A domain name is an important key to driving web traffic. It comes in the early part of an SEO campaign, even before social media marketing, blogging, backlinking and other methods. Since the web is the most favored place for searching valuable information, providing web users a unique and user-friendly domain name will help them to easily remember your site over others who are under the same niche as yours.
Complaints are surfacing the web about hitting a very low traffic after a number of attempts in the online world. Although there are many factors to consider, one common problem is the wrong use of a domain name. Scribbling interesting words on a paper is not enough to keep you going and you might even end up creating similar names or almost the same as the others. All other SEO methods won’t help you in the course of your campaign if you’ve made a wrong turn at your start.
The SLAMDUNK Rule
Many love basketball sports and I do, too. I am a great fan of it. Perhaps, SEO is a basketball enthusiast too, giving us a SLAMDUNK formula that can help us make our successful shot in the SEO realm.
Short. The first thing to take note is that a domain name should be short. Think about Twitter.com and Facebook.com. All are with simple and short terms, which makes them appealing to all kinds of users. Kids of very young age can easily read those words, even with little understanding.
Local element. There seems to be a limited space for domain names in the Internet. Yet if you intelligently use a dozen of words to combine, you will create something that will turn on the users. Local element is one factor that negates limitation. For example, Nike.com. Let’s say it’s one of the most renowned websites of the Nike brand. But with an intention to rule your locality by selling the same brand of product, you might create a website that will include a local elements such as your locality’s name. You may try Nikelosangeles.com or Nikenewyork.com. This way, you didn’t fall on your niche, plus, you have made an access to your own target locality.
A User-friendly.Most of us are aware of the value of user-friendliness in the online world, and we often apply it to web designs. Domain names need to be user-friendly, too. It should be the result of incorporating memorable, and easy to spell terms. Professionalism is not undervalued when using simple terms. YouTube, for example, comprises two simple terms without any technical language. Even a 12-year-old girl can easily determine that it is about videos of his/her favorite Hollywood star.
Match your business name. If you are in a business, of course, you need to employ consistency and using words associated with your products and services will help people to know what your business is all about. Take a look at this example once again: Nikelosangeles.com. Casting your eyes upon will instantly tell you that it is about Nike products in Los Angeles.
Don’t follow trends. Don’t be mistaken about a common SEO mantra: “What they do, I’ll do also.” It doesn’t mean that if odd-misspellings, multiple hyphens, or uninspiring short adjectives are trendy, you will also make use of them. Mind you, in the naming set of rules, this is not the best choice. Just take an example of those names that begin with “AAA.” How many had that one out?
Unique. This means that it has no similar or almost similar name. Completely different is not always a bad thing. In fact, in the online world, being different gives you a wild opportunity to be recognized. Many fell out of getting almost-similar names, thinking that this helps with visibility. Unfortunately, this is even dangerous because most illegitimate sites known for scamming use this tactic, and you might lose your website’s credibility if you do it.
New, but interesting. This is somewhat entwined with uniqueness, but the focus is made on the word interesting. Setting a goal of earning a huge traffic means that you need to win the heart and mind of the users. Opting for something interesting gives you an edge over others who make use of unappealing names.
Keywords assessment. One rule that can help you come up with an ideal name is by writing possible keywords that will set the mood of the users. List down at least 5 keywords (terms or phrases) and try to pair them, until you match something that meets other SLAMDUNK rules.
Conclusion
Success is obtained all throughout the course of your venture and making a bad start will most likely make all your attempts become a failure. Start your strategy right and you’ll definitely obtain the success you most wanted.
