If you had to get a backlink from some website, how would you go about it?

  • Write a guest article?
  • Create a link-bait?
  • Pay to a website owner?

There are quite a few link building tactics that you could use and in most cases your choice would depend on the type of the website that you want to get a backlink from.

But let me share one of my favorite ways to land backlinks and explain why I love it so much:

How To Get A Backlink From A Website


NOTE: if you’re enjoying my “Oversimplified SEO” series I invite you to subscribe to Ahrefs YouTube channel.

Here’s a quick recap of what I talk about in this video:

If I had to get a backlink from some website, the first thing I would do is check if this site is linking to any resources that no longer exist.

This can be done using Ahrefs’ Site Explorer > Broken Links report.

I would use it to search for any “dead” pieces of content that I might consider reproducing on my own site.

And then I would reach out to the guy with a broken link, let him know that he is linking to something that no longer exists and offer him to link to my fresh piece of content instead.

This is what SEOs call “broken linkbuilding”. And I assure you that it is a very effective linkbuilding tactic (if well executed).

But there’s a simple trick that will take this cool tactic one step further.

Watch my video to learn it 😉