{"id":131828,"date":"2023-10-31T11:00:00","date_gmt":"2023-10-31T16:00:00","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=131828"},"modified":"2024-10-11T08:29:58","modified_gmt":"2024-10-11T13:29:58","slug":"marketing-tactics","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/marketing-tactics\/","title":{"rendered":"15 Effective Marketing Tactics Anyone Can&nbsp;Use"},"content":{"rendered":"\n<p>Marketing tactics are the specific, hands-on actions you take to attract customers and promote your business. Think of them as the building blocks of your marketing strategy \u2014 the concrete steps you can implement right away to start growing your brand. These tactics are the \u2018how-to\u2019 of marketing, turning your big-picture goals into real-world results.<\/p>\n\n\n\n<p>In this guide, we\u2019ll explore 15 powerful yet beginner-friendly marketing tactics used by successful businesses today. We\u2019ll break down each tactic into simple steps, explain why it works, and provide real-world examples to inspire you.<\/p>\n\n\n\n<div class=\"intro-tok\" id=\"intro_tok\" style=\"display:none;\"><div class=\"intro-title\">Contents<\/div><a href=\"#\" class=\"expand-dots\"><span><\/span><span><\/span><span><\/span><\/a><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Advertise your business with Google Ads\" data-section=\"advertise-your-business-with-google-ads\">\n\n\n\n<h2 class=\"wp-block-heading\">1. Advertise your business with Google Ads<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This is probably the quickest way to drive potential customers to any website.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/ads.google.com\/home\/\">Google Ads<\/a> is a shortcut to some of the premium spots on Google Search and Google Maps. You may know them from the first thing you see when you Google something.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1726\" height=\"1296\" class=\"wp-image-168231\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5.jpg\" alt=\"Example of a Google Ad.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5.jpg 1726w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5-768x577.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-5-1536x1153.jpg 1536w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\"><\/figure>\n\n\n\n<p>They basically work like this: you choose keywords relevant to your business, set up the ads, and declare how much you\u2019re willing to pay for ads to show up on Google. Then Google runs an auction to decide which advertisers\u2019 ads should be shown. You pay for the ad only if someone clicks on&nbsp;it.&nbsp;<\/p>\n\n\n\n<p>The cool thing about this channel is that once you grasp it, you can scale it almost instantly by bidding on more keywords and increasing your budget.&nbsp;<\/p>\n\n\n\n<p>Measuring return on investment is fairly easy here, too. You\u2019re earning money if the ads bring more revenue than they&nbsp;cost.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Use easy-to-rank keywords to boost your website's visibility on Google\" data-section=\"get-traffic-from-google-with-low-difficulty-keywords\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Use easy-to-rank keywords to boost your website\u2019s visibility on Google<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Optimizing for low-difficulty keywords is an effective way to increase your website\u2019s visibility on Google, especially when you\u2019re just starting out.<\/p>\n\n\n\n<p>These are search terms that have less competition, making it easier for new or smaller websites to rank well in search results. This tactic involves identifying relevant keywords with lower competition, then strategically incorporating them into your website\u2019s content.<\/p>\n\n\n\n<p>You will need three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/academy\/ahrefs-youtube\/low-competition-keywords\">Low competition keywords<\/a> relevant to your business.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO content <\/a>to rank for those keywords.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a> to increase your chances for ranking. But here\u2019s the thing \u2014 you likely won\u2019t need many to rank because they are low-difficulty keywords.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s say you\u2019re running a personal finance app. What you\u2019d do is take a bunch of broad terms related to your business, e.g., \u201cbudgeting, credit card score, retirement.\u201d You can brainstorm them, source them from your competitor\u2019s website, or even ask ChatGPT. Next:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Paste them into a tool like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Ahrefs\u2019 Keywords Explorer<\/a>.<\/li>\n\n\n\n<li>In Ahrefs, go to the <strong>Matching terms report.<\/strong><\/li>\n\n\n\n<li>Filter for keywords below 20 <strong>KD<\/strong> (Keyword Difficulty).<\/li>\n\n\n\n<li>Look for&nbsp;ideas.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1968\" height=\"1288\" class=\"wp-image-168213\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21.png\" alt=\"Finding low-competition keywords with Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image21-1536x1005.png 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\"><\/figure>\n\n\n\n<p>And if the list is still too big to manage, you can further decrease Keyword Difficulty or set a minimum Traffic Potential to filter out the least popular keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"553\" class=\"wp-image-168215\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-3.png\" alt=\"Refining keyword results using filters.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-3-680x188.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-3-768x212.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-3-1536x425.