{"id":10498,"date":"2018-04-24T05:18:30","date_gmt":"2018-04-24T13:18:30","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?p=10498"},"modified":"2024-02-29T10:20:57","modified_gmt":"2024-02-29T15:20:57","slug":"linkable-assets","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/linkable-assets\/","title":{"rendered":"6 Linkable Asset Types (And EXACTLY How to Earn Links With&nbsp;Them)"},"content":{"rendered":"<div class=\"intro-txt\">Are you struggling to get links? Then you probably don\u2019t have anything on your website particularly deserving of&nbsp;links.<\/div>\n<p>The truth is: there are certain <a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">\u201ctypes\u201d of content<\/a> that earn links much more easily than others.<\/p>\n<p>These are known as \u201clinkable assets.\u201d<\/p>\n<p>Here\u2019s what the backlink profile of a (very) successful linkable asset looks&nbsp;like:<\/p>\n<div id=\"attachment_19619\" style=\"width: 910px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19619\" class=\"wp-image-19619\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/linkable-asset-backlink-profile.png\" alt=\"linkable asset backlink profile\" width=\"900\" height=\"169\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/linkable-asset-backlink-profile.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/linkable-asset-backlink-profile-768x144.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/linkable-asset-backlink-profile-680x128.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><p id=\"caption-attachment-19619\" class=\"wp-caption-text\">This is the link profile for \u201c<a href=\"https:\/\/neomam.com\/interactive\/13reasons\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 reasons your brain craves infographics<\/a>\u201d by <a href=\"https:\/\/neomam.com\" target=\"_blank\" rel=\"noopener noreferrer\">NeoMam<\/a>.<\/p><\/div>\n<p>Pretty impressive, right!?<\/p>\n<p>But \u201clinkable assets\u201d are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc.<\/p>\n<p>In this article, we\u2019ll be looking at what types of content work well as \u201clinkable assets,\u201d how you can create such content yourself, and how you can earn links with&nbsp;them.<\/p>\n<p>Let\u2019s go!<\/p>\n<div class=\"hub-link\"><img decoding=\"async\" alt=\"Beginner's guide to link building\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2021\/05\/backlinks.png\"><div class=\"hl-title\">New to link building? Check out&nbsp;our<\/div><div class=\"hl-content\"><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\">Beginner\u2019s guide to link building<\/a><\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>What is a \u201cLinkable Asset\u201d?<\/h2>\n<\/div><\/div>\n<p>A \u201clinkable asset\u201d is a piece of content purposely crafted with the intention of attracting links\u2014usually from other websites in your&nbsp;niche.<\/p>\n<p>Because people rarely link to commercial content, \u201clinkable assets\u201d are almost never product pages or commercial content of any&nbsp;kind.<\/p>\n<p>Some people also create \u201clinkable assets\u201d with the intention of ranking for high-volume keywords.&nbsp;However, this only works if there is overlap between the topic of your \u201casset\u201d and one or more high-volume keywords (which isn\u2019t always the&nbsp;case).<\/p>\n<p>Here\u2019s are some of the other benefits of attracting links:<\/p>\n<ol>\n<li><strong>Increased organic search traffic (to other pages on your site): <\/strong>Linkable assets tend to attract a lot of \u201clink equity\u201d which you can then distribute to other pages on your site via internal links. This can help those pages to rank higher for their target terms.<\/li>\n<li><strong>Increased referral traffic:<\/strong>&nbsp;Links help people to navigate their way around the web. Thus, if you\u2019re getting links from other high-traffic websites in your niche, referral traffic will likely increase.<\/li>\n<li><strong>Increased brand exposure and affinity:<\/strong>&nbsp;Imagine having your brand (e.g., Ahrefs) talked about on some of the most well-known, high-traffic websites in your niche. PR firms would charge you a small fortune for such a privilege. But this is exactly what happens when you create a popular \u201clinkable asset.\u201d This helps to spread the word about your brand and causes customers to associate your brand with cool things.<\/li>\n<\/ol>\n<p>Here is <a href=\"https:\/\/therenegadepharmacist.com\/what-happens-one-hour-after-drinking-a-can-of-coke\/\" target=\"_blank\" rel=\"noopener noreferrer\">one great example<\/a>&nbsp;of a very simple \u201clinkable asset\u201d&nbsp;that performed well and attracted tons of&nbsp;links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"665\" class=\"wp-image-19595\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/coke.png\" alt=\"coke\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/coke.png 664w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/coke-424x425.png 424w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\"><\/p>\n<p>When this infographic was published, the number of referring domains shot up like a rocket!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"290\" class=\"wp-image-19616\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/rocket-coke.png\" alt=\"rocket coke\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/rocket-coke.png 729w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/rocket-coke-680x271.png 680w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\"><\/p>\n<p>This page now receives an estimated 1,500 visits\/month from organic search as it ranks for some pretty juicy keywords.<\/p>\n<p>You can also see a steady increase in sitewide organic search traffic since the infographic was published.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"337\" class=\"wp-image-19606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/what-happens-one-hour-of-coke-ahrefs-organic-traffic.png\" alt=\"what happens one hour of coke ahrefs organic traffic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/what-happens-one-hour-of-coke-ahrefs-organic-traffic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/what-happens-one-hour-of-coke-ahrefs-organic-traffic-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/what-happens-one-hour-of-coke-ahrefs-organic-traffic-680x255.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;We\u2019re not claiming that this infographic was solely responsible for this increase in sitewide organic search traffic. We can\u2019t say that. There are many variables at play. But it almost certainly helped.<\/div>\n<p>But what makes a \u201clinkable asset\u201d so linkable?<\/p>\n<p>First, you need to understand why&nbsp;people tend to link to things. If you can understand that, you can then start building \u201clinking triggers\u201d into your content.<\/p>\n<p>Here are a few reasons people link to content:<\/p>\n<ul>\n<li>It provides a solution for a specific problem;<\/li>\n<li>It offers a unique angle towards a particular topic;<\/li>\n<li>It backs up a point they\u2019re trying to make (in their existing article);<\/li>\n<li>It is something their audience would find interesting.<\/li>\n<\/ul>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deconstructing Linkbait: How to Create Content That Attracts Backlinks<\/a><\/li>\n<li><a href=\"https:\/\/neomam.com\/interactive\/13reasons\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 Reasons Why Your Brain Craves Infographics<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>But before we get to the asset \u201ctypes,\u201d it\u2019s important to understand that <strong>linkable assets don\u2019t attract links out of thin air\u2014you need to promote them to make this happen.<\/strong><\/p>\n<p>That\u2019s why I included a mini how-to guide to building backlinks alongside each linkable asset \u201ctype\u201d below.&nbsp;\ud83d\ude42<\/p>\n<p>But you might still be wondering:<\/p>\n<blockquote><p><em>\u201cWhy should I create a \u201clinkable asset\u201d\u2026 can\u2019t I just promote my \u201cregular\u201d content instead?\u201d<\/em><\/p><\/blockquote>\n<p>Sure, you can. But here\u2019s the critical point:<\/p>\n<p>Linkable assets have a much higher ROI on your promotion efforts because they\u2019re created with attracting backlinks in mind. Or, to put it simply, you\u2019ll have an easier time building backlinks to a \u201clinkable asset\u201d than, say, an ecommerce page.<\/p>\n<p>So, without further ado, let\u2019s learn about the best types of linkable assets you can create (according to your goals and resources).<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>1. Infographics, GIFographics &amp; \u201cMap-o-graphics\u201d<\/h2>\n<\/div><\/div>\n<p>Infographics are still one of the most popular content formats when it comes to creating \u201clinkable assets.\u201d And it\u2019s easy to see why: they <em>can<\/em>&nbsp;attract a lot of&nbsp;links.<\/p>\n<p>Here\u2019s a simple map-o-graphic that attracted links from 160+ referring domains:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"510\" class=\"wp-image-19610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Google-search-mapx1-1.jpg\" alt=\"Google search mapx1 1\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Google-search-mapx1-1.jpg 857w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Google-search-mapx1-1-768x457.