Matt Southern

Matt Southern is a marketing, communications and public relations professional. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

All posts by Matt Southern

Stay On Top of Popular Topics and High Volume Keywords with Google Trends Notifications

By Matt Southern | 22 Apr '14

Google recently announced they will be rolling out a new feature to Google Trends where users will have the ability to subscribe to popular topics, and highly searched for key t...

What Does Google Consider A Paid Link? Matt Cutts Gives The Definitive Answer

By Matt Southern | 4 Mar '14

Matt Cutts, Google’s head of search spam, talks about link building in his latest Webmaster Help video posted early this week. Specifically, Matt answers a question that a...

Google Updates Page Layout Algorithm: Penalties For Sites With Ads Above The Fold

By Matt Southern | 11 Feb '14

Google announced this week they have launched a change to their algorithm, more specifically the part of their algorithm that looks over the page layout and determines how much ...

Google Has Started Issuing Penalties For Rich Snippet Spam, How To Avoid These Penalties

By Matt Southern | 6 Feb '14

Google has recently started cracking down on sites that are abusing rich snippets by filling them with spammy text. Rich snippets are the few lines of text that appear under eve...

Link Building Lessons from Matt Cutts: How to Stay On Google’s Good Side

By Matt Southern | 23 Jan '14

Matt Cutts, Google’s head of search spam, can always be relied on for dropping gems of wisdom via his Twitter account, his YouTube channel, or his blog. Anyone who has bee...

The Most Important Google Updates Of 2013: Everything You Need To Know

By Matt Southern | 31 Dec '13

Not a year goes by without Google making at least a few changes that force us SEO professionals to rethink how we do things. The year of 2013 was no different. In fact, a case c...

Advanced Tactic for 2014: Improve SEO with Semantic Markup

By Matt Southern | 29 Nov '13

Google has made serious strides this year when it comes to learning as much as they can about websites and providing more relevant results to users. Their latest Hummingbird upd...

Matt Cutts on Whether or Not a Site Ranks Better If it Has A Lot of Indexed Pages

By Matt Southern | 29 Oct '13

Matt Cutts, Google’s head of search spam, answers a question about text formatting in his latest video where a user writes in to ask: “Does a website get a better overall ...

All posts by Matt Southern

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