{"id":132188,"date":"2026-06-18T07:00:14","date_gmt":"2026-06-18T12:00:14","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132188"},"modified":"2026-07-03T10:13:30","modified_gmt":"2026-07-03T15:13:30","slug":"seo-trends","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-trends\/","title":{"rendered":"10 SEO Trends I\u2019ve Seen Firsthand in 2026 (With Data)"},"content":{"rendered":"\n

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I work at Ahrefs, one of the world\u2019s best-known SEO tools, which means I get to talk with and learn from SEOs every day. And spoiler: it is wild how much SEO has changed in the past year, and how much SEOs are now expected to change with it.<\/div>\n

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A brand new awareness and growth channel appeared in the form of AI search, and in most companies, it gets shoved into the SEO remit. There\u2019s a whole new technical infrastructure to understand, too: it\u2019s no longer enough to know how search engines work; you also have to know how AI search engines work<\/a>.<\/p>\n

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Meanwhile, the classic SEO playbook of top-of-funnel informational content (as much as it pains me to admit) seems to work a little worse with every passing day. We are all in the experimental, throw-spaghetti-at-the-wall phase, trying to work out where the next era of compounding growth comes from.<\/p>\n

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These are some of the SEO trends I have watched shift over the past year. All of these trends are backed up by real Ahrefs data (to show these are genuine industry-wide trends, and not just something I\u2019m imagining).<\/p>\n

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