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Google-search-mapx1-1-680x405.jpg 680w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/visual-link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Visual Format You Should be Using for Link Building (No, It\u2019s NOT Infographics)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>But it\u2019s important to note that infographics are not always the best option. You should only use infographics when the content benefits from being presented in a highly visual format.<\/p>\n<p>Here are some great examples of various types of graphics:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.cabletv.com\/blog\/favorite-reality-tv-show-by-state\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your State\u2019s Favorite Reality TV Show<\/a><\/strong>&nbsp;(Map-o-graphic) - 218 backlinks from 78&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/searchengineland.com\/seotable\" target=\"_blank\" rel=\"noopener noreferrer\">The Periodic Table of SEO Success Factors<\/a>&nbsp;<\/strong>(Infographic) - 8.6K backlinks from 2.3K&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/animagraffs.com\/how-a-car-engine-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">How a Car Engine Works<\/a><\/strong>&nbsp;(GIF-o-graphic) - 4.7K backlinks from 570+&nbsp;RDs<\/li>\n<li><strong><a href=\"http:\/\/winefolly.com\/review\/simple-food-and-wine-pairing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Science of Food and Wine Pairing<\/a><\/strong>&nbsp;(Infographic) - 408 links from 107&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/animagraffs.com\/cheetah-natures-speed-machine\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cheetah: Nature\u2019s Speed Machine<\/a>&nbsp;<\/strong>(GIF-o-graphic) - 941 links from 139&nbsp;RDs<\/li>\n<li><strong><a href=\"http:\/\/neomam.com\/interactive\/13reasons\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 Reasons Why Your Brain Craves Infographics<\/a><\/strong>&nbsp;(Interactive Infographic) - 21.7K links from 1.3K&nbsp;RDs<\/li>\n<\/ul>\n<p>But how do you build links using these types of assets?<\/p>\n<p>Here are a couple of&nbsp;ideas:<\/p>\n<h3>A. Pitch to sites in your niche (that ACTIVELY publish infographics)<\/h3>\n<p>Imagine if you had a list of websites in that your niche that had featured infographics in the last X months.<\/p>\n<p>That would be a pretty good list of prospects, right?<\/p>\n<p>Here\u2019s how to create precisely this:<\/p>\n<p>Enter a keyword related to your niche into <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;(e.g., SEO. Link Building. etc.). Then add \u201c[infographic]\u201d in quotation marks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"114\" class=\"wp-image-19602\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-infographic.png\" alt=\"content explorer infographic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-infographic.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-infographic-768x97.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-infographic-680x86.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Select \u201cIn title\u201d as the location for the keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"147\" class=\"wp-image-19589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/intitle-content-explorer.png\" alt=\"intitle content explorer\"><\/p>\n<p>Hit search.<\/p>\n<p>Next, filter the list to show only results published in the last 12 months. And tick the \u201cone article per domain\u201d checkbox.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"148\" class=\"wp-image-19609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-filter-infographics.png\" alt=\"content explorer filter infographics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-filter-infographics.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-filter-infographics-768x126.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-filter-infographics-680x112.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You can choose a more recent timeframe if you like. But this will produce fewer results.<\/div>\n<p>If you do this for the keyword \u201cSEO,\u201d you should now have a list of 130+ websites that have featured similar infographics in the last 12 months.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"473\" class=\"wp-image-19588\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-infographics-content-explorer-12-months.png\" alt=\"seo infographics content explorer 12 months\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-infographics-content-explorer-12-months.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-infographics-content-explorer-12-months-768x404.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-infographics-content-explorer-12-months-680x357.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Reach out to these sites and pitch your infographic\/map-o-graphic\/etc.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">QUICK TIP: DON\u2019T LIMIT YOURSELF<\/div><div class=\"recommendation-content\">If&nbsp;your asset is high-quality enough, you could also trying pitching any sites that are interested in the overall topic. They may feature and link to it anyway, even if they don\u2019t usually publish infographics.<\/div><\/div>\n<p>Here\u2019s another quick&nbsp;tip:<\/p>\n<p>Remove all current filters (as outlined above). Then sort by the number of referring domains.<\/p>\n<p>This is great for brainstorming infographic ideas that are likely to attract links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"164\" class=\"wp-image-19603\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/infographic-high-rds.png\" alt=\"infographic high rds\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/infographic-high-rds.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/infographic-high-rds-768x140.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/infographic-high-rds-680x124.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p><em>\u201cThe 40 Most Common <\/em><strong>Link Building<\/strong><em>&nbsp;Mistakes,\u201d anyone?&nbsp;<\/em><\/p>\n<p>Or you could even \u201c<a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">skyscraper<\/a>\u201d graphics that have a ton of links\u2026yet aren\u2019t so&nbsp;great.<\/p>\n<h3>B. Find PROVEN infographic concepts in other niches (then use them in your&nbsp;niche)<\/h3>\n<p>Here\u2019s <a href=\"https:\/\/greatist.com\/fitness\/reddits-guide-fitness-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">an infographic<\/a>&nbsp;titled \u201cReddit\u2019s guide to fitness.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"670\" class=\"wp-image-19578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/reddits-guide-to-fitness-infographic.png\" alt=\"reddits guide to fitness infographic\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/reddits-guide-to-fitness-infographic.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/reddits-guide-to-fitness-infographic-768x572.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/reddits-guide-to-fitness-infographic-570x425.png 570w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>It has 50 referring domains, according to Ahrefs\u2019 Site Explorer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"278\" class=\"wp-image-19594\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/referring-domains-reddit-fitness.png\" alt=\"referring domains reddit fitness\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/referring-domains-reddit-fitness.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/referring-domains-reddit-fitness-768x237.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/referring-domains-reddit-fitness-680x210.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p>This is a proven infographic concept that you could easily copy in almost any&nbsp;niche.<\/p>\n<ul>\n<li><em>Reddit\u2019s guide to <strong>SEO<\/strong><\/em><\/li>\n<li><em>Reddit\u2019s guide to <strong>Entrepreneurship<\/strong><\/em><\/li>\n<li><em>Reddit\u2019s guide to <strong>Photography<\/strong><\/em><\/li>\n<\/ul>\n<p>You get the&nbsp;idea.<\/p>\n<p>And because it performed well (i.e., attracted a ton of links) in one vertical, chances are the concept will appeal to those in other verticals.<\/p>\n<p>But how do you find infographics that have performed well in other verticals?<\/p>\n<p>Use Content Explorer in the same way that I outlined in the previous tactic. But use a keyword unrelated to your niche instead.<\/p>\n<p>Or you can search sites like <a href=\"https:\/\/visual.ly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual.ly<\/a>&nbsp;or <a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>&nbsp;for popular infographics in other niches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"530\" class=\"wp-image-19607\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-infographic-research.png\" alt=\"visually infographic research\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-infographic-research.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-infographic-research-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-infographic-research-680x400.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">YOU CAN ALSO GET A FEW EXTRA LINKS FROM INFOGRAPHIC DIRECTORIES<\/div><div class=\"recommendation-content\">Infographic directories (e.g., <a href=\"https:\/\/visual.ly\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual.ly<\/a>)&nbsp;can bring a few extra links to your graphics\u2014you just have to submit your graphic&nbsp;to them.