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Top 100 Most Visited Websites by Search Traffic (2021)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
Article stats
  • Monthly traffic 739
  • Linking websites 628
  • Tweets 203
Data from Content Explorer

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

The number of times this article was shared on Twitter.

    Looking for a list of the most popular websites in the US (and Worldwide) in 2021? 

    We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

    We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

    Let’s kick things off with our US data.

    #DomainMonthly traffic
    1en.wikipedia.org1,134,008,294
    2youtube.com935,537,251
    3amazon.com585,497,848
    4facebook.com467,339,001
    5twitter.com285,460,434
    6fandom.com228,808,284
    7pinterest.com203,270,264
    8imdb.com168,810,268
    9reddit.com166,277,100
    10yelp.com139,979,616
    11instagram.com115,244,248
    12ebay.com115,193,704
    13walmart.com87,857,129
    14craigslist.org83,121,149
    15healthline.com80,922,807
    16tripadvisor.com79,599,486
    17linkedin.com69,025,061
    18webmd.com64,965,051
    19netflix.com61,700,320
    20apple.com61,654,032
    21homedepot.com58,856,947
    22mail.yahoo.com57,860,364
    23cnn.com54,769,892
    24etsy.com54,637,623
    25google.com53,341,680
    26yahoo.com52,439,266
    27indeed.com51,267,935
    28target.com50,019,309
    29microsoft.com49,836,568
    30nytimes.com49,396,900
    31mayoclinic.org44,626,322
    32espn.com44,196,183
    33usps.com43,722,741
    34quizlet.com42,604,691
    35gamepedia.com42,482,271
    36lowes.com39,239,920
    37irs.gov38,010,806
    38nih.gov37,322,710
    39merriam-webster.com35,140,444
    40steampowered.com34,592,749
    41mapquest.com34,115,482
    42foxnews.com32,359,651
    43allrecipes.com31,791,702
    44quora.com30,729,988
    45aol.com29,581,668
    46britannica.com29,299,729
    47live.com28,365,723
    48bestbuy.com28,296,919
    49rottentomatoes.com28,226,399
    50ca.gov27,514,787
    51play.google.com27,394,210
    52cnet.com27,354,257
    53roblox.com26,207,488
    54usnews.com25,983,236
    55zillow.com24,971,896
    56businessinsider.com24,704,119
    57bulbagarden.net24,656,869
    58paypal.com24,139,631
    59finance.yahoo.com24,102,499
    60genius.com23,674,051
    61usatoday.com23,350,799
    62realtor.com23,035,084
    63medicalnewstoday.com22,731,834
    64fedex.com22,074,911
    65bankofamerica.com21,931,844
    66washingtonpost.com21,875,472
    67investopedia.com21,825,468
    68speedtest.net21,819,007
    69spotify.com21,735,668
    70cdc.gov21,693,411
    71chase.com21,520,675
    72hulu.com21,499,264
    73xfinity.com21,359,954
    74msn.com20,800,250
    75dictionary.com20,799,276
    76weather.com20,061,357
    77ups.com19,289,092
    78verizon.com19,041,755
    79forbes.com18,625,540
    80wowhead.com18,464,384
    81expedia.com18,220,992
    82urbandictionary.com18,192,081
    83foodnetwork.com18,192,046
    84nbcnews.com18,003,013
    85macys.com17,939,523
    86apartments.com17,852,590
    87ign.com17,697,269
    88capitalone.com17,501,430
    89costco.com17,131,767
    90theguardian.com17,119,491
    91cnbc.com16,980,037
    92glassdoor.com16,968,842
    93yellowpages.com16,658,478
    94att.com16,347,336
    95bbc.com15,981,916
    96khanacademy.org15,615,428
    97ny.gov15,590,100
    98twitch.tv15,572,064
    99adobe.com15,485,923
    100cbssports.com15,118,399

    Unsurprisingly, this list is dominated by big websites that many of us know and love.

    Wikipedia is the most visited website on our list, with more than 1.1 billion estimated monthly visits from organic search. Considering that the US population is ~330 million, this means that each person in the US clicks on a Wikipedia result 3.44 times per month, on average.

    It’s a similar story for YouTube. On average, every person in the US clicks a YouTube result 2.83 times per month.

    Sidenote.
    Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none. 

    Amazon is next on the list, with over 585.5 million estimated organic monthly visits.

    Interestingly, roughly 14% of those visits come from a single search query, “Amazon,” for which there are 79.5 million monthly searches in the US.

    The keyword “Amazon” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

    Why does this happen? Most likely because searching for “Amazon” and clicking on the first result is easier and quicker than typing the entire URL (www.amazon.com) into the address bar. Also, you only have to type “a” into Google for it to suggest “Amazon” as a search term…

    … which makes navigation via Google even quicker.

    Next up, we have facebook.com and twitter.com with ~467.3 million and 285.5 million monthly organic visits respectively.

    Hardly surprising; I think pretty much anyone could have guessed that Wikipedia, YouTube, Amazon, Facebook, and Twitter would be the most visited sites in the US.

    So here are a couple of interesting observations from the rest of the top 100:

    Google

    Google.com is in 25th place with 53.3 million monthly organic visits from the US. Believe it or not, 16.3% of this traffic comes from people Googling “Google.”

