sure great

That was such a bad-ass speech.

But instead of giving you analysis paralysis by listing all of the different ways to become a marketing manager, we decided to elaborate on the fastest way to become one.

Despite the fact that I’ve assumed the role of CMO in our company 18-months ago, I’ve always suffered from the imposter syndrome, and I think this is something many people working in digital marketing feel (I may be wrong). This is probably because the profession of marketing manager is, as you said, hard to define. It is probably also because I do many things that don’t quite fit the bill (from auditing sites, to training new social media specialists, talking to clients, networking, creating content, or evaluating monthly performance & refining workflows). This probably makes me an awkwardly shaped T.

I look-up to successful CMOs (some of which you’ve listed) and ask myself “How do they do it?”, “What makes them successful?” I was really impressed with Joanna Lord’s speech at the MozCon (“How to Operationalize Growth for Maximum Revenue”). She is the CMO of ClassPass. She talked a lot about growth, the concept of T-shaped skillsets, and growth roadmaps. If you have the chance you should check out her deck and/or video.