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86 Blog Post Ideas (With Successful Examples)

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Marketing @ Ahrefs. Obsessed with lists. I read, breakdance and try random experiments. I also summarise books on my personal blog.
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    Suffering from writer’s block? Here are 86 blog post ideas for any niche. 

    For each idea, you’ll also see successful examples and their key stats.

    Now, if you’re serious about blogging, you’ll want to know a repeatable process for finding blog post ideas with traffic potential.

    To learn that process, click to jump straight to that section.

    Here for the ideas? Keep reading or choose a category.

    These are blog post ideas that help your readers solve a problem or resolve their challenges.

    1. Create a checklist

    Help nip forgetfulness in the bud with an anxiety-reducing checklist.

    Example
    • Doman rating
      71

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      43

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      291

      The number of websites linking to the page.

    • Organic traffic
      32,201

      The page’s estimated monthly organic traffic.

    2. Create a glossary

    Help define industry terms and correct wrong interpretations with an up-to-date glossary.

    Example
    Musical terms: A glossary of useful terminology
    https://www.classicfm.com/discover-music/musical-terms/ 
    • Doman rating
      75

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      38

      The number of websites linking to the page.

    • Organic traffic
      18,779

      The page’s estimated monthly organic traffic.

    3. Explain a fundamental concept

    Define and describe something that everyone in your industry needs to know.

    Example
    What is SEO? Search Engine Optimization Explained
    https://ahrefs.com/blog/what-is-seo/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      38

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      160

      The number of websites linking to the page.

    • Organic traffic
      11,064

      The page’s estimated monthly organic traffic.

    4. Create an FAQ

    Answer every commonly asked question about a topic.

    Example
    What Internet Speed Do I Need? | FAQs On Internet Speeds
    https://www.allconnect.com/blog/faqs-internet-speeds-what-speed-do-you-need 
    • Doman rating
      73

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      22

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      16

      The number of websites linking to the page.

    • Organic traffic
      26,664

      The page’s estimated monthly organic traffic.

    5. Give away tips

    Collect and curate your best industry tips. Make sure they’re actionable.

    Example
    75 Actionable SEO Tips (That Work Like A Charm)
    https://ahrefs.com/blog/seo-tips/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      45

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      297

      The number of websites linking to the page.

    • Organic traffic
      1,518

      The page’s estimated monthly organic traffic.

    6. Weigh the pros and cons of an important decision

    Paleo or keto? Mac or Windows? Whatever your readers are battling with, help them examine their options and make the best decision.  

    Example
    AMD or Intel? We take a look at the pros and cons of both processors
    https://www.digitaltrends.com/computing/amd-vs-intel/ 
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      42

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      207

      The number of websites linking to the page.

    • Organic traffic
      49,641

      The page’s estimated monthly organic traffic.

    7. Coin a technique

    Solve a common problem in your industry, then coin a name for the solution.

    Example
    A Simple SEO Strategy for 2019 (The ‘Middleman’ Method)
    https://ahrefs.com/blog/seo-strategy/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      36

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      153

      The number of websites linking to the page.

    • Organic traffic
      361

      The page’s estimated monthly organic traffic.

    8. Tell readers why they need something

    Declare a strong opinion about something, then convince your readers why they need it with compelling evidence.

    Example
    10 Reasons Why You Might Need Iron Supplements
    https://www.healthline.com/health/10-reasons-iron-supplements 
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      37

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      134

      The number of websites linking to the page.

    • Organic traffic
      12,320

      The page’s estimated monthly organic traffic.

    9. Curate industry statistics

    Bloggers are always looking for statistics to cite when making a point. Make their lives easier by rounding them all up in one place.

    Example
    The Ultimate List of Marketing Statistics for 2020
    https://www.hubspot.com/marketing-statistics 
    • Doman rating
      92

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      85

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      10,225

      The number of websites linking to the page.

    • Organic traffic
      2,063

      The page’s estimated monthly organic traffic.

    10. Run a survey and share the results

    People love unique insights. Survey your audience and publish the results.

    Example
    SEO Pricing: ~350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs
    https://ahrefs.com/blog/seo-pricing/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      42

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      309

      The number of websites linking to the page.

    • Organic traffic
      692

      The page’s estimated monthly organic traffic.

    11. Run a research study and share the results

    Derive insights from data and tell people what you found. (If you don’t have access to large amounts of data, collaborate with a company that does.)

