{"id":6717,"date":"2021-02-05T04:26:03","date_gmt":"2021-02-05T12:26:03","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/es\/?p=6717"},"modified":"2023-10-04T04:49:07","modified_gmt":"2023-10-04T12:49:07","slug":"meta-keywords","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/","title":{"rendered":"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?"},"content":{"rendered":"\n<div class=\"intro-txt\">Las meta keywords son <a href=\"https:\/\/ahrefs.com\/blog\/seo-meta-tags\/\" data-ahr=\"https:\/\/ahrefs.com\/blog\/es\/seo-meta-tags\/\">meta etiquetas<\/a>&nbsp;que puedes utilizar para darle m\u00e1s informaci\u00f3n sobre el contenido de una p\u00e1gina a los motores de b\u00fasqueda. Se encuentran en el c\u00f3digo fuente&nbsp;HTML de una p\u00e1gina web, y no son visibles para los visitantes.<\/div>\n\n\n\n<p>Aqu\u00ed hay un ejemplo de etiqueta de meta keywords:<\/p>\n\n\n\n<p><code>&lt;meta name=\"keywords\" content=\"seo, search engine optimization\"\/&gt;<\/code><\/p>\n\n\n\n<p><\/p><p>Resulta sencillo a\u00f1adir meta keywords en la mayor\u00eda de los CMS, pero \u00bfdeber\u00edas hacerlo?<\/p>\n\n\n\n\n\n\n\n\n\n\n\n<blockquote>[\u2026] no utilizamos la meta etiqueta keywords en nuestro ranking de b\u00fasqueda<\/blockquote>\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Do you still use meta keywords tags on pages you optimize?<\/p>\n\u2014 Bill Slawski \u2693 (@bill_slawski) <a href=\"https:\/\/twitter.com\/bill_slawski\/status\/1266409136125734913?ref_src=twsrc%5Etfw\">May 29,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">If you find it essential &amp; important to optimize pages for Yandex, and that guides your optimization efforts, and you believe that they still use the meta keywords tag, then good for&nbsp;you.<\/p>\n\u2014 Bill Slawski \u2693 (@bill_slawski) <a href=\"https:\/\/twitter.com\/bill_slawski\/status\/1266411169692057600?ref_src=twsrc%5Etfw\">May 29,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n\n\n\n\n\n\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A Bing article a few years ago eluded that they could potentially be seen as a spam signal by Bing -- was this an accurate interpretation then\/now?<\/p>\n\u2014 Dan Taylor (@TaylorDanRW) <a href=\"https:\/\/twitter.com\/TaylorDanRW\/status\/1266413538584727552?ref_src=twsrc%5Etfw\">May 29,&nbsp;2020<\/a><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n\n\n\n\n\n\n\n\n<blockquote>El t\u00edtulo, la descripci\u00f3n y las &nbsp;<strong>keywords <\/strong>son importantes para Baidu para evaluar el valor de una p\u00e1gina.<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed hay un ejemplo de etiqueta de meta keywords: &lt;meta name=\u201ckeywords\u201d content=\u201cseo, search engine optimization\u201d\/&gt; Resulta sencillo a\u00f1adir meta keywords en la mayor\u00eda de los CMS, pero \u00bfdeber\u00edas hacerlo? [\u2026] no utilizamos la meta etiqueta keywords en nuestro ranking de<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Leer m\u00e1s \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":5,"featured_media":6762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[50],"tags":[],"coauthors":[17],"class_list":["post-6717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?<\/title>\n<meta name=\"description\" content=\"Las meta keywords son meta etiquetas que puedes usar para darle a los motores de b\u00fasqueda m\u00e1s informaci\u00f3n sobre el contenido de tu p\u00e1gina. \u00bfPero deber\u00edas usarlas?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?\" \/>\n<meta property=\"og:description\" content=\"Hasta las meta keywords todav\u00eda tienen su uso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de SEO de Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-05T12:26:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-04T12:49:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joshua Hardwick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JoshuaCHardwick\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/\"},\"author\":{\"name\":\"Joshua Hardwick\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#\\\/schema\\\/person\\\/5c71f858b5197e8792f01f9ebe29b008\"},\"headline\":\"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?\",\"datePublished\":\"2021-02-05T12:26:03+00:00\",\"dateModified\":\"2023-10-04T12:49:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/\"},\"wordCount\":207,\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-meta-keywords.png\",\"articleSection\":[\"SEO On-Page\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/\",\"name\":\"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-meta-keywords.png\",\"datePublished\":\"2021-02-05T12:26:03+00:00\",\"dateModified\":\"2023-10-04T12:49:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#\\\/schema\\\/person\\\/5c71f858b5197e8792f01f9ebe29b008\"},\"description\":\"Las meta keywords son meta etiquetas que puedes usar para darle a los motores de b\u00fasqueda m\u00e1s informaci\u00f3n sobre el contenido de tu p\u00e1gina. \u00bfPero deber\u00edas usarlas?