Today’s episode of “Oversimplified SEO” will get to the roots of where the name of these video series come from.

The essence of on-page optimization is super straightforward yet quite often I see people doing it wrong.

So, without further ado…

The Basics Of On-Page SEO

NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.

Here’s a quick recap of what I talk about in this video.

If you want to optimize your page for a certain keyword you have to put it to four different places:

• URL of the page (or maybe even your domain name);
• Title of the page;
• Heading (H1 tag);
• Content.

Sounds simple, right?

Well, do you think that sites that rank for “health insurance” (which is a pretty competitive keyword) have their pages perfectly optimized?

Not really.

Watch my video to see what they are doing wrong and learn a few more extra tips that might really help you out.

PS: actually on-page SEO is way more complicated than that, but these basics need to be covered anyways.