{"id":20613,"date":"2025-06-02T11:05:13","date_gmt":"2025-06-02T19:05:13","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/es\/?p=20613"},"modified":"2025-06-02T13:24:04","modified_gmt":"2025-06-02T21:24:04","slug":"google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/es\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\/","title":{"rendered":"Google se zampa tu tr\u00e1fico internacional a golpe de traducci\u00f3n autom\u00e1tica"},"content":{"rendered":"<div class=\"intro-txt\">\n\n\n\n<p>Desde la actualizaci\u00f3n principal de marzo, Google ha intensificado la traducci\u00f3n autom\u00e1tica de p\u00e1ginas en ingl\u00e9s a otros idiomas. \u00bfEl problema? Esas versiones se alojan en un subdominio de Google y los creadores originales no reciben ni un solo beneficio.<\/p>\n\n\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-188353\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-14.39.53.png\" alt><\/figure>\n\n\n\n<p>Esto coincide con el <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-growth\/\">despliegue masivo de AI Overviews que vimos junto a la actualizaci\u00f3n de marzo<\/a>. AI Overviews ya est\u00e1 en 200 pa\u00edses y m\u00e1s de 40 idiomas. Parece que, cuando los AI Overviews no encuentran suficiente contenido nativo, Google recurre a traducir autom\u00e1ticamente el contenido en ingl\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188313\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-2.png\" alt><\/figure>\n\n\n\n<p>Estas traducciones alojadas por Google abundan en los AI Overviews, pero tambi\u00e9n aparecen en Fragmentos destacados, otros elementos de la SERP y en los 10 enlaces azules habituales. En otras palabras: <strong>si no has localizado tu contenido, ahora corres el riesgo de que Google capture ese tr\u00e1fico local para s\u00ed&nbsp;mismo.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188314\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-3.jpg\" alt><\/figure>\n\n\n\n<p>Como se\u00f1ala Patrick Stox, Google lleva a\u00f1os hablando de mejorar el sistema <a href=\"https:\/\/ahrefs.com\/blog\/es\/etiquetas-hreflang\/\">hreflang<\/a>. En lugar de seguir ayudando a los creadores a traducir y localizar su contenido, parece que Google ha decidido que la mejor opci\u00f3n es quedarse con el tr\u00e1fico (algo que vemos <a href=\"https:\/\/ahrefs.com\/blog\/google-looking-out-for-number-one\/\">cada vez m\u00e1s a menudo<\/a>). Esto resulta hip\u00f3crita dado su consejo de siempre: evitar traducir el contenido autom\u00e1ticamente.<\/p>\n\n\n\n<p>Echemos un vistazo m\u00e1s de cerca a lo que est\u00e1 pasando y un gran agradecimiento a Metehan Yesilyurt por ser uno de los <a href=\"https:\/\/x.com\/metehan777\/status\/1927353690471477348\">primeros en destacar esto<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-188340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.32.07.png\" alt><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"\u00bfQu\u00e9 es exactamente una p\u00e1gina Translate-Proxy?\" data-section=\"translate-proxy\">\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es exactamente una p\u00e1gina Translate-Proxy?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>Cuando Google no encuentra una fuente s\u00f3lida en el idioma local, ahora toma una p\u00e1gina autorizada en ingl\u00e9s, la traduce con IA en tiempo real y sirve la copia bajo un subdominio propiedad de Google que se ve&nbsp;as\u00ed:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><code>www-your-site-com.translate.goog\/path?hl=es&amp;sl=en<\/code><\/code><\/pre>\n\n\n\n<p>Como el HTML se sirve mediante el proxy de Google, los usuarios nunca visitan tu dominio. La p\u00e1gina puede citarse en toda la SERP de Google, incluidos los AI Overviews, que ahora aparecen en 200 pa\u00edses y m\u00e1s de 40 idiomas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-5.jpg\" alt><\/figure>\n\n\n\n<p>Estas p\u00e1ginas se ven&nbsp;as\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-6.jpg\" alt><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188318\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-7.png\" alt><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188319\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-8.jpg\" alt><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188320\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-9.png\" alt><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-10.jpg\" alt><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188322\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-11.jpg\" alt><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"\u00bfQu\u00e9 pa\u00edses son los m\u00e1s afectados?