{"id":132080,"date":"2021-02-23T11:00:58","date_gmt":"2021-02-23T16:00:58","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=132080"},"modified":"2024-10-04T11:30:15","modified_gmt":"2024-10-04T16:30:15","slug":"keyword-competitive-analysis","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/","title":{"rendered":"Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords"},"content":{"rendered":"\n<div class=\"intro-txt\">If your competitors care about SEO, then they\u2019re probably ranking for keywords that you\u2019re not ranking for.<\/div>\n\n\n\n<p>Although that might sound like a negative, it can be a positive.<\/p>\n\n\n\n<p>If your competitors have done <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>&nbsp;and found topics that you missed, they\u2019ve done the hard work for you. You can find new and valuable keywords just by running a competitive keyword analysis.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn in this&nbsp;post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-keyword-competitive-analysis\">What is keyword competitive analysis?<\/a><\/li>\n<li><a href=\"#why-do-keyword-competitive-analysis\">Why should you do&nbsp;one?<\/a><\/li>\n<li><a href=\"#how-to-do-keyword-competitive-analysis\">How to do a competitor keyword analysis<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"What is a keyword competitive analysis?\" data-section=\"what-is-keyword-competitive-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">What is a keyword competitive analysis?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you&nbsp;don\u2019t.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"Why do a keyword competitive analysis?\" data-section=\"why-do-keyword-competitive-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">Why should you do a keyword competitive analysis?<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>If your competitors are targeting relevant keywords and getting traffic from them, then they\u2019re likely highly relevant to your business, too.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"How to do a competitor keyword analysis\" data-section=\"how-to-do-keyword-competitive-analysis\">\n\n\n\n<h2 class=\"wp-block-heading\">How to do a competitor keyword analysis<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>The keyword competitive analysis process is roughly the same whether you\u2019re looking for new topics to cover or gaps in existing content.<\/p>\n\n\n\n<p>In this section, we\u2019ll focus on uncovering new topics.<\/p>\n\n\n\n<p>(Jump to the next section if you want to find gaps in existing content).<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#find-competitors\">Find competitors<\/a><\/li>\n<li><a href=\"#use-content-gap\">Use a content gap&nbsp;tool<\/a><\/li>\n<li><a href=\"#look-for-valuable-topics\">Look for valuable topics<\/a><\/li>\n<li><a href=\"#assess-ranking-difficulty\">Assess ranking difficulty<\/a><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find-competitors\">1. Find competitors<\/h3>\n\n\n\n<p>Even if you already have an idea who your business competitors are, it\u2019s important to know that business competitors aren\u2019t always the same as your search competitors. When looking for relevant and valuable topics to cover, it\u2019s better to analyze the latter.<\/p>\n\n\n\n<p>To illustrate the difference between business and search competitors, consider us and backlinko.com. We make money selling SEO tools whereas Brian Dean, the founder of Backlinko, makes money selling SEO courses. Although he\u2019s not our direct business competitor, we\u2019re competing for many of the same keywords because we\u2019re fighting for the same audience.<\/p>\n\n\n\n<p>Let\u2019s look at three simple ways to find online competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Run a Google \u2018related\u2019 search<\/h4>\n\n\n\n<p>The related: <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">Google search operator<\/a>&nbsp;finds websites related to yours. Just search for <em>related:yourwebsite.com<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/1-related-google-search-operator.png\" alt><\/figure>\n\n\n\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;It\u2019s fine to use a subfolder or subdomain if you\u2019re looking for competitors for a particular part of your website like a&nbsp;blog.&nbsp;<\/div>\n\n\n\n<p>Note that this method can be a bit hit and&nbsp;miss. If your site is quite new and doesn\u2019t yet rank for many keywords, you might only see a few search results. Either way, make sure to check the sites manually before moving on to the next step. If they don\u2019t look like competitors, ignore them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Find websites with overlapping keywords<\/h4>\n\n\n\n<p>Plug your website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and go to the <strong>Competing Domains<\/strong>&nbsp;report. Each website in the report ranks in the top 10 for some of the same keywords as you, with those near the top having more overlap.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/2-competing-domains-report.jpg\" alt><\/figure>\n\n\n\n<p>Note that this won\u2019t work particularly well if your site is new and doesn\u2019t rank for many keywords because it looks for common keywords. There can\u2019t be overlapping keywords if you don\u2019t rank for anything.