There are times when we all believe that our Facebook status updates are getting a little too boring and too predictable. You instinctively know that what is needed is a dash of oomph.

The importance of engaging status updates has never been more important. In a hyper-competitive age like this, a single click may change the future of your business. If you are not visible in the news feed of your target audience, you may not exist at all.

If your Facebook page is suffering from an engagement drop, it will be a great idea to utilise a number of post types. A few adjustments in the content may also trigger the intended audience interest.

Attract the readers’ attention to a particular point embedded in your Facebook status

Your Facebook status readers scan through innumerable content flowing by in their news feeds every day. An eye-catching title is insufficient to ignite that spark which will initiate the action you need from your reader.

When you write your status, do let your readers have a sneak peek about your new product or service or an article. Include a question or statement which refers to a particular USP about the service or product. This will result in increased likes, shares, comments or clicks.

Balance many categories of content

If every status post you type in your Facebook update has identical appearance and feel, then it will be natural that your target audience will begin to ignore them and search for more interesting and more different content.

To make your status more engaging, one way is to share the content in many forms. You could do questions, photographs, links and even videos. Do track subsequent engagements in the insights to view the kinds of posts that do best. Select only the top performing posts categories and sprinkle them evenly in your updates. In a sentence, do not adopt the same technique repeatedly.

Write in a manner so that the status drives click-through

A drab write up will not generate the action you want. Your aim will be to move your target audience from the Facebook page to your website or app with a judicious mix of calls to action and incentives. Studies have shown that a small quiz with a reward at the end often leads to the maximum clicks.

Your status must be evergreen

If your status is as per the trend of the day, then you will discover that once a particular trend is gone, the interest in your content too will wane.

A content that is evergreen stays in relevance a minimum period of at least six months. Write a good number of evergreen statuses and you will always have the power of generating engagement on social media.

Express yourself with emoticons

Plain text is not sufficient to express enthusiasm, emotion or the humanity which lurks behind any post. A number of studies have suggested that using emoticons in the post may increase the “Likes” by a whopping 57 percent. When used in comments, engagement goes up by 33 percent. Status shares also rise by 33 percent.

The best thing about emoticons is they permit you show your personality to the target audience- an important parameter and a decisive factor by any standards.

Find timely content and share them too

There is no rule that says your Facebook status must always be yours. In case there is a story you are pretty sure that your target audience will be interested in, do share details with them. To give an example, publicise an industry conference and let the readers know of your participation. When you get there, do share images and write updates about the event. This will create an increased opportunity for the important engagement.

Gain information from the Facebook data

If you type your statuses blindly without knowing about the background of how your target audience will react to it, you may soon discover that there is a considerable drop in engagement. Facebook has created Page Insights to provide businesses with vital information which extricated the guesswork of the kinds of content the audience likes to see the most.

Utilise the data available from the Insights to understand the categories of posts that achieve a much deeper engagement and tweak the changes to the statuses to include them.

Keep a backup plan

There can be times when your website may crash. Take the help of Facebook notes during such times. This comes in handy if you run a publishing house or you sell information for a living.

Other then these, include the Facebook apps. The custom apps offer a number of opportunities to drive engagement- ranging from email sign-ups to contests and event listings. Utilise them to drum up engagement and visitor traffic to your website.

Featured image credit:  PHOTOCREO Michal Bednarek / BigStock