{"id":132188,"date":"2024-05-29T07:00:14","date_gmt":"2024-05-29T12:00:14","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132188"},"modified":"2024-05-29T08:41:42","modified_gmt":"2024-05-29T13:41:42","slug":"seo-trends","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/seo-trends\/","title":{"rendered":"SEO Trends 2024: Separating Fact From Fiction"},"content":{"rendered":"\n<div class=\"intro-txt\">Google\u2019s constant tinkering with the search results means SEOs have no choice but to stay at the bleeding edge of the latest SEO trends. But, with so many trends, which should you follow, and which should you \u201cno follow?\u201d<\/div>\n\n\n\n<p>In this article, I\u2019ll use Ahrefs\u2019 data to find some of the most searched-for SEO trends and share my opinion on whether they\u2019re worth acting on.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<p>SEO trends typically follow a familiar cycle that looks a bit like the Gartner hype&nbsp;cycle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends.png\" alt class=\"wp-image-175397\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends-650x425.png 650w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends-768x502.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends-1536x1004.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.gartner.com\/en\/research\/methodologies\/gartner-hype-cycle\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>But, with so many trends to follow, the SEO trends hype cycle looks more like a sine wave, minus the slope of enlightenment or plateau of productivity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"757\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2-seo-trends.png\" alt class=\"wp-image-175398\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2-seo-trends.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2-seo-trends-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2-seo-trends-768x363.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/2-seo-trends-1536x727.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n\n\n\n<p>Because\u2014let\u2019s face it, it\u2019s so easy to get too caught up in the hype of the next trend, before you\u2019ve even finished with the last&nbsp;one.<\/p>\n\n\n\n<p>With so many trends to consider, it\u2019s a good idea to sense-check them before we commit.<\/p>\n\n\n\n<p>We can do this by plugging them into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\/\">Keywords Explorer<\/a> to see the forecasted organic search trend data for each keyword.<\/p>\n\n\n\n<p> Forecasted search volume is a new feature we\u2019ve added to Ahrefs, you can use it for any keyword, but I think it\u2019s great for spotting upcoming trends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/timsoulo\/status\/1765249920884527210\n<\/div><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> Search volume doesn\u2019t always tell us the whole story when it comes to SEO trends, but it can help you make a decision on whether a trend is worth following or&nbsp;not.<\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. \u201cLinks are less important\u201d\" data-section=\"links\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_fn1q4tkzvfyc\"><\/a>1. \u201cLinks are less important\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If you\u2019ve been working in SEO for a while, you\u2019ll know that links are generally considered one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factors<\/a>.<\/p>\n\n\n\n<p>So, it may surprise you that Googler <a href=\"https:\/\/ch.linkedin.com\/in\/garyillyes\">Gary Illyes<\/a> recently said, \u201c<a href=\"https:\/\/twitter.com\/patrickstox\/status\/1781349615465304466#\">Over the years, we\u2019ve made links less important<\/a>\u201d at a Bulgarian search conference recently.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\u201cWe need very few links to rank pages\u2026 Over the years we\u2019ve made links less important.\u201d <a href=\"https:\/\/twitter.com\/methode?ref_src=twsrc%5Etfw\">@methode<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/serpconf2024?src=hash&amp;ref_src=twsrc%5Etfw\">#serpconf2024<\/a><\/p>\u2014 Patrick Stox (@patrickstox) <a href=\"https:\/\/twitter.com\/patrickstox\/status\/1781349615465304466?ref_src=twsrc%5Etfw\">April 19,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>So are links less important? And should you focus on other things rather than link building? Let\u2019s see what the data&nbsp;says.<\/p>\n\n\n\n<p>Ahrefs data shows people are still searching for <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a>, and the forecasted trend is stable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1322\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-link-building-via-ahrefs-keywor.png\" alt=\"Search trend for link building, via Ahrefs' Keywords Explorer\" class=\"wp-image-175117\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-link-building-via-ahrefs-keywor.png 1322w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-link-building-via-ahrefs-keywor-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-link-building-via-ahrefs-keywor-768x446.