\n<p>Unfortunately, though, these links don\u2019t tend to be worth much, and a lot of them are nofollowed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"483\" class=\"wp-image-19604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-nofollow.png\" alt=\"visually nofollow\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-nofollow.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-nofollow-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/visually-nofollow-680x365.png 680w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>Therefore,&nbsp;we don\u2019t advocate this as a primary tactic in&nbsp;2018.<\/p>\n<p>But it\u2019s still worthwhile as an extra tactic, especially for brand new sites that don\u2019t have already any links at&nbsp;all.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>2. Online Tools &amp; Calculators<\/h2>\n<\/div><\/div>\n<p>Online tools and calculators have the potential to attract a LOT of links (and I do mean <em>a lot<\/em>).<\/p>\n<p>To illustrate, here\u2019s the backlink profile for <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">CoSchedule\u2019s Headline Analyzer<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"231\" class=\"wp-image-19591\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/headline-analyzer-backlinks.png\" alt=\"headline analyzer backlinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/headline-analyzer-backlinks.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/headline-analyzer-backlinks-768x197.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/headline-analyzer-backlinks-680x175.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Yes, you read that correctly\u201416K+ links from 3.6K+ referring domains.<\/p>\n<p>But it\u2019s worth noting that the barrier to entry is quite high with this type of content. You either need a decent budget to hire a coder\/designer\/etc. Or you need to have such skills yourself.<\/p>\n<p>Here are some other great examples of online tools and calculators:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.fastprint.co.uk\/adobe-shortcut-mapper\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Adobe Shortcut Mapper<\/strong><\/a>&nbsp;(Interactive Tool) - 280+ links from 130+&nbsp;RDs<\/li>\n<li><a href=\"https:\/\/www.brewersfriend.com\/abv-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Alcohol By Volume ABV Calculator<\/strong><\/a><strong>&nbsp;<\/strong>(Calculator) - 2.3K links from 190+&nbsp;RDs<\/li>\n<li><a href=\"https:\/\/coolors.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Coolors - The Super Fast Color Schemes Generator<\/strong><\/a>&nbsp;(Interactive Tool) - 154K+ links from 5K+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/problogger.com\/jobs\/\" target=\"_blank\" rel=\"noopener noreferrer\">ProBlogger Jobs Board<\/a>&nbsp;<\/strong>(Jobs Board) - 100K+ links from 3.2K&nbsp;RDs<\/li>\n<\/ul>\n<p>But what tactics can you use to build links with&nbsp;them?<\/p>\n<h3>A. Pitch your tool\/calculator to web pages that already talk about the problem your tool solves<\/h3>\n<p>Tools and calculators generally provide shortcuts to more complex problems.<\/p>\n<p>For example, take the \u201c<a href=\"https:\/\/www.brewersfriend.com\/abv-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alcohol By Volume ABV Calculator<\/a>\u201d that I mentioned above.<\/p>\n<p>This tool allows homebrewers to calculate the alcohol content of their beer using two figures: original gravity (OG) and final gravity (FG).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"459\" class=\"wp-image-19587\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Screen20Recording202018-02-2820at2004.4220pm.gif\" alt=\"Screen20Recording202018 02 2820at2004.4220pm\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div> You don\u2019t need to understand precisely what these terms mean. Just know that they\u2019re common knowledge to most homebrewers.<\/div>\n<p>Without such a tool, brewers would have to calculate this figure manually using a mathematical formula. This formula is talked-about on many websites.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/www.thekitchn.com\/how-to-check-and-control-alcohol-levels-the-kitchns-beer-school-2015-217260\" target=\"_blank\" rel=\"noopener noreferrer\">an example<\/a>&nbsp;from thekitchn.com (DR86)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"330\" class=\"wp-image-19598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/thekitchn-alcohol-volume-page.png\" alt=\"thekitchn alcohol volume page\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/thekitchn-alcohol-volume-page.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/thekitchn-alcohol-volume-page-768x282.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/thekitchn-alcohol-volume-page-680x249.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>I\u2019m sure readers of this article would find a link to an online calculator super-useful. And I think it would also fit perfectly in this section of the&nbsp;post.<\/p>\n<p>Here\u2019s a mockup:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"356\" class=\"wp-image-19575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/mockup-link-online-tool.png\" alt=\"mockup link online tool\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/mockup-link-online-tool.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/mockup-link-online-tool-768x304.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/mockup-link-online-tool-680x269.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>If we were to reach out to the blogger and suggest that they add a link to this online calculator, it would probably be a pretty easy&nbsp;sell.<\/p>\n<p>And a quick search on Google reveals tons more web pages that would make excellent prospects.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"224\" class=\"wp-image-19597\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/formula-for-calculating-alcohol-in-beer-google-search.png\" alt=\"formula for calculating alcohol in beer google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/formula-for-calculating-alcohol-in-beer-google-search.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/formula-for-calculating-alcohol-in-beer-google-search-768x191.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/formula-for-calculating-alcohol-in-beer-google-search-680x169.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But if you\u2019re doing this at \u201cscale,\u201d you\u2019ll need to scrape these prospects. Right?<\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/web-scraping-for-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Actionable Web Scraping Hacks for White Hat Marketers<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/google-sheets-formulas-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Google Sheets Formulas Every SEO Should Know<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>Or you could&nbsp;search our database of <a href=\"https:\/\/ahrefs.com\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\">875M+ pages<\/a>&nbsp;using <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;and export the results.&nbsp;\ud83d\ude42<\/p>\n<h3>B. Paid promotion (using low-cost PPC, such as Facebook ads)<\/h3>\n<p>Useful online tools and calculators tend to attract a lot of links \u201cnaturally.\u201d<\/p>\n<p>Why? Because they often solve a genuine problem that people are already talking about\u2014thus making the addition of a link to the solution (i.e., your tool) a natural next-step.<\/p>\n<p>But here\u2019s the thing: if nobody knows your tool\/calculator exists, you aren\u2019t going to attract any links whatsoever.&nbsp;<em>(This is true for any linkable asset.)<\/em><\/p>\n<p>That\u2019s why paid promotion\u2014via PPC ads, such as Facebook ads\u2014can indirectly result in a ton of&nbsp;links.<\/p>\n<p>We do this for most new posts we publish on the Ahrefs blog.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"694\" class=\"wp-image-19584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/fb-ad-ahrefs.png\" alt=\"fb ad ahrefs\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/fb-ad-ahrefs.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/fb-ad-ahrefs-391x425.png 391w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\"><\/p>\n<p>And we attract a ton of links as a result.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"520\" class=\"wp-image-19617\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-blog-post-links.png\" alt=\"ahrefs blog post links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-blog-post-links.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-blog-post-links-768x444.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-blog-post-links-680x393.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">QUICK TIP. GET RESOURCE PAGE LINKS WITH YOUR ONLINE TOOLS<\/div><div class=\"recommendation-content\">Online tools and calculators are also well-suited to so-called \u201cresource page\u201d outreach.\n<p>I won\u2019t go into detail on this tactic (as it\u2019s been covered thousands of times already\u2014see <a href=\"https:\/\/blog.snappa.com\/resource-page-link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>). But basically, you find pages that link to a ton of resources on a particular topic, like <a href=\"https:\/\/marketingland.com\/essential-mobile-seo-resources-89308\" target=\"_blank\" rel=\"noopener noreferrer\">this one<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"375\" class=\"wp-image-19620\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/resource-page-example-seo.png\" alt=\"resource page example seo\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/resource-page-example-seo.