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>For instance, here are a few interesting keywords. Relevant to a personal finance product, good traffic potential (TP) and low difficulty (KD):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"498\" class=\"wp-image-168217\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19.png\" alt=\"Example low-competition keywords.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image19-768x272.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/figure>\n\n\n\n<p>From here, it\u2019s just a case of creating content about the topic and (possibly) building a few links to rank. Read the articles below to learn&nbsp;how:<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/seo\/seo-content\" data-ahr=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">SEO Content: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\">Link Building for SEO: The Beginner\u2019s Guide<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Educate, inspire, and entertain on social media with short-form videos\" data-section=\"educate-inspire-and-entertain-on-social-media-with-short-form-videos\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Educate, inspire, and entertain on social media with short-form videos<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Social media loves short videos \u2014 even if they look amateurish. According to a <a href=\"https:\/\/sproutsocial.com\/insights\/data\/content-benchmarks\/\">study<\/a> of over 700k profiles across different social media platforms, short-form videos are the most engaging type of content.<\/p>\n\n\n\n<p>The best part? People are okay with these videos not being visual masterpieces.&nbsp;<\/p>\n\n\n\n<p>Want proof? Duolingo\u2019s meme-like videos went viral on TikTok and Instagram. They\u2019re short, entertaining, and look like they were shot on a&nbsp;phone.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1226\" class=\"wp-image-168219\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3.jpg\" alt=\"Duolingo's example of short, amateurish videos that went viral.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3.jpg 1210w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3-419x425.jpg 419w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-3-768x778.jpg 768w\" sizes=\"auto, (max-width: 1210px) 100vw, 1210px\"><\/figure>\n\n\n\n<p>If what Duolingo does isn\u2019t really your style, there are other ways to use videos. For example, if your company just reached a milestone, why not share&nbsp;that?&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cq50GWapc_m\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cq50GWapc_m\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\" \/><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cq50GWapc_m\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Made with Local (@madewithlocal)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>A quick product hack you can share? Go for&nbsp;it.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cx0fk0XuxHG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cx0fk0XuxHG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\" \/><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cx0fk0XuxHG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ILIA (@iliabeauty)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>This works for tech brands, too:<\/p>\n\n\n\nhttps:\/\/twitter.com\/timsoulo\/status\/1709444694911111596\n\n\n\n<p>As long as your videos aim to educate, inspire, or entertain your audience, you\u2019re on the right track. So, for example, your videos can be&nbsp;about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short product demos and feature highlights<\/li>\n\n\n\n<li>Your brand\u2019s journey to stardom<\/li>\n\n\n\n<li>Behind the scenes&nbsp;<\/li>\n\n\n\n<li>Tips, tricks, and how-to\u2019s&nbsp;<\/li>\n\n\n\n<li>Upcoming product sneak&nbsp;peeks&nbsp;<\/li>\n\n\n\n<li>Hot takes on industry news&nbsp;<\/li>\n\n\n\n<li>Important company news and milestones&nbsp;<\/li>\n\n\n\n<li>Answers to&nbsp;FAQs<\/li>\n<\/ul>\n\n\n\n<p>How to get started? You can avoid some rookie mistakes with guides like <a href=\"https:\/\/blog.hootsuite.com\/short-form-video\/\">this one<\/a>. But let\u2019s face it \u2014 your first videos won\u2019t be an instant hit. There\u2019s no other way around it than making more videos.&nbsp;<\/p>\n\n\n\n<p>So stop overthinking and start uploading. Then, if an idea takes off, double down on&nbsp;it.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. Let affiliates do the marketing for you \" data-section=\"let-affiliates-do-the-marketing-for-you\">\n\n\n\n<h2 class=\"wp-block-heading\">4. Let affiliates do the marketing for&nbsp;you&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Affiliate marketing is a performance-based strategy where your reward individuals or other companies (affiliates) for driving traffic or sales to their website.<\/p>\n\n\n\n<p>It involves setting up an affiliate program where you provide unique links or codes to your affiliates, who then promote your products or services through their own channels. When a customer makes a purchase through an affiliate\u2019s link, the affiliate earns a commission.<\/p>\n\n\n\n<p>For example, if you want to spread the word about your life insurance app, an affiliate might recommend it through a review. When a reader clicks through to buy your product, it tracks where the sale came from so you can pay a commission.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"388\" class=\"wp-image-168234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-5.png\" alt=\"Example of sponsored content published on an affiliate site.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-5.png 936w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-5-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-5-768x318.