Pawel Grabowski
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Pawel Grabowski is a B2B copywriter working primarily with SaaS and Technology companies. He helps them attract new visitors and turn them into buyers through seductive website copy, stimulating blog posts, irresistible landing pages and other content types. For more information visit smashingcopy.com

All posts by Pawel Grabowski

SEO-is-a-Poor-Differentiator-How-to-Use-Brand-Story-to-Do-It-Better

SEO is a Poor Differentiator. How to Use Brand Story to Do It Better?

By Pawel Grabowski | 22 Sep '14
Oh gosh, SEO is so boring. Well OK, not to you perhaps. But I bet your clients don’t get the same thrill hearing about canonical URLs for instance. Or authorship being gone. I g...
Are-you-Unknowingly-Triking-Customers-to-use-your-service

Are You Unknowingly Tricking Customers to Use Your Services?

By Pawel Grabowski | 4 Sep '14
Dishonesty and marketing often go hand in hand. This is a very unfortunate fact if you’re trying to be a honest marketer. To general public, marketing is nothing short but a fra...
25-Surefire-Lead-Generation-Strategies-for-SEO-Companies

25 Surefire Lead Generation Strategies for SEO Companies

By Pawel Grabowski | 20 Aug '14
Leads – the lifeblood of every business. It doesn’t matter how many clients you currently have, you need to constantly prospect for more. For one, no client will wor...
How-To-Find-First-SEO-Clients-With-Email

How to Find First SEO Clients with Email

By Pawel Grabowski | 5 Aug '14
Based on the fact that you clicked into this post, I am going to make few educated guesses about you. Perhaps you work for yourself. You service a few clients but their projects...
10-Marketing-Tips-for-SEO-Startups

10 Marketing Tips for SEO Startups

By Pawel Grabowski | 30 Jul '14
Your new business has to start somewhere. There’s that first client to win, first contract to sign, first ranking report to send. Unfortunately, none of this can happen by itsel...
How-to-use-your-customer-worth-to-glimpse-into-the-future

How to Use Your Customer Worth to Glimpse into the Future

By Pawel Grabowski | 22 Jul '14
In Philip K Dick’s story “A Little Something for Us Tempunauts”, three men travel to the future to see how the world is like then. On the re-entry to their time, however, they f...
How-to-Prevent-and-Solve-the-common-Customer-Conflicts-in-SEO

How to Prevent and Solve The Common Customer Conflicts in SEO

By Pawel Grabowski | 16 Jul '14
Picture this. You are sitting at your desk. The smell of freshly brewed coffee fills the air. The day is only starting, there is nothing urgent to grab your attention yet. You’r...
715x275-round-up

Branding in SEO. How 9 Agencies Approach Building Their Brand

By Pawel Grabowski | 7 Jul '14
Do you think clients recognise brands in the SEO industry? Is this something they use as a reference when hiring an agency? Do you wonder how other SEO agencies work on their br...
5-tips-for-Optimizing-Content

5 Tips for Optimizing Content for Cross-Browser Consumption

By Pawel Grabowski | 4 Jun '14
Oh let’s face it, modern consumers don’t make content marketers life easy. No longer restricted to one computer or network they jump between devices whenever they please. And, t...
5 Marketing Tactics that Will Lose You Money

5 Marketing Tactics that Will Lose You Money

By Pawel Grabowski | 15 May '14
Discounts and promotions seem like great ways to boost sales. But how much do you lose by offering them. Face it, sometimes you just want money. You may be in business out of yo...
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