The social media pundits will tell you to believe that with one click, your message will spread to all distant parts around the world. However, when you created a Facebook page or a Twitter account, you did not generate any new leads and nor did your traffic increase to stratospheric levels.
In a sentence, your social media account did not impact your business at all.
Here’s the truth: social media favors quality content above all. If your content is bad, the result will be zilch from social media. People will not waste their time by browsing through your content. To put it succinctly, content is the undisputed emperor of all.
Maybe you have already done the fundamental social media accounts, the social media enablers and the sharing buttons. You have done a lot of work connecting with your target audience and have a modest following to show for your efforts. However, traffic continues to elude you. Rest assured that this is not a result of misusing the tools.
Getting to the core of the problem
You are not getting the attention you want as your content is not adequately useful or important enough. It is simply this and not about entertaining your target audience, changing their lives and also inspiring enough to compel your audience to jump into action. If your basic content was good, your audience will grow automatically.
Signs that you need to rework your content
- You hardly receive any emails from your target audience. You receive no information about how your product performs or the results of the services you have rendered earlier.
- You tend to copy the activities of successful individuals and do not develop original ideas by yourself.
- You tend to concentrate increasingly on your business metrics like sales, visitors and subscribers compared to spending creative writing solutions.
- You have a shortage of ideas-especially acute if you are a blogger and have nothing to write about.
- You do not believe in the thing you do and focus only on market opportunities.
Fortunately, there are a few pointers to success which can gather you all the attention you can possibly want.
Getting the attention you want
Social media has changed the way we talk and share ideas among ourselves. Social media experts, nowadays, have to do Facebook posts, LinkedIn updates and also Twitter tweets. Blogging and Google Plus also come into the picture. All is done with the help of publicizing the company, and generating a few quality leads for future profits.
It should be kept in mind that the target audience are now flooded with blog posts, social updates and other diverse social content. The end result is that even as an increasing amount of time is spent doing social media, the target audience or prospect is paying less and less attention. There are a number of ways to get what you wanted.
- Concentrate on less than one percent: There is no need for you to treat any social media like a contest of popularity. There is no need for you to reach all sections of the population as an overwhelming majority (about 99 percent plus) are not prospects. On the contrary, concentrate on the 1 percent which is truly representative of the target audience. In an another way, you should concentrate all efforts to find and engage the 1 percent people on social media.
- Tell a unique tale: You have a large number of competitors, but your existing customers selected you. Find the reason for that. You will also find out the reason your services, businesses and products are unique from the competition. Is the product you sell easier to use and more responsive? Is it an example of advanced technology? Create a compelling view of what the future should look if the intended audience uses your product.
- Do be at right place, at the right time: Where does your target audience go? Is it a particular social media site? Or are they adept in using multiple platforms? The usual suspects, like Facebook and Twitter will surely follow, but there can be other sites too. Do remember that there is a chance that the current followers may not be potential customers at all. Your aim is to locate where the prospects are the most active when it comes to social media, and engage them in that site itself. You may have to coax the prospects to get the best results.
It is important to tap into current trends. Remember that your potential customers are trawling through thousands of social media trying to discover really interesting content and sharing that information with their friends and interested parties. There will be conversations where there is a chance of discussing your products or services. To reap the best results, your content must be updated in real time.
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