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\"><\/figure>\n\n\n\n<p>You can attract affiliates to your brand in a few ways. Joining an affiliate network is a good starting point. These connect you to publishers who might want to promote your product and take care of the technical side. You only pay a small setup fee and share commissions only if you get paid&nbsp;first.&nbsp;<\/p>\n\n\n\n<p>Each affiliate network is unique, so make sure to do some research on them before you sign&nbsp;up.&nbsp;<\/p>\n\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Pro Tip<\/div><div class=\"recommendation-content\">\n\n\n\n<p>You can also find potential affiliates by looking for those who promote your competitors. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter the competitor\u2019s site into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>.<\/li>\n\n\n\n<li>Go to the <strong>Backlinks<\/strong> report.<\/li>\n\n\n\n<li>Filter for backlinks that contain any of these popular affiliate <a href=\"https:\/\/ahrefs.com\/blog\/url-parameters\/\">URL parameters<\/a> in the <strong>Target URL<\/strong>: ?ref, ?clid, ?id.<\/li>\n\n\n\n<li>Filter for <strong>One link per domain<\/strong>.<\/li>\n\n\n\n<li>Sort the results by <strong>Domain traffic<\/strong>.<\/li>\n\n\n\n<li>Look for affiliates in the <strong>Referring page column.&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1029\" class=\"wp-image-168236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24.png\" alt=\"Finding affiliates who work for competitors with Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-768x395.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image24-1536x791.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"5. Let happy customers create more happy customers with user generated content\" data-section=\"let-happy-customers-create-more-happy-customers-with-ugc\">\n\n\n\n<h2 class=\"wp-block-heading\">5. Let happy customers create more happy customers with user generated content<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>User-generated content (UGC) is any form of content, such as reviews, photos, videos, or social media posts, created by consumers rather than by the brand itself.&nbsp;<\/p>\n\n\n\n<p>This marketing tactic leverages the authentic experiences of existing customers to build trust and credibility. And it works because customers are likely to trust other customers.&nbsp;<\/p>\n\n\n\n<p>You can encourage UGC by running contests or asking for short testimonials. Then, you can share it on your social media, landing pages, and newsletters and use it for all sorts of campaigns.&nbsp;<\/p>\n\n\n\n<p>Here, you can see the idea in action. Pakker Trousers uses UGC in all of its channels. Below is their website\u2019s footer and a screenshot from their Instagram feed (real customers, no models).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"1342\" class=\"wp-image-168245\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image27.jpg\" alt=\"Customer testimonials on a website.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image27.jpg 1302w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image27-412x425.jpg 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image27-768x792.jpg 768w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1405\" class=\"wp-image-168247\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image31.jpg\" alt=\"User-generated content example: photos of customers wearing the product.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image31.jpg 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image31-354x425.jpg 354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image31-768x922.jpg 768w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"><\/figure>\n\n\n\n<p>The beauty of UGC is that it requires minimal work; you\u2019re essentially letting your satisfied customers do the marketing for you. This enriches your brand\u2019s content strategy and deepens engagement with your community.<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"6. Appear as a guest on relevant podcasts to reach new listeners\" data-section=\"pitch-yourself-as-a-guest-on-podcasts\">\n\n\n\n<h2 class=\"wp-block-heading\">6. Appear as a guest on relevant podcasts to reach new listeners<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>This tactic involves identifying podcasts whose listeners align with your target market, then reaching out to the hosts with a compelling pitch for your appearance. As a guest, you have the opportunity to share your expertise, discuss your products or services, and provide value to the podcast\u2019s audience.<\/p>\n\n\n\n<p>This approach can help you build relationships within your industry, increase brand awareness, and potentially drive interested listeners to your website or social media channels.<\/p>\n\n\n\n<p>If you\u2019ve got an interesting story to tell or a topic you\u2019re an expert on, you can do marketing for your brand by just talking about it. Just like my colleague <a href=\"https:\/\/twitter.com\/patrickstox\">Patrick Stox<\/a>, who\u2019s done some many of these that he doesn\u2019t even need to pitch podcast hosts anymore.<\/p>\n\n\n\nhttps:\/\/twitter.com\/aleyda\/status\/1640398517612036104\n\n\n\n\n<p>But before that happens, here\u2019s what you can&nbsp;do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target shows that align with your expertise.<\/li>\n\n\n\n<li>Start with smaller podcasts to gain experience.<\/li>\n\n\n\n<li>Send a clear email outlining your value to the&nbsp;show.<\/li>\n\n\n\n<li>If you don\u2019t hear back, send a polite follow-up within two&nbsp;weeks.<\/li>\n\n\n\n<li>After appearing, promote the episode on your platforms to benefit both you and the&nbsp;host.<\/li>\n<\/ul>\n\n\n\n<p>You probably won\u2019t have trouble finding shows to pitch through Google, Apple podcasts, Spotify podcasts, or curated lists you\u2019ll stumble across. But here\u2019s what you also can&nbsp;do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask your network for any good shows they\u2019ve seen or watched lately.