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">c) Find sites ranking for valuable keywords<\/h4>\n\n\n\n<p>If none of the methods above give relevant results, plug a few relevant and valuable keywords into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and check the <strong>Traffic Share by Domains<\/strong>&nbsp;report. This finds the websites with the most estimated organic traffic from the searched keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/3-traffic-share-report.png\" alt><\/figure>\n\n\n\n<p>Using this method is the best approach if:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your website doesn\u2019t rank for many keywords yet<\/li>\n<li>You\u2019re looking for competitors for specific topics<\/li>\n<\/ol>\n\n\n\n<p>For example, because our blog content is mostly about SEO, the methods above tend to surface other SEO blogs. That\u2019s fine if we want to find gaps in our SEO content, but we\u2019ve recently started to cover other topics like <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">content marketing<\/a>&nbsp;and <a href=\"https:\/\/ahrefs.com\/blog\/blogging-tips\/\">blogging<\/a>. To find competitors for these topics, we could plug keywords like \u2018content marketing,\u2019 \u2018content strategy,\u2019 and \u2018editorial calendar\u2019 into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>&nbsp;and check which websites get the most search traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/4-content-marketing-traffic-share-report.png\" alt><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-content-gap\">2. Use a content gap&nbsp;tool<\/h3>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/content-gap\">Content gap<\/a>&nbsp;tools find keywords that other websites rank for, but you don\u2019t. Most of the big SEO tools have one but as you\u2019re reading the Ahrefs Blog, we\u2019ll demonstrate with&nbsp;ours.<\/p>\n\n\n\n<p>Here\u2019s the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Plug your website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>&nbsp;and go to the <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap<\/a>&nbsp;tool.<\/li>\n<li>Enter your competitors\u2019 below where it says \u201cShow keywords that the below targets rank&nbsp;for.\u201d<\/li>\n<li>Hit \u201cShow keywords\u201d to see the results.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/5-content-gap.jpg\" alt><\/figure>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/6-content-gap-results.png\"><\/p>\n\n\n\n<p>If there are too many keywords to sift through or they look mostly irrelevant, play around with the number of intersections to see keywords that only a certain number of competitors rank&nbsp;for.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/7-content-gap-filter.png\" alt><\/figure>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>If you only want to see keywords that competitors rank for with a particular section of their website, enter a subdomain or subfolder instead. For example, if we were running a keyword competition analysis for the Ahrefs Blog, we might plug in competitors like Backlinko and Moz. But as we\u2019re only interested in blog content, we\u2019d want to analyze moz.com\/blog instead of moz.com as all of their blog post URLs include that prefix.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/8-content-gap-subdomain.png\" alt><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"look-for-valuable-topics\">3. Look for valuable topics<\/h3>\n\n\n\n<p>It\u2019s unlikely that you\u2019ll want to rank for everything your competitors are ranking for. Here are three things to consider when choosing keywords.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Business value<\/h4>\n\n\n\n<p>Business value is a score we created that represents the \u201cvalue\u201d a keyword has to a business. It\u2019s ultimately a judgement call. Just ask yourself how likely searchers are to want to buy what you sell. The more likely this is, the higher the \u2018business value\u2019 of the keyword.<\/p>\n\n\n\n<p>For example, if you sell computer parts, the \u2018business value\u2019 of the keyword \u2018buy 1tb hard drive\u2019 will probably be quite high. On the flipside, it\u2019ll be quite low for \u2018what is a computer\u2019 as people searching for that are unlikely to want to build their own computer anytime soon.<\/p>\n\n\n\n<p>At Ahrefs, we assign keywords a business value between 0-3 to keep things simple.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Search volume<\/h4>\n\n\n\n<p>Search volume is the average number of monthly searches for a keyword. As a general rule, the higher a keyword\u2019s search volume, the higher the traffic potential of the topic. In the Content Gap report, there\u2019s a column for search volume next to the keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/9-content-gap.png\" alt><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">c) Organic traffic potential<\/h4>\n\n\n\n<p>Take a look at the search volume for this keyword vs. estimated traffic to the top-ranking page:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/10-organic-traffic-potential.jpg\" alt><\/figure>\n\n\n\n<p>Even though the keyword only gets 7.2K searches per month, the top page is getting roughly 25x more organic traffic. That\u2019s because it\u2019s ranking thousands of other related keywords, otherwise known as <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>. Many of these are just less popular ways of searching for the same&nbsp;thing.<\/p>\n\n\n\n<p>Looking at traffic to the top-ranking pages is a far more reliable way to judge the traffic potential of a keyword than search volume. We recommend to always check this before making the final decision whether to go after a keyword.