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/resource-page-example-seo-768x320.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/resource-page-example-seo-680x283.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Then you reach out and pitch your tool or calculator for inclusion.<\/p>\n<p>This is an excellent way to build a few extra links to your tools\/calculators.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>3. Awards &amp; Rankings<\/h2>\n<\/div><\/div>\n<p>For awards\/rankings to work as a \u201clinkable asset,\u201d you need to have a certain amount of authority and credibility in your&nbsp;niche.<\/p>\n<p>Let me explain:<\/p>\n<p>We recently created a ranked list of the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-articles\/\" target=\"_blank\" rel=\"noopener noreferrer\">65 best marketing articles of all time<\/a>.<\/p>\n<p>Even though it\u2019s only been live for a few months, it\u2019s already attracted a fair few&nbsp;links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"140\" class=\"wp-image-19613\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-marketing-articles-links.png\" alt=\"best marketing articles links\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-marketing-articles-links.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-marketing-articles-links-768x119.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-marketing-articles-links-680x106.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p>But here\u2019s the thing: we never intended for this to be a \u201clinkable asset,\u201d and nor did we frame it as such. In fact, it\u2019s just a regular ol\u2019 blog post; we didn\u2019t make it interactive or give out awards badges, we just created a list of ranked articles.<\/p>\n<p>So why did this \u201cwork\u201d?<\/p>\n<p>Simple; because we have a good reputation in the industry. Thus, people were flattered that they made the cut. (At least this is what we&nbsp;think.)<\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;As this was so successful and well-received, we\u2019re thinking of putting more effort into a similar piece of content and running some \u201cofficial\u201d awards in future\u2014stay tuned.&nbsp;\ud83d\ude42<\/div>\n<p>Now, imagine that I instead published this same piece of content on my personal blog\u2014a blog that\u2019s been left derelict for over a&nbsp;year.<\/p>\n<p>Do you think anyone would see this \u201caward\u201d as meaningful? Probably not.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">NO AUTHORITY\/CREDIBILITY? HERE\u2019S A QUICK&nbsp;HACK<\/div><div class=\"recommendation-content\">Find 100 influential people in your industry and create awards list based on their&nbsp;votes.\n<p>(This is similar to what we did with the list mentioned above with the best marketing articles. We surveyed the SEO\/marketing industry and compiled their collective thoughts.)<\/p>\n<p>It\u2019s a simple trick. But it&nbsp;works&nbsp;\ud83d\ude42<\/p>\n<\/div><\/div>\n<p>Here are a few good examples of awards\/rankings with a ton of backlinks:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/mashable.com\/mashies\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Mashies (from Mashable)<\/a><\/strong>&nbsp;- 930+ links from 140&nbsp;RDs<\/li>\n<li><strong><a href=\"http:\/\/www.theexpeditioner.com\/the-top-50-travel-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Top 50 Travel Blogs<\/a><\/strong>&nbsp;- 3.4K+ links from 320+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/nomadlist.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nomad List<\/a>&nbsp;<\/strong>- 36K+ links from 3.8K+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/www.forbes.com\/billionaires\/list\/\" target=\"_blank\" rel=\"noopener noreferrer\">The World\u2019s Billionaires List<\/a><\/strong>&nbsp;- 229K links from 10.6K+ RDs<\/li>\n<\/ul>\n<p>And here are a couple of tactics to build links to such assets:<\/p>\n<h3>A. Reach out to&nbsp;everyone who \u201cwon\u201d an award (or who featured in your rankings)<\/h3>\n<p>Much like with online tools and calculators, nobody is going to link to your awards\/rankings page if they don\u2019t know it exists.<\/p>\n<p>So start by telling everyone who either \u201cwon\u201d an award, or was featured in your rankings.<\/p>\n<p>For example, <a href=\"http:\/\/webris.org\/link-building-strategies-that-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">this post<\/a>&nbsp;by Ryan Stewart was rated as one of the best link building articles in our list of the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-articles\/\" target=\"_blank\" rel=\"noopener noreferrer\">best marketing articles<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"415\" class=\"wp-image-19612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-best-marketing-articles.png\" alt=\"ryan stewart best marketing articles\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-best-marketing-articles.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-best-marketing-articles-768x354.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-best-marketing-articles-680x314.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But unless we were to actually tell Ryan about this, he may never know that he was featured on our list.&nbsp;(That is unless he gets new link alerts from <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Alerts<\/a>, of course&nbsp;;))<\/p>\n<p>So that\u2019s what we&nbsp;did.<\/p>\n<p>Here\u2019s what he posted on Facebook shortly after:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"513\" class=\"wp-image-19579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-fb.png\" alt=\"ryan stewart fb\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-fb.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ryan-stewart-fb-425x425.png 425w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\"><\/p>\n<p>Did Ryan link to this article? Not this&nbsp;time.<\/p>\n<p>But because Ryan shared it with his 8K+ fans on Facebook, it increased awareness of the post throughout the SEO and marketing community.<\/p>\n<p>Chances are this indirectly led to links from other websites, such as this&nbsp;one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"111\" class=\"wp-image-19601\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/link-to-best-marketing-articles.png\" alt=\"link to best marketing articles\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/link-to-best-marketing-articles.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/link-to-best-marketing-articles-768x95.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/link-to-best-marketing-articles-680x84.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Remember, awareness is the first stepping stone in the journey towards any&nbsp;link.<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">quick tip. GET LINKS FROM PRESS&nbsp;PAGES<\/div><div class=\"recommendation-content\">Some bloggers have awards\/press page, like&nbsp;this:\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"530\" class=\"wp-image-19592\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/Screen20Recording202018-02-2820at2006.5020pm.gif\" alt=\"Screen20Recording202018 02 2820at2006.5020pm\"><\/p>\n<p>If this is the case, just let them know about their award\/ranking and suggest that they \u201cmay want to add it to their awards page.\u201d<\/p>\n<p>Nine times out of ten, they\u2019ll add it (along with a&nbsp;link).<\/p>\n<\/div><\/div>\n<h3>B. Let fans of the people\/websites that won an award know (using Facebook ads)<\/h3>\n<p>I\u2018m aware that I already covered Facebook ads (i.e., PPC) as a tactic in the last section.<\/p>\n<p>But this is a deeper, more specific tactic that is better-suited to this type of linkable asset.<\/p>\n<p>Here\u2019s the&nbsp;deal:<\/p>\n<p>Sometimes, the people you feature on your list of awards\/rankings will share your post with their audience (as Ryan Stewart did with our list of the best marketing articles). But sometimes they won\u2019t.<\/p>\n<p>This is where Facebook Ads come&nbsp;in.<\/p>\n<p>Under the \u201cdetailed targeting\u201d section in Facebook Ads, search for the associated pages of the websites\/people to whom you gave awards.<\/p>\n<p>For example, ViperChill, Neil Patel, and Copyblogger were all featured on our list of the best marketing articles. So we could target fans of those pages on Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"300\" class=\"wp-image-19576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/facebook-ad-awards-targeting.png\" alt=\"facebook ad awards targeting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/facebook-ad-awards-targeting.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/facebook-ad-awards-targeting-768x256.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/facebook-ad-awards-targeting-680x227.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>We could then run an ad like this to our audience:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"539\" class=\"wp-image-19622\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/awards-fb-targeting.png\" alt=\"awards fb targeting\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/awards-fb-targeting.