{"id":132209,"date":"2021-03-11T11:00:50","date_gmt":"2021-03-11T16:00:50","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132209"},"modified":"2025-07-21T11:25:57","modified_gmt":"2025-07-21T16:25:57","slug":"start-a-digital-marketing-career","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/start-a-digital-marketing-career\/","title":{"rendered":"How to Start a Career in Digital Marketing (7&nbsp;Steps)"},"content":{"rendered":"\n<div class=\"intro-txt\">Looking to grab a piece of the digital marketing pie? This guide is for&nbsp;you.<\/div>\n\n\n\n<p>I don\u2019t have a degree in marketing\u2014only one in psychology. Yet, I\u2019ve been working in digital marketing for the past five&nbsp;years.<\/p>\n\n\n\n<p>That\u2019s the beauty of this industry. You don\u2019t need to be certified to work as a digital marketer. There are no gatekeepers.<\/p>\n\n\n\n<p>But you\u2019ll need to acquire <strong>both<\/strong>&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-skills\/\">digital marketing skills<\/a> and practical experience.<\/p>\n\n\n\n<p>That\u2019s where this guide comes in. I\u2019ll show you how to grow your knowledge, plus walk you through the different stages you might go through in your path to become a professional digital marketer.<\/p>\n\n\n\n<p>Kickstart your career in digital marketing in these seven&nbsp;steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#create-your-own-website\">Create your own website<\/a><\/li>\n<li><a href=\"#choose-one-channel\">Choose one digital marketing channel to focus&nbsp;on<\/a><\/li>\n<li><a href=\"#learn-about-the-channel\">Learn more about your chosen digital marketing channel<\/a><\/li>\n<li><a href=\"#execute\">Execute on what you\u2019re learning<\/a><\/li>\n<li><a href=\"#free-digital-marketing-tools\">Familiarize yourself with free digital marketing tools<\/a><\/li>\n<li><a href=\"#apply-for-a-job\">Apply for a job in marketing<\/a><\/li>\n<li><a href=\"#furthering-your-career\">Furthering your career<\/a><\/li>\n<\/ol>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Create your own website\" data-section=\"create-your-own-website\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Create your own website<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>While you may not need any <a href=\"https:\/\/ahrefs.com\/blog\/seo-certification\/\">certifications<\/a> to get a job in digital marketing, it doesn\u2019t mean companies will just hire you for a position right off the&nbsp;bat.<\/p>\n\n\n\n<p>You\u2019ll need to&nbsp;first:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Build your skills in digital marketing;<\/li>\n<li>Demonstrate that you possess those skills.<\/li>\n<\/ol>\n\n\n\n<p>The best way to do this is to create your own website.<\/p>\n\n\n\n<p>By building your own website, you\u2019re creating a lab where you can test and learn different <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy-examples\/\">marketing strategies<\/a>. All without worrying about hurting someone else\u2019s site.<\/p>\n\n\n\n<p>Not only that, what else can demonstrate your skills better than showing that you\u2019ve <em>actually<\/em> grown something from scratch?<\/p>\n\n\n\n<p>For example, when I first started out in digital marketing, my friends and I created a website about our hobby: breakdancing.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/1-breakdance-decoded-site.png\"><\/p>\n\n\n\n<p>I\u2019ll be honest\u2014the website was ugly. But it gave me a chance to practice things like <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\">content marketing<\/a>, email marketing, <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\">outreach<\/a>&nbsp;and more. The site, though eventually unsuccessful, was pivotal in helping me acquire tons of practical experience.<\/p>\n\n\n\n<p>There\u2019s no need to overthink this. The key is to <strong>just start and get practicing<\/strong>. Choose a niche you\u2019re interested in and create a site using WordPress. Don\u2019t fret about things like logos or monetization strategy.<\/p>\n\n\n\n<p>If you\u2019re not sure how to set up a WordPress website, just do a quick Google search. You\u2019ll find tons of tutorials.