    But perhaps more interestingly, 5% of Google’s organic traffic goes to the ‘Finance” subfolder.

    This is no doubt thanks to the financeSERP feature that appears at the top of the results for hundreds of thousands of stock-related searches like “tesla stock” and “apple nasdaq.”

    It’s a similar story for Google Maps, which receives an estimated 8% of all the site’s organic traffic.

    This is because Google shows links to Maps whenever you search for a well-known location.

    Craigslist

    Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

    Yet it still gets more organic traffic than Home Depot, Apple, Netflix, and many other big names.

    How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Phoenix” every month.

    Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 97.8% of its traffic.

    Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

    So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

    • yelp.com
    • walmart.com
    • craigslist.org
    • homedepot.com
    #DomainMonthly traffic
    1youtube.com5,499,685,753
    2facebook.com2,771,671,874
    3en.wikipedia.org2,291,137,488
    4twitter.com1,202,065,409
    5whatsapp.com873,041,934
    6amazon.com690,007,385
    7instagram.com665,554,560
    8live.com574,340,723
    9pinterest.com541,906,846
    10ja.wikipedia.org497,224,556
    11es.wikipedia.org441,234,275
    12fandom.com395,329,009
    13de.wikipedia.org383,184,051
    14netflix.com380,586,803
    15imdb.com366,440,818
    16fr.wikipedia.org324,344,101
    17ru.wikipedia.org287,733,897
    18play.google.com286,376,799
    19amazon.co.jp257,041,452
    20reddit.com244,300,561
    21globo.com242,130,955
    22it.wikipedia.org228,553,601
    23apple.com226,684,703
    24vk.com224,634,597
    25microsoft.com221,050,951
    26yahoo.co.jp213,781,532
    27google.com191,085,925
    28uol.com.br189,566,293
    29bbc.co.uk183,428,294
    30mail.yahoo.com175,184,893
    31linkedin.com173,310,218
    32rakuten.co.jp168,611,488
    33pt.wikipedia.org158,309,718
    34yelp.com143,282,261
    35speedtest.net133,982,365
    36ebay.com133,655,278
    37healthline.com130,879,820
    38pl.wikipedia.org129,905,813
    39roblox.com126,627,967
    40yandex.ru121,663,712
    41steampowered.com118,739,509
    42amazon.de114,378,809
    43zh.wikipedia.org110,271,633
    44amazon.co.uk106,041,000
    45indeed.com105,349,682
    46mail.ru99,404,625
    47leboncoin.fr97,570,586
    48tripadvisor.com95,617,738
    49webmd.com94,623,588
    50hurriyet.com.tr92,141,183
    51walmart.com92,117,719
    52ikea.com90,812,657
    53kinopoisk.ru89,678,943
    54mercadolivre.com.br89,381,925
    55craigslist.org88,972,148
    56bbc.com86,917,777
    57mayoclinic.org85,229,445
    58caixa.gov.br83,854,351
    59cnn.com83,371,070
    60twitch.tv82,615,724
    61wp.pl82,068,595
    62msn.com81,885,823
    63paypal.com80,739,048
    64nl.wikipedia.org80,200,200
    65etsy.com79,076,062
    66ivi.ru76,645,524
    67spotify.com76,582,277
    68chrome.google.com76,552,158
    69allegro.pl73,617,784
    70dailymotion.com73,198,390
    71gamepedia.com72,903,509
    72ebay.co.uk72,786,259
    73ar.wikipedia.org71,836,555
    74www.gov.uk71,105,458
    75smallpdf.com70,071,909
    76ok.ru69,815,662
    77adobe.com69,019,293
    78id.wikipedia.org68,747,608
    79pixiv.net67,449,705
    80tr.wikipedia.org67,137,768
    81namu.wiki66,920,055
    82amazon.it66,801,402
    83nytimes.com66,722,499
    84amazon.fr66,710,451
    85orange.fr66,523,809
    86sahibinden.com66,179,208
    87booking.com65,784,367
    88onet.pl65,717,889
    89reverso.net65,634,705
    90epicgames.com65,364,176
    91indiatimes.com63,696,965
    92kakaku.com63,465,719
    93theguardian.com63,396,380
    94nih.gov63,261,235
    95ilovepdf.com63,024,329
    96cookpad.com62,604,458
    97homedepot.com62,318,136
    98amazon.in61,387,871
    99merriam-webster.com61,310,623
    100programme-tv.net61,184,347

    The first thing we notice about the Worldwide data is that four of the top five most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, and Twitter.

    YouTube is the most visited website by far, with 5.5 billion search visits per month.

    Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

    For example, the 24th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazhaks, Belarusians, and Turks.

    I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

    Another example is the 28th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

    That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

    This site is actually more popular in Brazil than Craigslist is in the US!

    Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

    See how many organic visits any website gets

    Are you curious as to how much organic traffic a particular site receives each month?

    Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

    To learn more, hit the “Organic search” tab.

    Here, you will see an interactive graph showing that site’s organic traffic over time:

    The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

    Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

    To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

    You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK.

    If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

    You can also check the “Top pages” report to see which pages on the domain get the most traffic.

    Final thoughts

    It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, you can see it in Keywords Explorer.

    • Monthly traffic 739
    • Linking websites 628
    • Tweets 203
    Data from Content Explorer