    Example
    Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)
    https://ahrefs.com/blog/anchor-text/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      51

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      606

      The number of websites linking to the page.

    • Organic traffic
      1,231

      The page’s estimated monthly organic traffic.

    12. Debunk common myths and misconceptions in your industry

    Lawyers are unnecessary. Salespeople are sleazy. Advertising is immoral.

    Every industry has its share of myths and misconceptions. Disprove them.

    Example
    • Doman rating
      81

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      32

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      67

      The number of websites linking to the page.

    • Organic traffic
      12,667

      The page’s estimated monthly organic traffic.

    13. Offer free templates

    People love templates because they make work easier.

    Create one for your readers. Make it plug-and-play. Then, write a blog post to explain how it works.

    Example
    Steal Our SEO Report Template (and Make it Even Better)
    https://ahrefs.com/blog/seo-report-template/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      25

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      27

      The number of websites linking to the page.

    • Organic traffic
      1,496

      The page’s estimated monthly organic traffic.

    14. Give readers science-backed tips

    Let science do the talking. Give people proven tips based on scientific literature.

    Example
    10 Science-Backed First Date Tips To Make Your Date Great
    https://www.scienceofpeople.com/first-date-tips/ 
    • Doman rating
      73

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      40

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      174

      The number of websites linking to the page.

    • Organic traffic
      8,821

      The page’s estimated monthly organic traffic.

    15. Help readers make decisions

    People make life-changing decisions every day. Help them prepare.

    Example
    23 Things to Know Before Moving to Seattle
    https://smartasset.com/mortgage/moving-to-seattle 
    • Doman rating
      80

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      22

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      25

      The number of websites linking to the page.

    • Organic traffic
      2,275

      The page’s estimated monthly organic traffic.

    16. Share things you learned from someone else

    Don’t hoard wisdom. Tell people what you’ve learned from others.

    Example
    Eight Things I Learned from Peter Thiel’s Zero To One
    https://fs.blog/2014/09/peter-thiel-zero-to-one/ 
    • Doman rating
      78

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      34

      The number of websites linking to the page.

    • Organic traffic
      1,208

      The page’s estimated monthly organic traffic.

    17. Summarize a book

    Plenty of people want to read, but can’t seem to find time to do it. Help them by reading and summarizing books in your industry.

    Example
    • Doman rating
      94

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      15

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      2

      The number of websites linking to the page.

    • Organic traffic
      1,904

      The page’s estimated monthly organic traffic.

    18. Summarize a podcast

    Take the idea above and do it for podcasts too. 

    Example
    The Joe Rogan Experience — David Sinclair, Ph.D.
    https://podcastnotes.org/2019/01/30/sinclair/ 
    • Doman rating
      50

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      41

      The number of websites linking to the page.

    • Organic traffic
      427

      The page’s estimated monthly organic traffic.

    19. Share productivity tips for your industry

    People will always want to achieve more in less time. People will always want to achieve more in less time. Help them by sharing your best time-saving tips.

    Example
    Advanced Slack Tutorial: 19 Tips on How to Use Slack
    https://okdork.com/slack-app-19-tips-advanced-tutorial/ 
    • Doman rating
      79

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      20

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      13

      The number of websites linking to the page.

    • Organic traffic
      610

      The page’s estimated monthly organic traffic.

    These are blog post ideas that educate readers or teach them how to do something.

    20. Create a roadmap to success

    People don’t always know where to start with their goals. Simplify things with a structured roadmap.

    Example
    • Doman rating
      85

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      34

      The number of websites linking to the page.

    • Organic traffic
      991

      The page’s estimated monthly organic traffic.

    21. Explain how to do something from start-to-finish

    Some things might be easy for you, but hard for others. Teach them how to perform these tasks, step by step.

    Example
    A Simple 7‑Step SEO Tutorial for Beginners
    https://ahrefs.com/blog/seo-tutorial/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      58

      The number of websites linking to the page.

    • Organic traffic
      2,598

      The page’s estimated monthly organic traffic.

    22. Explain how to become an expert

    Tell beginners how to acquire critical industry skills.

    Example
    How to Become an SEO Expert (8 Steps)
    https://ahrefs.com/blog/seo-expert/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      35

      The number of websites linking to the page.

    • Organic traffic
      282

      The page’s estimated monthly organic traffic.

    23. Explain how something works

    People are clueless about a lot of things. Bitcoin, cars, search engines. The list goes on.

    Find something that baffles people in your industry and demystify it.

