Top 100 Most Visited Websites (US and Worldwide)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
Article stats
  • Monthly traffic 1,144
  • Linking websites 1,387
  • Tweets 210
Data from Content Explorer

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

The number of times this article was shared on Twitter.

    Looking for a list of the most popular websites in the US and Worldwide in 2022?

    We’ve pulled the top 100 most visited sites by organic traffic from our database.

    #DomainMonthly search traffic
    1youtube.com8,184,698,651
    2en.wikipedia.org2,896,256,261
    3twitter.com1,970,902,586
    4instagram.com1,690,557,250
    5amazon.com941,617,882
    6pinterest.com834,802,079
    7imdb.com726,030,044
    8es.wikipedia.org602,904,595
    9facebook.com551,954,710
    10fandom.com527,692,324
    11apple.com479,853,905
    12ja.wikipedia.org457,146,037
    13de.wikipedia.org410,650,975
    14live.com380,165,003
    15cricbuzz.com330,655,815
    16fr.wikipedia.org309,400,383
    17linkedin.com281,297,942
    18globo.com265,597,387
    19microsoft.com252,803,595
    20nytimes.com251,707,985
    21etsy.com251,597,151
    22it.wikipedia.org244,951,362
    23mayoclinic.org229,542,637
    24healthline.com228,849,546
    25indiatimes.com216,057,808
    26amazon.in207,247,289
    27amazon.de204,993,642
    28bbc.co.uk184,907,100
    29ikea.com184,895,409
    30amazon.co.jp180,411,677
    31amazon.co.uk178,254,939
    32indeed.com177,065,528
    33flipkart.com172,755,306
    34bbc.com158,803,824
    35espn.com156,286,007
    36mail.yahoo.com155,627,263
    37ebay.com155,399,761
    38hurriyet.com.tr149,869,821
    39allegro.pl143,848,076
    40booking.com143,655,090
    41mercadolivre.com.br143,134,791
    42britannica.com142,397,079
    43google.com141,297,176
    44kompas.com139,963,591
    45nih.gov134,053,666
    46cnn.com125,779,675
    47merriam-webster.com121,666,645
    48homedepot.com118,195,967
    49amazon.fr112,178,475
    50ar.wikipedia.org109,840,894
    51detik.com109,248,806
    52nike.com108,103,178
    53medlineplus.gov106,418,617
    54id.wikipedia.org103,975,885
    55brainly.co.id102,397,336
    56milliyet.com.tr99,296,399
    57accuweather.com98,689,506
    58magazineluiza.com.br98,598,710
    59marca.com98,550,894
    60medicalnewstoday.com97,945,908
    61cdc.gov97,933,405
    62hepsiburada.com96,838,668
    63cambridge.org96,607,060
    64cookpad.com95,125,602
    65m.wikipedia.org95,029,693
    66dailymail.co.uk95,005,731
    67as.com93,305,939
    68ilovepdf.com93,243,977
    69gsmarena.com92,247,265
    70byjus.com89,725,133
    71amazon.it88,848,535
    72adobe.com88,668,874
    73investing.com88,290,123
    74epfindia.gov.in87,464,090
    75clevelandclinic.org87,104,871
    76aliexpress.com86,167,214
    77espncricinfo.com86,069,721
    78india.com85,940,027
    79ndtv.com84,883,790
    80canva.com82,990,122
    81amazon.es81,719,879
    82craigslist.org80,949,296
    83finance.yahoo.com80,190,740
    84dailymotion.com79,367,183
    85indiamart.com78,155,956
    86kinopoisk.ru77,694,674
    87nl.wikipedia.org77,354,382
    88onet.pl76,383,500
    89omegle.com76,348,649
    90goal.com73,866,626
    91americanas.com.br73,344,240
    92investopedia.com70,668,903
    93dictionary.com70,350,892
    94mail.ru68,176,299
    95ebay.co.uk66,996,424
    96naver.com66,784,762
    97hm.com66,387,888
    98hotstar.com65,480,184
    99bestbuy.com64,746,994
    100collinsdictionary.com64,628,918

    YouTube is the most visited website, with an estimated ~8.2 billion monthly organic visits.

    Most other sites on the list are recognizable brands to us English speakers, but a few aren’t.

    For example, the 56th most visited website in the world by search traffic is the Turkish newspaper milliyet.com.tr. It gets an estimated 97% of this traffic from Turkey.

    Estimated organic traffic by country for Milliyet. Data via Ahrefs' Site Explorer