<\/li>\n\n\n\n<li>Use matchmaking services like PodcastGuest or Podmatch.<\/li>\n\n\n\n<li>Use SparkToro to see where your audience hangs out. You can find shows directly through YouTube or podcast criteria or see which influencers host their own&nbsp;shows.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1065\" class=\"wp-image-168221\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png\" alt=\"How to find podcasts with Sparktoro.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3-768x409.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3-1536x818.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"7. Get free media coverage by helping journalists with their stories\" data-section=\"get-free-press-with-haro\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Get free media coverage by helping journalists with their stories<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>HARO, which stands for Help A Reporter Out, is a service that connects journalists with sources for their stories (there are also alternatives like <a href=\"https:\/\/helpab2bwriter.com\">Help a B2B Writer<\/a> or <a href=\"https:\/\/www.sourcebottle.com\">SourceBottle<\/a>). This tactic involves regularly checking journalists\u2019 queries and responding to relevant opportunities where you can provide expert insights or commentary.<\/p>\n\n\n\n<p>By participating, you have the chance to be quoted or featured in various media, from niche industry publications to major news sites. This approach can help you gain credibility, increase your visibility, and potentially earn valuable backlinks to your website.<\/p>\n\n\n\n<p>While it requires consistent effort and quick responses, HARO offers a cost-effective way to get media coverage without the expense of hiring a PR firm. It\u2019s important to note that not every pitch will result in coverage, but consistent, high-quality responses can lead to valuable media opportunities over&nbsp;time.<\/p>\n\n\n\n<p>To illustrate, here\u2019s the journalist\u2019s query on&nbsp;HARO:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"872\" class=\"wp-image-168223\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-1.png\" alt=\"Example query from HARO.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-1.png 894w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-1-436x425.png 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image17-1-768x749.png 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\"><\/figure>\n\n\n\n<p>And here\u2019s the answer published on handicappedpets.com with the link to the author\u2019s site.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"160\" class=\"wp-image-168225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-2.png\" alt=\"A quote with a backlink published on a reputable site via HARO.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-2.png 960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-2-680x113.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image16-2-768x128.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\"><\/figure>\n\n\n\n<p>All you need to do is sign up for HARO, monitor the requests in your category, and respond with valuable information as fast as possible whenever you see a good opportunity.<\/p>\n\n\n\n<p>Want a few tips from our experience with this tactic?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid publications that aren\u2019t authoritative.&nbsp;<\/li>\n\n\n\n<li>Only respond to requests where you can truly provide great information.<\/li>\n\n\n\n<li>Don\u2019t deviate from the format the author is requesting.<\/li>\n\n\n\n<li>Don\u2019t hesitate to bring colleagues on board if they\u2019re more qualified to answer.<\/li>\n<\/ul>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\">How to Use HARO (And Alternatives) to Get Killer Backlinks<\/a><\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"8. Reuse your content across different platforms to maximize reach\" data-section=\"repurpose-your-content-to-get-more-mileage-out-of-it\">\n\n\n\n<h2 class=\"wp-block-heading\">8. Reuse your content across different platforms to maximize reach<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Content repurposing is the practice of adapting existing content into different formats or for different platforms to maximize its reach and impact.<\/p>\n\n\n\n<p>If you already have content that\u2019s performing well, you can repurpose it for other marketing channels. This allows you to reach new audiences without creating something from scratch.<\/p>\n\n\n\n<p>Here\u2019s an example. Our <a href=\"https:\/\/www.youtube.com\/watch?v=taU9P98zfjk\">SEO checklist video<\/a> has more than 230k&nbsp;views:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"1238\" class=\"wp-image-168227\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.jpg\" alt=\"Performance of repurposed video content on YouTube.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23.jpg 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23-465x425.jpg 465w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image23-768x702.jpg 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\"><\/figure>\n\n\n\n<p>But we also published it as an article that drives an estimated 9.5k clicks from organic search every&nbsp;month:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1334\" height=\"524\" class=\"wp-image-168229\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png\" alt=\"Organic traffic via Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4-768x302.png 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\">\n<figcaption class=\"wp-element-caption\">Data via Ahrefs.<\/figcaption>\n<\/figure>\n\n\n\n<p>There is more than one way to do it. Learn more in <a href=\"https:\/\/ahrefs.com\/blog\/repurposing-content\/\">our list of 13 ways to repurpose content<\/a>.