    Example
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      52

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      680

      The number of websites linking to the page.

    • Organic traffic
      134,221

      The page’s estimated monthly organic traffic.

    24. Create a ‘definitive’ guide

    Leave no stone unturned. Tell people everything there is to know about a topic.

    Example
    Robots.txt and SEO: Everything You Need to Know
    https://ahrefs.com/blog/robots-txt/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      25

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      26

      The number of websites linking to the page.

    • Organic traffic
      1,001

      The page’s estimated monthly organic traffic.

    25. Create an advanced guide

    Don’t neglect the people with experience. Help them reach the next level.

    Example
    • Doman rating
      85

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      18

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      10

      The number of websites linking to the page.

    • Organic traffic
      1,976

      The page’s estimated monthly organic traffic.

    26. Create an interactive guide

    Not everyone is in the same boat. Create a post where readers can choose their own path.

    Example
    How to Get on the First Page of Google (Interactive Guide)
    https://ahrefs.com/blog/how-to-get-on-the-first-page-of-google/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      30

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      53

      The number of websites linking to the page.

    • Organic traffic
      251

      The page’s estimated monthly organic traffic.

    27. Write a case study

    Tell readers how you achieved something, and how to replicate it.

    Example
    How to Build a Niche Website in 2020 (Step-by-Step Case Study)
    https://smartblogger.com/niche-website/ 
    • Doman rating
      78

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      37

      The number of websites linking to the page.

    • Organic traffic
      1,123

      The page’s estimated monthly organic traffic.

    28. Show people how to fix something

    Fixing their car; repairing a hole in their jeans; saving their laptop from water damage. Teach readers how to fix the broken things in their life.

    Example
    • Doman rating
      87

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      41

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      183

      The number of websites linking to the page.

    • Organic traffic
      6,529

      The page’s estimated monthly organic traffic.

    These are blog post ideas that revolve around popular influencers or experts in your niche.

    29. Create a profile of someone influential in your industry

    Cover the life and impact of someone important.

    Example
    Who is Charlie Munger? Wit and Wisdom From The World’s Most Irreverent Billionaire
    https://fs.blog/charlie-munger/ 
    • Doman rating
      78

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      36

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      121

      The number of websites linking to the page.

    • Organic traffic
      6,241

      The page’s estimated monthly organic traffic.

    30. How celebrity did X

    People want to know things about celebrities. They want to know Chris Hemsworth’s workout routine, Rihanna’s makeup routine, or how Warren Buffett became so rich.

    If you know the answer, or can figure it out somehow, share it with your audience.

    Example
    • Doman rating
      80

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      24

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      24

      The number of websites linking to the page.

    • Organic traffic
      4,399

      The page’s estimated monthly organic traffic.

    31. List influencers

    Curate a list of the most popular or influential people in your niche, and share them with your readers.

    Example
    • Doman rating
      64

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      71

      The number of websites linking to the page.

    • Organic traffic
      18,967

      The page’s estimated monthly organic traffic.

    32. Interview an influencer

    Reach out, interview the influencer or celebrity and get them to reveal their secrets.

    Example
    Naval Ravikant on The Tim Ferriss Show: Transcript
    https://tim.blog/naval-ravikant-on-the-tim-ferriss-show-transcript/ 
    • Doman rating
      81

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      40

      The number of websites linking to the page.

    • Organic traffic
      1,027

      The page’s estimated monthly organic traffic.

    33. Curate advice from influencers

    Reach out to multiple influencers or experts and round up their advice.

    Example
    The Best Cheap Foundations Under $20, According to Beauty Editors
    https://www.allure.com/gallery/best-foundations-under-20 
    • Doman rating
      84

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      24

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      25

      The number of websites linking to the page.

    • Organic traffic
      1,191

      The page’s estimated monthly organic traffic.

    These are blog post ideas where you share your recommendations.

    34. Recommend the best blogs to follow

    Tell people which blogs to subscribe to, and not subscribe to.

    Example
    29 Awesome SEO Blogs to Follow (Graded and Ranked)
    https://ahrefs.com/blog/seo-blogs/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      30

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      59

      The number of websites linking to the page.

    • Organic traffic
      1,336

      The page’s estimated monthly organic traffic.

    35. Recommend the best books

    Raid your bookshelf. List them. Tell people what you love about them.

    Example
    • Doman rating
      92

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      52

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      996

      The number of websites linking to the page.

