SEO Test: Twitter Indexing Experiment Case Study
This is a case study dealing with an SEO experiment about setting up tweets containing test links and letting other Twitter users interact with them in manifold ways to see whet...
All posts by Tad Chef
10 SEO Lessons from a Decade of Practice
This year I celebrate a decade of professional SEO practice that is offering SEO services. I’d like to share the most important lessons from each year. Year One (2004 R...
Has Email 4,300% ROI While Social Media Has None?
In a recent post on “shocking facts”, a prominent blog declared that email marketing has a ROI of 4,300% while social media marketing has barely any. I was shocked i...
You Are Not Google – Online Mistakes You Can’t Get Away With
There was a time when being like Google was a worthwhile goal. They did almost everything right with: clean user-friendly interfaces high quality results no or only unobtrusive ...
Redirects Can Harm Your Bottom Line
A recent case of truly misguided use of redirects I was subject to on the PayPal site made me think how often this actually happens. Redirects, dirty URLs and other Internet add...
The Rise of People Analytics Tools
While Google Analytics is considerably less useful after search traffic data is “not provided“, competing analytics vendors have embraced a more realistic way of loo...
Link is President
The “Content is King” motto of large media conglomerates like Microsoft and News Corp has been misunderstood by content marketers. They appropriated it to mean that ...
Click Here, Read More, and Submit
Did you notice how you just have to command people and they will follow your orders doing everything you ask them to do? No? Whew. Luckily we’re not in the military here. ...
Form Optimization for a Better User Experience and More Conversions
Web forms are still the most important parts of the website when it comes to actually earning money with it. Whether it’s contact forms checkout forms opt-in forms or othe...
Will Google Stars Replace Google+ or Just Compete With it?
In case you haven’t noticed yet: Google is introducing another social media service supporting the same features we were promised with Google+. “Google Stars …...
