{"id":18651,"date":"2025-02-05T23:15:38","date_gmt":"2025-02-06T07:15:38","guid":{"rendered":"https:\/\/ahrefs.com\/blog\/es\/?p=18651"},"modified":"2025-02-17T07:27:56","modified_gmt":"2025-02-17T15:27:56","slug":"novedades-ene-2025","status":"publish","type":"post","link":"https:\/\/ahrefs.com\/blog\/es\/novedades-ene-2025\/","title":{"rendered":"Novedades en Web Analytics, gr\u00e1ficos de \u00cdndice de presencia en Rank Tracker y m\u00e1s (Ene&nbsp;2025)"},"content":{"rendered":"<div class=\"intro-txt\"> Este mes lanzamos&nbsp; nuevas mejoras a Web Analytics (nuestra sencilla alternativa a Google Analytics), m\u00e9tricas y gr\u00e1ficos de \u00cdndice de presencia y Porcentaje del valor del tr\u00e1fico en Rank Tracker, y mucho&nbsp;m\u00e1s&nbsp;<\/div>\n<p>\u00a1Vamos a&nbsp;verlo!<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-b9hwsk5yck0\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';bluetooth 'none';browsing-topics 'none';camera 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts;magnetometer 'none';microphone 'none';midi 'none';otp-credentials 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';summarizer 'none';sync-xhr;usb 'none';web-share;window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-b9hwsk5yck0\" data-lenis-prevent data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/b9hWsK5ycK0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/b9hWsK5ycK0?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title width=\"900\"><\/iframe><\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"1. Web Analytics\">\n<h2><a id=\"post-18651-_qww619xf62wk\"><\/a>Web Analytics<\/h2>\n<\/div><\/div>\n<p><strong>Integraci\u00f3n de Google Search Console<\/strong><\/p>\n<p>Hemos integrado Web Analytics con los datos de Google Search Console. Solo filtra por Fuente: es Google para ver las palabras clave que realmente generan clics en Fuentes de tr\u00e1fico.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2140\" height=\"1190\" class=\"wp-image-18652\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1.png\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1.png 2140w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1-680x378.png 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1-768x427.png 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1-1536x854.png 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-1-2048x1139.png 2048w\" sizes=\"auto, (max-width: 2140px) 100vw, 2140px\"><\/p>\n<p><strong>Idiomas de tus visitantes&nbsp;<\/strong><\/p>\n<p>El widget de Idiomas te muestra los idiomas del navegador de tus visitantes, para que puedas modificar tu estrategia de contenido seg\u00fan los&nbsp;datos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2458\" height=\"996\" class=\"wp-image-18653\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2.png 2458w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2-680x276.png 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2-768x311.png 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2-1536x622.png 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-2-2048x830.png 2048w\" sizes=\"auto, (max-width: 2458px) 100vw, 2458px\"><\/p>\n<p><strong>Inspecci\u00f3n de p\u00e1gina en Web Analytics<\/strong><\/p>\n<p>Haz clic en la columna Inspeccionar para abrir Page Inspect y ver el historial HTML de las p\u00e1ginas directamente en Web Analytics; sin necesidad de salir de la herramienta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2458\" height=\"994\" class=\"wp-image-18654\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3.jpeg 2458w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3-680x275.jpeg 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3-768x311.jpeg 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3-1536x621.jpeg 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-3-2048x828.jpeg 2048w\" sizes=\"auto, (max-width: 2458px) 100vw, 2458px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"2. Site Explorer\">\n<h2><a id=\"post-18651-_y0rmhj3flg2p\"><\/a>Site Explorer<\/h2>\n<\/div><\/div>\n<p><strong>Grupos de palabras clave en el gr\u00e1fico de posiciones<\/strong><\/p>\n<p>En el informe de palabras clave org\u00e1nicas ahora encontrar\u00e1s un gr\u00e1fico de posiciones que muestra la distribuci\u00f3n de palabras clave por posiciones a lo largo del tiempo.<\/p>\n<p>Esto te permite realizar un seguimiento f\u00e1cil de los movimientos y el rendimiento de las palabras clave seg\u00fan los diferentes grupos de clasificaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1870\" height=\"982\" class=\"wp-image-18655\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-4.png\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-4.png 1870w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-4-680x357.png 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-4-768x403.png 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-4-1536x807.png 1536w\" sizes=\"auto, (max-width: 1870px) 100vw, 1870px\"><\/p>\n<p><strong>Nota<\/strong>: Este gr\u00e1fico ya estaba en Visi\u00f3n General, pero ahora puedes acceder a todos los filtros aqu\u00ed para dividir a\u00fan m\u00e1s tus&nbsp;datos.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"3. Rank Tracker\">\n<h2><a id=\"post-18651-_4ncldpdjc6r\"><\/a>Rank Tracker<\/h2>\n<\/div><\/div>\n<p><strong>M\u00e9tricas y gr\u00e1ficos de \u00cdndice de presencia y Porcentaje del valor del tr\u00e1fico<\/strong><\/p>\n<p>Usa las m\u00e9tricas \u00cdndice de Presencia y Porcentaje del valor del tr\u00e1fico para medir la popularidad y la visibilidad de tu marca para las palabras clave rastreadas en la b\u00fasqueda org\u00e1nica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"885\" class=\"wp-image-18656\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-5.