Why Your Links Are Not Helping You To Rank High In Google [OSEO-06]

Tim Soulo
Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

Article stats


    My mission with “Oversimplified SEO video series is to help you guys get your website to the top of Google SERPs.

    I started off with explaining some basic SEO concepts:

    And honestly I was almost running out of the “basics” that I could share with you.

    But luckily, after watching my videos, you guys started asking great questions!

    And today’s video is purely based on one of these questions:

    Why Your Links Are Not Helping You To Rank High In Google


    NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.

    Here’s a quick recap of what I talk about in this video:

    You might have a reputable authority website with lots of links, but some lousy competitor will still outrank you for a keyword that you wish to rank for.

    First of all, check out what keyword are both sites (pages) optimized for.

    There’s a chance that competitor’s site is well optimized for that particular keyword, while yours is optimized for some other one.

    But if your on-page SEO is pretty much identical, it’s time to examine the backlink profiles.

    Check out the anchor text distribution on both backlink profiles. The anchors of your backlinks give hints to Google as to what your website is relevant to.

    The odds are that you’re sending wrong signals to Google, and that is why it ranks you for some keyword that you didn’t wish to rank for.

    Sounds confusing?

    Please watch my video for more details. I had a great example to show you and hopefully I managed to explain this case well.

    PS: I would love to get more SEO-related questions from you! Even if they are pretty advanced, I’ll try to “OVERsimplify” them in my videos. So shoot me!

    Tim Soulo
    Tim is the guy responsible for marketing and product strategy at Ahrefs. But most importantly he’s the chief evangelist of the company. Learn more about Tim

    Article stats

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

    Get notified of new articles

    46,166 marketers are already subscribed to Ahrefs blog. Leave your email to get our weekly newsletter.