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\"><\/figure>\n\n\n\n<p>Of course, we\u2019ll never know exactly how Google is weighting its algorithm, but it seems clear that link building is still a popular monthly search with a stable forecasted trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_haesb3higdyw\"><\/a>Should you follow? \u2014&nbsp;No<\/h3>\n\n\n\n<p>It may be true that links are marginally less important than they were before, but if you look at any SERP using an SEO tool like Ahrefs, it\u2019s clear that one of the most commonly shared signals of top-performing websites is&nbsp;links.<\/p>\n\n\n\n<p>(And if you still aren\u2019t convinced, please send your backlinks to <a href=\"https:\/\/ahrefs.com\/blog\/author\/tim-soulo\/\">Tim Soulo<\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/timsoulo\/status\/1782979720197644692?s=61&amp;t=yS9CXV-9MhwF_AXVHMPWOw\n<\/div><\/figure>\n\n\n\n<p>To get started with link building, check out our <a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building guide<\/a> on the blog and the Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/academy\">Academy<\/a> to learn how to build links for your business.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building: Beginner\u2019s Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9 Easy Link Building Strategies (That Anyone Can&nbsp;Use)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/link-building-course\">Advanced Link Building Course<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Video SEO\" data-section=\"video-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_mgcq3pgtkjr3\"><\/a>2. Video&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>With more people than ever before consuming content in video format, <a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">video SEO<\/a> is hard to ignore now.<\/p>\n\n\n\n<p>Platforms like YouTube and TikTok are the homes of most video content, and searchers\u2019 want to know how to do SEO for these specific platforms.<\/p>\n\n\n\n<p>The trend for all three search terms looks very steady.<\/p>\n\n\n\n<p>Video SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-video-seo-via-ahrefs-keywords-e.png\" alt=\"Search trend for video SEO, via Ahrefs' Keywords Explorer\" class=\"wp-image-175118\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-video-seo-via-ahrefs-keywords-e.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-video-seo-via-ahrefs-keywords-e-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-video-seo-via-ahrefs-keywords-e-768x443.png 768w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\"><\/figure>\n\n\n\n<p>YouTube SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"766\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-youtube-seo-via-ahrefs-keywords.png\" alt=\"Search trend for YouTube SEO, via Ahrefs' Keywords Explorer\" class=\"wp-image-175119\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-youtube-seo-via-ahrefs-keywords.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-youtube-seo-via-ahrefs-keywords-620x425.png 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-youtube-seo-via-ahrefs-keywords-768x526.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\"><\/figure>\n\n\n\n<p>TikTok SEO:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1318\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-tiktok-seo-via-ahrefs-keywords.png\" alt=\"Search trend for Tiktok SEO, via Ahrefs' Keywords Explorer\" class=\"wp-image-175120\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-tiktok-seo-via-ahrefs-keywords.png 1318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-tiktok-seo-via-ahrefs-keywords-680x393.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-tiktok-seo-via-ahrefs-keywords-768x444.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\"><\/figure>\n\n\n\n<p>Both platforms have a steady forecasted trend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_ho2cvyrx4uy9\"><\/a>Should you follow? \u2014&nbsp;Yes<\/h3>\n\n\n\n<p>It should come as no surprise that creating video content can be a useful way to generate more interest in your website and business.<\/p>\n\n\n\n<p>At Ahrefs, we take video content seriously, and we\u2019ve built the most popular <a href=\"https:\/\/youtube.com\/@AhrefsCom?si=Z1R17My0A9okqKtd\">YouTube SEO channels on YouTube<\/a>.<\/p>\n\n\n\n<p>We also have the <a href=\"https:\/\/ahrefs.com\/academy\">Ahrefs Academy<\/a>, which helps people understand SEO and how to use our products.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube Videos: How to Rank Your Videos From Start to Finish<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/video-seo\/\">Video SEO: How to rank YouTube Videos on Google<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Voice search\" data-section=\"voice-search\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_o5kpr2kiwf84\"><\/a>3. Voice search<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>As SEO trends go, this one is a whopper. Did you find this article using Google\u2019s voice search?