<\/p>\n\n\n\n<p>Before you set up your first campaign, check our <a href=\"https:\/\/ahrefs.com\/blog\/search-engine-marketing\/\">6 tips for Google Search Ads<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"9. Get featured in curated lists in your niche\" data-section=\"get-featured-in-curated-lists-in-your-niche\">\n\n\n\n<h2 class=\"wp-block-heading\">9. Get featured in curated lists in your&nbsp;niche<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many people look for solutions on Google, be it a new tool they can use for work or service to get something done. For instance, \u201cmarketing tools\u201d is a phrase that gets 3.2k searches each&nbsp;month.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"794\" class=\"wp-image-168251\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image26.png\" alt=\"Search volume of a keyword.\n\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image26.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image26-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image26-768x465.png 768w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\"><\/figure>\n\n\n\n<p>What people find this way is typically curated lists.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"942\" class=\"wp-image-168253\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-4.png\" alt=\"Google SERP showing most popular type of results for a keyword.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-4.png 1408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-4-635x425.png 635w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-4-768x514.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\"><\/figure>\n\n\n\n<p>Of course, getting featured in them all would be perfect \u2014 but that can be challenging for newcomers.&nbsp;<\/p>\n\n\n\n<p>But here\u2019s a tip: try to pitch to the more specific lists. Yes, these will be less popular, but that may actually work to your advantage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People looking for something specific are usually closer to making a purchase.&nbsp;<\/li>\n\n\n\n<li>Tools that cater to a very specific audience are harder to find; you\u2019re basically helping out the authors of those&nbsp;lists.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Get featured in some of those lists, and the next thing you know, you will be featured in more and more lists organically.&nbsp;<\/p>\n\n\n\n<p>You can use a keyword tool like Ahrefs\u2019 Keywords Explorer and study how people may be looking for a product\/service like&nbsp;yours.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter the type of your product or service.<\/li>\n\n\n\n<li>Go to the <strong>Matching terms<\/strong> report.&nbsp;<\/li>\n\n\n\n<li>Open the <strong>Clusters by Parent Topic <\/strong>tab (this will help to organize your keyword results).<\/li>\n\n\n\n<li>Find parent topics that fit the functionality of your product.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1242\" class=\"wp-image-168255\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2.jpg\" alt=\"Looking for niche product reviews with Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2.jpg 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2-616x425.jpg 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2-768x530.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-2-1536x1060.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"><\/figure>\n\n\n\n<p>Once you find a good topic, click on the <strong>SERP<\/strong> button to see which sites rank - these will be your prospects to&nbsp;pitch.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"920\" class=\"wp-image-168257\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-5.png\" alt=\"Using Ahrefs' SERP view to find pages to be featured on.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-5-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-5-768x353.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-5-1536x707.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\"><\/figure>\n\n\n\n<p>To illustrate, here are some tool niches I found this way. Naturally, you won\u2019t need to tick all of the boxes, just find a few that make sense for your business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1176\" height=\"694\" class=\"wp-image-168259\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-3.png\" alt=\"Example product niches found via keyword research.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-3.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-3-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-3-768x453.png 768w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\"><\/figure>\n\n\n\n<p>Something that can help get featured is helping the content creator do their homework:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make it clear why their audience needs to hear about your product\/service.<\/li>\n\n\n\n<li>Show them you\u2019re the real deal. Show user testimonials, links to sites where you\u2019ve already been featured, mention VCs that backed you\u2026 you get the&nbsp;idea.&nbsp;<\/li>\n\n\n\n<li>Give them a kit full of pictures, videos, and details about your product. If you can, offer to hop on a call and do a live&nbsp;demo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"10. Start a newsletter you\u2019d like to get yourself\" data-section=\"start-a-newsletter-youd-like-to-get-yourself\">\n\n\n\n<h2 class=\"wp-block-heading\">10. Start a newsletter you\u2019d like to get yourself<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Many businesses send email newsletters, but their newsletters are boring and provide little value.&nbsp;<\/p>\n\n\n\n<p>At the same time, newsletters are undergoing a renaissance, which proves that people like to get newsletters \u2014 just not bad&nbsp;ones.