Online reputation has managed to grab attention and has created a lot of buzz in the corporate world. Slowly and surely major brands in India are getting inclined towards online reputation management, and are leaving no stone unturned to ensure that their online reputation is not damaged.
Online marketing firms and individuals are being looked for the most by corporate honchos, who are looking to leverage from their company’s good reputation to gain more clients, investors and market share.
Cutting edge tools like the Ahrefs tool, makes it very easy for online marketing professionals to keep a check on the places where the brand’s name and URL are mentioned online. Such tools make it easy for companies to tackle negative publicity released by unsatisfied clients or even competitors. Dedicated tools for online marketing like the Ahref also helps you in analyzing the backlink profile, to know whether you have the links placed at appropriate places.
Online visibility and reputation are at an all time high since the blasts of social media in the form of Facebook, Twitter, and other industry specific networking sites. Your online prospects have become smart as they google for their desired products or services, read reviews, check complaints and other forum discussions, and the posts on Facebook and Twitter and a host of other websites. This enables them in knowing other people’s experiences, and coming up to a rational decision. It is evident from this fact that others’ advice, perspective, experiences and the word-of-the-mouth publicity plays a significant role in your prospect’s buying decision.
This is where you need the services of someone who is an expert in Online Reputation Management (ORM). It is an online marketing professional’s task to analyze your brand’s performance. It is the internet marketer’s duty to address the issue when something negative is posted about the client’s brand. Larger organizations have been utilising the services of online reputation managers since many years now, ORM heads in India have reported that they are now being approached by individuals from metro cities in India, who want unscruplous information removed from the WWW.
So a host of individuals, including NRI brides-to-be, CEO’s or politicians caught in sexual harassment suits, to those who are wanted in some cases, are seeking ORM services. The ORM has very well made its mark in the political scenario, where leaders of various political parties are looking to enhance or improve their reputation with the WWW generation.
In addition to these, there are a number of major brands in India who have very well understood the role of ORM and are making good use of it. Following are some of the brands who are doing a great job as far as managing their online reputation management is concerned.
- ICICI Bank
- Aircel
- Snapdeal
- HDFC Bank
(Source: www.socialsamosa.com)
Point to ponder while starting ORM
- Hire an online marketing agency
- Check out their work profile
- Go for an agency which will give you both ORM and Social Media Optimization (SMO)
- Select the best tools to check your online reputation. You could do it with the help of the Ahrefs tool, which is the most convenient tool to check your online credibility.
- The ORM task is not only limited to social networking websites such as Facebook and Twitter. The plan should cover the whole web.
- Ensure each and every complaint forum websites are fetched as they play a crucial role in your ORM.
- Take the negative feedback in the good sense. Without losing patience, converse with your critics. Let them know that their feedback is very valuable, and that you will take utmost care to ensure that you don’t disappoint them in the future.
- Once again, react only after you listen and analyze.
Every good thing has a flip side to it, and Internet is not left behind. It is a good platform to understand what people think about your products and services, and most importantly your brand. People are honest, at the same time they tend to write negative about something that disappoints them. I hope this article helps the readers in gaining knowledge to check whether the services provided to you by your online reputation manager are working fine or not.
