Pinterest has gradually found immense popularity among the internet buffs because of the vast amount of selective information it can provide based on the concept of ‘Pin-it’. Any desired information on a webpage or anything you like on the Internet can simply be ‘Pinned’ on your pinboard using a tool, which can be embedded in the bookmarks tab. It can also be shared with your followers. While sounds as an exciting medium of information gathering in a particular topic for hobbyists and enthusiasts, it has proven to be more than a modicum of success in social media marketing for various businesses.

Getting started

To setup a profile for a brand or business, it is required to follow a dedicated register page on business.pinterest.com. The required information must be filled in the fields and an appropriate category must be selected to ensure that the targeted users are able to find the profile.

Next step is to make the profile look appealing to the targeted users. A good way to deal with this part of the process is to keep the design of the page to a bare minimum, unless your business deals with products or services that call for flamboyance to create an impression. The reason to take a minimalistic approach is because Pinterest is mostly looked at as a Lifestyle magazine and majority of its users are Lifestyle enthusiasts looking for ways to make their fairy tale dreams come true.

The popularity of any kind of social networking profile is determined by the number of followers. A well established brand may be able to generate a million followers in no time, but an emerging brand should put in the hard work and time in slowly building its base. It can be helpful to follow your target audience and participate in their conversations so that they eventually follow you back. It is an indication of a growing inter-personal relationship, which in itself is a good gesture.

Increasing your followers

Bigger images with captivating art tend to attract users. Selection is the key to create appealing content which is worthy of a million shares. So much has been said about the art of creating quality content, yet there is much uncertainty as to what kind of visual or graphical art stands out in the world saturated with images. As with everything in business, creativity has all the answers and solutions, none of which can be arrived at without a good discipline.

Social media today has transformed into an inter-disciplinary venture rather than a standalone promotion. True effects of many social profiles can be realized only by the way of creating links between them, which enables you to harness the benefits of all the individual services. In the process you reach out to a wider section of audience by fulfilling their unique set of preferences. Pinterest can be used in conjunction with Facebook, Twitter and Google Plus; any unique content on the latter that would appeal to Pinterest users can be Pinned. It saves time and increases viewership awareness of a particular image or information. Infographics are also a popular way of gaining visibility on Pinterest.

What about your SEO goals?

All you need are some smart moves to optimize your Pins for the search engines. There are many websites that have been able to generate massive traffic by integrating their SEO strategy with their Pinterest content. Engagement can be increased by doing something as simple as adding a Call to Action in the comments section of the Pin.

Creating a link

Multimedia content from YouTube, Vimeo, Soundcloud and so on can be Pinned and it is a great way to enhance viewership since the random liberty of Pinterest can let a quality content float around on several boards. It has been a favorite promotional tool for many video bloggers, artists and media companies alike. However, some aspects of multimedia must be kept in check so that they can be discovered by people. A good thumbnail image, catchy title and interesting description will invite an internet surfer to the play button. So that way, Pinterest can be an excellent hype-creating tool for multimedia content.

Prior to Pinterest, several image sharing sites had been established and some of them even succeeded in providing their users an engaging experience. However, Pinterest has been able to provide a rather addictive experience to its users who were in need of an innovative interface rather than conventional bookmarks to manage their content preferences. It has been able to create a long-lasting bond between the users and content creators, which is one of the main goals of social networking.

Featured image credit: cyber-key.com