{"id":38312,"date":"2020-11-25T18:15:14","date_gmt":"2020-11-25T23:15:14","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/?page_id=38312"},"modified":"2025-12-18T08:51:28","modified_gmt":"2025-12-18T13:51:28","slug":"keyword-research","status":"publish","type":"page","link":"https:\/\/ahrefs.com\/blog\/keyword-research\/","title":{"rendered":"How to Do Keyword Research for SEO (Start to Finish)"},"content":{"rendered":"
90% of pages get no organic traffic from Google. All of that hard work, all of that effort\u2026for zero <\/em>visitors.<\/div>\n

But there\u2019s a way to avoid this problem, to almost guarantee that relevant people will find your content.<\/p>\n

Keyword research<\/em>.<\/p>\n

Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.<\/p>\n

Keywords are the foundation of SEO. If you publish a page on a topic that no one is searching for, that article won\u2019t receive any traffic from Google (or other search engines)\u2014no matter how hard you try.<\/p>\n

Many website owners make that mistake, and it\u2019s part of the reason why 90.63% of pages on the internet get no traffic from Google, according to our study<\/a>.<\/p>\n

\"Pie Keyword research helps you ensure that there is a search demand for whatever you want to write about. Thus, if your page ends up ranking well in Google for its target keyword, you\u2019ll be enjoying a consistent stream of highly targeted visitors to it.<\/p>\n

Keyword research is not rocket science. In fact, you\u2019re about to learn most of it in about 20 minutes.<\/p>\n

But there are quite a few important caveats and misconceptions that you need to be aware of in order to make better SEO decisions.<\/p>\n

So let\u2019s dive right in.<\/p>\n\n

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