&nbsp;<\/p>\n\n\n\n<p>So start a newsletter, but don\u2019t send out boring self-promotional company news week after week. Instead:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make it personable and&nbsp;fun.<\/li>\n\n\n\n<li>Share useful stuff from others, not just your company.<\/li>\n\n\n\n<li>If you\u2019re linking to other sites, give a quick overview of the content; don\u2019t just send&nbsp;links.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And we talk from experience here. We\u2019re a B2B brand, but every <a href=\"https:\/\/ahrefs.com\/newsletter\">Ahrefs\u2019 Digest<\/a> kicks off with a&nbsp;meme:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1146\" height=\"1104\" class=\"wp-image-168237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1.jpg\" alt=\"Ahrefs' newsletter.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1.jpg 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1-441x425.jpg 441w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image18-1-768x740.jpg 768w\" sizes=\"auto, (max-width: 1146px) 100vw, 1146px\"><\/figure>\n\n\n\n<p>We then group \u201cnews\u201d by topic and write a quick blurb for each to save people time:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1262\" height=\"1692\" class=\"wp-image-168239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-4.png\" alt=\"Ahrefs newsletter, contents.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-4.png 1262w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-4-317x425.png 317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-4-768x1030.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-4-1146x1536.png 1146w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\"><\/figure>\n\n\n\n<p>That\u2019s it. It\u2019s simple, but our readers love&nbsp;it.&nbsp;<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/ahrefs?ref_src=twsrc%5Etfw\">@ahrefs<\/a> is really the only marketing newsletter you need today. <a href=\"https:\/\/t.co\/aifL2f7nUg\">https:\/\/t.co\/aifL2f7nUg<\/a><\/p>\n\u2014 Gaetano (@gaetano_nyc) <a href=\"https:\/\/twitter.com\/gaetano_nyc\/status\/1417503599119282185?ref_src=twsrc%5Etfw\">July 20,&nbsp;2021<\/a><\/blockquote>\n\n\n\n<p>You can start for free with tools like Mailchimp or ConvertKit, and it\u2019s less technically complicated than you think. But to send out your first email, you need to start building your list. <a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">Here\u2019s how<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"11. Convert visitors into leads with lead magnets\" data-section=\"convert-visitors-into-leads-with-lead-magnets\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Convert visitors into leads with lead magnets&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>A lead magnet is a marketing tactic where a brand offers a free resource (ebook, tool, discount, etc.) in exchange for a visitor\u2019s contact information.&nbsp;The goal is to convert anonymous website visitors into identifiable leads that you can nurture through your <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>.<\/p>\n\n\n\n<p>Effective lead magnets address specific problems or interests of your target audience, providing immediate value while showcasing your expertise. Common examples include ebooks, whitepapers, webinars, free trials, or exclusive discounts. For instance, this lead magnet offers a time-saving set of press release templates:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"838\" class=\"wp-image-168241\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-4.png\" alt=\"Example of a lead magnet.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-4.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-4-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-4-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-4-1536x825.png 1536w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\"><\/figure>\n\n\n\n<p>Once that company collects the email, they can start a conversation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"444\" class=\"wp-image-168243\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image25.png\" alt=\"Email sent after email magnet registration\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image25.png 1100w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image25-680x274.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image25-768x310.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\"><\/figure>\n\n\n\n<p>Now, some people will get what they want and unsubscribe. But some will stay and read the next emails. Out of that group, some will be interested in checking out what you offer \u2014 and some will eventually become your customers.&nbsp;<\/p>\n\n\n\n<p>When creating lead magnets, make sure not to go it alone. There are tools that will help you create the magnet itself, create a lead capture form, and distribute your freebie.<\/p>\n\n\n\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">Lead Magnets Explained: Definition, Basics &amp; 17 Examples<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<\/div><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Speak at industry events to build authority\" data-section=\"speak-at-industry-events-to-build-authority\">\n\n\n\n<h2 class=\"wp-block-heading\">12. Speak at industry events to build authority<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Speaking at industry events is a powerful way to establish yourself or your company as an authority in your field. This tactic involves identifying relevant conferences, trade shows, or seminars, and proposing to present on topics where you have expertise. As a speaker, you have the opportunity to directly engage with your target audience<\/p>\n\n\n\n<p>The key is to offer something useful and engaging to encourage people to explore your products or services further. Think insights, case studies, or original research.