    • Organic traffic
      16,505

      The page’s estimated monthly organic traffic.

    36. Recommend the best podcasts

    Download some podcasts. Take them for a spin. List all the ones worth listening to.

    Example
    Best History Podcasts to Listen to Right Now
    https://time.com/5622795/best-history-podcasts/ 
    • Doman rating
      92

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      24

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      22

      The number of websites linking to the page.

    • Organic traffic
      10,133

      The page’s estimated monthly organic traffic.

    37. Recommend the best videos

    Scour YouTube. Watch a bunch of videos. List the most informative and valuable ones.

    Example
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      50

      The number of websites linking to the page.

    • Organic traffic
      3,214

      The page’s estimated monthly organic traffic.

    38. Recommend the best conferences

    Conferences are expensive. Give people the yeas and nays from those you’ve attended.

    Example
    The top 21 tech conferences to attend in 2020
    https://blog.shi.com/news/top-tech-conferences/ 
    • Doman rating
      77

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      21

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      18

      The number of websites linking to the page.

    • Organic traffic
      1,007

      The page’s estimated monthly organic traffic.

    39. Curate a list of the best products

    Test, review and recommend some products. If you’re on a budget, start with those you own.

    Example
    15 Best SEO Plugins for WordPress (Tried & Tested)
    https://ahrefs.com/blog/best-seo-plugins-for-wordpress/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      44

      The number of websites linking to the page.

    • Organic traffic
      967

      The page’s estimated monthly organic traffic.

    40. Review new products

    Be the first to get your hands on something. Tell people what you liked and disliked.

    Example
    • Doman rating
      87

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      17

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      6

      The number of websites linking to the page.

    • Organic traffic
      4,661

      The page’s estimated monthly organic traffic.

    41. Review a popular product

    Take a well-known product in your industry for a spin and thoroughly review it.

    Example
    • Doman rating
      82

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      37

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      129

      The number of websites linking to the page.

    • Organic traffic
      16,623

      The page’s estimated monthly organic traffic.

    42. Do an in-depth comparison of two products

    Compare the pros and cons of two popular products.

    Example
    • Doman rating
      86

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      29

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      46

      The number of websites linking to the page.

    • Organic traffic
      21,196

      The page’s estimated monthly organic traffic.

    43. Review online courses

    Tell people which courses are worth their hard-earned dollars—and which aren’t.

    Example
    17 Awesome Free Online Marketing Courses for Digital Marketers
    https://ahrefs.com/blog/free-online-marketing-courses/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      29

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      53

      The number of websites linking to the page.

    • Organic traffic
      1,464

      The page’s estimated monthly organic traffic.

    44. List the best movies for industry professionals

    Every entrepreneur should watch FYRE. What movies should folks in your industry watch?

    Example
    • Doman rating
      77

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      15

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      5

      The number of websites linking to the page.

    • Organic traffic
      182

      The page’s estimated monthly organic traffic.

    These are blog post ideas that come from your own experience.

    45. Write about how you got started in your career

    How did you get started in your profession? Tell people your story.

    Example
    • Doman rating
      94

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      16

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      3

      The number of websites linking to the page.

    • Organic traffic
      464

      The page’s estimated monthly organic traffic.

    46. Share your day-to-day

    Eat, sleep, work, repeat. Delve deeper into the work part to give industry newcomers a taste of things to come.

    Example
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      21

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      14

      The number of websites linking to the page.

    • Organic traffic
      5,641

      The page’s estimated monthly organic traffic.

    47. Try something new and share lessons learned

    Be your readers’ “guinea pig” and test new things on their behalf.

    Example
    Intermittent Fasting: 12 Lessons Learned from 1 Year of Fasting
    https://jamesclear.com/intermittent-fasting-lessons-learned 
    • Doman rating
      82

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      77

      The number of websites linking to the page.

    • Organic traffic
      3,937

      The page’s estimated monthly organic traffic.

    48. Share your mistakes

    Help others avoid common pitfalls by sharing your experiences.

    Example
    5 Mistakes You Are Making With Your Succulents — Growing Succulents Indoors
    https://www.goodhousekeeping.com/home/gardening/a20706498/how-to-grow-succulents/ 
    • Doman rating
      87

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      36

      The number of websites linking to the page.

    • Organic traffic
      20,975

      The page’s estimated monthly organic traffic.

    49. Publish an income report

    People love transparency almost as much as they love money. Combine the two and share how much your blog makes each month.

