Matt Southern

Matt Southern is a marketing, communications and public relations professional. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

All posts by Matt Southern

Owners Of Non-Mobile Friendly Sites Are Getting Warned By Google About Search Visibility

By Matt Southern | 21 Jan '15

Google has been making great efforts lately to return more mobile-friendly sites in its mobile search results. Recently the search giant has even gone as far as to add a “mobile...

How Reddit Can Be A Valuable Source Of Traffic And Links

By Matt Southern | 16 Jan '15

If you think you have nothing to learn from your competitors then you’re not looking hard enough. While using Ahrefs to do a competitive link analysis for one of my clients I st...

How To Use Last Year’s AdWords Data To Plan Your 2015 Campaigns

By Matt Southern | 7 Jan '15

The Google AdWords team recently released a lengthy video full of advice on how your 2014 AdWords data should be used to plan your next campaigns for 2015. You can view the full...

The Most Important Google Updates Of 2014

By Matt Southern | 20 Nov '14

When SEOs look back on 2014, I think it will be seen as the year when search has become more refined. That is not at all a bad thing when you consider what previous years are re...

Now You Can Display Multiple Locations In Google AdWords Mobile Search Ads

By Matt Southern | 13 Nov '14

Google announced an update to AdWords this week that’s going to be very useful to business owners and search marketers. If you operate a business with multiple locations, or man...

Google Launches International Targeting in Webmaster Tools

By Matt Southern | 14 Jul '14

Reports began to emerge last month that Google was privately beta testing a new feature in Webmaster Tools, which was a href lang debugging tool. Google announced this week that...

Canada’s Anti-Spam Legislation Is in Effect: What You Need to Know

By Matt Southern | 6 Jul '14

As of July 1, 2014, CASL (Canadian Anti-Spam Legislation) is in full effect. Understandably, you might be thinking to yourself “I don’t live in Canada, so why should...

Matt Cutts Explains What Happens When One Page Has Two Links To The Same URL

By Matt Southern | 29 May '14

Matt Cutts, Google’s Head of Search Spam, answered a question about links in his latest Webmaster Help video where a user writes in to ask: What impact would two links on ...

What’s Next for Baidu after Hiring Former Google Executive Andrew Ng

By Matt Southern | 20 May '14

News broke last week that leading Chinese language searching engine, Baidu, has hired Andrew Ng, who is touted as the man behind the ‘Google Brain’. The Google Brain...

Matt Cutts Discusses Regrets and Mistakes He’s Made during His Career at Google

By Matt Southern | 14 May '14

Matt Cutts, Google’s head of search spam, answered a very unique question in his latest Webmaster Help video where a user writes in to ask: Was there a key moment in your ...

All posts by Matt Southern

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