Top 100 Most Visited Websites by Search Traffic (as of 2020)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
Article stats
  • Monthly traffic 10,564
  • Linking websites 468
  • Tweets 191
Data from Content Explorer

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

The number of times this article was shared on Twitter.

    Looking for a list of the most popular websites in the US (and Worldwide) in 2020? 

    We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

    We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

    Let’s kick things off with our US data.

    Top 100 most visited websites in the US (as of 2020)

    #DomainMonthly traffic
    1youtube.com1,625,928,544
    2en.wikipedia.org1,032,257,682
    3twitter.com535,672,329
    4facebook.com512,517,207
    5amazon.com492,468,801
    6yelp.com189,284,057
    7reddit.com184,283,420
    8imdb.com168,686,113
    9fandom.com168,358,254
    10pinterest.com160,008,934
    11tripadvisor.com107,547,225
    12instagram.com95,560,034
    13walmart.com94,951,789
    14craigslist.org86,673,328
    15ebay.com85,427,056
    16linkedin.com71,106,847
    17play.google.com68,140,558
    18healthline.com65,456,494
    19etsy.com59,552,312
    20indeed.com59,104,906
    21apple.com58,415,329
    22espn.com56,865,851
    23webmd.com55,318,117
    24fb.com54,134,532
    25nytimes.com53,500,181
    26google.com45,771,378
    27cnn.com44,051,403
    28merriam-webster.com42,271,679
    29gamepedia.com41,113,127
    30microsoft.com40,922,560
    31target.com40,028,159
    32homedepot.com39,944,177
    33quora.com38,618,080
    34nih.gov37,592,983
    35rottentomatoes.com36,892,393
    36netflix.com36,591,458
    37quizlet.com35,825,193
    38weather.com33,784,930
    39mapquest.com33,540,486
    40britannica.com32,170,852
    41businessinsider.com31,651,846
    42dictionary.com31,612,281
    43zillow.com31,481,927
    44mayoclinic.org31,021,370
    45bestbuy.com30,829,865
    46theguardian.com30,465,847
    47yahoo.com30,172,153
    48msn.com30,142,765
    49usatoday.com29,427,694
    50medicalnewstoday.com29,423,587
    51urbandictionary.com29,109,868
    52usnews.com28,984,074
    53foxnews.com28,826,307
    54genius.com27,790,888
    55allrecipes.com27,666,462
    56spotify.com27,537,454
    57glassdoor.com26,814,924
    58forbes.com25,444,257
    59cnet.com25,237,457
    60finance.yahoo.com25,160,615
    61irs.gov25,059,843
    62lowes.com24,933,148
    63mail.yahoo.com24,899,444
    64aol.com23,665,608
    65steampowered.com23,453,254
    66washingtonpost.com22,865,594
    67usps.com22,550,515
    68office.com22,001,884
    69retailmenot.com21,388,314
    70wiktionary.org21,277,511
    71paypal.com21,064,326
    72foodnetwork.com20,471,446
    73hulu.com20,434,219
    74live.com20,292,544
    75cbssports.com20,215,005
    76wayfair.com20,047,734
    77ca.gov20,037,071
    78bleacherreport.com19,987,215
    79macys.com19,817,737
    80accuweather.com19,557,944
    81xfinity.com19,553,329
    82go.com19,552,684
    83techradar.com19,127,559
    84groupon.com18,996,185
    85investopedia.com18,824,614
    86yellowpages.com18,738,426
    87steamcommunity.com18,511,512
    88chase.com18,375,173
    89wellsfargo.com18,263,364
    90npr.org18,170,172
    91apartments.com17,679,853
    92roblox.com17,582,385
    93huffpost.com17,380,576
    94books.google.com17,219,320
    95bankofamerica.com17,154,318
    96bbb.org17,077,027
    97expedia.com16,887,867
    98wikihow.com16,570,218
    99ign.com16,468,527
    100wowhead.com16,302,245

    YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.

    It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.

    Sidenote.
    Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none. 

    Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.

    Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.

    14 facebook traffic top websites

    The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

    Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

    google facebook search

    … which makes navigation via Google even quicker.

    Next up, we have amazon.com with 492 million monthly organic visits.

    Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

    So here are a couple of interesting observations from the rest of the top 100:

    Google

    Google.com is in 26th place with 45.7 million monthly organic visits from the US. Believe it or not, 12% of this traffic comes from people Googling “Google.”

    15 google traffic top websites

    But perhaps more interestingly, 32% of Google’s organic traffic goes to the Travel subfolder.

    16 top subfolders travel

    This is in part thanks to the travel guide links Google places in their knowledge panel results.

    17 hong kong travel guide

    For example, Google gets almost 40,000 monthly visits from the keyword, “Hong Kong”:

    18 hong kong traffic google

    It’s a similar story for Google Maps, which receives an estimated 15% of all the site’s organic traffic.

    19 top subfolders google top websites

    This is because Google shows links to Maps whenever you search for a well-known location.

    20 google maps

    Long story short, around 59% of Google’s organic comes from people searching for “Google,” and Google’s travel guides and map links in the search results.

    Craigslist

    Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

    craigslist

    Yet it still gets more organic traffic than Ebay, Apple, Netflix, and many other big names.

    How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

    21 craigslist search volumes

    Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.1% of its traffic.

