How to Write Compelling Copies that Convert Every Time
Short attention span, a legion of web distractions, a plethora of competitors waiting to grab your target audience – the troubles with copywriting are numerous! However, that do...
SEO is a Poor Differentiator. How to Use Brand Story to Do It Better?
Oh gosh, SEO is so boring. Well OK, not to you perhaps. But I bet your clients don’t get the same thrill hearing about canonical URLs for instance. Or authorship being gone. I g...
Things to Consider Before You Invest in a Social Media Platform
Maybe you have set up your website or blog, and now you want to get on the social media bandwagon. These platforms are excellent places to gather a new audience and get more peo...
A Simple Guide to Turning (Unlinked) Brand Mentions into Links
This is a fairly powerful, completely white-hat link building technique, but not every site’s cup of tea. If your site’s got some popularity in its own field, or if ...
Marketing and Sales: Making Them Work Together
Alignment of marketing and sales departments is a festering challenge for a number of companies. Organisations struggle to increase the transparency and communication between th...
5 Effective Ways to Retain Your SEO Clients
In case of most SEO professionals, client retention is harder than client acquisition. Client retention can indirectly impact client acquisition. If you have a low client retent...
Are You Unknowingly Tricking Customers to Use Your Services?
Dishonesty and marketing often go hand in hand. This is a very unfortunate fact if you’re trying to be a honest marketer. To general public, marketing is nothing short but a fra...
10 SEO Lessons from a Decade of Practice
This year I celebrate a decade of professional SEO practice that is offering SEO services. I’d like to share the most important lessons from each year. Year One (2004 R...
Has Email 4,300% ROI While Social Media Has None?
In a recent post on “shocking facts”, a prominent blog declared that email marketing has a ROI of 4,300% while social media marketing has barely any. I was shocked i...
What a Link Building Agency Really Does
Google is now getting a lot smarter these days in terms of identifying which websites/webpages deserve higher rankings on search results based on the quality of content, links a...
