marketing-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 Marketing Metrics You Should Consider Tracking\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t track every metric. Track these instead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/marketing-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T16:26:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T12:21:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marc Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Don&#039;t track every metric. Track these instead.\" \/>\n<meta name=\"twitter:creator\" content=\"@iammarcthomas\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/\"},\"author\":{\"name\":\"Marc Thomas\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/97f19014ba65ce62ccc386d142e83055\"},\"headline\":\"25 Marketing Metrics You Should Consider Tracking\",\"datePublished\":\"2021-03-16T16:26:11+00:00\",\"dateModified\":\"2023-05-15T12:21:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/\"},\"wordCount\":2914,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/fb-marketing-metrics.png\",\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/\",\"name\":\"25 Marketing Metrics You Should Consider Tracking\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/fb-marketing-metrics.png\",\"datePublished\":\"2021-03-16T16:26:11+00:00\",\"dateModified\":\"2023-05-15T12:21:38+00:00\",\"description\":\"Choose the right marketing metrics, manage them over time and focus on growing your business\u2019 profits. Here are 25 metrics you should consider tracking.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/marketing-metrics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/fb-marketing-metrics.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/fb-marketing-metrics.png\",\"width\":1920,\"height\":990,\"caption\":\"marketing metrics\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/97f19014ba65ce62ccc386d142e83055\",\"name\":\"Marc Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marc-thomas-1.png01b632723488f3fa8fb2eca4464dd81b\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marc-thomas-1.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/marc-thomas-1.png\",\"caption\":\"Marc Thomas\"},\"description\":\"Head of Growth at B2B SaaS Marketing Agency Powered by Search. Writes about marketing and growth on my blog.\",\"sameAs\":[\"https:\\\/\\\/www.positivehuman.co\",\"https:\\\/\\\/x.com\\\/iammarcthomas\",\"https:\\\/\\\/youtube.com\\\/channel\\\/UC5O93USsW1mBAFalwRBXqtQ\",\"amazinjosh@gmail.com\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/marc-thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"25 Marketing Metrics You Should Consider Tracking","description":"Choose the right marketing metrics, manage them over time and focus on growing your business\u2019 profits. Here are 25 metrics you should consider tracking.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/","og_locale":"en_US","og_type":"article","og_title":"25 Marketing Metrics You Should Consider Tracking","og_description":"Don't track every metric. Track these instead.","og_url":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2021-03-16T16:26:11+00:00","article_modified_time":"2023-05-15T12:21:38+00:00","og_image":[{"width":1920,"height":990,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png","type":"image\/png"}],"author":"Marc Thomas","twitter_card":"summary_large_image","twitter_description":"Don't track every metric. Track these instead.","twitter_creator":"@iammarcthomas","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/"},"author":{"name":"Marc Thomas","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/97f19014ba65ce62ccc386d142e83055"},"headline":"25 Marketing Metrics You Should Consider Tracking","datePublished":"2021-03-16T16:26:11+00:00","dateModified":"2023-05-15T12:21:38+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/"},"wordCount":2914,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png","articleSection":["General Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/","url":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/","name":"25 Marketing Metrics You Should Consider Tracking","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png","datePublished":"2021-03-16T16:26:11+00:00","dateModified":"2023-05-15T12:21:38+00:00","description":"Choose the right marketing metrics, manage them over time and focus on growing your business\u2019 profits. Here are 25 metrics you should consider tracking.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/marketing-metrics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/marketing-metrics\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/03\/fb-marketing-metrics.png","width":1920,"height":990,"caption":"marketing metrics"},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/97f19014ba65ce62ccc386d142e83055","name":"Marc Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/marc-thomas-1.png01b632723488f3fa8fb2eca4464dd81b","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/marc-thomas-1.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/marc-thomas-1.png","caption":"Marc Thomas"},"description":"Head of Growth at B2B SaaS Marketing Agency Powered by Search. Writes about marketing and growth on my blog.","sameAs":["https:\/\/www.positivehuman.co","https:\/\/x.com\/iammarcthomas","https:\/\/youtube.com\/channel\/UC5O93USsW1mBAFalwRBXqtQ","amazinjosh@gmail.com"],"url":"https:\/\/ahrefs.com\/blog\/author\/marc-thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/132378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/155"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=132378"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/132378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/132382"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=132378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=132378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=132378"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=132378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}