<\/p>\n\n\n\n<p>To do this in the Content Gap tool, just hit the SERP button and check the traffic column.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/11-serp-overview.png\" alt><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assess-ranking-difficulty\">4. Assess ranking difficulty<\/h3>\n\n\n\n<p>It\u2019s not always easy to rank for the same things as competitors. There are many reasons why they might find it easier to rank for a keyword than you. So before you jump into targeting a keyword, you should always assess ranking difficulty.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty (KD)<\/a>&nbsp;metric in Ahrefs is enough to give you a very rough sense of ranking difficulty. You can see this in the Content Gap report.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/12-ranking-difficulty.png\" alt><\/figure>\n\n\n\n<p>But you shouldn\u2019t judge ranking difficulty on any tools\u2019 keyword difficulty metric alone.<\/p>\n\n\n\n<p>Here are three other things to take into account:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Search intent<\/h4>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Search intent<\/a>&nbsp;is the reason why people are searching for a keyword.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they looking for information?<\/li>\n<li>Do they want to buy something?<\/li>\n<li>Are they looking for a particular website?<\/li>\n<\/ul>\n\n\n\n<p>If your content doesn\u2019t align with search intent, your chances of ranking are slim to&nbsp;none.<\/p>\n\n\n\n<p>Google understands intent better than anyone so the top-ranking pages are a great proxy to search intent.<\/p>\n\n\n\n<p>For example, all the results for \u201cspeed up windows 10\u201d&nbsp;are list-style blog posts, whereas for \u201ccorsair k70\u201d they\u2019re all product pages from ecommerce stores.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/13-speed-up-windows-10-serp.png\"><\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/14-corsair-7k-serp.png\"><\/p>\n\n\n\n<p>Just know that unless there\u2019s value in you publishing the type of content that aligns with search intent, there isn\u2019t much point in targeting a keyword. For example, if you run a computing blog, there\u2019s not much point targeting a keyword like \u201ccorsair k70\u201d because searchers are in buying mode. There\u2019s no way to satisfy intent without a product page, which a blog won\u2019t&nbsp;have.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">What is Search Intent? A Complete Guide for Beginners<\/a><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Website authority<\/h4>\n\n\n\n<p>Google\u2019s John Mueller has publicly stated that they don\u2019t use any kind of&nbsp;website authority metric in their ranking algorithms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172994\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33.png\" alt=\"John Mueller stating that Google has no domain authority metric in their ranking algorithms\" width=\"1170\" height=\"668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot-2024-03-18-at-13.01.33-768x438.png 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/p>\n\n<p>However, industry professionals are divided on this issue\u2014with some believing that Google isn\u2019t being entirely truthful. It\u2019s certainly easy to see why when the search results for some keywords are dominated almost exclusively by household brands.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/15-womens-clothing-serp.png\" alt><\/figure>\n\n\n\n<p>In Ahrefs, we have a metric called <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a>&nbsp;that represents a website\u2019s authority based on the strength of its backlink profile. This isn\u2019t factored into our KD score, but, as a general rule, you might find it hard to rank if the top results for a keyword come from sites with wildly higher DR scores than&nbsp;yours.<\/p>\n\n\n\n<p>You can see the DR of all top-ranking sites in the SERP overview.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/16-womens-clothing-serp.png\" alt><\/figure>\n\n\n\n<p>You can see your website\u2019s DR in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, or by using our <a href=\"https:\/\/ahrefs.com\/website-authority-checker\">free website authority checker<\/a>.<\/p>\n\n\n\n<p><strong>Recommended reading:<\/strong> <em><a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-website-authority\/\">How to Increase Website Authority (Domain Rating)<\/a><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. High-quality links from other websites<\/h4>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a>&nbsp;are a known <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factor<\/a>.<\/p>\n\n\n\n<p>Keyword Difficulty (KD) takes the quantity of links to the top-ranking pages into account, but not their quality. So it\u2019s worth checking the backlink profiles of the top-ranking pages before targeting a keyword. You\u2019ll often find that although a page has lots of websites linking to it, many are low-quality\u2014in which case it might be easier to outrank the page than you initially thought.<\/p>\n\n\n\n<p>For example, look at the first couple of results for \u201cbest home printer\u201d\u2014which has a KD score of&nbsp;60:<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/17-best-home-printer-serps.png\" alt><\/figure>\n\n\n\n<p>It initially looks like quite a hard keyword to crack because the top-ranking page has links from lots of websites. But if we check its <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>&nbsp;in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, most of them are low-quality and <a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollowed<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/18-backlinks-report.png\" alt><\/figure>\n\n\n\n<p>If you can match search intent and your website is authoritative enough, you probably won\u2019t need that many <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">high-quality links<\/a> to outrank this&nbsp;page.