    Example
    Blog Income Reports | Just a Girl and Her Blog | Up to $50,000 a Month!
    https://justagirlandherblog.com/income-reports/ 
    • Doman rating
      68

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      35

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      113

      The number of websites linking to the page.

    • Organic traffic
      318

      The page’s estimated monthly organic traffic.

    50. Recap a recent event

    Not everyone has the privilege, time, or money to attend events or conferences. Share the love and pass on knowledge and news from those you’ve attended.

    Example
    CES 2020: highlights, video and everything announced at the world’s biggest tech show
    https://www.techradar.com/news/ces-2020-day-3-all-the-latest-news-analysis-and-cool-new-gadgets 
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      50

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      806

      The number of websites linking to the page.

    • Organic traffic
      5,792

      The page’s estimated monthly organic traffic.

    51. Share your site’s manifesto

    Don’t hide what you stand for. Let people know what you’re all about.

    Example
    No, really, pi is wrong: The Tau Manifesto
    https://tauday.com/tau-manifesto 
    • Doman rating
      63

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      51

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      682

      The number of websites linking to the page.

    • Organic traffic
      1,402

      The page’s estimated monthly organic traffic.

    52. Share a presentation

    Don’t limit your wisdom to attendees. Let your online fans enjoy it too.

    Example
    Fear-Setting: The Most Valuable Exercise I Do Every Month
    https://tim.blog/2017/05/15/fear-setting/ 
    • Doman rating
      81

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      43

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      295

      The number of websites linking to the page.

    • Organic traffic
      721

      The page’s estimated monthly organic traffic.

    53. Share a personal failure and how you overcame it

    Everyone has failures. Tell people what you learned from yours.

    Example
    • Doman rating
      74

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      26

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      37

      The number of websites linking to the page.

    • Organic traffic
      643

      The page’s estimated monthly organic traffic.

    54. Tell a personal story

    Share something personal from your life. It need not be a failure—it could be any story from your childhood, your work, etc.

    Example
    • Doman rating
      79

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      25

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      42

      The number of websites linking to the page.

    • Organic traffic
      2,930

      The page’s estimated monthly organic traffic.

    55. Share your favorite things

    Be honest with your readers: what do you love? What are you obsessed with?

    Example
    • Doman rating
      85

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      40

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      307

      The number of websites linking to the page.

    • Organic traffic
      24,244

      The page’s estimated monthly organic traffic.

    These are blog post ideas to inspire your readers.

    56. Curate a list of successful examples

    People want to be inspired by great examples. Collect a list and share it with them.

    Example
    An Epic List of 80 Killer Referral Program Examples That You Can Steal
    http://www.referralcandy.com/blog/47-referral-programs/ 
    • Doman rating
      80

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      46

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      356

      The number of websites linking to the page.

    • Organic traffic
      4,389

      The page’s estimated monthly organic traffic.

    57. Reverse engineer the success of others

    Figure out how others succeeded and share their strategies.

    Example
    7 Successful Amazon Affiliate Websites
    https://ahrefs.com/blog/amazon-affiliate-websites/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      35

      The number of websites linking to the page.

    • Organic traffic
      2,349

      The page’s estimated monthly organic traffic.

    58. Create a challenge

    Get your readers fired up with a challenge. It could be 7‑days, 30-days—whatever works.

    Example
    The 30-Day Ab Challenge to Sculpt Flatter Abs In 4 Weeks
    https://www.shape.com/fitness/workouts/30-day-ab-challenge 
    • Doman rating
      85

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      33

      The number of websites linking to the page.

    • Organic traffic
      7,756

      The page’s estimated monthly organic traffic.

    59. Curate inspirational quotes

    People love quotes. It’s good to round them all up in one place.” — Si Quan Ong

    Example
    10 powerful quotes on leadership to inspire your organization
    https://www.qualtrics.com/blog/10-powerful-leadership-quotes/ 
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      29

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      57

      The number of websites linking to the page.

    • Organic traffic
      31,461

      The page’s estimated monthly organic traffic.

    These are blog post ideas that are based on a particular time or event of the year.

    Sidenote.
    Since these ideas are time-sensitive, expect traffic to fluctuate (if seasonal) or drop off quickly (one-time events.)

    60. Discuss the latest trends

    Note down the latest trends in your industry, and discuss their potential impact.