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/awards-fb-targeting-405x425.png 405w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\"><\/p>\n<p>This works because people who love, say, Glen Allsopp\u2019s content (ViperChill) may be interested in reading similar material on other blogs, such as Ahrefs.<\/p>\n<p>And if they ever need to recommend a good list of industry-related blogs or articles in future, they will likely link to your awards page.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>4. Studies &amp; Research<\/h2>\n<\/div><\/div>\n<p>Studies and original research pieces attract links like CRAZY in some industries.<\/p>\n<p>The SEO\/marketing industry is a prime example of this. In fact, four of the five most linked-to pages on <a href=\"https:\/\/ahrefs.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">our blog<\/a>&nbsp;are studies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"403\" class=\"wp-image-19572\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-by-links-ahrefs-studies.png\" alt=\"best by links ahrefs studies\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-by-links-ahrefs-studies.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-by-links-ahrefs-studies-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/best-by-links-ahrefs-studies-680x304.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But why did these studies attract so many links? Here are two probable reasons:<\/p>\n<ol>\n<li><strong>People trust us: <\/strong>Ahrefs is a trusted and well-known brand in the SEO\/marketing industry. So people trust our studies. The result: lots of backlinks.<\/li>\n<li><strong>We offer unique data and insights<\/strong>: Our business is based on data, so we have heaps of it. This gives us an advantage over our competitors\u2014we can create data-driven studies using data that nobody else has access to.<\/li>\n<\/ol>\n<p>But what if you\u2019re not so well-known in your industry? And what if you don\u2019t have heaps of data to play&nbsp;with?<\/p>\n<p>Well, the good news is that you don\u2019t have to base studies and research-type posts on insane amounts of data (like we do). In fact, personal case studies can also work&nbsp;well.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/www.groovehq.com\/blog\/increasing-traffic-to-our-site\" target=\"_blank\" rel=\"noopener noreferrer\">one<\/a>&nbsp;that attracted a fair few&nbsp;links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"147\" class=\"wp-image-19600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/groovehq-case-study.png\" alt=\"groovehq case study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/groovehq-case-study.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/groovehq-case-study-768x125.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/groovehq-case-study-680x111.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>And here are a few more examples of such assets that have a ton of&nbsp;links:<\/p>\n<ul>\n<li><strong><a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\" target=\"_blank\" rel=\"noopener noreferrer\">How long does it take to rank in Google? (A study by Ahrefs)<\/a><\/strong>&nbsp;- 1.8K links from 470+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs\u2019 Study Of 2 Million Featured Snippets: 10 Important Takeaways<\/a><\/strong>&nbsp;- 600+ links from 330+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/ahrefs.com\/seo\/on-page-seo\" data-ahr=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">On Page SEO: A (2M Keyword) Data Driven Analysis<\/a><\/strong>&nbsp;- 350+ links from 250+&nbsp;RDs<\/li>\n<li><strong><a href=\"https:\/\/cxl.com\/research-study\/social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">Which Types of Social Proof Work Best? [Original Research]<\/a><\/strong>&nbsp;- 210+ links from 96&nbsp;RDs<\/li>\n<\/ul>\n<p>But how can you build links to these types of assets?<\/p>\n<p>Here are a couple of&nbsp;ideas:<\/p>\n<h3>A. Reconduct popular out-of-date studies (then STEAL their&nbsp;links)<\/h3>\n<p>Sometimes, studies will attract a ton of links. But then they won\u2019t be updated for&nbsp;years.<\/p>\n<p>For example, Moz\u2019s haven\u2019t updated their <a href=\"https:\/\/moz.com\/search-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">search engine ranking factors study<\/a>&nbsp;since 2015, yet it still has 68K+ links from 5K+ referring domains.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"141\" class=\"wp-image-19581\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/moz-search-engine-ranking-factors-study.png\" alt=\"moz search engine ranking factors study\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/moz-search-engine-ranking-factors-study.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/moz-search-engine-ranking-factors-study-768x120.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/moz-search-engine-ranking-factors-study-680x107.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>It\u2019s out-of-date. But Moz recently announced that they have no plans to update the&nbsp;study.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">thanks for your question! Unfortunately, we do not have plans to update the survey as we\u2019ve done in the&nbsp;past.&nbsp;\ud83d\ude15<\/p>\n<p>\u2014 Moz (@Moz) <a href=\"https:\/\/twitter.com\/Moz\/status\/950454521217667073?ref_src=twsrc%5Etfw\">January 8,&nbsp;2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So what do you think would happen if someone else reconducted and updated this study for 2018, then reached out to everyone linking to the old Moz&nbsp;study?<\/p>\n<p>Chances are they\u2019d get a ton of links, right?<\/p>\n<p>But how do you find outdated studies in your industry?<\/p>\n<p>Here\u2019s a neat&nbsp;trick:<\/p>\n<p>Go to <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;and enter a search term&nbsp;like:<\/p>\n<ul>\n<li><code>[INDUSTRY KEYWORD] + \u201cstudy\u201d<\/code><\/li>\n<li><code>[INDUSTRY KEYWORD] + \u201csurvey\u201d<\/code><\/li>\n<li><code>[INDUSTRY KEYWORD] + \u201cresearch\u201d<\/code><\/li>\n<li><code>[INDUSTRY KEYWORD] + \u201cdata\u201d<\/code><\/li>\n<\/ul>\n<p>Here\u2019s an example for the SEO industry:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"123\" class=\"wp-image-19614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-study-search.png\" alt=\"content explorer study search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-study-search.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-study-search-768x105.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/content-explorer-study-search-680x93.png 680w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Leave the location as \u201cIn content\u201d this time. No need to change it to \u201cIn&nbsp;title\u201d.<\/div>\n<p>Then sort the results by # of referring domains.<\/p>\n<p>Look through the results until you find something promising. You\u2019re looking for a study of some kind that\u2019s out-of-date and has a ton of referring domains.<\/p>\n<p>Here\u2019s one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"182\" class=\"wp-image-19596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-study-content-explorer-moz.png\" alt=\"seo study content explorer moz\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-study-content-explorer-moz.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-study-content-explorer-moz-768x155.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-study-content-explorer-moz-680x138.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Reperforming this study in 2018, then reaching out to everyone linking to the original would undoubtedly yield a ton of&nbsp;links.<\/p>\n<h3>B. Find people who are already talking about ideas that your study proves (then pitch your study to&nbsp;them)<\/h3>\n<p>Not everyone on the internet seeks proof before writing about a&nbsp;topic.<\/p>\n<p>Case in point: the amount of time it takes to rank in Google.<\/p>\n<p>We <a href=\"\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\" target=\"_blank\" rel=\"noopener noreferrer\">conducted a study<\/a>&nbsp;on this a few months back. It proved very popular\u2014in fact, it has already acquired links from hundreds of referring domains.<\/p>\n<p>But many people have written about (and given then opinion on) this topic before.<\/p>\n<p>Here\u2019s an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"316\" class=\"wp-image-19599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google.png\" alt=\"how long does it take to rank in google\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-768x270.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-680x239.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>These timeframes are based on nothing but the author\u2019s personal experience\u2014they aren\u2019t data-driven numbers.<\/p>\n<p>But let me ask you a question: do you think a link to our study would make sense in the context of that article?<\/p>\n<p>Yes. It&nbsp;would.<\/p>\n<p>Good answer \ud83d\ude42 So what if we were to reach out to this guy to let him know about our study, and perhaps even suggest that he update his post to reflect our findings?<\/p>\n<p>I guess the likeliness of him linking to us would be pretty high,&nbsp;right?<\/p>\n<p>Well, let\u2019s&nbsp;see.<\/p>\n<p>On March 26th, 2018, I took my own advice and reached out to <a href=\"https:\/\/www.reliablesoft.