Link Building Lessons from Matt Cutts: How to Stay On Google’s Good Side

Matt Cutts, Google’s head of search spam, can always be relied on for dropping gems of wisdom via his Twitter account, his YouTube channel, or his blog. Anyone who has bee...

Three Important Considerations in Reverse Engineering

Reverse engineering in link building is the process of finding new opportunities and strategies by analyzing a competitor’s backlink profile which can be a regular activity in a...

How Google Processes Queries in a Semantic Web Environment

What is Semantics? Semantics is the study of meaning which understands the relationship between phrases, symbols, signs, connotation, pragmatics, antonyms, synonyms, lexicology ...

A Basic Guide for Anchor Text

What is Anchor Text? The anchor text is the clickable text that we see within the content of the website and once we click on it we will be directed to another page.

Can I Still Build Links Manually?

Manual link building is still quite common it seems. Does it make sense after Penguin? Does it work at all? When we think of manual link building we picture tedious hands-on ins...

11 Ways To Keep New Visitors on Your Website

Getting new visitors to your website is only half the battle. The challenge is keeping them there. You want your site to be “sticky” – that is, you want them to stick around lon...

Is Online Audience Optimization (OAO) Really the New SEO?

In one of the numerous “SEO is dead” posts another new acronym popped up suggesting that it will replace SEO. The article was pretty successful so let’s take a...

Why is Good Site Architecture Important?

Web popularity depends on a number of things—search engine results, brand awareness, and social media interactions to name a few. Among the three mentioned, search engine volume...

The Most Important Google Updates Of 2013: Everything You Need To Know

Not a year goes by without Google making at least a few changes that force us SEO professionals to rethink how we do things. The year of 2013 was no different. In fact, a case c...

Filling the Gaps in Your Link Profile with Ahrefs Competitor Backlink Analysis

SEOs often argue that it’s very difficult to replicate your competitors’ backlinks, but this isn’t always the case. I’ve got many of the most powerful backlinks for TechTage usi...
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