<\/p>\n\n\n\n<p>Be honest\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"426\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-voice-search-icon-highlighted.png\" alt=\"Google voice search icon highlighted\" class=\"wp-image-175121\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-voice-search-icon-highlighted.png 1224w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-voice-search-icon-highlighted-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/google-voice-search-icon-highlighted-768x267.png 768w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\"><\/figure>\n\n\n\n<p>Ha! Probably not. But despite this, every few years or so, voice search comes back into the foreground, and people once again buy into the hype. The latest example is following ChatGPT announcing their new <a href=\"https:\/\/openai.com\/index\/chatgpt-can-now-see-hear-and-speak\/\">voice capabilities<\/a>.<\/p>\n\n\n\n<p>Looking at this search trend using Ahrefs\u2019 data it shows that although it has a reasonable amount of search volume, it\u2019s been on a downward trend for a&nbsp;while.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-voice-search-via-ahrefs-keyword.png\" alt=\"Search trend for voice search, via Ahrefs' Keywords Explorer\" class=\"wp-image-175122\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-voice-search-via-ahrefs-keyword.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-voice-search-via-ahrefs-keyword-680x370.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-voice-search-via-ahrefs-keyword-768x418.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_u2xsg1omol4n\"><\/a>Should you follow? \u2014&nbsp;No<\/h3>\n\n\n\n<p>Optimizing your business for voice search is not worth the effort. And even for this shop below that went the whole hog, it\u2019s more of a PR stunt than an actual viable SEO strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/thai-food-near-me-voice-search-via-mildly-interest.jpg\" alt=\"Thai food near me voice search via mildly interesting subreddit\" class=\"wp-image-175123\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/thai-food-near-me-voice-search-via-mildly-interest.jpg 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/thai-food-near-me-voice-search-via-mildly-interest-504x425.jpg 504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/thai-food-near-me-voice-search-via-mildly-interest-768x648.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\"><\/figure>\n\n\n\n<p>I even asked on LinkedIn in a quick straw poll to see how often people used voice search.<\/p>\n\n\n\n<p>The result was fairly conclusive:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"1256\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/linkedin-poll-do-people-use-voice-search-screensh.png\" alt=\"Linkedin poll: do people use voice search screenshot\" class=\"wp-image-175124\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/linkedin-poll-do-people-use-voice-search-screensh.png 1088w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/linkedin-poll-do-people-use-voice-search-screensh-368x425.png 368w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/linkedin-poll-do-people-use-voice-search-screensh-768x887.png 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\"><\/figure>\n\n\n\n<p>So in conclusion, I\u2019d say there\u2019s little point investing time and energy into an SEO trend that\u2019s not straightforward to optimize for.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/voice-search\/\">Voice Search \u2014 A No-Nonsense Guide<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Core Web Vitals\" data-section=\"cwv\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_rwajnibpksbr\"><\/a>4. Core Web Vitals<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> (CWVs) are metrics created by Google to measure the user experience of your website.<\/p>\n\n\n\n<p>By improving them, you provide a better experience for your visitors, and Google may rank your website higher as a result.<\/p>\n\n\n\n<p>Judging by the search trend data, interest in CWVs has plateaued a little, following the peak of inflated expectations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-core-web-vitals-via-ahrefs-keyw.png\" alt=\"Search trend for core web vitals, via Ahrefs' Keywords Explorer\" class=\"wp-image-175125\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-core-web-vitals-via-ahrefs-keyw.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-core-web-vitals-via-ahrefs-keyw-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-core-web-vitals-via-ahrefs-keyw-768x523.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_tuuyj4molfgo\"><\/a>Should you follow? \u2014 It depends<\/h3>\n\n\n\n<p>Core Web Vitals are useful for benchmarking your website\u2019s user experience metrics, and we have added the ability to pull them using our <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> tool.