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">ReliableSoft<\/a>\u2019s Digital Marketing Manager, <a href=\"https:\/\/twitter.com\/reliablesoftnet\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Chris<\/a>, with this&nbsp;email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study.png\" alt width=\"900\" height=\"597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-641x425.png 641w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Two days&nbsp;later:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19661\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-reply.png\" alt width=\"900\" height=\"220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-reply.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-reply-768x188.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/outreach-email-study-reply-680x166.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>BAM! That\u2019s a link\u2014a juicy, contextual link!&nbsp;\ud83d\ude42<\/p>\n<p>Sure, he didn\u2019t add it to the post I suggested, but a link is a link,&nbsp;right?<\/p>\n<blockquote><p><strong>DISCLAIMER:<\/strong> I know what you\u2019re thinking, \u201c\u2026 but you work for Ahrefs; people likely want to do favors for you in order to build a relationship!\u201d To an extent, this is almost certainly true\u2014we can\u2019t deny that. But, at the end of the day, we think that the \u201cawesomeness\u201d of your content is the primary indicator of success here\u2026 and awesome content is something that almost anyone can produce! So, if you aren\u2019t fortunate enough to be conducting outreach on behalf of a well-known brand, make sure that your content is awesome and \u2018linkworthy\u2019. In fact, you should do that anyway, regardless of the brand you\u2019re working for!&nbsp;\ud83d\ude42<\/p><\/blockquote>\n<p>But anyway, you\u2019re probably wondering, how do you find people talking about the ideas on which you based your&nbsp;study?<\/p>\n<p>Simple; Google it.<\/p>\n<p>I found this result by Googling the phrase: \u201chow long does it take to rank in Google.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"552\" class=\"wp-image-19590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-search.png\" alt=\"how long does it take to rank in google search\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-search.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-search-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-long-does-it-take-to-rank-in-google-search-680x417.png 680w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<p>Naturally, we rank #1.<\/p>\n<p>But 90M+ more results are talking about this topic. These are all potential link prospects. (Again, read <a href=\"https:\/\/ahrefs.com\/blog\/web-scraping-for-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">our web scraping guide<\/a>&nbsp;to learn how to scrape these results.)<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>5. \u201cDefinitive\u201d Guides &amp; Tutorials<\/h2>\n<\/div><\/div>\n<p>Most things worth learning are reasonably complicated.<\/p>\n<p>That\u2019s why so-called \u201cdefinitive\u201d guides tend to get a ton of backlinks. Bloggers and journalists would much rather link out to one definitive guide or tutorial than a bunch of different resources.<\/p>\n<p>But to pull off a \u201cdefinitive\u201d guide, you need to be an expert on the subject matter.<\/p>\n<p>That\u2019s why our guides at Ahrefs perform so well when it comes to link acquisition\u2014e.g., Tim\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">outreach guide<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"148\" class=\"wp-image-19582\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-outreach-guide-backlinks.png\" alt=\"ahrefs outreach guide backlinks\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-outreach-guide-backlinks.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-outreach-guide-backlinks-768x126.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-outreach-guide-backlinks-680x112.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>We\u2019re a trusted brand in our industry with a lot of unique data and insights to share. That\u2019s why people link to&nbsp;us.<\/p>\n<p>Here are a few more examples of definitive guides (and tutorials) with a bunch of&nbsp;links:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>How To Do Keyword Research for SEO<\/strong><\/a>&nbsp;- 1.4K+ links from 400+&nbsp;RDs<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/link-building\" data-ahr=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Noob Friendly Guide To Link Building<\/strong><\/a>&nbsp;- 450+ links from 180+&nbsp;RDs<\/li>\n<li><a href=\"https:\/\/www.w3schools.com\/html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>HTML Tutorial - W3Schools<\/strong><\/a>&nbsp;- 1M+ links from 4.4K+&nbsp;RDs<\/li>\n<\/ul>\n<p>And once again, here are a couple of ideas for building links to such assets:<\/p>\n<h3>A. Stay on the radar of those who are likely to link to you (i.e., the \u201clinkerati\u201d)<\/h3>\n<p>Bloggers and journalists frequently need to reference good guides on specific subjects.<\/p>\n<p>This is why \u201cdefinitive\u201d guides tend to attract so many&nbsp;links.<\/p>\n<p>Therefore, the best way to acquire links using such assets is merely by staying on the radar of potential linkers (i.e., the \u201clinkerati\u201d). But how do you do&nbsp;this?<\/p>\n<p>Simple. Keep your guide regularly updated. Then re-promote it each time you update it.<\/p>\n<p>For example, check out <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">our list of SEO tips<\/a>.<\/p>\n<p>Here\u2019s what it looks like&nbsp;now:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"540\" class=\"wp-image-19608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips.png\" alt=\"seo tips\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-680x408.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>But we\u2019ve updated this guide a couple of times over the&nbsp;years.<\/p>\n<p>To be honest, I\u2019d say the word \u201cupdate\u201d does this guide a disservice\u2014we\u2019ve pretty much rewritten it from scratch twice.&nbsp;\ud83d\ude42<\/p>\n<p>Here\u2019s how it looked in early-2017:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"216\" class=\"wp-image-19580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/200-seo-tips.png\" alt=\"200 seo tips\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/200-seo-tips.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/200-seo-tips-768x184.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/200-seo-tips-680x163.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>And here\u2019s how it looked when initially published in&nbsp;2015:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"397\" class=\"wp-image-19621\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-2015.png\" alt=\"seo tips 2015\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-2015.png 1147w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-2015-768x266.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-2015-680x235.png 680w\" sizes=\"auto, (max-width: 1147px) 100vw, 1147px\"><\/p>\n<p>The result? A guide that\u2019s always on the radar of potential linkers.<\/p>\n<p>Just as people start forgetting about it, we refresh it and repromote it.<\/p>\n<p>Here\u2019s how this strategy translates to&nbsp;links:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"354\" class=\"wp-image-19574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-referring-domains.png\" alt=\"seo tips referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-referring-domains.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-referring-domains-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/seo-tips-referring-domains-680x268.png 680w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\"><\/p>\n<p>You can see a clear spike in referring domains each time we updated this&nbsp;post.<\/p>\n<p>But this didn\u2019t happen by magic\u2014it\u2019s because we promoted it each time&nbsp;by:<\/p>\n<ul>\n<li><strong>Telling our subscribers: <\/strong>There are over 46,000 people on our email list. We let these people know whenever we issue significant updates to existing posts, which results in a lot of awareness.<\/li>\n<li><strong>Running Facebook ads:<\/strong>&nbsp;We spend $200-300 promoting our posts on Facebook whenever we update them. Sometimes we target existing fans of our brand. And other times we\u2019ll run retargeting ads (or even target a cold audience).<\/li>\n<li><strong>Performing outreach:<\/strong>&nbsp;Never overlook the power of outreach. We perform a fresh round of outreach whenever we make big updates to posts. This isn\u2019t really about asking for links outright (although we sometimes do); it\u2019s more about staying on their radar and letting them know about our content.<\/li>\n<\/ul>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;Everything mentioned above works for tutorials, too. For example, if you have a HTML tutorial, make sure to update and repromote it whenever HTML6 gets released.<\/div>\n<h3>B. STEAL links from less \u201cdefinitive\u201d guides<\/h3>\n<p>If you\u2019re putting a lot of work into creating industry-leading guides (as you should be), then <strong>your guide is almost certainly better than most other guides on that&nbsp;topic.