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Top 100 Most Visited Websites by Search Traffic (as of 2019)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.

Article stats

  • Referring domains 51
  • Organic traffic 8011
Data from Content Explorer tool.
    Looking for a list of the most popular websites in the US (and Worldwide) in 2019?

    We pulled the top 100 most visited sites by organic traffic (Google only) in the US and Worldwide.

    We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

    Let’s kick things off with our US data.

    Top 100 most visited websites in the US (as of 2019)

    Unsurprisingly, this list is dominated by big websites that many of us know and love.

    #DomainMonthly Traffic
    1youtube.com1,705,778,109
    2en.wikipedia.org1,229,282,645
    3facebook.com616,445,886
    4twitter.com573,405,781
    5amazon.com533,982,248
    6imdb.com211,647,294
    7reddit.com187,130,346
    8pinterest.com157,685,591
    9ebay.com115,483,384
    10tripadvisor.com114,788,186
    11craigslist.org104,200,537
    12walmart.com101,055,814
    13instagram.com96,693,255
    14google.com94,713,345
    15nytimes.com89,163,505
    16apple.com79,520,489
    17linkedin.com78,039,964
    18indeed.com72,641,193
    19play.google.com69,157,719
    20espn.com64,536,957
    21webmd.com57,614,599
    22cnn.com56,948,268
    23homedepot.com55,178,848
    24etsy.com54,256,074
    25netflix.com52,321,111
    26quora.com51,029,162
    27microsoft.com49,182,997
    28target.com49,101,029
    29merriam-webster.com46,709,618
    30forbes.com45,258,742
    31mapquest.com45,167,474
    32nih.gov43,549,321
    33gamepedia.com42,257,632
    34yahoo.com42,158,719
    35healthline.com41,530,169
    36foxnews.com41,176,256
    37allrecipes.com40,844,933
    38quizlet.com40,618,283
    39weather.com40,260,302
    40bestbuy.com39,074,232
    41urbandictionary.com39,017,162
    42mayoclinic.org38,992,026
    43aol.com37,399,458
    44genius.com37,074,935
    45zillow.com37,058,474
    46usatoday.com34,572,355
    47glassdoor.com34,491,698
    48msn.com34,242,923
    49rottentomatoes.com33,880,159
    50lowes.com33,541,360
    51dictionary.com33,538,804
    52businessinsider.com33,133,115
    53usnews.com33,018,191
    54medicalnewstoday.com31,948,351
    55britannica.com31,881,909
    56washingtonpost.com31,773,083
    57usps.com31,669,446
    58finance.yahoo.com29,223,585
    59irs.gov28,159,399
    60yellowpages.com26,776,664
    61chase.com26,382,428
    62retailmenot.com26,310,101
    63accuweather.com26,231,739
    64wayfair.com25,982,058
    65go.com25,880,125
    66live.com25,781,379
    67login.yahoo.com25,314,015
    68steamcommunity.com24,989,372
    69xfinity.com24,775,935
    70cnet.com24,528,112
    71ign.com24,309,366
    72steampowered.com24,286,968
    73macys.com23,905,144
    74wikihow.com23,663,557
    75mail.yahoo.com23,624,191
    76wiktionary.org23,349,883
    77cbssports.com23,108,488
    78cnbc.com21,969,609
    79bankofamerica.com21,846,224
    80expedia.com21,660,658
    81wellsfargo.com21,414,290
    82groupon.com21,100,526
    83twitch.tv20,745,459
    84khanacademy.org20,622,672
    85theguardian.com20,567,821
    86paypal.com20,473,119
    87spotify.com20,371,593
    88att.com20,023,731
    89nfl.com19,772,392
    90realtor.com19,534,146
    91ca.gov19,484,068
    92goodreads.com19,386,754
    93office.com19,333,140
    94ufl.edu19,163,321
    95mlb.com19,029,754
    96foodnetwork.com18,735,008
    97bbc.com18,708,731
    98apartments.com18,607,273
    99npr.org18,283,034
    100wowhead.com18,169,056

    YouTube is the most visited website on our list, with more than 1.7 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 5.19 times per month, on average.