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-5.jpeg 1600w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-5-680x376.jpeg 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-5-768x425.jpeg 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-5-1536x850.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/p>\n<p><strong>Disponible en<\/strong>: Dashboard, Overview y Overview de Competidores.<\/p>\n<p><strong>Overview de GSC &gt; Grupos de palabras clave en el gr\u00e1fico de posiciones<\/strong><\/p>\n<p>Hemos agregado un gr\u00e1fico de historial de palabras clave con grupos de posiciones en el informe general de&nbsp;GSC.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1968\" height=\"1446\" class=\"wp-image-18657\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-6.jpeg\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-6.jpeg 1968w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-6-578x425.jpeg 578w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-6-768x564.jpeg 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-6-1536x1129.jpeg 1536w\" sizes=\"auto, (max-width: 1968px) 100vw, 1968px\"><\/p>\n<p><strong>Nota<\/strong>: Esta funci\u00f3n no existe en Google Search Console, as\u00ed que aprov\u00e9chala al m\u00e1ximo en Ahrefs para realizar un seguimiento de diferentes grupos de posiciones y adaptar tu estrategia de contenido.<\/p>\n<p><strong>Overview de GSC &gt; Gr\u00e1fico del historial de p\u00e1ginas<\/strong><\/p>\n<p>Usa el gr\u00e1fico del historial de p\u00e1ginas nuevas para ver c\u00f3mo han evolucionado tus p\u00e1ginas publicadas con el tiempo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2006\" height=\"1144\" class=\"wp-image-18658\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-7.png\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-7.png 2006w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-7-680x388.png 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-7-768x438.png 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-7-1536x876.png 1536w\" sizes=\"auto, (max-width: 2006px) 100vw, 2006px\"><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 14 14\" style><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\" \/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style \/><\/g><\/svg><\/a><div class=\"link-text\" data-anchor=\"4. General\">\n<h2><a id=\"post-18651-_buw837vwwm2u\"><\/a>General<\/h2>\n<\/div><\/div>\n<p><strong>\u201cProject Boost\u201d disponibles para todos los planes<\/strong><\/p>\n<p>Ahora puedes comprar complementos de Project Boost para todos los proyectos verificados, incluso si tienes un plan gratuito de <a href=\"https:\/\/ahrefs.com\/es\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2186\" height=\"668\" class=\"wp-image-18659\" src=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8.png\" srcset=\"https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8.png 2186w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8-680x208.png 680w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8-768x235.png 768w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8-1536x469.png 1536w, https:\/\/ahrefs.com\/blog\/es\/wp-content\/uploads\/2025\/02\/word-image-18651-8-2048x626.png 2048w\" sizes=\"auto, (max-width: 2186px) 100vw, 2186px\"><\/p>\n<p>Adem\u00e1s de todas las funciones adicionales, si aplicas la mejora a un proyecto tambi\u00e9n obtendr\u00e1s 1 mes de datos hist\u00f3ricos y desbloquear\u00e1s todos los informes en Site Explorer para ese proyecto.<\/p>\n<p>Por ejemplo, la mejora de un proyecto con un plan Starter o Lite te permite utilizar informes avanzados como:<\/p>\n<ul>\n<li>Page Inspect<\/li>\n<li>Estructura del&nbsp;sitio<\/li>\n<li>Calendario<\/li>\n<li>Backlinks rotos<\/li>\n<li>Autores enlazados<\/li>\n<li>Texto de anclaje salientes<\/li>\n<li>Enlaces salientes<\/li>\n<\/ul>\n<p><a href=\"https:\/\/help.ahrefs.com\/en\/articles\/10130957-what-are-project-boost-add-ons\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre Project Boost&nbsp;aqu\u00ed&nbsp;\u2192&nbsp;<\/a><\/p>\n<p>\u2013<\/p>\n<p>Eso es todo por este mes. Echa un vistazo al <a href=\"https:\/\/ahrefs.com\/blog\/new-features\/\">changelog de Ahrefs<\/a> para obtener m\u00e1s actualizaciones, y si tienes cualquier sugerencia para nuevas funciones puedes dejarla <a href=\"https:\/\/ahrefs.canny.io\/\">en nuestro Canny<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Vamos a&nbsp;verlo! Integraci\u00f3n de Google Search Console Hemos integrado Web Analytics con los datos de Google Search Console. Solo filtra por Fuente: es Google para ver las palabras clave que realmente generan clics en Fuentes de tr\u00e1fico. Idiomas de tus<span class=\"ellipsis\">\u2026<\/span><\/p>\n<div class=\"read-more\">Leer m\u00e1s \u203a<\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[333],"tags":[],"coauthors":[335],"class_list":["post-18651","post","type-post","status-publish","format-standard","hentry","category-blog-de-producto","odd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novedades Web Analytics, Rank Tracker y m\u00e1s (2025-ene)<\/title>\n<meta name=\"description\" content=\"Presentamos potentes novedades en Web Analytics, m\u00e9tricas y gr\u00e1ficos de \u00cdndice de presencia en Rank Tracker, y mucho m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ahrefs.com\/blog\/es\/novedades-ene-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades Web Analytics, Rank Tracker y m\u00e1s (2025-ene)\" \/>\n<meta property=\"og:description\" content=\"Presentamos potentes novedades en Web Analytics, m\u00e9tricas y gr\u00e1ficos de \u00cdndice de presencia en Rank Tracker, y mucho m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ahrefs.com\/blog\/es\/novedades-ene-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de SEO de Ahrefs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ahrefs\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T07:15:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T15:27:56+00:00\" \/>\n<meta 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