    Top 100 most visited websites in the US

    #WebsiteMonthly search traffic
    1youtube.com1,435,308,506
    2en.wikipedia.org1,197,966,557
    3amazon.com752,241,351
    4twitter.com405,124,531
    5imdb.com318,149,332
    6instagram.com310,609,417
    7fandom.com229,605,736
    8pinterest.com224,658,896
    9nytimes.com168,591,267
    10ebay.com128,303,429
    11espn.com123,776,669
    12etsy.com116,574,275
    13apple.com114,068,021
    14healthline.com113,788,482
    15homedepot.com108,530,222
    16mayoclinic.org98,003,360
    17facebook.com96,908,364
    18cnn.com82,395,463
    19linkedin.com76,832,817
    20craigslist.org76,392,882
    21indeed.com64,496,752
    22nih.gov61,137,568
    23bestbuy.com58,930,117
    24lowes.com58,146,771
    25foxnews.com53,513,377
    26cdc.gov52,799,884
    27cvs.com50,771,445
    28irs.gov49,590,595
    29britannica.com48,862,061
    30clevelandclinic.org47,151,565
    31costco.com45,355,783
    32medicalnewstoday.com44,350,528
    33mail.yahoo.com44,167,653
    34microsoft.com42,742,084
    35forbes.com42,339,054
    36ca.gov41,340,979
    37cbssports.com41,338,621
    38merriam-webster.com40,458,684
    39macys.com39,694,294
    40allrecipes.com39,249,065
    41finance.yahoo.com37,688,617
    42nordstrom.com37,296,636
    43mapquest.com36,697,322
    44cnbc.com36,146,362
    45google.com34,811,601
    46nike.com34,458,453
    47businessinsider.com32,734,925
    48kohls.com32,414,546
    49nypost.com31,807,541
    50mlb.com31,493,945
    51apartments.com30,525,585
    52investopedia.com29,607,811
    53expedia.com29,477,340
    54fedex.com29,293,731
    55chase.com28,494,950
    56genius.com28,247,679
    57live.com28,035,110
    58npr.org27,993,172
    59foodnetwork.com27,492,761
    60nba.com27,485,936
    61bankofamerica.com27,100,158
    62go.com26,470,240
    63accuweather.com26,283,619
    64hotels.com26,169,290
    65bbc.com24,994,906
    66cnet.com24,799,833
    67bleacherreport.com23,928,570
    68dictionary.com23,517,557
    69medlineplus.gov23,327,465
    70nbcnews.com23,165,658
    71goodhousekeeping.com22,898,449
    72basketball-reference.com22,704,048
    73kbb.com22,596,616
    74att.com21,992,046
    75dailymail.co.uk21,867,653
    76cbsnews.com21,863,234
    77aol.com21,764,903
    78hulu.com21,504,362
    79ikea.com21,177,282
    80listcrawler.eu20,150,170
    81newsweek.com20,041,589
    82ign.com19,956,078
    83ny.gov19,407,885
    84dickssportinggoods.com19,172,335
    85booking.com18,797,422
    86foursquare.com18,449,022
    87mcdonalds.com18,074,648
    88cosmopolitan.com17,924,484
    89nbcsports.com17,492,034
    90doordash.com17,389,979
    91cars.com17,365,553
    92goodreads.com17,304,459
    93carfax.com17,300,928
    94bloomberg.com17,146,605
    95hopkinsmedicine.org17,033,245
    96caranddriver.com16,599,529
    97adobe.com16,430,253
    98insider.com16,390,839
    99nerdwallet.com16,019,217
    100dominos.com15,874,008

    Unsurprisingly, this list is dominated by big websites that many of us know and love.

    YouTube tops the list with more than 1.4 billion estimated monthly visits from organic search. Considering that the US population is ~332 million, that means each person in the US clicks on a YouTube result 4.32 times per month, on average.

    It’s a similar story for Wikipedia. Each person in the US clicks a result 3.6 times per month on average.

    Amazon is next on the list, with over 752 million estimated organic monthly visits.

    Interestingly, around 10% of those visits (78.8 million) come from one search query, “Amazon.”

    Estimated search visits to Amazon from the keyword "amazon" in the US

    Below are a couple more interesting observations from the top 100.

    Google

    Google.com is in 45th place with an estimated 34.8 million monthly organic visits from the US. Believe it or not, roughly 7.6 million of these (21.8%) come from people Googling “Google.”

    Estimated search visits to Google from the keyword "google" in the US

    But perhaps more interestingly, 3% of Google’s organic traffic goes to the “Travel” subfolder.

    Estimated search traffic to Google's Travel subfolder in the US

    In part, this is no doubt thanks to the “Things to do” link that shows up in the results for thousands of place searches like “sweden” and “cyprus.”

    'Things to do' link in Google's search results

    Craigslist

    Craigslist gets more search traffic than Best Buy, Lowes, Kohls, and many other big names.

    Most of this traffic comes from branded searches like “craigslist” and “craigslist seattle.” However, Craigslist’s popularity seems to be declining, with fewer people searching for it over time.

    Search popularity for "craigslist" over time

    Interestingly, Craigslist is primarily popular in the US, where it gets 95% of its traffic.

    Estimated organic traffic by country for Craigslist. Data via Ahrefs' Site Explorer

    Out of curiosity, I decided to check how many of the top 100 websites in the US are only popular in the US. So here are all the sites on our list that get at least 90% of their traffic from the US:

    • craigslist.org
    • homedepot.com
    • bestbuy.com

    See how many organic visits any website gets

    If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. You’ll see its estimated monthly organic traffic, the number of keywords it ranks for in organic search, and other key SEO metrics.

    Estimated organic traffic and SEO metrics for Ahrefs. Data via Ahrefs' Site Explorer

    You’ll also see a graph of its performance over time:

    Estimated organic traffic performance over time for Ahrefs. Data via Ahrefs' Site Explorer

    You can even compare it to other websites:

    Estimated organic traffic performance for Ahrefs and Moz over time. Data via Ahrefs' Site Explorer

    If you want to see all the keywords a site ranks for, hit the Organic keywords report on the left-hand menu.

    Organic keyword rankings for Ahrefs. Data via Ahrefs' Site Explorer

    You can also check the Top pages report to see which pages get the most search traffic.

    Top pages by estimated organic traffic for Ahrefs. Data via Ahrefs' Site Explorer

    Final thoughts

    Remember that these are the most visited websites by organic search traffic. The figures don’t take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, you can see it in Keywords Explorer.

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    • Monthly traffic 1,144
    • Linking websites 1,387
    • Tweets 210
    Data from Content Explorer