Backlinks are the cornerstone of SEO… and marketing.

• They help your website rank better in Google if they’re coming from authority sites.
• They send referral traffic to your website if they’re coming from high traffic sites.
• They may hurt your website and get you penalized if they’re coming from filthy sites.
• They indicate that someone is genuinely interested in what you do…

So do you know who have linked to you last week?

Why You Need To Keep Track Of Your New & Lost Backlinks

NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.

In this short video I’m suggesting you four simple reasons why you need to keep an eye on your new and lost backlinks:

• To see which of your marketing efforts are bringing you results;
• To see if someone is linking to you naturally and if it makes sense to connect with that person;
• To keep an eye on the SEO agency that you’ve hired to build links for you;
• To protect yourself from possibe “Negative SEO” attacks (even though they’re very rare actually).

(these four are just from the top of my head, there are quite a few more actually)

You can easily monitor your new and lost backlinks using Ahrefs’ Site Explorer tool and our handy email reports.

And this episode of “Oversimplified SEO” complements the previous one quite nicely; where I talked about the importance of tracking people who’re talking about your brand or what you do.

Once you start tracking these two things – your marketing will get so much easier. I promise!