Data & Studies

Top 100 Most Visited Websites (US and Worldwide)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
Article Performance
  • Organic traffic
    16.67K
  • Linking websites
    809

The number of websites linking to this post.

This post's estimated monthly organic search traffic.

    Looking for a list of the most popular websites in the US and Worldwide in 2024?

    We’ve pulled the top 100 most visited sites by organic traffic from our database.

    #DomainTraffic
    1youtube.com4.8B
    2en.wikipedia.org2.5B
    3facebook.com2.1B
    4instagram.com1.5B
    5twitter.com1.3B
    6pornhub.com1.1B
    7xnxx.com677M
    8whatsapp.com656M
    9amazon.com642M
    10pinterest.com616M
    11play.google.com588M
    12microsoft.com579M
    13imdb.com527M
    14xvideos.com506M
    15es.wikipedia.org500M
    16reddit.com459M
    17apple.com458M
    18tiktok.com395M
    19de.wikipedia.org328M
    20globo.com311M
    21linkedin.com307M
    22fandom.com277M
    23xhamster.com272M
    24fr.wikipedia.org272M
    25yahoo.co.jp268M
    26ja.wikipedia.org262M
    27ru.wikipedia.org257M
    28nytimes.com256M
    29translate.google.com230M
    30uol.com.br230M
    31quora.com230M
    32it.wikipedia.org208M
    33mayoclinic.org206M
    34spboss.blog205M
    35vk.com201M
    36satta-king-fixed-no.in191M
    37amazon.in185M
    38indeed.com183M
    39xnxx.health183M
    40nih.gov176M
    41indiatimes.com175M
    42openai.com174M
    43netflix.com172M
    44booking.com172M
    45xosodaiphat.com169M
    46detik.com167M
    47tripadvisor.com164M
    48cricbuzz.com164M
    49rakuten.co.jp163M
    50bbc.co.uk160M
    51canva.com156M
    52yelp.com154M
    53pt.wikipedia.org151M
    54walmart.com147M
    55sattaamatka.co.com145M
    56espn.com145M
    57xoso.com.vn145M
    58amazon.co.jp145M
    59healthline.com142M
    60espncricinfo.com133M
    61amazon.de131M
    62webmd.com128M
    63iplt20.com127M
    64yandex.com126M
    65ikea.com126M
    66mail.yahoo.com126M
    67etsy.com126M
    68adobe.com123M
    69sarkariresult.com121M
    70ilovepdf.com121M
    71ibomma.link120M
    72flipkart.com118M
    73speedtest.net118M
    74britannica.com116M
    75weather.com116M
    76dpboss.services115M
    77hurriyet.com.tr113M
    78ebay.com113M
    79pl.wikipedia.org109M
    80bbc.com109M
    81snaptik.app108M
    82amazon.co.uk108M
    83merriam-webster.com108M
    84zh.wikipedia.org107M
    85sofascore.com107M
    86byjus.com106M
    87as.com106M
    88samsung.com104M
    89id.wikipedia.org102M
    90ar.wikipedia.org100M
    91tokopedia.com99M
    92nike.com98M
    93allegro.pl96M
    94cambridge.org96M
    95medlineplus.gov96M
    96accuweather.com95M
    97savefrom.net94M
    98clevelandclinic.org94M
    99tr.wikipedia.org93M
    100spotify.com92M

    YouTube is the most visited website, with an estimated ~4.8 billion monthly organic visits.

    Most other sites on the list are recognizable brands to us English speakers, but a few aren’t.

    For example, the 20th most visited website in the world by search traffic is the Globo.com, a Brazilian sports news website. It gets an estimated 98.2% of its traffic from Brazil.