<\/p>\n\n\n\n<p>But I think they can be overstated in importance sometimes, and it\u2019s easy to get obsessed with getting the perfect scores.<\/p>\n\n\n\n<p>I have said \u201cit depends\u201d here because I believe there is more value in improving Core Web Vitals with enterprise websites than with smaller websites.<\/p>\n\n\n\n<p>If you want to get started with CWVs, check out our resources below.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">What are Core Web Vitals and how to improve them?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/academy\/ahrefs-youtube\/core-web-vitals\">Core Web Vitals: How To Optimize Them for&nbsp;SEO?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/cumulative-layout-shift-cls\/\">What is Cumulative Layout Shift and how to improve it?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/largest-contentful-paint-lcp\/\">What is Largest Contentful Paint, and how to improve it?&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. SGE \u2013 Now \u201cAI Overview\u201d\" data-section=\"sge-ai-overview\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_y2sbl8pahvmk\"><\/a>5. SGE \u2013 Now \u201cAI Overview\u201d<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>SGE (Search Generative Experience) is Google\u2019s answer to ChatGPT. It sits at the top of the search results and provides generative answers to your search queries.<\/p>\n\n\n\n<p>This is what it looks like\u2014in this example, it\u2019s sitting above the featured snippet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1130\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-sge-incorporated-into-google-search-as.jpg\" alt=\"Example of SGE incorporated into Google search as AI overviews\" class=\"wp-image-175126\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-sge-incorporated-into-google-search-as.jpg 1130w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-sge-incorporated-into-google-search-as-343x425.jpg 343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/example-of-sge-incorporated-into-google-search-as-768x953.jpg 768w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\"><\/figure>\n\n\n\n<p>Using Ahrefs data, we can see interest in this topic is set to increase over the next few months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-sge-via-ahrefs-keywords-explore.png\" alt=\"Search trend for SGE, via Ahrefs' Keywords Explorer\" class=\"wp-image-175127\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-sge-via-ahrefs-keywords-explore.png 1236w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-sge-via-ahrefs-keywords-explore-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-sge-via-ahrefs-keywords-explore-768x477.png 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\"><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> It\u2019s worth noting that in this example, the SGE trend has been consistent since 2015, whereas we know the SEO use of it is recent. This suggests that there are other variations of SGE, like the one below. Always check the SERP if you are in any&nbsp;doubt.<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1226\" height=\"266\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/another-search-results-for-sge.png\" alt=\"Another search results for SGE\" class=\"wp-image-175128\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/another-search-results-for-sge.png 1226w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/another-search-results-for-sge-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/another-search-results-for-sge-768x167.png 768w\" sizes=\"auto, (max-width: 1226px) 100vw, 1226px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_msjwkwt9lq3w\"><\/a>Should you follow? \u2014&nbsp;Yes<\/h3>\n\n\n\n<p>SGE (Now AI Overview) is featured snippets on steroids. Google says there\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\">nothing special<\/a> you have to do to appear in the AI overview apart from following their <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\">search essentials<\/a> guidelines. Definitely one to watch, but the trend will likely switch from \u201cSGE\u201d to \u201cAI Overviews\u201d.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-stand-out-from-ai-content\/\">How to Stand Out in an Ocean of AI Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-overviews\">AI Overviews and Your Website<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. AI SEO\" data-section=\"ai-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_tdeipycp2qn\"><\/a>6. AI&nbsp;SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Since ChatGPT and other AI tools came on the scene, incorporating AI into traditional SEO processes has become second nature to many&nbsp;SEOs.<\/p>\n\n\n\n<p>So why wouldn\u2019t you use tools that help improve efficiency and save&nbsp;time?