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Top Searches on Amazon (as of May 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 535
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    Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

    In this post, I’m going to share the following new pieces of data with you:

    • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of May 2019.
    • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

    But first, a quick announcement:

    We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:

    amazon ahrefs keywords explorer

    Amazon search data in Ahrefs’ Keywords Explorer for “Nintendo Switch”

    In other words, Keywords Explorer is now a fully‐fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.

    Sidenote.
    Here are the top searches on Google, Bing, and YouTube—in case you missed them.

    Now, it’s data time!

    Top 100 Amazon searches in the US (as of May 2019)

    Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth headphones, smartwatches, SSDs, gaming controllers and so on.

    #KeywordSearch Volume
    1nintendo switch2,040,000
    2laptop1,240,000
    3fidget spinner1,120,000
    4headphones896,000
    5ps4820,000
    6fitbit807,000
    7kindle787,000
    8bluetooth headphones757,000
    9instant pot717,000
    10fire stick704,000
    11external hard drive693,000
    12books689,000
    13tv671,000
    14ipad643,000
    15tablet609,000
    16ssd602,000
    17game of thrones598,000
    18micro sd card592,000
    19roku572,000
    20toilet paper557,000
    21wireless headphones519,000
    22alexa510,000
    23backpack503,000
    24air fryer491,000
    25monitor485,000
    26prime video477,000
    27harry potter461,000
    28bluetooth speakers459,000
    29switch455,000
    30shoes454,000
    31doctor who451,000
    32kindle fire451,000
    33xbox one448,000
    34iphone charger446,000
    35paper towels444,000
    36hdmi cable442,000
    37desk429,000
    38pop socket426,000
    39gift card422,000
    40echo416,000
    41lego408,000
    42earbuds406,000
    43water bottle406,000
    44iphone 7 case403,000
    45apple watch397,000
    46coffee maker394,000
    47echo dot393,000
    48gaming chair393,000
    49wireless mouse390,000
    50office chair382,000
    51wireless earbuds382,000
    52essential oils380,000
    53star wars375,000
    54gaming mouse371,000
    55keyboard371,000
    56coffee365,000
    57mouse pad364,000
    58socks363,000
    59xbox one controller362,000
    60printer361,000
    61sd card357,000
    62playstation 4353,000
    63gift cards for amazon351,000
    64mouse344,000
    65iphone 7 plus case342,000
    66ps4 controller338,000
    67shower curtain338,000
    68camera337,000
    69iphone 7335,000
    70bluetooth earbuds332,000
    71iphone327,000
    72ps4 games326,000
    73smart watch325,000
    74drone319,000
    75iphone 6 case317,000
    76iphone 6316,000
    77movies312,000
    78mattress311,000
    79iphone x case310,000
    80microwave309,000
    81vacuum cleaner307,000
    82protein powder306,000
    83yoga mat304,000
    84laptops299,000
    85iphone 6s case298,000
    86projector298,000
    87hard drive295,000
    88aa batteries294,000
    89computer desk289,000
    90dash cam289,000
    91chromebook284,000
    92gaming headset283,000
    93gtx 1080283,000
    94gtx 1070281,000
    95flash drive275,000
    96iphone 8 plus case273,000
    97snes classic273,000
    98nerf guns271,000
    99airpods269,000
    100blender268,000

    So much so, that 54/100 of our top searches are (almost ⅔) are for gadgets.

    That’s excluding searches for iPhone accessories too, of which there are many.

    What’s the most popular iPhone accessory? Cases.

    Here are the most popular iPhone case models and their search volumes:

    #KeywordSearch Volume
    1iphone 7 case403,000
    2iphone 7 plus case342,000
    3iphone 6 case317,000
    4iphone x case310,000
    5iphone 6s case298,000
    6iphone 8 plus case273,000

    (It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

    Speaking of iPhone accessories, there are 757,000 monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

    Sidenote.
    There are a further 519,000 searches for “wireless headphones” and 332,000 for “Bluetooth earbuds.”.

    Amazon also appears to be a popular place to purchase games consoles and games.

    The Nintendo Switch tops the list with 2.04M monthly searches, followed by the PS4 with 820K,000, then the Xbox One with 448K, and finally the Snes Classic (ooh, retro!) with 273K.

    Gaming mice and chairs are popular too with almost 764K combined monthly searches.

    But what else is popular on Amazon besides gadgets and games?

    Well, there are still a fair few searches for “books” (689K) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 787K searches for “kindle.”

    The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

    Other than that, there are many searches for everyday essentials and other “basic” items:

    #KeywordSearch Volume
    1toilet paper557,000
    2paper towels444,000
    3water bottle406,000
    4coffee365,000
    5shower curtain338,000
    6aa batteries294,000

    Oh, and one non‐physical product made it to the list too: “prime video” (477K monthly searches).