<\/strong><\/p>\n<p>So let me ask you a question: why would anyone want to link to an inferior guide?<\/p>\n<p>Answer: they wouldn\u2019t.<\/p>\n<p>But because your guide didn\u2019t exist until now, they had no choice but to link to a less definitive guide. However, if you tell them about your new, better guide, chances are they will link to yours instead\u2014thus, you can steal links from less definitive guides.<\/p>\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n<p>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Keywords Explorer<\/a>&nbsp;and paste in the title of your guide\/tutorial (e.g., if we were doing this for Tim\u2019s epic <a href=\"https:\/\/ahrefs.com\/seo\/keyword-research\" data-ahr=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">keyword research guide<\/a>, we\u2019d enter \u201chow to do keyword research for&nbsp;SEO\u201d).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"101\" class=\"wp-image-19573\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-do-keyword-research-for-seo.png\" alt=\"how to do keyword research for seo\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-do-keyword-research-for-seo.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-do-keyword-research-for-seo-768x86.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/how-to-do-keyword-research-for-seo-680x76.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Then scroll down to the \u201cSERP overview\u201d section. This tells you details about each of the top-10 ranking pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"499\" class=\"wp-image-19623\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/serp-overview-keywords-explorer.png\" alt=\"serp overview keywords explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/serp-overview-keywords-explorer.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/serp-overview-keywords-explorer-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/serp-overview-keywords-explorer-680x377.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>In most cases, the top-10 ranking pages will all have a good number of backlinks. You can see that this is the case here, with guides from Moz and Hubspot having 1-2K referring domains.<\/p>\n<p>This is a lot of potential links to&nbsp;steal.<\/p>\n<p>Check out each of the top-ranking pages manually and note down the following:<\/p>\n<ol>\n<li>Which are less definitive than your guide (note: this should be most of&nbsp;them);<\/li>\n<li>Why they\u2019re less definitive<\/li>\n<\/ol>\n<p>For example, Hubspot\u2019s guide to keyword research is decent. But we don\u2019t think it\u2019s anywhere near as comprehensive and detailed as ours. (Sorry, Hubspot). It\u2019s aimed more at SEO newbies.<\/p>\n<p>Let\u2019s note this&nbsp;down.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"221\" class=\"wp-image-19583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/less-definitive-guides-google-sheet.png\" alt=\"less definitive guides google sheet\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/less-definitive-guides-google-sheet.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/less-definitive-guides-google-sheet-768x189.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/less-definitive-guides-google-sheet-680x167.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>All that\u2019s left now is to export the referring domains pointing to this page. Then tell those people about our&nbsp;guide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"370\" class=\"wp-image-19586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/export-referring-domains.png\" alt=\"export referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/export-referring-domains.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/export-referring-domains-768x316.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/export-referring-domains-680x280.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Rinse and repeat this process for any other less-definitive guides on your topic (that have backlinks).<\/p>\n<div class=\"recommendation\"><div class=\"recommendation-title\">DON\u2019T BE PUSHY WITH YOUR OUTREACH EMAILS<\/div><div class=\"recommendation-content\">Remember, the aim here is to let people know about your definitive guide.\n<p>These people have already linked out to a similar (albeit less-definitive) guide in the past, so you don\u2019t need to give them the hard-sell.<\/p>\n<p>Just tell them about your newly-published guide and let them know <em>why<\/em>&nbsp;they should check it&nbsp;out.<\/p>\n<p>It\u2019s as simple as&nbsp;that.&nbsp;\ud83d\ude42<\/p>\n<p><strong>NOTE.<\/strong>&nbsp;Check out Tim\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">outreach guide<\/a>&nbsp;for more outreach tips.<\/p>\n<\/div><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\">\n<h2>6. Coined Terms<\/h2>\n<\/div><\/div>\n<blockquote><p><strong>DISCLAIMER.<\/strong>&nbsp;I saved this type of linkable asset until last for a good reason: coined terms are VERY hard to create and pull-off. BUT, it can be done. If you\u2019re successful at creating such a term that manages to gain significant traction, well, you won\u2019t be short of links for a&nbsp;while!<\/p><\/blockquote>\n<p>Coined terms don\u2019t need much of an explanation.<\/p>\n<p>They\u2019re terms which,&nbsp;before their authors coined them, didn\u2019t exist.<\/p>\n<p>Perhaps the most famous example of this (in the SEO industry, at least) is the \u201c<a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">skyscraper technique<\/a>.\u201d<\/p>\n<p>For anyone that\u2019s been living in a cave for the last five years, this is a link-building technique coined by Brian Dean. It has a ton of backlinks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"364\" class=\"wp-image-19611\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/skyscraper-technique-referring-domains.png\" alt=\"skyscraper technique referring domains\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/skyscraper-technique-referring-domains.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/skyscraper-technique-referring-domains-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/skyscraper-technique-referring-domains-680x275.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>It also continues to attract more and more backlinks as time goes on. In fact, it\u2019s not unusual for this page to draw links from 50-100 new referring domains in a&nbsp;month.<\/p>\n<p>Here are a couple more examples of coined terms:<\/p>\n<ul>\n<li><strong>\u201c<a href=\"https:\/\/www.iwillteachyoutoberich.com\/the-briefcase-technique\/\" target=\"_blank\" rel=\"noopener noreferrer\">Briefcase Technique<\/a>\u201d<\/strong>&nbsp;- 370+ links from 90+&nbsp;RDs.<\/li>\n<li><strong>\u201cThe Dark Playground\u201d &amp; \u201cInstant Gratification Monkey\u201d<\/strong> (both of these coined terms come from the guide: <a href=\"https:\/\/waitbutwhy.com\/2013\/10\/why-procrastinators-procrastinate.html\" target=\"_blank\" rel=\"noopener noreferrer\">Why Procrastinators Procrastinate<\/a>) - 23K+ links from 1.6K+&nbsp;RDs.<\/li>\n<\/ul>\n<p>And yep, you guessed it, here\u2019s how you can earn links to these kinds of assets:<\/p>\n<h3>A. Set up alerts for relevant terms (then tell those people about your UNIQUE approach)<\/h3>\n<p>Let\u2019s use the \u201cinstant gratification monkey\u201d example that I mentioned above.<\/p>\n<p>This coined term comes from <a href=\"https:\/\/waitbutwhy.com\/2013\/10\/why-procrastinators-procrastinate.html\" target=\"_blank\" rel=\"noopener noreferrer\">an article<\/a>\u2014a damn good one, actually\u2014about procrastination.<\/p>\n<p>Now, you could set up an alert within <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Alerts<\/a>&nbsp;for \u201cinstant gratification money,\u201d then reach out to anyone mentioning such that term and ask them to link to&nbsp;you.<\/p>\n<p>But here\u2019s the thing: anyone mentioning such a unique term is <em>probably<\/em>&nbsp;already linking to&nbsp;you.<\/p>\n<p>So, 99% of the time, this isn\u2019t going to be much use because you already have the&nbsp;link.<\/p>\n<p>The solution?<\/p>\n<p><strong>Set up alerts for any relevant terms related to your coined term.<\/strong><\/p>\n<p>For example, if I were <a href=\"https:\/\/twitter.com\/waitbutwhy?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Urban<\/a>\u2014the guy behind the \u201cwhy procrastinators procrastinate\u201d article\u2014I might set up alerts for terms&nbsp;like:<\/p>\n<ul>\n<li>\u201cstop procrastination\u201d;<\/li>\n<li>\u201chow to stop procrastinating\u201d;<\/li>\n<li>\u201c5-second rule\u201d (this is somewhat related to procrastination)<\/li>\n<\/ul>\n<p>Then I could reach out and share my unique insights with anyone who\u2019s talking about procrastination.<\/p>\n<p>Some of them would almost certainly add my term to the page and link back to&nbsp;me.<\/p>\n<p>Here\u2019s how to do&nbsp;it:<\/p>\n<p>Go to <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Alerts<\/a>, hit \u201cmentions,\u201d then add a new&nbsp;alert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"369\" class=\"wp-image-19615\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-mentions.png\" alt=\"ahrefs alerts mentions\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-mentions.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-mentions-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-mentions-680x279.