\" data-section=\"paises-afectados\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_l48h5049gbal\"><\/a>\u00bfQu\u00e9 pa\u00edses son los m\u00e1s afectados?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>Si usamos <a href=\"https:\/\/ahrefs.com\/es\/site-explorer\">Ahrefs Site Explorer<\/a> para analizar el rendimiento org\u00e1nico de <a href=\"http:\/\/translate.google.com\/translate\">translate.google.com\/translate<\/a>, podemos estimar en qu\u00e9 pa\u00edses se est\u00e1n viendo m\u00e1s estas p\u00e1ginas traducidas autom\u00e1ticamente:<\/p>\n\n\n\n<table id=\"tablepress-115\" class=\"tablepress tablepress-id-115 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Ubicaci\u00f3n<\/th><th class=\"column-2\">Tr\u00e1fico org\u00e1nico mensual estimado<\/th><th class=\"column-3\">Apariciones en AI Overviews<\/th><th class=\"column-4\">P\u00e1ginas rastreadas<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Todos<\/td><td class=\"column-2\">377M<\/td><td class=\"column-3\">6.2M<\/td><td class=\"column-4\">50.9M<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">India<\/td><td class=\"column-2\">136M<\/td><td class=\"column-3\">743k<\/td><td class=\"column-4\">10.7M<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Indonesia<\/td><td class=\"column-2\">39M<\/td><td class=\"column-3\">997k<\/td><td class=\"column-4\">9.3M<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Brasil<\/td><td class=\"column-2\">36.9M<\/td><td class=\"column-3\">1.2M<\/td><td class=\"column-4\">6M<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Turquia<\/td><td class=\"column-2\">33.3M<\/td><td class=\"column-3\">162k<\/td><td class=\"column-4\">5.3M<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">M\u00e9xico<\/td><td class=\"column-2\">28.3M<\/td><td class=\"column-3\">1M<\/td><td class=\"column-4\">7.1M<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Tailandias<\/td><td class=\"column-2\">23.4M<\/td><td class=\"column-3\">50.6k<\/td><td class=\"column-4\">3.4M<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Vietnam<\/td><td class=\"column-2\">13.7M<\/td><td class=\"column-3\">24k<\/td><td class=\"column-4\">2.5M<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Argentina<\/td><td class=\"column-2\">9.4M<\/td><td class=\"column-3\">398k<\/td><td class=\"column-4\">3.8M<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Colombia<\/td><td class=\"column-2\">8.3M<\/td><td class=\"column-3\">441k<\/td><td class=\"column-4\">3.6M<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">Per\u00fa<\/td><td class=\"column-2\">6M<\/td><td class=\"column-3\">209k<\/td><td class=\"column-4\">1.8M<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-115 from cache -->\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-188345\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-13.52.00.jpg\" alt><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"C\u00f3mo saber si Google est\u00e1 robando tu tr\u00e1fico internacional\" data-section=\"google-trafico-internacional\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_6b3fbvh0tgx0\"><\/a>C\u00f3mo saber si Google est\u00e1 robando tu tr\u00e1fico internacional<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p>Para comprobar si Google est\u00e1 traduciendo autom\u00e1ticamente las p\u00e1ginas de tu sitio web, puedes usar Search Console y Ahrefs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Filtro en Search Console. Apariencia en el buscador <em>\u2192<\/em> P\u00e1ginas traducidas<br>\n<figure><img decoding=\"async\" class=\"wp-image-188323\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-12.png\"><\/figure>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/es\/site-explorer\">Ahrefs Site Explorer<\/a> <em>\u2192 <\/em>Abre el informe de P\u00e1ginas principales para <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a> y aplica el filtro \u201cURL contiene\u201d introduciendo el nombre de tu dominio.<br>\n<figure><img decoding=\"async\" class=\"wp-image-188324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-13.png\"><\/figure>\n<\/li>\n\n\n\n<li>Chequeos pa\u00eds por pa\u00eds. Busca en modo inc\u00f3gnito tu marca\/tema en los idiomas objetivo. O simula la b\u00fasqueda con la Ahrefs toolbar.