<\/p>\n\n\n\n<p>Using Ahrefs\u2019 data, we can see that searches for <a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">AI SEO<\/a> are forecasted to be a relatively steady trend over the next few months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-ai-seo-via-ahrefs-keywords-expl.png\" alt=\"Search trend for AI SEO, via Ahrefs' Keywords Explorer\" class=\"wp-image-175129\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-ai-seo-via-ahrefs-keywords-expl.png 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-ai-seo-via-ahrefs-keywords-expl-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-ai-seo-via-ahrefs-keywords-expl-768x419.png 768w\" sizes=\"auto, (max-width: 1402px) 100vw, 1402px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_gwf7bf1s90yh\"><\/a>Should you follow? \u2014&nbsp;Yes<\/h3>\n\n\n\n<p>I think it\u2019s fair to say that AI isn\u2019t going away anytime soon.<\/p>\n\n\n\n<p>So, if you\u2019re an AI Luddite, get skilled now in using AI for SEO to increase your efficiency.<\/p>\n\n\n\n<p>If you\u2019re not sure where to start, use our blog articles to help level up your AI SEO&nbsp;game:<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">14 Ways to Use AI for Better, Faster SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-chatgpt-visualizations\/\">How to visualize Ahrefs Data with ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-and-ahrefs\/\">How to use Ahrefs and ChatGPT to improve your&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. EEAT\" data-section=\"eeat\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_o8sai6b10lq\"><\/a>7. EEAT<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">EEAT<\/a> stands for <em>experience, expertise, authority,<\/em> and <em>trustworthiness<\/em>. Google says that it uses EEAT signals to understand the credibility of pages on your website.<\/p>\n\n\n\n<p>Looking at the search trend data, it looks as though this particular trend is forecasted to slowly increase in the next few months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-eeat-via-ahrefs-keywords-explor.png\" alt=\"Search trend for EEAT, via Ahrefs' Keywords Explorer\" class=\"wp-image-175130\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-eeat-via-ahrefs-keywords-explor.png 1356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-eeat-via-ahrefs-keywords-explor-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-eeat-via-ahrefs-keywords-explor-768x433.png 768w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_trvmrnii9h5a\"><\/a>Should you follow? \u2014 It depends<\/h3>\n\n\n\n<p>There\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/websites-that-tried-to-fool-google\/\">no shortage of websites<\/a> that have completely ignored EEAT and have ranked well. But for most websites out there, I think it\u2019s easiest to think of EEAT as managing your reputation, as James Brockbank has&nbsp;said:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Thinking about E-E-A-T like your reputation also makes it easier to understand some of the confusing things about the concept\u2026 <br><br>- It\u2019s easy to understand why reputation isn\u2019t a direct ranking factor<\/p>\u2014 James Brockbank (@BrockbankJames) <a href=\"https:\/\/twitter.com\/BrockbankJames\/status\/1785201177904255000?ref_src=twsrc%5Etfw\">April 30,&nbsp;2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T is the new E-A-T. What the new \u201cE\u201d means for&nbsp;SEO<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Programmatic SEO\" data-section=\"programmatic-seo\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_eys7xmcv7mbh\"><\/a>8. Programmatic SEO<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Programmatic SEO is the process of creating keyword targeted pages at scale in a near or fully automated way.<\/p>\n\n\n\n<p>SEOs have been creating pages at scale for many years, but this has become the latest way to describe this&nbsp;trend.<\/p>\n\n\n\n<p>Using Ahrefs, we can see that the search term is forecasted to trend upward over the next few months. So, should you follow it?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"597\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175104-27.png\" alt class=\"wp-image-175131\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175104-27.png 825w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175104-27-587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-175104-27-768x556.png 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_s90bz1lgjih3\"><\/a>Should you follow? \u2014 It depends<\/h3>\n\n\n\n<p>Programmatic SEO done right can be a valuable asset for your business. But done poorly, it can appear low quality and spammy and negatively impact your brand\u2019s reputation.<\/p>\n\n\n\n<p>Google\u2019s John Mueller went as far as to say that programmatic SEO can sometimes be a \u201c<a href=\"https:\/\/x.com\/johnmu\/status\/1683881977529634816?s=61&amp;t=yS9CXV-9MhwF_AXVHMPWOw\">fancy banner for spam.