Paul Shapiro is a search marketer that loves to take both a technical and creative approach to SEO. Currently an Organic Search Director for Catalyst, a WPP Agency in Boston. In his spare time he blogs at Search Wilderness about SEO and watches a lot of horror movies among other things.
Google gave their Search Engine Result Pages a facelift in March 2014. One of the most prominent changes was a change to to how they displayed page titles–increasing the f...