<\/li>\n\n\n<\/ol>\n<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2640\" height=\"1708\" class=\"wp-image-20621\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36.jpg 2640w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36-657x425.jpg 657w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36-768x497.jpg 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36-1536x994.jpg 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-02-a-las-0.41.36-2048x1325.jpg 2048w\" sizes=\"auto, (max-width: 2640px) 100vw, 2640px\"><\/figure>\n<ol class=\"wp-block-list\">\n\n\n<li>Revisiones en archivos de registro o GA4. Busca sesiones cuyo referente sea <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a><\/li>\n<\/ol>\n\n\n\n<p>Cuando Google muestra su versi\u00f3n proxy traducida en la SERP, el usuario aterriza en <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a>. Un clic a tu sitio se registrar\u00eda como google \/ organic, pero un clic que lleva a <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a> mostrando tu sitio se registra como translate.google.com \/ referral. Tu tr\u00e1fico org\u00e1nico (y las ventas asociadas) queda infrareportado.<\/p>\n\n\n\n<p>Cada enlace interno dentro de esa p\u00e1gina proxy tambi\u00e9n apunta a <a href=\"http:\/\/translate.google.com\">translate.google.com<\/a>, as\u00ed que la mala atribuci\u00f3n contin\u00faa mientras el usuario navega.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-188326\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2025\/06\/word-image-188307-15.png\" alt><\/figure>\n\n\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"\u00bfQu\u00e9 podemos hacer al respecto?\" data-section=\"que-podemos-hacer\">\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-188307-_ggsuejx9yeb\"><\/a>\u00bfQu\u00e9 podemos hacer al respecto?<\/h2>\n\n\n<\/div><\/div>\n\n\n\n<p><strong>Publica aunque sea una <\/strong><a href=\"https:\/\/www.searchenginejournal.com\/ideal-blog-post-length-for-seo\/255633\/\"><strong>versi\u00f3n de 300&nbsp;palabras en el idioma nativo<\/strong><\/a><strong>, <\/strong>aunque sea un MVP<strong>.<\/strong> Le da a Google una URL local que citar y normalmente desplaza al&nbsp;proxy.<\/p>\n\n\n\n<p>Pasos r\u00e1pidos para una soluci\u00f3n sencilla (puede variar seg\u00fan el&nbsp;caso):<\/p>\n\n\n\n<p><strong>Escenario:<\/strong><\/p>\n\n\n\n<p>Tu art\u00edculo est\u00e1 en <em>\/blog\/how-to-pick-a-vpn<\/em>. Google lo traduce proxy y env\u00eda a los buscadores hispanohablantes a <em>translate.googleusercontent.com<\/em>. Quieres recuperar esos visitantes (y el cr\u00e9dito en anal\u00edtica).<\/p>\n\n\n\n<p>Traduce tu p\u00e1gina. Si utilizas IA, revisa bien t\u00e9rminos de marca, modismos, capturas\u2026 etc.<\/p>\n\n\n\n<p>Aseg\u00farate de usar etiquetas <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">hreflang<\/a> para conectar las p\u00e1ginas.<\/p>\n\n\n\n<p><strong>Qu\u00e9 cambia en b\u00fasqueda y anal\u00edtica:<\/strong><\/p>\n\n\n\n<p>Google ahora tiene una URL genuina en espa\u00f1ol que posicionar, as\u00ed que el enlace proxy desaparece de las SERP en espa\u00f1ol en uno o dos&nbsp;d\u00edas.<\/p>\n\n\n\n<p>En <strong>Search Console \u2192 Apariencia en el buscador \u2192 P\u00e1ginas traducidas<\/strong> ver\u00e1s que las impresiones de esa p\u00e1gina caen a&nbsp;cero.<\/p>\n\n\n\n<p>GA4 deja de registrar translate.google.com \/ referral y asigna los clics a <strong>google \/ organic<\/strong>, restaurando tus estad\u00edsticas de b\u00fasqueda.<\/p>\n\n\n\n<p>Si no puedes o no quieres hacer eso, puedes <strong>pedir a Google que no traduzca autom\u00e1ticamente URLs importantes <\/strong>con la cabecera X-Robots-Tag.<\/p>\n\n\n<div class=\"recommendation\"><div class=\"recommendation-title\">Tip<\/div><div class=\"recommendation-content\">Solo bloquea la traducci\u00f3n en p\u00e1ginas donde perder la URL can\u00f3nica perjudique (procesos de compra, generaci\u00f3n de leads). Dejar \u201cnotranslate\u201d fuera del contenido del blog permite que Google siga traduciendo cuando sea&nbsp;\u00fatil.