<\/p>\n\n\n\n<p>This tactic needs less \u201cmarketing\u201d than you may think. All you need is a few contextual mentions of your brand, no more, so don\u2019t overdo it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1954\" height=\"942\" class=\"wp-image-168249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22.jpg\" alt=\"Example of promoting a brand during a talk at a conference.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22.jpg 1954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22-680x328.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22-768x370.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image22-1536x740.jpg 1536w\" sizes=\"auto, (max-width: 1954px) 100vw, 1954px\"><\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"13. Write articles for other websites in your field to gain exposure\" data-section=\"write-for-other-websites-in-your-industry\">\n\n\n\n<h2 class=\"wp-block-heading\">13. Write articles for other websites in your field to gain exposure<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest posting <\/a>is when you publish content on another website.<\/p>\n\n\n\n<p>You\u2019re giving away <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-great-content\/\">good content<\/a>, but in return, you&nbsp;get:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand exposure to someone else\u2019s audience.&nbsp;<\/li>\n\n\n\n<li>A backlink.&nbsp;<\/li>\n\n\n\n<li>New connections in the industry.<\/li>\n\n\n\n<li>A bit of referral traffic.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If there\u2019s a website you love that you want to pitch, go for it. Even if they don\u2019t say they take guest posts, they might be interested in what you\u2019ve got.&nbsp;<\/p>\n\n\n\n<p>But to make the best out of this tactic, prioritize sites that get traffic from Google (an indication they\u2019re potentially quality sites) and are open to featuring new writers in the field. You can find these sites with <a href=\"https:\/\/ahrefs.com\/content-explorer\">Ahrefs\u2019 Content Explorer<\/a>.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter a broad keyword or phrase related to your niche. If you\u2019d like to use more than one, separate them with the OR operator.&nbsp;<\/li>\n\n\n\n<li>Select <strong>In title<\/strong> from the drop-down menu.<\/li>\n\n\n\n<li>Set the <strong>Domain Rating<\/strong> filter to \u201c30 to 80\u201d, website traffic from 20,000, and <strong>Only live<\/strong> mode. You can also set the preferred language.&nbsp;<\/li>\n\n\n\n<li>Run the search.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"552\" class=\"wp-image-168261\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-6.png\" alt=\"Setting up Ahrefs' Content Explorer to find guest blogging opportunities.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-6.png 1750w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-6-680x214.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-6-768x242.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-6-1536x484.png 1536w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\"><\/figure>\n\n\n\n<p>On the results page, exclude homepages and subdomains.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"510\" class=\"wp-image-168263\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image29.png\" alt=\"Filters in Content Explorer.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image29.png 784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image29-653x425.png 653w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image29-768x500.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\"><\/figure>\n\n\n\n<p>Then open the <strong>Websites<\/strong> tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1234\" height=\"806\" class=\"wp-image-168265\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20.png\" alt=\"Websites tab in Content Explorer.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-651x425.png 651w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image20-768x502.png 768w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\"><\/figure>\n\n\n\n<p>Finally, pitch your idea. That will be the hardest part of the entire process, but lucky for you, we\u2019ve done a fair bit of guest blogging, and we\u2019re sharing our lessons in this guide to <a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">guest blogging for SEO<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"14. Ask happy customers to leave a review on Google\" data-section=\"ask-happy-customers-to-leave-a-review-on-google\">\n\n\n\n<h2 class=\"wp-block-heading\">14. Ask happy customers to leave a review on Google&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Reviews in your <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">Google Business Profile<\/a> (GBP) can help you rank higher in Google Maps and \u201cmap pack\u201d results in Google search. <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\">Google relies on them<\/a> to determine local ranking, and they\u2019re one of the strongest local ranking factors, to <a href=\"https:\/\/ahrefs.com\/seo\/local-seo#local-seo-ranking-factors\" data-ahr=\"https:\/\/ahrefs.com\/blog\/local-seo\/#local-seo-ranking-factors\">our knowledge<\/a>.&nbsp;<\/p>\n\n\n\n<p>So, for example, people looking for a local vet will first discover recommended GBPs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1698\" height=\"1748\" class=\"wp-image-168267\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4.jpg\" alt=\"Map pack in Google Search.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4.jpg 1698w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-413x425.jpg 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-768x791.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-4-1492x1536.jpg 1492w\" sizes=\"auto, (max-width: 1698px) 100vw, 1698px\"><\/figure>\n\n\n\n<p>But here\u2019s the thing about reviews. You can encourage them, but you should never pay for them. And it\u2019s probably not a good idea to incentivize reviews with prizes, discounts, etc.