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Choose one digital marketing channel to focus on\" data-section=\"choose-one-channel\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Choose one digital marketing channel to focus&nbsp;on<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>There are <em>a lot<\/em>&nbsp;of <a href=\"https:\/\/ahrefs.com\/blog\/digital-marketing-strategies\/\">digital marketing channels<\/a>. The book <a href=\"https:\/\/www.amazon.com\/Traction-Startup-Achieve-Explosive-Customer\/dp\/1591848369\">Traction<\/a>&nbsp;lists 19 of them, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search engine optimization (SEO)<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">Content marketing<\/a><\/li>\n<li>Email marketing<\/li>\n<li>Social and display ads<\/li>\n<\/ul>\n\n\n\n<p>Since you\u2019re running your website alone, it would be impossible in terms of time, effort and resources to execute on <em>every<\/em>&nbsp;marketing channel. Instead, we recommend focusing on just one area of digital marketing.<\/p>\n\n\n\n<p>But which channel should you choose? Let\u2019s look at the pros and cons of three popular channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online advertising<\/h3>\n\n\n\n<p>This involves buying ads on platforms like Google, Facebook, and Instagram. Generally speaking, this strategy is great for getting traffic to your site&nbsp;fast.<\/p>\n\n\n\n<p>However, if you\u2019re a complete beginner, this channel may be on the risky side. Managing online ads is not simply a matter of turning it on and letting the traffic flow. You\u2019ll still need some knowledge and experience so you don\u2019t end up losing all your&nbsp;money.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/2-facebook-comment-google-ads.png\" alt><\/figure>\n\n\n\n<p>So if you\u2019re able to set aside some budget to test and learn this channel, go ahead. Otherwise, it might not be the one for&nbsp;you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media marketing<\/h3>\n\n\n\n<p>This involves building a following on social media and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">driving traffic<\/a>&nbsp;from these platforms. You should be familiar with them. Plus, since it\u2019s free to post content, experimentation is&nbsp;easy.<\/p>\n\n\n\n<p>This could be an ideal channel to start&nbsp;with.<\/p>\n\n\n\n<p>However, bear in mind that social media marketing is not just casually posting something on your Instagram every few days. Each platform is akin to its own country. To do well, you\u2019ll have to understand the \u201cculture\u201d\u2014what makes it tick, what users want to see, the <a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">types of content<\/a>&nbsp;that perform, and so&nbsp;on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Search engine optimization (SEO)<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">SEO<\/a>&nbsp;is the practice of optimizing pages to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank high in search engines<\/a>&nbsp;like Google.<\/p>\n\n\n\n<p>The great thing is that once you\u2019re ranking, you\u2019ll be getting free, passive, and consistent traffic from <a href=\"https:\/\/ahrefs.com\/seo\/how-do-search-engines-work\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-do-search-engines-work\/\">search engines<\/a>.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/3-blog-post-traffic.png\"><\/p>\n\n\n\n<p>However, the downside is that <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">it takes a lot longer for it to work<\/a>. You\u2019ll need patience to see results. But it is rewarding.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Not sure which channel to choose?<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Start with SEO. Yes, of course we\u2019re biased. But we\u2019d still recommend it based on a few reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is free to start. Unlike online ads, you don\u2019t need money to start an <a href=\"https:\/\/ahrefs.com\/blog\/seo-campaign\/\">SEO campaign<\/a>;<\/li>\n<li>There are tons of <a href=\"https:\/\/ahrefs.com\/blog\/free-seo-tools\/\">free SEO tools<\/a>&nbsp;around;<\/li>\n<li>It is one of the <strong>only<\/strong>&nbsp;few <a href=\"https:\/\/www.kevin-indig.com\/blog\/the-4-only-scalable-customer-acquisition-channels\/\">long-term scalable customer acquisition channels<\/a>;<\/li>\n<li>The skills you learn in SEO (e.g., <a href=\"https:\/\/ahrefs.com\/blog\/content-writing\/\">content writing<\/a>, outreach, <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a>, content promotion, etc.) are easily transferable to other facets of digital marketing.<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Learn more about your chosen digital marketing channel\" data-section=\"learn-about-the-channel\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Learn more about your chosen digital marketing channel<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>To do this, search for \u201c[your chosen area] beginner\u2019s guide\u201d on Google.<\/p>\n\n\n\n<p>Look for a guide that\u2019s detailed, explains things well, and was updated recently. The last part is particularly important because digital marketing is a fast-paced industry.