Search engine optimization is well known for digital marketers. It is a method of promoting a website not only to search engines but also to the target audience of the website within its industry. Many of you may already know the main goal of this marketing technique is to increase brand awareness, build trust and authority within its industry, and to drive targeted traffic to the site and convert visitors from browsers to buyers in order for generate revenue to the website.
While there are quite a lot numbers of different strategies and techniques already being written and shared online on how to perform SEO in the more effective ways, there are some essentially important you should not overlook and ignore. I am going to take the lead summarizing some tips below and I am sure you can put them in your 2014 SEO strategies as well as the following years to help you promote your website the right way.
On site Optimization tips for 2014
- Use brand name on all pages – Incorporating your brand name in all title tag of your pages can help you send good signals to search engines. Since branding is really popular in the year of 2013, using your brand name in your title tags especially on important pages of your website such as resource page, FAQs, and blogs is a good idea.
- Practice internal linking – Connecting your pages based on relevancy can help you enhance the flow of link juice to your site. This can also help you increase the visitors’ engagement rate on your website which helps you decrease the bounce rate of your website. Having said that, this will send good signals to search engines and it can result in better website performance.
- Apply schema markup – Helping search engines display your content in an attractive and helpful way is another important tip that you should keep in mind when you are optimizing a website. Especially if the content of your website offers videos, images, in-depth articles. This can help you display information in SERP that helps your audience understand what they will see once they visit your website.
- Use Google Authorship Markup – Claiming authorship on your well-written content is definitely important, as this will prove that you’re the legitimate author of your content. Whether it has been published on other websites in your industry, this will still help you claim your authorship on other website. In this way, you can maintain and increase your authority online, which will help to send good signal to search engines.
- Use Breadcrumbs – Breadcrumbs is one of the important factors that you should keep in mind in 2014 as this will help your audience navigate and track their behavior on your website.
Off site Optimization tips for 2014
- Distribute your content in different formats – Repurposing your content to be seen by your audience in different formats can help your audience understand what your content is. Since not all readers have the same interest in reading content, one may like videos and the other one may like info-graphic or contextual content. Producing your content in different formats can help you attract more readers in the long run.
- Participate in community discussions – Appearing in community in your industry is a good way to interact to your audience. Talking to people in your industry may also help you establish your brand presence, increase your exposure and more importantly drive traffic to your website. Building a community foundation is an really important approach when promoting a website as you are earning trust from your audience which will eventually help your website perform in search.
- Become a columnist to other websites in your industry – Building a strong online presence in your industry is definitely important. Appearing on higher-ranking blogs or websites in your industry through content contribution can help you develop your existence in your industry. Since content is king in digital marketing, contributing comprehensive content for your audience within your industry is a better way to build high quality links that can help your domain authority.
- Focus on branding – Branding is an important factor of Internet marketing. Since keyword – based anchor text is no longer advisable by search engines, using your brand as your anchor text or in title of your content together with your diversified anchor text is vitally important in helping you increase your brand awareness.
- Diversify your source of links – Building links on different websites can help you increase your popularity and exposure. Since link profile plays an important contribution to determine whether you are practicing unethical SEO approach, having different sources of links such as streaming sites, blogs, images, info-graphics, news, press release etc. can help you polish your link resources.
Keeping important lessons in mind for better optimization and promotion of your site is a good way to save your website from being penalized, and learning from lessons that you developed through experiences is the best thing that you should keep practicing for better performance of your website.
