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Top Searches on Amazon (as of February 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

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  • Organic traffic 762
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    Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

    In this post, I’m going to share the following new pieces of data with you:

    • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of February 2019.
    • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

    But first, a quick announcement:

    We recently launched the new version of Keywords Explorer, which includes search data for Amazon. It looks like this:

    Amazon search data in Ahrefs’ Keywords Explorer for “Nintendo Switch”

    In other words, Keywords Explorer is now a fully‐fledged Amazon keyword research tool. We also added data for Bing, YouTube, Baidu, and many other search engines.

    Sidenote.
    Here are the top searches on Google, Bing, and YouTube—in case you missed them.

    Now, it’s data time!

    Top 100 Amazon searches in the US (as of February 2019)

    Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

    #KeywordSearch Volume
    1nintendo switch2,160,000
    2laptop1,280,000
    3fidget spinner1,220,000
    4headphones917,000
    5ps4865,000
    6fitbit841,000
    7kindle813,000
    8bluetooth headphones782,000
    9instant pot753,000
    10fire stick732,000
    11external hard drive715,000
    12books710,000
    13tv698,000
    14ipad659,000
    15tablet631,000
    16ssd609,000
    17micro sd card608,000
    18roku588,000
    19toilet paper568,000
    20game of thrones554,000
    21wireless headphones544,000
    22backpack528,000
    23alexa527,000
    24air fryer500,000
    25monitor496,000
    26harry potter483,000
    27bluetooth speakers478,000
    28switch478,000
    29xbox one474,000
    30kindle fire472,000
    31doctor who471,000
    32shoes463,000
    33iphone charger456,000
    34prime video455,000
    35hdmi cable452,000
    36paper towels452,000
    37desk442,000
    38gift card441,000
    39pop socket440,000
    40echo439,000
    41lego426,000
    42iphone 7 case422,000
    43coffee maker418,000
    44water bottle416,000
    45echo dot413,000
    46apple watch411,000
    47earbuds408,000
    48gaming chair397,000
    49star wars397,000
    50wireless mouse397,000
    51essential oils395,000
    52office chair387,000
    53keyboard380,000
    54gaming mouse379,000
    55socks378,000
    56coffee375,000
    57playstation 4374,000
    58xbox one controller374,000
    59mouse pad368,000
    60printer368,000
    61sd card368,000
    62wireless earbuds368,000
    63iphone 7 plus case362,000
    64gift cards for amazon358,000
    65camera352,000
    66iphone 7352,000
    67mouse351,000
    68ps4 controller349,000
    69shower curtain344,000
    70ps4 games343,000
    71drone339,000
    72iphone338,000
    73bluetooth earbuds337,000
    74iphone 6337,000
    75iphone 6 case336,000
    76smart watch336,000
    77iphone x case324,000
    78movies321,000
    79mattress320,000
    80microwave317,000
    81vacuum cleaner314,000
    82laptops312,000
    83protein powder312,000
    84yoga mat311,000
    85iphone 6s case310,000
    86projector310,000
    87hard drive304,000
    88gtx 1080302,000
    89aa batteries298,000
    90gtx 1070298,000
    91dash cam297,000
    92computer desk295,000
    93snes classic295,000
    94nerf guns291,000
    95gaming headset290,000
    96chromebook286,000
    97flash drive283,000
    98iphone 8 plus case282,000
    99fan278,000
    100blender276,000

    So much so, that 53/100 of our top searches (almost ⅔) are for gadgets.

    That’s excluding searches for iPhone accessories too, of which there are many.

    What’s the most popular iPhone accessory? Cases.

    Here are the most popular iPhone case models and their search volumes:

    #KeywordSearch Volume
    1iphone 7 case422,000
    2iphone 7 plus case362,000
    3iphone 6 case336,000
    4iphone x case324,000
    5iphone 6s case310,000
    6iphone 8 plus case282,000

    (It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

    Speaking of iPhone accessories, there are 782,000 monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

    Sidenote.
    There are a further 544,000 searches for “wireless headphones” and 337,000 for “Bluetooth earbuds.”.

    Amazon also appears to be a popular place to purchase games consoles and games.

    The Nintendo Switch tops the list with 2.16M monthly searches, followed by the PS4 with 865,000, then the Xbox One with 474,000, and finally the Snes Classic (ooh, retro!) with 295,000.

    Gaming mice and chairs are popular too with almost 776,000 combined monthly searches.

    But what else is popular on Amazon besides gadgets and games?

    Well, there are still a fair few searches for “books” (710,000) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 813,000 searches for “kindle.”

    The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

    Other than that, there are many searches for everyday essentials and other “basic” items:

    #KeywordSearch Volume
    1toilet paper568,000
    2paper towels452,000
    3water bottle416,000
    4coffee375,000
    5shower curtain344,000
    6aa batteries298,000
    7fan278,000

    Oh, and one non‐physical product made it to the list too: “prime video” (455,000 monthly searches).