<\/p>\n\n\n\n<p>The guide will also serve as a jumping-off point for discovering more subtopics you can learn&nbsp;about.<\/p>\n\n\n\n<p>If you\u2019ve decided to focus on SEO, then I\u2019d recommend watching our video on SEO for beginners:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-dvws7cv9gmq\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-dvws7cv9gmq\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DvwS7cV9GmQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>This should give you a nice foundation on the <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">basics of SEO<\/a>.<\/p>\n\n\n\n<p>From there, if you\u2019d like to explore more about SEO, then I\u2019d recommend going through these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Keyword Research: The Beginner\u2019s Guide by Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">On-Page SEO: Complete Beginner\u2019s Guide<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">Content Marketing: A Comprehensive Guide For&nbsp;2021<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">The Beginner\u2019s Guide to Link Building<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/technical-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">What is Technical SEO? 11 Best Practices<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Execute on what you\u2019re learning\" data-section=\"execute\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Execute on what you\u2019re learning<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you want to do a muscle-up, it doesn\u2019t matter how many YouTube tutorials you watch. You still have to find a bar and practice.<\/p>\n\n\n\n<p>The same goes for digital marketing.<\/p>\n\n\n\n<p>Don\u2019t just consume content. All that leads to is analysis paralysis\u2014overthinking and yet not doing anything. Trust me, I\u2019ve been&nbsp;there.<\/p>\n\n\n\n<p>When you\u2019ve learned something, you have to get down, dirty and execute. That\u2019s why you created your own website.<\/p>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I find I learn much faster by starting to do something and overcoming roadblocks I run into along the way than by carefully studying and preparing<\/p>\n\u2014 Austen Allred (@Austen) <a href=\"https:\/\/twitter.com\/Austen\/status\/1358272541006077953?ref_src=twsrc%5Etfw\">February 7,&nbsp;2021<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n<p>For SEO, that means focusing on the fundamentals like keyword research, <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">creating content<\/a>&nbsp;and building links. Those three things alone can move the needle for your site more than anything else.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Familiarize yourself with free digital marketing tools\" data-section=\"free-digital-marketing-tools\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Familiarize yourself with free digital marketing tools<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Since you\u2019re just starting out, it\u2019ll be tough to pay for premium marketing tools.<\/p>\n\n\n\n<p>Don\u2019t worry though\u2014there are plenty of free ones around. Here are some you should get acquainted with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a><\/strong>. See data like the number of people visiting your site, which pages they go to, how long they stay, and hundreds of other actionable metrics. Learn how to use it in <a href=\"https:\/\/ahrefs.com\/blog\/google-analytics-for-seo\/\">this guide<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console (GSC)<\/a><\/strong>. See which <a href=\"https:\/\/ahrefs.com\/blog\/google-index\/\">pages are indexed in Google<\/a>, the keywords your site ranks for, and the websites that link to you. <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">This guide<\/a>&nbsp;will teach you how to use GSC optimally.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/web-analytics\"><strong>Ahrefs\u2019 Web Analytics<\/strong><\/a>: A simple, free Google Analytics alternative offering a better way to track website traffic by providing focused, privacy-friendly, cookie-free, and lightning-fast insights.<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a><\/strong>. See your website\u2019s backlinks and keyword rankings, plus scan your site for common SEO issues that could be hurting its performance.<\/li>\n<li><strong><a href=\"https:\/\/convertkit.com\/\">ConvertKit<\/a><\/strong>. An email marketing tool. Their free plan lets you manage up to 1,000 subscribers.<\/li>\n<li><strong><a href=\"https:\/\/buffer.com\/\">Buffer<\/a><\/strong>. Free social media scheduling tool. Automates the process of posting content.