<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">PRO TIP<\/div><div class=\"recommendation-content\">\n\n\n\n<p>Even if ranking for a keyword seems difficult, that doesn\u2019t mean you shouldn\u2019t be targeting it. You just need to be realistic and divide keywords into long, medium, and short-term targets.<\/p>\n\n\n\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to do a page-level keyword competitive analysis<\/h2>\n\n\n\n<p>Running a keyword competitive analysis at the page level (instead of domain level) can help you find gaps in existing content. This is where your page fails to cover something that searchers might want to know. Filling these gaps can help you&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rank for more <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a><\/li>\n<li>Rank higher for your main keyword<\/li>\n<\/ul>\n\n\n\n<p>For example, if we look at the top results for the keyword \u201cguest blogging,\u201d most of them feature a definition.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/Untitled-1.gif\" alt><\/figure>\n\n\n\n<p>Unfortunately, we didn\u2019t include this in <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">our guide to guest blogging<\/a>. Unless we fill that \u2018gap\u2019, we\u2019re unlikely to rank high for our main target keyword. And we certainly won\u2019t rank for long-tails like \u201cwhat is guest blogging\u201d because our post doesn\u2019t answer the question.<\/p>\n\n\n\n<p>But before you can fix gaps in existing content, you need to find them\u2026 and you can do that using roughly the same process as above. The difference being that you run the analysis at the page level instead.<\/p>\n\n\n\n<p>So the first step is to find competing pages in one of two&nbsp;ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search Google for your target keyword.<\/strong>The top-ranking pages are your competitors.<\/li>\n<li><strong>Use the \u201cTraffic share by pages\u201d report in <\/strong><strong><a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/strong>.&nbsp;Enter a few keywords, then hit \u201cBy pages\u201d in the \u201cTraffic share\u201d section on the left&nbsp;menu.<\/li>\n<\/ol>\n\n\n\n<p>From there, plug a few competing URLs into the <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap<\/a>&nbsp;tool and make sure the mode is set to \u201cURL.\u201d Remove your site from the bottom and leave it blank (you tend to get better results this&nbsp;way).<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/20-content-gap.png\" alt><\/figure>\n\n\n\n<p>Many of the keywords you see will likely be other ways of searching for the same thing. Don\u2019t worry about those. Just look for keywords that represent subtopics you know you neglected to talk about in your content.<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/21-content-gap-results.png\" alt><\/figure>\n\n\n\n<p>You don\u2019t need to assess ranking difficulty for these subtopics; just&nbsp;add new sections to your existing page to fill the&nbsp;gaps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>It\u2019s not a bad idea to repeat the keyword competitive analysis process from time to time. It\u2019s a fantastic way to find topics that you might have missed.<\/p>\n\n\n\n<p>Alternatively, once you know your competitors, you can set up keyword alerts to keep tabs on new keywords they\u2019re ranking for\u2014and possibly targeting. To do this, set up a new keywords alert in <a href=\"https:\/\/ahrefs.com\/alerts\">Ahrefs Alerts<\/a>. Enter a competitor, select a country, choose the search volume range and alert frequency, and you\u2019re off to the&nbsp;races.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/22-ahrefs-alerts.png\"><\/p>\n\n\n\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although that might sound like a negative, it can be a positive. If your competitors have done keyword research&nbsp;and found topics that you missed, they\u2019ve done the hard work for you. You can find new and valuable keywords just by<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":132085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[328],"tags":[],"coauthors":[336],"class_list":["post-132080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Competitive Analysis: How to Find Your Competitors&#039; Keywords<\/title>\n<meta name=\"description\" content=\"Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don&#039;t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Competitive Analysis: How to Find Your Competitors&#039; Keywords\" \/>\n<meta property=\"og:description\" content=\"Find and tackle your competitors&#039; keywords\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T16:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T16:30:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Find and tackle your competitors&#039; keywords\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\"},\"headline\":\"Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords\",\"datePublished\":\"2021-02-23T16:00:58+00:00\",\"dateModified\":\"2024-10-04T16:30:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/\"},\"wordCount\":2242,\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-keyword-competitive-analysis.png\",\"articleSection\":[\"Keyword Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/\",\"name\":\"Keyword Competitive Analysis: How to Find Your Competitors' Keywords\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-keyword-competitive-analysis.png\",\"datePublished\":\"2021-02-23T16:00:58+00:00\",\"dateModified\":\"2024-10-04T16:30:15+00:00\",\"description\":\"Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/keyword-competitive-analysis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-keyword-competitive-analysis.