<\/a>\u201d<\/p>\n\n\n\n<p>On the Ahrefs\u2019 blog, our Director of Content Marketing, <a href=\"https:\/\/ahrefs.com\/blog\/author\/ryan-law\/\">Ryan Law<\/a> has written about how big companies like Wise and Zapier are using <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">programmatic SEO<\/a> successfully as part of their SEO strategy\u2014in short, programmatic SEO can be really useful for established websites to create a consistent experience across a certain topic.<\/p>\n\n\n\n<p>And, even at Ahrefs, we\u2019ve dabbled in using programmatic SEO to create pages like our <a href=\"https:\/\/ahrefs.com\/seo\/for\/realtors\">\/seo\/for\/<\/a> pages\u2014with favorable results so&nbsp;far.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-growth-of-our-seo-for-pages-via-a.png\" alt=\"Organic traffic growth of our SEO for pages, via Ahrefs' Site Explorer\" class=\"wp-image-175132\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-growth-of-our-seo-for-pages-via-a.png 1632w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-growth-of-our-seo-for-pages-via-a-680x358.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-growth-of-our-seo-for-pages-via-a-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/organic-traffic-growth-of-our-seo-for-pages-via-a-1536x809.png 1536w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\"><\/figure>\n\n\n\n<p>So, before you invest time and money into your next programmatic SEO project, ensure that you\u2019ve researched it properly using tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\/\">Keywords Explorer<\/a> to identify keyword patterns you can&nbsp;use.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\/\">Programmatic SEO. Explained for Beginners<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Accelerated mobile pages (AMP)\" data-section=\"amp\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_u20cf8qc8hfy\"><\/a>9. Accelerated Mobile Pages (AMP)<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Accelerated Mobile Pages (AMP) is a framework developed by Google to improve the performance and user experience of web pages on mobile devices. It\u2019s been fairly controversial with SEOs to say the&nbsp;least.<\/p>\n\n\n\n<p>Most famously, Barry Adams declared that \u201c<a href=\"https:\/\/www.polemicdigital.com\/google-amp-go-to-hell\/\">Google AMP can go to hell<\/a>,\u201d but even after that, it still took a hell of a long while to watch the slow-motion death of AMP\u2014and it\u2019s not even over&nbsp;yet.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-accelerated-mobile-pages-via-ahr.png\" alt=\"Search trend for accelerated mobile pages, via Ahrefs' Keywords Explorer\" class=\"wp-image-175133\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-accelerated-mobile-pages-via-ahr.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-accelerated-mobile-pages-via-ahr-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-accelerated-mobile-pages-via-ahr-768x426.png 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_rc9n7h956b7\"><\/a>Should you follow? \u2014&nbsp;No<\/h3>\n\n\n\n<p>In my opinion, AMP has had its day a long time&nbsp;ago.<\/p>\n\n\n\n<p>And if you need any more proof, even the friendly team at Wix has recently decided to \u201ckill it with&nbsp;fire.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/Netanel\/status\/1788165424724488687\n<\/div><\/figure>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/accelerated-mobile-pages\">What are Accelerated Mobile Pages?<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Information gain\" data-section=\"information-gain\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_i0v42cwbx9ku\"><\/a>10. Information gain<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Information gain is Google\u2019s <a href=\"https:\/\/patents.google.com\/patent\/US20200349181A1\/en\">patented way<\/a> to assign a score to your content that determines how unique it is compared to other content on that&nbsp;topic.<\/p>\n\n\n\n<p>The easiest way to provide information gain is to write about your personal experience and bring your own unique perspective to your writing<\/p>\n\n\n\n<p>Ahrefs\u2019 data shows that this trend, although often discussed on social media, is barely on the radar in terms of Search volume. So, should you follow it?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"772\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-information-gain-via-ahrefs-key.png\" alt=\"Search trend for information gain, via Ahrefs' Keywords Explorer\" class=\"wp-image-175134\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-information-gain-via-ahrefs-key.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-information-gain-via-ahrefs-key-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/search-trend-for-information-gain-via-ahrefs-key-768x428.png 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-175104-_6ugebqj6uvpo\"><\/a>Should you follow? \u2014&nbsp;Yes<\/h3>\n\n\n\n<p>Ok, I know what you\u2019re thinking. Why follow a trend that\u2019s on a decline? The reason is that the term \u201cinformation gain\u201d was used outside of&nbsp;SEO.