<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Apply for a job in marketing\" data-section=\"apply-for-a-job\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Apply for a job in marketing<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With your newfound skills, it\u2019s time to hit the job boards.<\/p>\n\n\n\n<p>What you\u2019re looking for is an internship or entry-level position. This could be a role at a digital marketing agency or an in-house position. For example, I started as a marketing intern at a wearable tech startup. I later converted the opportunity into a full-time role.<\/p>\n\n\n\n<p>However, even for these positions, competition is fierce. So, you\u2019ll need a way to stand out from the&nbsp;crowd.<\/p>\n\n\n\n<p>Here are some&nbsp;ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#briefcase-technique\">Briefcase Technique<\/a><\/li>\n<li><a href=\"#networking\">Networking<\/a><\/li>\n<li><a href=\"#work-in-public\">Work in public<\/a><\/li>\n<li><a href=\"#marketing-yourself\">Marketing yourself<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"briefcase-technique\">Briefcase Technique<\/h3>\n\n\n\n<p>This is a job interview tactic coined by <a href=\"https:\/\/twitter.com\/ramit\">Ramit Sethi<\/a>, a New York Times bestselling author. Basically, you:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Research the company you\u2019re applying for;<\/li>\n<li>Find out their biggest digital marketing problems;<\/li>\n<li>Create solutions to fix&nbsp;them.<\/li>\n<\/ol>\n\n\n\n<p>Learn more about the technique here:<\/p>\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-nviqhcrljf8\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-nviqhcrljf8\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/NViqHCrljf8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NViqHCrljf8?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"networking\">Networking<\/h3>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2016\/04\/26\/weak-ties-matter\/\">Sociologists have found<\/a>&nbsp;that most non-visible, high-compensation jobs are not found via your closest friends. Instead, they\u2019re found from weak ties, i.e., casual acquaintances or people who have the same school or cultural background.<\/p>\n\n\n\n<p>This is the reason why you should always be networking.<\/p>\n\n\n\n<p>First, find one or a few people you admire in digital marketing. Then follow this three-part strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consume all the content the person has produced.<\/strong>&nbsp;If you enjoyed or learned from any particular piece, share them on social media and tag the person. You can also send an email to say thank you or offer a compliment;<\/li>\n<li><strong>Give them a platform that can promote their work.<\/strong>&nbsp;Interview them for an article, podcast, video, etc. This doesn\u2019t have to be your own site; it can be for another. But then again, don\u2019t be discouraged even if you have a small website. Some people would be more than happy to&nbsp;help.<\/li>\n<li><strong>Find out what project they\u2019re currently working on.<\/strong>&nbsp;This could be obvious from their social or you could ask them. Then, figure out how you can help them reach their&nbsp;goals.<\/li>\n<\/ul>\n\n\n\n<p>Want proof that it works? Well, this is actually how I got my job at <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>.<\/p>\n\n\n\n<p>I started by consuming all the content on the Ahrefs blog. Then I shared them on my Twitter.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/4-sq-twitter-share.png\" alt><\/figure>\n\n\n\n<p>I also regularly promoted these articles on GrowthHackers, without anyone from the team asking:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/5-sq-growthhackers-share.png\" alt><\/figure>\n\n\n\n<p>Later on, I reached out to <a href=\"https:\/\/twitter.com\/timsoulo\">Tim<\/a>&nbsp;and interviewed him for a guest <a href=\"https:\/\/www.leadfeeder.com\/blog\/ahrefs-content-strategy\/\">article on LeadFeeder<\/a>. In the process, I discovered that he was working on the launch of <a href=\"https:\/\/ahrefs.com\/academy\/blogging-for-business\">Blogging for Business<\/a>.<\/p>\n\n\n\n<p>So, I helped:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I took the beta course and offered my feedback. I even gave a testimonial;<\/li>\n<li>I promoted the course everywhere\u2014Slack communities, Facebook groups, etc.<\/li>\n<li>I connected Tim with people with audiences so he could promote the course.