    Example
    32 Kitchen Trends 2020 — New Cabinet and Color Design Ideas
    https://www.countryliving.com/home-design/decorating-ideas/g3988/kitchen-trends/ 
    • Doman rating
      84

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      44

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      336

      The number of websites linking to the page.

    • Organic traffic
      10,072

      The page’s estimated monthly organic traffic.

    61. Discuss the latest industry news

    After years of theory, scientists finally discovered gravitational waves.

    What’s the latest in your industry? Tell people.

    Example
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      76

      The number of websites linking to the page.

    • Organic traffic
      126

      The page’s estimated monthly organic traffic.

    62. Talk about how something new will affect people

    New laws, new technology, new world events.

    Changes are inevitable. How will they affect your niche?

    Example
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      52

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      717

      The number of websites linking to the page.

    • Organic traffic
      94,221

      The page’s estimated monthly organic traffic.

    63. Highlight skills your readers will need in the future

    A study published by Microsoft says SEO is the most important hard skill for marketers. What do people need to know in your industry?

    Example
    • Doman rating
      79

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      24

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      31

      The number of websites linking to the page.

    • Organic traffic
      508

      The page’s estimated monthly organic traffic.

    64. Make a timeline of the events that changed your industry

    What is the “Renaissance,” “Industrial Revolution,” or “Scientific Revolution” of your niche? Which events irrevocably changed the course of your industry?

    Example
    Google Algorithm Update History
    https://moz.com/google-algorithm-change 
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      84

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      6,909

      The number of websites linking to the page.

    • Organic traffic
      11,803

      The page’s estimated monthly organic traffic.

    65. Make predictions

    Predict future industry happenings. You don’t have to be right—the key is in the rigor of your thought process.

    Example
    Oscar predictions 2020: which movies will win, from 1917 to Joker
    https://www.techradar.com/news/oscar-predictions-2020 
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      38

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      164

      The number of websites linking to the page.

    • Organic traffic
      4,652

      The page’s estimated monthly organic traffic.

    66. Be the first to break a piece of news

    Journalists aren’t the only ones who can break the news. If you manage to get ahold of a piece of information before anyone, tell people.

    Example
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      75

      The number of websites linking to the page.

    • Organic traffic
      1,116

      The page’s estimated monthly organic traffic.

    67. Share rumours about a potential development

    Sometimes a rumor can be as powerful as a piece of breaking news. For example, in football, rumors of player transfers are popular topics.

    Example
    • Doman rating
      92

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      37

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      135

      The number of websites linking to the page.

    • Organic traffic
      1,139

      The page’s estimated monthly organic traffic.

    68. Create a seasonal post

    Thanksgiving. Christmas. Lunar New Year. Is there a particular seasonal event that’s related to your blog? Take advantage of that.

    Example
    Guide to 14 Chinese Restaurants to Celebrate Chinese New Year in Tucson
    https://tucsonfoodie.com/2020/01/24/best-chinese-restaurants/ 
    • Doman rating
      57

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      13

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      4

      The number of websites linking to the page.

    • Organic traffic
      2,730

      The page’s estimated monthly organic traffic.

    69. Curate a list of seasonal deals

    Black Friday. Cyber Monday. Christmas. Collect a list of the best time-sensitive deals for your readers.

    Example
    • Doman rating
      82

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      50

      The number of websites linking to the page.

    • Organic traffic
      230

      The page’s estimated monthly organic traffic.

    70. Connect your niche to a trending moment

    What’s going viral right now? Write a blog post that connects it to your industry.

    If you time it right, you could get lots of traffic.

    Example
    • Doman rating
      93

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      42

      The number of websites linking to the page.

    • Organic traffic
      359

      The page’s estimated monthly organic traffic.

    These are blog post ideas that generate debates or discussions.

    71. Share an unpopular opinion

    Do you have an opinion that contradicts the status quo? Share it!

    Example
    • Doman rating
      79

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      34

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      97

      The number of websites linking to the page.

    • Organic traffic
      10,347

      The page’s estimated monthly organic traffic.

    72. Write an open letter

    An open letter is intended to be read by a wide audience, despite only addressing one person or a company. It can be a powerful way to draw attention to a situation or cause.

    Example
    Dear Mark, this is why I hate you.’ An open letter to Zuckerberg
    https://www.wired.co.uk/article/open-letter-mark-zuckerberg-congress 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      46

      The number of websites linking to the page.

    • Organic traffic
      1,967

      The page’s estimated monthly organic traffic.