    It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.74 times per month.

    Sidenote.
    Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

    Facebook is next on the list, with over 616.4 million estimated organic monthly visits.

    Interestingly, roughly 22% of those 616+ million visits come from a single search query, “Facebook,” for which there are 233 million monthly searches in the US.

    traffic from facebook

    135.3 million organic visits to facebook.com—roughly 22% of all organic traffic to facebook.com. Via Ahrefs Site Explorer.

    The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

    Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

    facebook autosuggest

    … which makes navigation via Google even quicker.

    Next up, we have twitter.com and amazon.com with ~573.4 million and 534 million monthly organic visits respectively.

    Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

    So here are a couple of interesting observations from the rest of the top 100:

    Google

    Google.com is in 14th place with 94.7 million monthly organic visits from the US. Believe it or not, 7.2% of this traffic comes from people Googling “Google.”

    google traffic

    6.8 million organic visits to google.com from the keyword “google”—roughly 7.2% of all organic traffic to google.com. Via Ahrefs Site Explorer.

    But perhaps more interestingly, 29% of Google’s organic traffic goes to various Google Flights pages.

    27.8 million organic visits to google.com/flights/* pages—roughly 29% of all organic traffic to google.com.

    This is no doubt thanks to the Google Flights search box that appears at the top of the results for hundreds of thousands of flight-related searches.

    For example, Google gets 1.9 million monthly visits from the keyword, “United Airlines…”

    traffic from united airlines

    Traffic to Google from the keyword “United Airlines” via Ahrefs Site Explorer.

    … which shows a search box like this in the results:

    united airlines search

    It’s a similar story for Google’s destination travel guides like this one for Walt Disney World Resort in Florida.

    In fact, Google shows a “Top things to do in [place]” box in the regular web search results for over 400,000 destination-related searches. From that, they get a staggering 30+ million monthly organic visits in the US to their destination pages.

    google destination pages

    30.03 million organic visits to google.com/destination/* pages—roughly 32% of all organic traffic to google.com. Via Ahrefs Site Explorer.

    That accounts for ~32% of all organic traffic to Google.com!

    So ~68% of all organic traffic to Google.com comes from a combination of people searching for “Google,” Google’s flight search boxes, and destination guide links in the search results.

    Craigslist

    Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

    craigslist

    Could Craigslist get any uglier?

    Yet it still gets more organic traffic than Walmart, Apple, Netflix, and many other big names.

    How? Almost all of this traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

    craigslist chicago

    Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.4% of its traffic.

    craigslist us traffic

    Traffic breakdown by country, via Ahrefs Site Explorer.

    Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

    So, here are all the sites from the top 100 that get 95%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

    • chase.com
    • xfinity.com
    • macys.com
    • bankofamerica.com
    • ufl.edu
    • zillow.com
    • irs.gov
    • apartments.com
    • npr.org
    • wellsfargo.com
    • ca.gov
    • realtor.com
    • lowes.com
    • mapquest.com
    • cbssports.com
    • nfl.com
    • wayfair.com
    • walmart.com
    • groupon.com
    • expedia.com

    Top 100 most visited websites in the world (as of 2019)