<\/li>\n<\/ul>\n\n\n\n<p>Most importantly, I did everything for free and asked for nothing in return. And well, as they say, the rest is history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"work-in-public\">Work in public<\/h3>\n\n\n\n<p>Having been in the industry for a while, I\u2019ve seen many marketers pop out of nowhere and start gaining traction and influence. What they did was simple\u2014they started sharing what they were learning in public.<\/p>\n\n\n\n<p>Austin Kleon writes in <a href=\"https:\/\/www.amazon.com\/Show-Your-Work-Austin-Kleon\/dp\/076117897X\">Show Your Work<\/a>:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">Once a day, after you\u2019ve done your day\u2019s work, go back to your documentation and find one little piece of your process that you can&nbsp;share.<\/div><\/blockquote>\n\n\n\n<p>Don\u2019t be afraid to share what you\u2019re working on. Show your success and failures. Not only will this attract marketers and build your network, it\u2019ll also grow your personal brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-yourself\">Marketing yourself<\/h3>\n\n\n\n<p>Nina Mufleh wanted to work at Airbnb. However, applying for job postings wasn\u2019t working out for her. So, she <a href=\"https:\/\/www.businessinsider.com\/the-resume-that-got-nina-mufleh-job-interviews-with-uber-linkedin-and-airbnb-2015-7\">created a resume<\/a>&nbsp;that showcased her knowledge about Airbnb, the travel industry, and the opportunities they were missing out&nbsp;on.<\/p>\n\n\n\n<p>She then tweeted this at the CEO and CMO of Airbnb, got their attention and landed an interview.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/nina-mufleh-tweet.png\" alt><\/figure>\n\n\n\n<p>The resume also went viral and caught the attention of Uber and LinkedIn.<\/p>\n\n\n\n<p>How can you prove you have marketing chops? Do what Nina did\u2014get creative, market yourself and catch the attention of the companies you want to work&nbsp;for.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Furthering your career\" data-section=\"furthering-your-career\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Furthering your career<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>After a few years in digital marketing, you can begin to look at different options on how to further your career.<\/p>\n\n\n\n<p>While discussing the entire career development process is out of scope for this article, let\u2019s look at some potential future opportunities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#staying-inhouse\">Staying in-house<\/a><\/li>\n<li><a href=\"#freelancing\">Freelancing<\/a><\/li>\n<li><a href=\"#starting-your-own-agency\">Starting your own agency<\/a><\/li>\n<li><a href=\"#consulting\">Consulting<\/a><\/li>\n<li><a href=\"#build-more-websites\">Build more websites<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"staying-inhouse\">Staying in-house<\/h3>\n\n\n\n<p>Generally speaking, this is the most typical route. Despite what people want you to believe in, there\u2019s no shame in being an employee. Not everyone can go out and become a successful entrepreneur.<\/p>\n\n\n\n<p>Now, it\u2019s important to note that you shouldn\u2019t necessarily give up on your own sites. Good companies will encourage you to spend time on your side projects to improve your&nbsp;craft.<\/p>\n\n\n\n<p>These are usually the types of people you want to work for because they\u2019ll challenge you to become masters of your&nbsp;work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"freelancing\">Freelancing<\/h3>\n\n\n\n<p>Freelancing is a great way to get more hands-on experience while increasing your income. If you\u2019re a few years into your career, then there\u2019s a good chance that you already have some freelance work lined up for&nbsp;you.<\/p>\n\n\n\n<p>Even if you are not getting referrals or inbound requests, don\u2019t worry. You can always apply for jobs on sites like Upwork, ProBlogger, etc.<\/p>\n\n\n\n<p><strong>Recommended reading: <\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/seo-freelancer\/\">How to Become an SEO Freelancer - Lessons Learned from 10+ Years in the Industry<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"starting-your-own-agency\">Starting your own agency<\/h3>\n\n\n\n<p>Many people who are good at digital marketing eventually go on to start their own agency. The good thing about starting your own agency is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can work with a lot of clients at the same time, since you\u2019ll have teams to manage client accounts.<\/li>\n<li>You\u2019ll also be able to provide more services, as your team will be diversified.<\/li>\n<li>Being a one-stop shop allows you to maximize your earnings potential on upsells.