    73. Challenge popular opinion

    Engage an expert in your industry by debating them. Challenge their opinions or theories. Make them defend their material.

    Example
    • Doman rating
      74

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      17

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      8

      The number of websites linking to the page.

    • Organic traffic
      523

      The page’s estimated monthly organic traffic.

    74. Highlight things you’d like to change

    Nothing is perfect. Tell people what you’d like to see improved in your industry.

    Example
    The U.S. economy still isn’t firing on all cylinders. Here’s what needs to change
    https://www.marketwatch.com/story/the-us-economy-still-isnt-firing-on-all-cylinders-heres-what-needs-to-change-2020–01-18 
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      25

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      51

      The number of websites linking to the page.

    • Organic traffic
      1,297

      The page’s estimated monthly organic traffic.

    75. Comment on outdated practices in your industry

    People still acting like it’s 1999? Call them out. Explain why what they’re doing no longer works.

    Example
    Entry-level resume objective examples are outdated—use a career summary instead
    https://www.monster.com/career-advice/article/entry-level-resume-objective 
    • Doman rating
      88

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      31

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      70

      The number of websites linking to the page.

    • Organic traffic
      62,682

      The page’s estimated monthly organic traffic.

    76. Explain why something in your industry failed

    Microsoft Zune. Google Glass. Amazon Fire.

    These products failed terribly, despite being hyped up. There are probably similar stories in your niche. Examine why these products, solutions, or trends failed.

    Example
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      27

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      37

      The number of websites linking to the page.

    • Organic traffic
      3,392

      The page’s estimated monthly organic traffic.

    These are blog post ideas that I couldn’t fit into any of the above categories.

    77. Write about an aspect of your industry’s history

    Talk about how something in your industry started and changed along the way. What can you learn from it?

    Example
    A Brief History of Google’s Android, 11 Years Since Its Inception
    https://www.digitaltrends.com/mobile/android-version-history/ 
    • Doman rating
      90

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      33

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      85

      The number of websites linking to the page.

    • Organic traffic
      21,393

      The page’s estimated monthly organic traffic.

    78. Give people a glimpse into your office or workplace

    People are always interested in others’ workspaces. Show them how yours looks.

    Example
    Inside the New Headquarters of the NFL — Office Snapshots
    https://officesnapshots.com/2013/09/04/inside-headquarters-nfl/ 
    • Doman rating
      75

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      23

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      29

      The number of websites linking to the page.

    • Organic traffic
      710

      The page’s estimated monthly organic traffic.

    79. What’s in your bag?

    Grab your rucksack. Empty it. Show people what’s inside.

    Example
    Minimalist Travel: What’s in My Bag for 4 Weeks, 2 Continents
    https://www.travelfashiongirl.com/minimalist-travel/ 
    • Doman rating
      59

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      15

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      5

      The number of websites linking to the page.

    • Organic traffic
      158

      The page’s estimated monthly organic traffic.

    80. Draw a comic strip or cartoon

    Blog posts don’t have to be all words. Spice them up with an entertaining and funny comic strip, or add a couple of cool illustrations.

    Example
    How to use a semicolon — The Oatmeal
    https://theoatmeal.com/comics/semicolon 
    • Doman rating
      81

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      54

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      1,315

      The number of websites linking to the page.

    • Organic traffic
      19,085

      The page’s estimated monthly organic traffic.

    81. Collect a list of industry jokes

    Why did the SEO cross the road, highway, motorway? Make your readers laugh by curating funny jokes about your industry.

    Example
    23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd
    https://blog.hubspot.com/marketing/grammar-jokes 
    • Doman rating
      92

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      30

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      67

      The number of websites linking to the page.

    • Organic traffic
      6,220

      The page’s estimated monthly organic traffic.

    82. Round up the funniest memes

    The Internet loves memes. Collect the best ones from your industry to entertain your readers.

    Example
    30 Work Memes to Get You Through the Day
    https://www.atriumstaff.com/work-memes/ 
    • Doman rating
      45

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      23

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      23

      The number of websites linking to the page.

    • Organic traffic
      4,032

      The page’s estimated monthly organic traffic.

    83. Create an A‑Z post around one topic

    A is for anchor text. B is for broken link building.

    Create a fun post that uses the alphabet to explain a topic.

    Example
    Your A‑Z Guide to Flower Tattoo Meanings, Symbolisms, and Birth Flowers
    https://www.inkedmag.com/original-news/a‑z-guide-to-flower-tattoo-meanings-and-symbolism 
    • Doman rating
      69

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      20

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      18

      The number of websites linking to the page.