<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/translated-results?hl=es\">https:\/\/developers.google.com\/search\/docs\/appearance\/translated-results?hl=es<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1392\" class=\"wp-image-20620\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07.jpg 2080w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07-635x425.jpg 635w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07-768x514.jpg 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07-1536x1028.jpg 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.49.07-2048x1371.jpg 2048w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Bonus: Natzir comparti\u00f3 su propio script para resolverlo.<a href=\"https:\/\/gist.github.com\/natzir\/f13e37febb8ba7e5f1e9caed620c26d4\"> Enlace a GitHub<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"1464\" class=\"wp-image-20619\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.47.08.jpg\" alt srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.47.08.jpg 986w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.47.08-286x425.jpg 286w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-02-at-20.47.08-768x1140.jpg 768w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>El auge de los proxies no va a acabar con el SEO, pero s\u00ed est\u00e1 cambiando las reglas del juego en unas SERP multiling\u00fces gobernadas por la IA: o eres la mejor respuesta local, o Google te mete detr\u00e1s de su proxy. Aseg\u00farate de que tu marca juegue en el lado ganador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esto coincide con el despliegue masivo de AI Overviews que vimos junto a la actualizaci\u00f3n de marzo. AI Overviews ya est\u00e1 en 200 pa\u00edses y m\u00e1s de 40 idiomas. Parece que, cuando los AI Overviews no encuentran suficiente contenido nativo,<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Leer m\u00e1s \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[8],"tags":[],"coauthors":[64],"class_list":["post-20613","post","type-post","status-publish","format-standard","hentry","category-ahrefs-insights","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google se zampa tu tr\u00e1fico internacional a golpe de traducci\u00f3n autom\u00e1tica<\/title>\n<meta name=\"description\" content=\"Google traduce autom\u00e1ticamente tus p\u00e1ginas en translate.google.com, las posiciona en los AI Overviews y se queda con tu tr\u00e1fico global. 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Descubre qu\u00e9 est\u00e1 pasando y c\u00f3mo solucionarlo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/es\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de SEO de Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T19:05:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T21:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2022\/05\/ahrefs_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erik Sarissky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@erik_sarissky\" \/>\n<meta name=\"twitter:site\" content=\"@ahrefs\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/\"},\"author\":{\"name\":\"Erik Sarissky\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#\\\/schema\\\/person\\\/ff327b23fe6442ebcce3212dc51e7765\"},\"headline\":\"Google se zampa tu tr\u00e1fico internacional a golpe de traducci\u00f3n autom\u00e1tica\",\"datePublished\":\"2025-06-02T19:05:13+00:00\",\"dateModified\":\"2025-06-02T21:24:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/\"},\"wordCount\":1009,\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/google-se-zampa-tu-trafico-internacional-by-erik-sarissky-ahrefs-insights.jpg\",\"articleSection\":[\"Ahrefs Insights\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/\",\"url\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/\",\"name\":\"Google se zampa tu tr\u00e1fico internacional a golpe de traducci\u00f3n autom\u00e1tica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/google-se-zampa-tu-trafico-internacional-a-golpe-de-traduccion-automatica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Screenshot-2025-06-02-at-14.39.53.png\",\"datePublished\":\"2025-06-02T19:05:13+00:00\",\"dateModified\":\"2025-06-02T21:24:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ahrefs.com\\\/blog\\\/es\\\/#\\\/schema\\\/person\\\/ff327b23fe6442ebcce3212dc51e7765\"},\"description\":\"Google traduce autom\u00e1ticamente tus p\u00e1ginas en translate.google.com, las posiciona en los AI Overviews y se queda con tu tr\u00e1fico global. 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