{"id":11787,"date":"2019-02-26T12:07:54","date_gmt":"2019-02-26T20:07:54","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=11787"},"modified":"2024-03-18T07:23:31","modified_gmt":"2024-03-18T12:23:31","slug":"anchor-text","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/anchor-text\/","title":{"rendered":"Anchor Text: A Data\u2010Driven Guide (384,614 Web Pages Studied)"},"content":{"rendered":"
Everyone knows that links are a crucial ranking factor. But what about link anchor text? <\/div>\n

Here\u2019s what Google\u2019s John Mueller <\/a>says:<\/p>\n

\"John<\/p>\n

He seems to be implying that Google uses anchor text to help understand the context of the link and thus, it may be a \u201cranking factor.\u201d That\u2019s not a big surprise\u2014Google\u2019s original patent states that they use anchor text to influence rankings. (More on that later!)<\/p>\n

Here\u2019s another tweet<\/a> from John where he reiterates the importance of anchor text:<\/p>\n

\"Another<\/p>\n

The question is: what kind of anchor text should you use? Should you limit the use of a specific type of anchor text if you want to rank in search engines? Should you even be manipulating anchor text at all?<\/p>\n

In this guide, we\u2019ll reveal what we found by studying the anchor texts of backlinks to 384,614 web pages<\/strong>. But first, let\u2019s make sure we understand the basics.<\/p>\n

\"Beginner's
New to link building? Check out our<\/div>
Beginner\u2019s guide to link building<\/a><\/div><\/div>\n