    • Organic traffic
      11,048

      The page’s estimated monthly organic traffic.

    84. Refresh an old post

    Your thoughts and opinions will inevitably change with time. Look back at your older articles and update them with your new thinking.

    Example
    Evergreen Content: What It Is, Why You Need It and How to Create It
    https://ahrefs.com/blog/evergreen-content/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      40

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      206

      The number of websites linking to the page.

    • Organic traffic
      420

      The page’s estimated monthly organic traffic.

    85. Pull topics from your existing blog posts

    Broken link building. Guest blogging. Link reclamation. This guide to link building talks about all those things, and they each make a nice topic for a standalone post.

    Example
    A Simple (But Complete) Guide to Broken Link Building
    https://ahrefs.com/blog/broken-link-building/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      44

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      310

      The number of websites linking to the page.

    • Organic traffic
      270

      The page’s estimated monthly organic traffic.

    86. Invite others to write for your blog

    If all else fails, ask others to write for your blog and let them come up with ideas.

    Example
    Just How Much is Your Website REALLY Worth? A Simple Valuation Guide
    https://ahrefs.com/blog/how-much-is-my-website-worth/ 
    • Doman rating
      89

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      49

      The number of websites linking to the page.

    • Organic traffic
      1,369

      The page’s estimated monthly organic traffic.

    Why these blog post ideas might not work for you (and how to solve that)

    For every successful blog post, there are hundreds of unsuccessful ones.

    Take checklists, for example.

    The checklist we shared above gets over 30,000 monthly visits from organic search. But there are plenty without traffic, like this one:

    Example
    A 6‑Step Checklist to Get Your Online Business Ready for the Holiday Season
    https://www.entrepreneur.com/article/250399 
    • Doman rating
      91

      The relative strength of the website compared to all other sites in our database, scored on a 100-point scale (higher = stronger).

    • URL Rating
      28

      The strength of the URL on a 100-point scale (higher = stronger).

    • Referring domains
      47

      The number of websites linking to the page.

    • Organic traffic
      0

      The page’s estimated monthly organic traffic.

    This can happen for many reasons, but perhaps the most common is a lack of search demand. If nobody is searching for the topic, then you won’t get traffic from search engines—even if you rank in the top spot.

    So here’s the deal:

    For a successful blog, you need to find and rank for topics that people are searching for on Google.

    Here are three ways to do that:

    Method #1: Do keyword research

    Enter one (or a few) relevant words or phrases into Ahrefs’ Keywords Explorer, then go to the Questions report.

    This tells you which questions people are searching for most in Google.

    1 ke search

    Too many ideas?

    Filter the list down using two metrics:

    This will give you a list of low-competition topics with decent search volume.
    2 questions report

    If you’re just starting out, you can use a free keyword tool instead.

    Method #2: Learn from your competitors

    Many blogs show off their best articles in a sidebar, like this:

    3 popular blogs

    Check the URL and title, and it should be easy enough to figure out which keyword they’re targeting.

    4 blog keyword targeting

    But there’s a problem:

    We have no idea how these posts were chosen. Do they actually get search traffic, or are they just posts that the site owner likes?

    The solution is to paste your competitor’s domain into Ahrefs’ Site Explorer, then check the Top Pages report. This shows which of their pages get the most organic traffic.

    5 top pages

    You can see above that Beardbrand’s most popular post gets an estimated ~17,000 monthly search visits. And out of the 3,192 keywords it ranks for, “beard styles” sends the most traffic.

    This might be a good topic to talk about if you’re in this niche.

    Method #3: Use Content Explorer

    Content Explorer is a searchable database of over a billion web pages. Find winning topic ideas by searching for a broad topic and filtering for pages with traffic.

    6 ce organic traffic

    Click on any article, and go to the “Organic keywords” tab to see which keywords they rank for.

    7 organic keywords ce

    Consider targeting those topics.

    You can also add a “Referring domains” filter to find topics you can rank for without many backlinks.

    8 ce traffic rds

    Final thoughts

    If you’re serious about blogging, learn how to do keyword research. Once you master that, you’ll never have to worry about running out of blog post ideas again.

    Did I miss any neat ideas? Let me know on Twitter.

    The number of unique domains linking to this article.

    The estimated monthly organic traffic this article gets from search.

    The number of times this article was shared on Twitter and Facebook.


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