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Enter your related terms as the \u201csearch query,\u201d then add your domain to the list of \u201cblocked domains.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"519\" class=\"wp-image-19577\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-stop-procrastinating.png\" alt=\"ahrefs alerts stop procrastinating\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-stop-procrastinating.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-stop-procrastinating-768x443.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/ahrefs-alerts-stop-procrastinating-680x392.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>You will now be alerted (via email) whenever someone mentions those terms on the&nbsp;web.<\/p>\n<p>All that\u2019s left to do then is to reach out, share your unique approach or idea (e.g., the \u201cinstant gratification monkey\u201d) and hope for a&nbsp;link.<\/p>\n<h3>B. Popularize your term by guest posting on high-traffic industry blogs<\/h3>\n<p>Guest posting is not a new tactic; people have been writing guest posts for&nbsp;years.<\/p>\n<p>But just in case you\u2019re unfamiliar, guest posting is when you write a \u201cguest\u201d post for another website. For example, here\u2019s <a href=\"https:\/\/blog.kissmetrics.com\/guide-to-video-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">a post I wrote for Sitepoint<\/a>&nbsp;5+ years&nbsp;ago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"350\" class=\"wp-image-19618\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/joshua-hardwick-kissmetrics.png\" alt=\"joshua hardwick kissmetrics\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/joshua-hardwick-kissmetrics.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/joshua-hardwick-kissmetrics-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/joshua-hardwick-kissmetrics-680x264.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<div class=\"further-reading\"><div class=\"reading-title\">Further reading<\/div><div class=\"reading-content\">\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\">An In-Depth Look at Today\u2019s Guest Blogging (Case Studies, Data &amp;&nbsp;Tips)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<p>Most people write guest posts solely for the links (yes, you typically receive a backlink from your published guest posts). But in my opinion, this is a shortsighted tactic. You can use guest posts for so much&nbsp;more.<\/p>\n<p>For example, you could write a guest post for a hugely popular website in your industry (e.g., Ahrefs) and mention your coined term in that&nbsp;post.<\/p>\n<p>Because the post will likely receive a lot of traffic, this will help to popularize your coined term.<\/p>\n<p>And as your coined term increases in popularity, so will the number of links you attract.<\/p>\n<p>So how do you find high-traffic industry blogs on which to guest&nbsp;post?<\/p>\n<p>Well, there\u2019s the \u201ctraditional\u201d way:<\/p>\n<ul>\n<li>search for terms like <code>[KEYWORD] + \"write for us\"<\/code> in Google;<\/li>\n<li>scrape the results;<\/li>\n<li>use <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs Batch Analysis tool<\/a>&nbsp;to find the sites with the most traffic<\/li>\n<\/ul>\n<p>But there are a couple of issues with&nbsp;this:<\/p>\n<ol>\n<li><strong>These kinds of terms usually result in a LOT of junk:<\/strong>&nbsp;Low-quality or unrelated sites, PBNs with \u201cwrite for us\u201d pages that were created solely to attract those desperate SEOs willing to pay for links, etc.<\/li>\n<li><strong>Many sites that don\u2019t have \u201cwrite for us\u201d pages still accept guest posts<\/strong>: We don\u2019t have a \u201cwrite for us\u201d page, but we still accept guest&nbsp;posts&nbsp;\ud83d\ude42<\/li>\n<\/ol>\n<p>That\u2019s why I recommend using <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Content Explorer<\/a>&nbsp;instead.<\/p>\n<p>All you need is the name of someone in your niche that you KNOW does a lot of guest posting.<\/p>\n<p>Then, in Content Explorer, type: <code>author:\u201dFirstname lastname\u201d -site:theirsite.com<\/code><\/p>\n<p>Let\u2019s use our CMO, <a href=\"https:\/\/ahrefs.com\/tim\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Soulo<\/a>&nbsp;for this example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"594\" class=\"wp-image-19605\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/tim-soulo-guest-posts-content-explorer.png\" alt=\"tim soulo guest posts content explorer\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/tim-soulo-guest-posts-content-explorer.png 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/tim-soulo-guest-posts-content-explorer-768x506.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/tim-soulo-guest-posts-content-explorer-645x425.png 645w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\"><\/p>\n<div class=\"sidenote\"><div class=\"sidenote-title\">Sidenote.<\/div>&nbsp;I\u2019ve excluded both ahrefs.com and bloggerjet.com (Tim\u2019s personal blog) because any of his posts on these two sites aren\u2019t guest&nbsp;posts.<\/div>\n<p>Boom! You now have a list of websites in your industry that you know accept guest&nbsp;posts.<\/p>\n<p>Because others in your industry have been guest posting on this website, you can bet that these sites will have a decent amount of organic traffic.<\/p>\n<p>If you want to double-check, export the list of URLs from Content Explorer and paste them into <a href=\"https:\/\/ahrefs.com\/batch-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs\u2019 Batch Analysis tool<\/a>.<\/p>\n<p><strong>Note.<\/strong> Make sure to select the \u201cdomain\/*\u201d mode in Batch Analysis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"185\" class=\"wp-image-19585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/batch-analysis-traffic-guest-posts.png\" alt=\"batch analysis traffic guest posts\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/batch-analysis-traffic-guest-posts.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/batch-analysis-traffic-guest-posts-768x158.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/batch-analysis-traffic-guest-posts-680x140.png 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"><\/p>\n<p>Sort the resulting list by \u201ctraffic,\u201d and you\u2019ll have a list of sites that accept guest posts with a ton of traffic.<\/p>\n<p>Mention your coined term on one of these sites and awareness will skyrocket.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Wow. That was a long&nbsp;one!<\/p>\n<p>But before we wrap up, I want to mention a couple of <strong>important<\/strong>&nbsp;points.<\/p>\n<p><strong>Firstly<\/strong>, I should stress that many of the tactics above will \u201cwork\u201d for numerous types of linkable assets.<\/p>\n<p>E.g. you can use guest posts to build links to and raise awareness of any kind of asset, such as tools or studies. And you can do the same with Facebook ads.<\/p>\n<p>I tried to highlight the tactics that work best for each type of asset above. But as you can see, there is some crossover, so don\u2019t be afraid to get creative.<\/p>\n<p><strong>Secondly<\/strong>, you likely realized that a lot of the tactics above focus on letting people know about your \u201clinkable asset\u201d above all else. This is because \u201clinkable assets\u201d are precisely that\u2014assets that people WANT to link&nbsp;to.<\/p>\n<p>Thus, your job is to make sure that the right people (i.e., those in your industry that have the power to link\u2014the \u201clinkerati\u201d) know your asset exists.<\/p>\n<p>Remember, you could have the best asset in the world, but unless the right people know about it, you won\u2019t get a single link.<\/p>\n<p><strong>Got it? Good. Now it\u2019s time to start creating linkable assets and earning links.<\/strong><\/p>\n<p>Do you know of any other \u201clinkable asset\u201d types? Do you have examples? Let us know, and we\u2019ll gladly update this article and feature your&nbsp;work&nbsp;\ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The truth is: there are certain \u201ctypes\u201d of content that earn links much more easily than others. These are known as \u201clinkable assets.\u201d Here\u2019s what the backlink profile of a (very) successful linkable asset looks&nbsp;like: Pretty impressive, right!? But \u201clinkable<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Read more \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":114,"featured_media":20229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[76],"tags":[],"coauthors":[336],"class_list":["post-10498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)<\/title>\n<meta name=\"description\" content=\"Linkable assets are awesome pieces of content that can be leveraged for links. But did you know that most successful linkable assets tend to be similar &quot;types&quot; of content? 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Learn what types of content work best, and how to earn links with them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Blog by Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T13:18:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-29T15:20:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/03\/linkable-assets-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)\" \/>\n<meta name=\"twitter:description\" content=\"Linkable assets = awesome pieces of content that you can leverage for links. 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