\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/meta-keywords\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-meta-keywords.png\",\"contentUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/fb-meta-keywords.png\",\"width\":1920,\"height\":990},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/\",\"name\":\"Blog de SEO de Ahrefs\",\"description\":\"Estrategias de link building y consejos de posicionamiento SEO\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#\\\/schema\\\/person\\\/5c71f858b5197e8792f01f9ebe29b008\",\"name\":\"Joshua Hardwick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g7ec59991e378fc73649e9ab9465e7f69\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g\",\"caption\":\"Joshua Hardwick\"},\"description\":\"Jefe de Contenido de Ahrefs (o tambi\u00e9n se puede decir que soy el responsable de asegurar que cada entrada del blog que publiquemos sea \u00c9PICO).\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/JoshuaCHardwick\"],\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/author\\\/joshua-hardwick\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?","description":"Las meta keywords son meta etiquetas que puedes usar para darle a los motores de b\u00fasqueda m\u00e1s informaci\u00f3n sobre el contenido de tu p\u00e1gina. \u00bfPero deber\u00edas usarlas?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/","og_locale":"es_ES","og_type":"article","og_title":"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?","og_description":"Hasta las meta keywords todav\u00eda tienen su uso.","og_url":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/","og_site_name":"Blog de SEO de Ahrefs","article_publisher":"https:\/\/www.facebook.com\/Ahrefs","article_published_time":"2021-02-05T12:26:03+00:00","article_modified_time":"2023-10-04T12:49:07+00:00","og_image":[{"width":1920,"height":990,"url":"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png","type":"image\/png"}],"author":"Joshua Hardwick","twitter_card":"summary_large_image","twitter_creator":"@JoshuaCHardwick","twitter_site":"@ahrefs","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/#article","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/"},"author":{"name":"Joshua Hardwick","@id":"https:\/\/ahrefs.com\/blog\/es\/#\/schema\/person\/5c71f858b5197e8792f01f9ebe29b008"},"headline":"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?","datePublished":"2021-02-05T12:26:03+00:00","dateModified":"2023-10-04T12:49:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/"},"wordCount":207,"image":{"@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png","articleSection":["SEO On-Page"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/","url":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/","name":"Meta Keywords: \u00bfQu\u00e9 Son? \u00bfDeber\u00edas Usarlas?","isPartOf":{"@id":"https:\/\/ahrefs.com\/blog\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/#primaryimage"},"image":{"@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/#primaryimage"},"thumbnailUrl":"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png","datePublished":"2021-02-05T12:26:03+00:00","dateModified":"2023-10-04T12:49:07+00:00","author":{"@id":"https:\/\/ahrefs.com\/blog\/es\/#\/schema\/person\/5c71f858b5197e8792f01f9ebe29b008"},"description":"Las meta keywords son meta etiquetas que puedes usar para darle a los motores de b\u00fasqueda m\u00e1s informaci\u00f3n sobre el contenido de tu p\u00e1gina. \u00bfPero deber\u00edas usarlas?","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ahrefs.com\/blog\/es\/meta-keywords\/#primaryimage","url":"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png","contentUrl":"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2021\/02\/fb-meta-keywords.png","width":1920,"height":990},{"@type":"WebSite","@id":"https:\/\/ahrefs.com\/blog\/es\/#website","url":"https:\/\/ahrefs.com\/blog\/es\/","name":"Blog de SEO de Ahrefs","description":"Estrategias de link building y consejos de posicionamiento SEO","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ahrefs.com\/blog\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ahrefs.com\/blog\/es\/#\/schema\/person\/5c71f858b5197e8792f01f9ebe29b008","name":"Joshua Hardwick","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g7ec59991e378fc73649e9ab9465e7f69","url":"https:\/\/secure.gravatar.com\/avatar\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cad6e30bc69b6214a80437bb76c059e85cb510fe32cd4508e85e8e21e967302a?s=96&d=mm&r=g","caption":"Joshua Hardwick"},"description":"Jefe de Contenido de Ahrefs (o tambi\u00e9n se puede decir que soy el responsable de asegurar que cada entrada del blog que publiquemos sea \u00c9PICO).","sameAs":["https:\/\/x.com\/JoshuaCHardwick"],"url":"https:\/\/ahrefs.com\/blog\/es\/author\/joshua-hardwick\/"}]}},"as_json":null,"json_reviewers":[],"_links":{"self":[{"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/posts\/6717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=6717"}],"version-history":[{"count":0,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/posts\/6717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/media\/6762"}],"wp:attachment":[{"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=6717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=6717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=6717"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ahrefs.com\/blog\/es\/wp-json\/wp\/v2\/coauthors?post=6717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}