&nbsp;<\/p>\n\n\n\n<p>So step 1: provide great service. You\u2019re not going to get positive reviews unless you do&nbsp;this.<\/p>\n\n\n\n<p>Step 2: remind customers to leave a review. Kindly. You can put a QR code with a <a href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=en#create_and_share_a_link\">special link<\/a> in visible places like your receipts, packaging, email, chats, or even put up a hand-made sign like this&nbsp;one:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1572\" class=\"wp-image-168269\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-3.png\" alt=\"Example of a small business asking for reviews on Google via a simple hand-made sign.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-3-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-3-768x604.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-3-1536x1208.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Very simple means to get reviews, but it works. I actually left a review after seeing this.<\/figcaption>\n<\/figure>\n\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"12. Update old content to rank higher and get more traffic \" data-section=\"update-old-content-to-rank-higher-and-get-more-traffic\">\n\n\n\n<h2 class=\"wp-block-heading\">15. Update old content to rank higher and get more traffic&nbsp;<\/h2>\n\n\n\n<\/div><\/div>\n\n\n\n<p>Updating existing content is a strategic approach to improve search engine rankings and increase website traffic without constantly producing new material. This tactic involves revisiting and refreshing older blog posts, articles, or web pages to ensure they remain relevant, accurate, and <a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">search engine optimized<\/a>.<\/p>\n\n\n\n<p>Old content may lose rankings in Google for reasons that are often easy to fix. For example, when we refreshed our article on SEO statistics, we jumped in rankings and got more organic traffic, as shown in the screenshot below. Why? Simple. People wanted up-to-date statistics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1558\" height=\"734\" class=\"wp-image-168272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image30.png\" alt=\"Effects of content refreshing (organic traffic increase).\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image30.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image30-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image30-768x362.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image30-1536x724.png 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\">\n<figcaption class=\"wp-element-caption\">Data via Ahrefs.<\/figcaption>\n<\/figure>\n\n\n\n<p>But the question is, how do you find content that\u2019s ripe for a refresh in the first&nbsp;place?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Enter your site into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Ahrefs\u2019 Site Explorer<\/a>.<\/li>\n\n\n\n<li>Go to <strong>Opportunities <\/strong>and open the <strong>Content with declining traffic<\/strong> report.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"783\" class=\"wp-image-168275\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image28.jpg\" alt=\"Opportunities report in Ahrefs.\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image28.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image28-680x266.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image28-768x301.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image28-1536x602.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\n<figcaption class=\"wp-element-caption\">Data via Ahrefs.<\/figcaption>\n<\/figure>\n\n\n\n<p>You will see pages that have lost the most traffic in the last six months and could likely use a refresh. Read our <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">guide to republishing content<\/a> to learn how to do&nbsp;that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>These tactics are one of the easiest, but they\u2019re still a lot of work. So here\u2019s how you can go through that list and stay&nbsp;sane:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treat them as ideas. You don\u2019t need to do all of them, and you don\u2019t need to use them all at&nbsp;once.<\/li>\n\n\n\n<li>Start with the ones that make the most sense for your business.&nbsp;<\/li>\n\n\n\n<li>If you\u2019ve already tried any of those tactics and it didn\u2019t work before, see the guides we recommended - maybe they\u2019ll help you look at the problem with fresh&nbsp;eyes.<\/li>\n\n\n\n<li>Once you start seeing results, start scaling and\/or outsourcing.&nbsp;<\/li>\n\n\n\n<li>Finally, after some time, gather your best tactics. They will lay the foundation for your <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">marketing strategy<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Got questions or comments? Ping me on <a href=\"https:\/\/twitter.com\/m_makosiewicz\">X<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing tactics are the specific, hands-on actions you take to attract customers and promote your business. Think of them as the building blocks of your marketing strategy \u2014 the concrete steps you can implement right away to start growing your<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":159,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[390],"tags":[],"coauthors":[412],"class_list":["post-131828","post","type-post","status-publish","format-standard","hentry","category-marketing","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 Effective Marketing Tactics Anyone Can Use<\/title>\n<meta name=\"description\" content=\"Marketing tactics are activities that help you achieve marketing objectives. 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