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-keyword-competitive-analysis.png\",\"width\":1920,\"height\":990},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"name\":\"SEO Blog by Ahrefs\",\"description\":\"Link Building Strategies &amp; SEO Tips\",\"publisher\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#organization\",\"name\":\"Ahrefs\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/ahrefs-logo.png\",\"width\":2048,\"height\":768,\"caption\":\"Ahrefs\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Ahrefs\\\/\",\"https:\\\/\\\/x.com\\\/ahrefs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ahrefs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/ahrefscom\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/#\\\/schema\\\/person\\\/e6a89cbde8e750d22996aa26e213e712\",\"name\":\"Joshua Hardwick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg109e89523fcea81015d3cc08c79f9036\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/meme.jpg\",\"caption\":\"Joshua Hardwick\"},\"description\":\"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/JoshuaCHardwick\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/author\\\/joshua-hardwick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keyword Competitive Analysis: How to Find Your Competitors' Keywords","description":"Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/","og_locale":"en_US","og_type":"article","og_title":"Keyword Competitive Analysis: How to Find Your Competitors' Keywords","og_description":"Find and tackle your competitors' keywords","og_url":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/","og_site_name":"SEO Blog by Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs\/","article_published_time":"2021-02-23T16:00:58+00:00","article_modified_time":"2024-10-04T16:30:15+00:00","og_image":[{"width":1920,"height":990,"url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","type":"image\/png"}],"author":"Joshua Hardwick","twitter_card":"summary_large_image","twitter_description":"Find and tackle your competitors' keywords","twitter_image":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","twitter_creator":"@JoshuaCHardwick","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/"},"author":{"name":"Joshua Hardwick","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712"},"headline":"Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords","datePublished":"2021-02-23T16:00:58+00:00","dateModified":"2024-10-04T16:30:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/"},"wordCount":2242,"publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","articleSection":["Keyword Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/","url":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/","name":"Keyword Competitive Analysis: How to Find Your Competitors' Keywords","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","datePublished":"2021-02-23T16:00:58+00:00","dateModified":"2024-10-04T16:30:15+00:00","description":"Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/02\/fb-keyword-competitive-analysis.png","width":1920,"height":990},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/#website","url":"https:\/\/ahrefs.com\/blog\/","name":"SEO Blog by Ahrefs","description":"Link Building Strategies &amp; SEO Tips","publisher":{"@id":"https:\/\/ahrefs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ahrefs.com\/blog\/#organization","name":"Ahrefs","url":"https:\/\/ahrefs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/ahrefs-logo.png","width":2048,"height":768,"caption":"Ahrefs"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ahrefs\/","https:\/\/x.com\/ahrefs","https:\/\/www.linkedin.com\/company\/ahrefs\/","https:\/\/www.youtube.com\/c\/ahrefscom"]},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/#\/schema\/person\/e6a89cbde8e750d22996aa26e213e712","name":"Joshua Hardwick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg109e89523fcea81015d3cc08c79f9036","url":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","contentUrl":"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2019\/10\/meme.jpg","caption":"Joshua Hardwick"},"description":"Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).","sameAs":["https:\/\/x.com\/JoshuaCHardwick"],"url":"https:\/\/ahrefs.com\/blog\/author\/joshua-hardwick\/"}]}},"as_json":null,"json_reviewers":[142],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/132080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/users\/114"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/comments?post=132080"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/posts\/132080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media\/132085"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/media?parent=132080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/categories?post=132080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/tags?post=132080"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/wp-json\/wp\/v2\/coauthors?post=132080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}