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	<title>General SEO - SEO Blog by Ahrefs</title>
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		<title>How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego</title>
		<link>https://ahrefs.com/blog/how-to-persuade-your-boss-to-send-you-to-ahrefs-evolve/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Wed, 20 May 2026 14:00:20 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[After hosting over 600 marketers for our first US conference last October, we’re returning to San Diego in 2026. Same city, bigger stage, and—dare I say it?—an even better agenda. And there’s only one teeny-tiny little thing standing between you<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Is Agentic SEO? And How to Get Started This Week</title>
		<link>https://ahrefs.com/blog/agentic-seo/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 19 May 2026 08:17:51 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all over n8n or Zapier—you simply describe the outcome you want. The agent takes it<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Google’s Knowledge Graph Explained: How It Influences SEO &#038; AI Search</title>
		<link>https://ahrefs.com/blog/google-knowledge-graph/</link>
					<comments>https://ahrefs.com/blog/google-knowledge-graph/#respond</comments>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Thu, 14 May 2026 14:00:20 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
		<category><![CDATA[Technical SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=34447</guid>

					<description><![CDATA[<img width="260" height="166" src="https://ahrefs.com/blog/wp-content/uploads/2020/03/fb-knowledge-graph-260x166.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" decoding="async" />… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? Google’s Knowledge Graph is<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
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		<title>Schema Markup: What It Is &#038; How to Implement It</title>
		<link>https://ahrefs.com/blog/schema-markup/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Mon, 11 May 2026 13:00:07 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=165972</guid>

					<description><![CDATA[​​ Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it.<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Claude Skills for SEO and Marketing: What They Are and How to Use Them</title>
		<link>https://ahrefs.com/blog/claude-skills/</link>
		
		<dc:creator><![CDATA[Si Quan Ong]]></dc:creator>
		<pubDate>Fri, 08 May 2026 16:59:32 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196853</guid>

					<description><![CDATA[It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How I Do Content Engineering with Claude Code</title>
		<link>https://ahrefs.com/blog/how-i-do-content-engineering-with-claude-code/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 13:00:56 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196558</guid>

					<description><![CDATA[Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)</title>
		<link>https://ahrefs.com/blog/ai-content-is-not-bad-for-seo/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 14:46:34 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196263</guid>

					<description><![CDATA[The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)</title>
		<link>https://ahrefs.com/blog/content-decay/</link>
		
		<dc:creator><![CDATA[Louise Linehan]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 11:34:48 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Are Secondary Keywords? (And How to Use Them)</title>
		<link>https://ahrefs.com/blog/secondary-keywords/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 11:50:01 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195785</guid>

					<description><![CDATA[Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss</title>
		<link>https://ahrefs.com/blog/reddit-keyword-research/</link>
		
		<dc:creator><![CDATA[Ryan Law]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 12:37:05 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<category><![CDATA[Keyword Research]]></category>
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					<description><![CDATA[(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by real user<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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