    Is Amazon catching up with Netflix? Maybe.

    Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

    Now let’s see the most popular Amazon searches in the US compare to the rest of the World.

    Top 100 Amazon searches in the World (as of February 2019)

    It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

    #KeywordSearch Volume
    1nintendo switch4,430,000
    2ps42,870,000
    3laptop2,620,000
    4fidget spinner2,200,000
    5kindle2,050,000
    6ssd1,930,000
    7tablet1,580,000
    8switch1,540,000
    9headphones1,480,000
    10fitbit1,470,000
    11iphone 71,410,000
    12ipad1,390,000
    13iphone1,290,000
    14tv1,290,000
    15iphone 61,240,000
    16harry potter1,220,000
    17lego1,210,000
    18books1,150,000
    19game of thrones1,090,000
    20alexa1,080,000
    21bluetooth headphones1,040,000
    22xbox one998,000
    23monitor970,000
    24playstation 4953,000
    25iphone 6s937,000
    26instant pot920,000
    27external hard drive914,000
    28iphone x913,000
    29star wars900,000
    30fire stick881,000
    31shoes852,000
    32micro sd card843,000
    33ps4 pro837,000
    34redmi 4794,000
    35backpack785,000
    36redmi 4a785,000
    37samsung783,000
    38samsung galaxy s8779,000
    39wireless headphones775,000
    40drone774,000
    41echo743,000
    42gtx 1060743,000
    43gtx 1070739,000
    44mouse737,000
    45gtx 1080721,000
    46smart watch715,000
    47apple watch690,000
    48power bank682,000
    49bluetooth speakers677,000
    50ps4 games672,000
    51iphone 8671,000
    52roku671,000
    53keyboard662,000
    54ps4 controller657,000
    55camera639,000
    56smartphone635,000
    57earphones633,000
    58echo dot631,000
    59kindle fire624,000
    60xbox one x620,000
    61doctor who618,000
    62samsung galaxy s7618,000
    63laptops617,000
    64gaming mouse615,000
    65hdmi cable612,000
    66toilet paper611,000
    67xiaomi611,000
    68water bottle609,000
    69gopro607,000
    70amazon606,000
    71xbox one controller600,000
    72chromecast594,000
    73huawei592,000
    74sd card592,000
    75wireless mouse590,000
    76iphone 7 plus589,000
    77air fryer587,000
    78prime video584,000
    79vans582,000
    80watch580,000
    81printer577,000
    82iphone se576,000
    83gift card572,000
    84gaming chair570,000
    85pokemon566,000
    86nike559,000
    87notebook557,000
    88iphone 7 case556,000
    89pop socket554,000
    90anker548,000
    91windows 10547,000
    92xbox one s546,000
    93desk544,000
    94gaming pc537,000
    95iphone charger537,000
    96adidas529,000
    97samsung s8525,000
    98bluetooth speaker523,000
    99nerf521,000
    100lego star wars518,000

    Furthermore, “switch” is at #8 with 1.54M monthly searches.

    So yeah, I think it’s fair to say that people are lovin’ the Switch!

    Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

    Here are the top iPhone searches (and their respective volumes):

    #KeywordSearch Volume
    1iphone 71,410,000
    2iphone1,290,000
    3iphone 61,240,000
    4iphone 6s937,000
    5iphone x913,000
    6iphone 8671,000
    7iphone se576,000

    Interestingly, while there are hundreds of thousands of searches for older models like the iPhone SE around the world, we only see searches for newer models on the top 100 US searches.

    There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.

    Here are just a few of them:

    #KeywordSearch Volume
    1redmi 4794,000
    2redmi 4a785,000
    3samsung galaxy s8779,000
    4samsung galaxy s7618,000
    5samsung s8525,000

    However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

    For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#66), you’ll notice that the search volume is 611,000. That’s only 43,000 higher than the US‐only volume, meaning that 92.96% of searches for “toilet paper” come from the US.

    Perhaps Amazon hasn’t yet made the push into this market outside the US?

    See more Amazon search data in the new Keywords Explorer!

    Do you want to know the number of searches for a specific query on Amazon?

    Go to Ahrefs Keywords Explorer, enter a query and select Amazon as your search engine.

    Let’s see how many people search for “bellroy” each month in the US.

    Amazon search volume for “bellroy” in the US

    5.3K searches. That’s a lot of people with great taste in wallets!

    It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and the Philippines.

    But wait, there’s more!

    Using one of the reports on the left‐hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

    phrase match amazon

    Looks like a lot of people want to buy the note sleeve!

    Fancy learning more about the searches people are making on Amazon?

    Take the new Keywords Explorer for a spin with a 7‐day trial for $7. 😉

    Joshua Hardwick
    Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

    Article stats

    • Referring domains 28
    • Organic traffic 762
    Data from Content Explorer tool.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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