    Is Amazon catching up with Netflix? Maybe.

    Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

    Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

    Top 100 Amazon searches in the World (as of May 2019)

    It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

    #KeywordSearch Volume
    1nintendo switch4,190,000
    2ps42,730,000
    3laptop2,540,000
    4fidget spinner2,010,000
    5kindle2,000,000
    6ssd1,930,000
    7tablet1,520,000
    8switch1,460,000
    9headphones1,450,000
    10fitbit1,410,000
    11ipad1,360,000
    12iphone 71,340,000
    13iphone1,280,000
    14tv1,250,000
    15harry potter1,170,000
    16iphone 61,170,000
    17game of thrones1,160,000
    18lego1,160,000
    19books1,120,000
    20alexa1,050,000
    21bluetooth headphones1,010,000
    22monitor948,000
    23xbox one943,000
    24playstation 4902,000
    25iphone 6s888,000
    26iphone x885,000
    27external hard drive884,000
    28instant pot876,000
    29star wars852,000
    30fire stick851,000
    31shoes831,000
    32micro sd card819,000
    33ps4 pro793,000
    34samsung762,000
    35backpack750,000
    36wireless headphones746,000
    37drone736,000
    38samsung galaxy s8734,000
    39redmi 4733,000
    40mouse724,000
    41redmi 4a723,000
    42echo709,000
    43gtx 1060700,000
    44gtx 1070696,000
    45smart watch692,000
    46gtx 1080679,000
    47apple watch670,000
    48power bank657,000
    49iphone 8652,000
    50roku652,000
    51bluetooth speakers648,000
    52keyboard647,000
    53ps4 games641,000
    54ps4 controller637,000
    55smartphone618,000
    56xiaomi618,000
    57camera615,000
    58earphones615,000
    59prime video613,000
    60echo dot606,000
    61gaming mouse605,000
    62toilet paper600,000
    63water bottle600,000
    64hdmi cable599,000
    65kindle fire598,000
    66laptops595,000
    67amazon594,000
    68doctor who593,000
    69xbox one x592,000
    70gopro587,000
    71huawei583,000
    72wireless mouse580,000
    73xbox one controller580,000
    74samsung galaxy s7578,000
    75air fryer577,000
    76chromecast577,000
    77sd card575,000
    78printer566,000
    79gaming chair564,000
    80iphone 7 plus560,000
    81vans560,000
    82watch559,000
    83gift card550,000
    84pokemon547,000
    85iphone se545,000
    86notebook542,000
    87nike539,000
    88pop socket536,000
    89anker534,000
    90iphone 7 case532,000
    91windows 10532,000
    92desk529,000
    93gaming pc526,000
    94iphone charger526,000
    95airpods519,000
    96xbox one s518,000
    97adidas506,000
    98mouse pad504,000
    99bluetooth speaker501,000
    100samsung s8501,000

    Furthermore, “switch” is at #8 with 1.49M monthly searches. So yeah, I think it’s fair to say that people are lovin’ the Switch!

    Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

    Here are the top iPhone searches (and their respective volumes):

    #KeywordSearch Volume
    1iphone 71,340,000
    2iphone1,280,000
    3iphone 61,170,000
    4iphone 6s888,000
    5iphone x885,000
    6iphone 8652,000
    7iphone se545,000

    Interestingly, while there are thousands of searches for older models like the iPhone SE around the world, this phone didn’t even make it to the top 100 searches in the US.

    There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.

    Here are just a few of them:

    #KeywordSearch Volume
    1samsung galaxy s8734,000
    2redmi 4733,000
    3redmi 4a723,000
    4samsung galaxy s7578,000
    5samsung s8501,000

    However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

    For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#62), you’ll notice that the search volume is 600K. That’s only 43K higher than the US‐only volume, meaning that 92.83% of searches for “toilet paper” come from the US.

    Perhaps Amazon hasn’t yet made the push into this market outside the US?

    See more Amazon search data in the new Keywords Explorer!

    Do you want to know the number of searches for a specific query on Amazon?

    Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.

    Let’s see how many people search for “bellroy” each month in the US.

    bellroy ahrefs

    Amazon search volume for “bellroy” in the US

    5.1K searches. That’s a lot of people with great taste in wallets!

    It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.

    But wait, there’s more!

    Using one of the reports on the left‐hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

    bellroy phrase match

    Looks like a lot of people want to buy the note sleeve!

    Fancy learning more about the searches people are making on Amazon?

    Take the new Keywords Explorer for a spin with a 7‐day trial for $7. 😉

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 30
    • Organic traffic 535
    Data from Content Explorer tool.