<\/p>\n\n\n\n<p>At Ahrefs\u2019 we\u2019ve spent a lot of time revamping our content process to provide more unique value for our readers that separates us from our competitor\u2019s content.<\/p>\n\n\n\n<p>Whenever we create content, we try to provide extra value for our readers by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running surveys<\/li>\n\n\n\n<li>Conducting data studies<\/li>\n\n\n\n<li>Sourcing expert quotes<\/li>\n\n\n\n<li>Creating unique illustrations and diagrams to break down complex concepts<\/li>\n\n\n\n<li>Integrating video content into our written content<\/li>\n<\/ul>\n\n\n\n<p>Going the extra mile with your content is no easy task\u2014but is it worth it? The main reason we do it is to create a better experience and lasting impression for people using the Ahrefs website. We believe that this is what drives sales and builds our&nbsp;brand.<\/p>\n\n\n\n<p>Based on a recent interview with Sundar Pichai, this challenge seems to be top of their minds at the moment:<\/p>\n\n\n\n<blockquote class=\"small\"><div class=\"quote-content\">\n\n\n\n<p><em>\u201cHow do you reward originality, creativity, and independent voice at whatever scale at which you\u2019re able to and give a chance for that to thrive in this content ecosystem we create?&nbsp;<\/em><\/p>\n\n\n\n<p><em>That\u2019s what I think about. That\u2019s what the Search team thinks about.\u201d<\/em><\/p>\n\n\n\n<\/div><div class=\"quote-info clearfix\"><span class=\"quote-author\">Sundar Pichai,<\/span> <span class=\"quote-author-job\">CEO, <a href=\"https:\/\/youtu.be\/lqikP9X9-ws?feature=shared&amp;t=2322\" target=\"_blank\">Google<\/a><\/span><\/div><\/blockquote>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">How \u201cDeep Content\u201d Will Protect Your SEO in the AI&nbsp;Era<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-175104-_oaci6bwo5bsp\"><\/a>Final thoughts<\/h2>\n\n\n\n<p>Understanding which SEO trends are worth your time and effort may seem like a bit of a gamble without data to back it&nbsp;up.<\/p>\n\n\n\n<p>However, armed with Ahrefs\u2019 search volume forecasting feature, you can get a better idea of the longer-term prospects for any keyword and understand what stage of the SEO hype cycle the trend may be in. This allows you to make a more informed business decision about whether a trend is worth following or&nbsp;not.<\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, I\u2019ll use Ahrefs\u2019 data to find some of the most searched-for SEO trends and share my opinion on whether they\u2019re worth acting on. SEO trends typically follow a familiar cycle that looks a bit like the Gartner<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[335],"tags":[],"coauthors":[437],"class_list":["post-132188","post","type-post","status-publish","format-standard","hentry","category-general-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Trends 2024: Separating Fact From Fiction<\/title>\n<meta name=\"description\" content=\"We used forecasted search volume to see which SEO trends are set to explode in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/seo-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Trends 2024: Separating Fact From Fiction\" \/>\n<meta property=\"og:description\" content=\"We used forecasted search volume to see which SEO trends are set to explode in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/seo-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T12:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T13:41:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/1-seo-trends.png\" \/>\n<meta name=\"author\" content=\"Chris Haines\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Know where the search landscape is heading.\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_at_b449\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/\"},\"author\":{\"name\":\"Chris Haines\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9afb394ccc6e0e19c199d26984a8b0b2\"},\"headline\":\"SEO Trends 2024: Separating Fact From Fiction\",\"datePublished\":\"2024-05-29T12:00:14+00:00\",\"dateModified\":\"2024-05-29T13:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/\"},\"wordCount\":2414,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/seo-trends-2024-separating-fact-from-by-chris-haines-general-seo.jpg\",\"articleSection\":[\"General SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/\",\"name\":\"SEO Trends 2024: Separating Fact From Fiction\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1-seo-trends.png\",\"datePublished\":\"2024-05-29T12:00:14+00:00\",\"dateModified\":\"2024-05-29T13:41:42+00:00\",\"description\":\"We used forecasted search volume to see which SEO trends are set to explode in 2024.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/seo-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1-seo-trends.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/1-seo-trends.png\",\"width\":1600,\"height\":1046},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; 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