    The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

    #DomainMonthly Traffic
    1youtube.com8,634,601,014
    2facebook.com3,848,490,417
    3en.wikipedia.org2,411,830,391
    4twitter.com1,714,324,346
    5amazon.com646,503,450
    6play.google.com499,595,945
    7instagram.com480,040,349
    8live.com469,945,521
    9ja.wikipedia.org461,309,362
    10es.wikipedia.org459,516,733
    11imdb.com453,864,226
    12vk.com391,790,608
    13pinterest.com334,770,918
    14de.wikipedia.org305,620,859
    15fr.wikipedia.org282,037,291
    16apple.com281,001,731
    17reddit.com276,151,091
    18whatsapp.com266,474,012
    19ru.wikipedia.org253,442,711
    20google.com252,867,957
    21msn.com252,654,530
    22globo.com231,419,050
    23amazon.co.jp224,927,282
    24microsoft.com212,660,670
    25netflix.com207,217,294
    26it.wikipedia.org176,798,393
    27yahoo.co.jp176,592,331
    28linkedin.com176,229,959
    29uol.com.br173,871,247
    30pt.wikipedia.org167,742,826
    31onlinevideoconverter.com166,929,804
    32bbc.co.uk156,451,005
    33nicovideo.jp152,001,716
    34rakuten.co.jp147,374,349
    35tripadvisor.com140,670,796
    36ebay.com139,212,047
    37amazon.de137,187,362
    38indeed.com126,601,441
    39softonic.com121,871,804
    40quora.com118,042,754
    41dailymotion.com114,484,369
    42mail.ru112,320,558
    43pl.wikipedia.org110,851,755
    44yandex.ru110,816,609
    45craigslist.org110,615,694
    46uptodown.com110,339,104
    47nytimes.com108,438,687
    48amazon.co.uk107,439,420
    49walmart.com106,027,313
    50hurriyet.com.tr101,778,634
    51fb.com98,445,801
    52mercadolivre.com.br98,050,163
    53cnn.com97,045,379
    54support.google.com94,531,701
    55office.com94,014,392
    56wiktionary.org92,035,103
    57bbc.com89,340,035
    58ok.ru88,155,392
    59booking.com86,225,685
    60indiatimes.com84,114,299
    61steampowered.com83,571,260
    62zh.wikipedia.org82,842,153
    63mail.yahoo.com81,518,189
    64theguardian.com80,988,831
    65espn.com80,338,260
    66webmd.com80,139,628
    67etsy.com78,354,940
    68twitch.tv77,341,487
    69genius.com76,797,923
    70id.wikipedia.org75,051,367
    71login.yahoo.com75,009,734
    72pixiv.net74,461,815
    73nih.gov74,279,165
    74merriam-webster.com73,959,746
    75amazon.fr73,470,340
    76leboncoin.fr72,947,182
    77orange.fr70,991,729
    78nl.wikipedia.org68,770,661
    79gamepedia.com68,612,082
    80ar.wikipedia.org68,211,772
    81roblox.com68,117,899
    82accuweather.com67,440,349
    83urbandictionary.com67,266,248
    84kakaku.com66,450,492
    85ivi.ru65,986,936
    86ebay-kleinanzeigen.de65,604,746
    87mayoclinic.org65,470,857
    88naver.jp65,199,921
    89friv.com63,679,817
    90healthline.com63,228,850
    91yahoo.com62,899,697
    92adobe.com62,757,013
    93allocine.fr62,358,954
    94sabah.com.tr62,057,562
    95reverso.net61,672,236
    96eksisozluk.com61,429,187
    97cambridge.org61,231,990
    98rottentomatoes.com61,166,787
    99forbes.com59,958,394
    100allegro.pl58,611,551

    YouTube is the most visited website by far, with 8.64 billion search visits per month.

    That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

    Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

    For example, the 12th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazhaks, Belarusians, and Turks.

    vk com

    I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

    vk com

    Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

    That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

    brazil traffic

    This site is actually more popular in Brazil than Craigslist is in the US!

    Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

    See how many organic visits any website gets

    Are you curious as to how much organic traffic a particular site receives each month?

    Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

    ahrefs com traffic stats

    To learn more, hit the “Organic search” tab.

    Here, you will see an interactive graph showing that site’s organic traffic over time:

    ahrefs organic traffic

    The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

    Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

    ahrefs com keywords

    To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

    traffic by country

    You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK.

    If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

    organic keywords

    Showing the 78,613 keywords for which ahrefs.com ranks in the top 100 US search results. Via Ahrefs’ Site Explorer.

    You can also check the “Top pages” report to see which pages on the domain get the most traffic.

    top pages ahrefs

    Showing the 743 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

    Final thoughts

    It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, click here.

    Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

    Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.



    Article stats

    • Referring domains 51
    • Organic traffic 8011
    Data from Content Explorer tool.