    Estimated traffic by country

    Top 100 most visited websites in the US

    #DomainTraffic
    1en.wikipedia.org1.2B
    2youtube.com956M
    3amazon.com538M
    4facebook.com392M
    5reddit.com376M
    6instagram.com315M
    7twitter.com313M
    8pornhub.com254M
    9imdb.com253M
    10nytimes.com177M
    11quora.com146M
    12yelp.com142M
    13walmart.com140M
    14pinterest.com137M
    15fandom.com136M
    16tripadvisor.com128M
    17apple.com123M
    18espn.com111M
    19xnxx.com111M
    20ebay.com95M
    21nih.gov88M
    22mayoclinic.org86M
    23microsoft.com85M
    24xvideos.com80M
    25tiktok.com78M
    26linkedin.com78M
    27webmd.com74M
    28healthline.com71M
    29target.com70M
    30indeed.com64M
    31craigslist.org62M
    32mail.yahoo.com62M
    33etsy.com58M
    34nba.com58M
    35play.google.com56M
    36yahoo.com54M
    37mlb.com51M
    38allrecipes.com51M
    39weather.com50M
    40clevelandclinic.org50M
    41zillow.com47M
    42britannica.com45M
    43merriam-webster.com45M
    44netflix.com42M
    45cnn.com42M
    46forbes.com42M
    47bestbuy.com40M
    48usps.com40M
    49foxnews.com38M
    50medicalnewstoday.com38M
    51mapquest.com38M
    52usatoday.com37M
    53expedia.com37M
    54irs.gov35M
    55usnews.com33M
    56cdc.gov33M
    57finance.yahoo.com33M
    58hotels.com33M
    59rottentomatoes.com32M
    60aol.com31M
    61genius.com30M
    62people.com29M
    63lowes.com29M
    64nike.com28M
    65chase.com28M
    66xhamster.com28M
    67ca.gov28M
    68investopedia.com27M
    69realtor.com27M
    70nordstrom.com27M
    71spotify.com26M
    72onlyfans.com26M
    73macys.com26M
    74bankofamerica.com25M
    75nerdwallet.com25M
    76adobe.com25M
    77cbssports.com25M
    78openai.com25M
    79go.com25M
    80apartments.com24M
    81nfl.com24M
    82kohls.com24M
    83wikihow.com24M
    84si.com24M
    85wellsfargo.com23M
    86booking.com23M
    87costco.com23M
    88att.com23M
    89xfinity.com23M
    90capitalone.com23M
    91cvs.com23M
    92kayak.com22M
    93t-mobile.com22M
    94spankbang.com22M
    95google.com21M
    96www.nhs.uk21M
    97kbb.com21M
    98steampowered.com21M
    99verizon.com21M
    100fedex.com20M

    Unsurprisingly, this list is dominated by big websites that many of us know and love.

    Wikipedia tops the list with 1.2 billion estimated monthly visits from organic search. Considering that the US population is ~336 million, that means each person in the US clicks on a YouTube result 3.57 times per month, on average.

    It’s a similar story for YouTube. Each person in the US clicks a result 2.85 times per month on average.

    Amazon is next on the list, with 538 million estimated organic monthly visits.

    Interestingly, around 17% of those visits (90.19 million) come from one search query: “Amazon.”

    Amazon traffic from the keyword "amazon"

    Below are a couple more interesting observations from the top 100.

    Google

    Google.com is in 95th place with an estimated 21 million monthly organic visits from the US. Believe it or not, roughly 6.4 million of these (30.5%) come from people Googling “Google.”

    Google traffic from the keyword "google"

    Craigslist

    Craigslist gets more search traffic than Best Buy, Lowes, Kohls, and many other big names.

    Most of this traffic comes from branded searches like “craigslist” and “craigslist [insert city name].”

    Craigslist top keywords

    Interestingly, Craigslist is primarily popular in the US, where it gets 94.4% of its traffic.

    Craigslist top countries by traffic

    See how many organic visits any website gets

    If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. You’ll see its estimated monthly organic traffic, the number of keywords it ranks for in organic search, and other key SEO metrics.

    SEO metrics in Ahrefs

    You’ll also see a graph of its performance over time:

    Search performance for ahrefs.com over time

    You can even compare it to other websites:

    Search performance for ahrefs.com vs moz.com

    If you want to see all the keywords a site ranks for, hit the Organic keywords report on the left-hand menu.

    Organic keyword rankings for Ahrefs. Data via Ahrefs' Site Explorer

    You can also check the Top pages report to see which pages get the most search traffic.

    Top pages by estimated organic traffic for Ahrefs. Data via Ahrefs' Site Explorer

    Final thoughts

    Remember that these are the most visited websites by organic search traffic. The figures don’t take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, you can see it in Keywords Explorer.

    Article Performance
    • Organic traffic
      16.67K
    • Linking websites
      809

    The number of websites linking to this post.

    This post's estimated monthly organic search traffic.