<\/li>\n<\/ul>\n\n\n\n<p>However, starting an agency means hiring a team. This can be costly (salaries, office space, etc.). You\u2019ll also have to acquire non-digital marketing skills\u2014hiring, sales, accounting, etc.<\/p>\n\n\n\n<p>It is also likely that you\u2019ll have to do <strong>both<\/strong>&nbsp;the strategy and execution before you hit&nbsp;scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consulting\">Consulting<\/h3>\n\n\n\n<p>If you\u2019re:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Interested in doing work on your&nbsp;own;<\/li>\n<li>But not interested in setting up an agency<\/li>\n<\/ol>\n\n\n\n<p>Then independent consulting might be a potential route.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/samsgoh\">Sam<\/a>\u2014our YouTube guy\u2014was a digital marketing consultant before working full-time at Ahrefs. In his experience, consulting has a better net margin than an agency. Hourly rates also typically range from hundreds to thousands of dollars.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/6-seo-pricing.png\"><\/p>\n\n\n\n<p>However, you\u2019ll be limited in the number of clients you can take. Reason: businesses generally hire consultants because they specialize in a particular area.<\/p>\n\n\n\n<p>So, while you may hire a small team to handle the systematized parts of your business, clients are ultimately hiring you for your expertise. Naturally, this limits your ability to get a lot of clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"build-more-websites\">Build more websites<\/h3>\n\n\n\n<p>Many digital marketers prefer this route as it allows them to practice while earning additional income on the side. A popular choice, especially for SEOs, is to build an affiliate website.<\/p>\n\n\n\n<p>Learn more about affiliate marketing in <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">this blog post<\/a>&nbsp;or watch this&nbsp;video:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-w-nbsnxtszi\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-w-nbsnxtszi\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/W-nbsnXtSZI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/W-nbsnXtSZI?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/amazon-affiliate-marketing\/\">How to Build a Successful Amazon Affiliate Site (Step by&nbsp;Step)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/amazon-affiliate-websites\/\">7 Successful Amazon Affiliate Websites (That You Can Learn&nbsp;From)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/affiliate-keyword-research\/\">How to Do Keyword Research for Affiliate Sites<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Regardless which route you choose, to master digital marketing, there are two things you should always be&nbsp;doing.<\/p>\n\n\n\n<p><strong>First, learning.<\/strong>&nbsp;Marketing is a constantly evolving field. You\u2019ll have to be constantly learning, applying, testing and refining. Read books, listen to <a href=\"https:\/\/ahrefs.com\/blog\/best-marketing-podcasts\/\">podcasts<\/a>, watch videos and follow thought leaders online.<\/p>\n\n\n\n<p><strong>Second, networking.<\/strong>&nbsp;Not only will networking expose you to future career opportunities, it also helps to meet people who have new and different ideas from yourself. This can open your perspective and help you excel further in your career. After all, you can never have all the answers yourself.<\/p>\n\n\n\n<p>Looking for a recap? Watch<a href=\"https:\/\/www.youtube.com\/watch?v=bG-AL2Hd6Cc\">&nbsp;this video<\/a>:<\/p>\n\n\n\n<p>\n<\/p><div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bg-al2hd6cc\" style=\"max-width:900px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-bg-al2hd6cc\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/bG-AL2Hd6Cc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bG-AL2Hd6Cc?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t\n\t\n<\/div>\n\n\n\n<p>Did I miss out on anything that\u2019s important to starting a career in digital marketing? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don\u2019t have a degree in marketing\u2014only one in psychology. Yet, I\u2019ve been working in digital marketing for the past five&nbsp;years. That\u2019s the beauty of this industry. You don\u2019t need to be certified to work as a digital marketer. There<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":146,"featured_media":132349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[339],"class_list":["post-132209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start a Career in Digital Marketing (7 Steps)<\/title>\n<meta name=\"description\" content=\"While you don&#039;t need to be certified, you&#039;ll need to acquire some skills to become a digital marketer. 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