    22 search traffic craigslist

    Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

    So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

    • yellowpages.com
    • apartments.com
    • chase.com
    • zillow.com
    • irs.gov
    • ca.gov
    • yelp.com
    • wellsfargo.com
    • lowes.com
    • xfinity.com
    • mapquest.com
    • wayfair.com
    • walmart.com
    • bankofamerica.com
    • craigslist.org
    • macys.com
    • target.com
    • books.google.com
    • homedepot.com
    • bbb.org
    • usps.com
    • quizlet.com
    • groupon.com
    • retailmenot.com
    • usnews.com

    Top 100 most visited websites in the world (as of 2020)

    The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

    #DomainMonthly traffic
    1youtube.com8,564,946,885
    2facebook.com3,483,131,264
    3en.wikipedia.org2,223,668,855
    4twitter.com2,008,820,315
    5amazon.com618,747,155
    6play.google.com594,678,708
    7instagram.com525,400,578
    8es.wikipedia.org450,521,278
    9pinterest.com419,840,135
    10live.com419,057,040
    11imdb.com389,278,950
    12ja.wikipedia.org357,348,757
    13whatsapp.com315,256,867
    14de.wikipedia.org308,984,058
    15fandom.com307,845,404
    16fr.wikipedia.org306,008,351
    17vk.com299,937,598
    18reddit.com277,896,765
    19ru.wikipedia.org253,857,905
    20apple.com217,782,683
    21netflix.com215,027,020
    22amazon.co.jp206,835,985
    23msn.com205,944,314
    24globo.com203,482,996
    25linkedin.com200,410,416
    26google.com197,334,239
    27yelp.com194,093,576
    28microsoft.com179,206,931
    29uol.com.br177,252,674
    30it.wikipedia.org166,186,637
    31pt.wikipedia.org153,482,472
    32yahoo.co.jp150,932,658
    33bbc.co.uk145,090,737
    34amazon.de135,049,909
    35tripadvisor.com134,219,865
    36rakuten.co.jp132,204,128
    37support.google.com128,799,145
    38office.com116,473,782
    39theguardian.com115,168,906
    40pl.wikipedia.org113,268,197
    41amazon.co.uk111,607,623
    42yandex.ru110,298,630
    43healthline.com104,819,137
    44indeed.com104,593,155
    45dailymotion.com103,827,264
    46ebay.com101,045,479
    47walmart.com100,334,049
    48wiktionary.org95,456,240
    49craigslist.org92,077,966
    50nicovideo.jp91,812,374
    51roblox.com91,671,735
    52booking.com89,519,779
    53mail.ru89,190,597
    54steampowered.com85,163,467
    55fb.com84,466,617
    56hurriyet.com.tr83,969,109
    57zh.wikipedia.org82,086,138
    58etsy.com81,410,651
    59bbc.com81,223,312
    60quora.com81,192,535
    61mail.yahoo.com81,141,280
    62spotify.com80,654,263
    63cnn.com80,277,058
    64webmd.com79,556,807
    65nytimes.com79,352,582
    66mercadolivre.com.br77,560,136
    67merriam-webster.com76,324,908
    68uptodown.com75,686,181
    69rottentomatoes.com74,904,506
    70softonic.com72,108,964
    71y2mate.com71,415,899
    72amazon.fr71,408,301
    73gamepedia.com70,707,697
    74espn.com70,593,531
    75twitch.tv70,162,342
    76leboncoin.fr70,111,151
    77allegro.pl69,706,184
    78indiatimes.com69,693,628
    79cambridge.org69,447,326
    80nih.gov68,768,504
    81kinopoisk.ru68,639,714
    82ar.wikipedia.org66,976,264
    83nl.wikipedia.org66,954,569
    84login.yahoo.com64,014,200
    85elpais.com64,004,505
    86id.wikipedia.org63,577,464
    87namu.wiki62,531,541
    88orange.fr61,690,206
    89britannica.com61,145,366
    90pixiv.net59,810,778
    91flvto.biz59,353,909
    92dictionary.com59,187,469
    93reverso.net59,128,969
    94tribunnews.com59,016,358
    95mayoclinic.org58,709,899
    96ivi.ru58,004,798
    97eksisozluk.com57,800,077
    98allocine.fr57,234,331
    99genius.com56,935,476
    100adobe.com56,189,195

    YouTube is the most visited website by far, with 8.56 billion search visits per month.

    That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

    Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

    For example, the 17th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.

    23 search traffic vk

    I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

    vk com

    Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

    That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

    24 search traffic uol

    This site is actually more popular in Brazil than Craigslist is in the US!

    Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

    See how many organic visits any website gets

    Are you curious as to how much organic traffic a particular site receives each month?

    Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

    Screenshot 2020 03 02 at 16.09.09

    To learn more, hit the “Organic search” tab.

    Here, you will see an interactive graph showing that site’s organic traffic over time:

    organic traffic graph

    The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

    Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

    organic keywords graph

    To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

    Screenshot 2020 03 02 at 16.11.15

    You can see that ahrefs.com gets the majority of its search traffic from India, US, and UK.

    If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

    25 ahrefs keywords

    You can also check the “Top pages” report to see which pages on the domain get the most traffic.

    Showing the 781 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

    Final thoughts

    It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, click here.

    • Monthly traffic 10,564
    • Linking websites 468
    • Tweets 191
    Data from Content Explorer