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	<title>Mateusz Makosiewicz, Author at SEO Blog by Ahrefs</title>
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		<title>What AI Writing Tools Get Wrong (And The Stack I Use Instead)</title>
		<link>https://ahrefs.com/blog/what-ai-writing-tools-get-wrong-and-the-stack-i-use/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 15:43:42 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Content Marketing]]></category>
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					<description><![CDATA[&#160; The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)</title>
		<link>https://ahrefs.com/blog/ai-content-is-not-bad-for-seo/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 14:46:34 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=196263</guid>

					<description><![CDATA[The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)</title>
		<link>https://ahrefs.com/blog/semantic-search-is-the-only-search-that-matters-now/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 09:48:16 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI Marketing Examples: 13 Times AI Actually Delivered</title>
		<link>https://ahrefs.com/blog/ai-marketing-examples/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 30 Dec 2025 14:25:38 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=194449</guid>

					<description><![CDATA[The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility</title>
		<link>https://ahrefs.com/blog/fresh-content/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Mon, 22 Dec 2025 20:32:50 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=194332</guid>

					<description><![CDATA[Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good rankings<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>I Ran an AI Misinformation Experiment. Every Marketer Should See the Results</title>
		<link>https://ahrefs.com/blog/ai-vs-made-up-brand-experiment/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Wed, 10 Dec 2025 10:25:14 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Data & Studies]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=193881</guid>

					<description><![CDATA[Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What Is an MCP Server, and Why Should Marketers Care?</title>
		<link>https://ahrefs.com/blog/what-is-mcp-server/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Thu, 27 Nov 2025 09:51:01 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General Marketing]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=193101</guid>

					<description><![CDATA[This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time</title>
		<link>https://ahrefs.com/blog/ai-citations-vs-impressions-study/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 13:31:30 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=193211</guid>

					<description><![CDATA[But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>The ChatGPT Traffic Playbook: How to Track, Measure, and Grow</title>
		<link>https://ahrefs.com/blog/chat-gpt-traffic/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 18 Nov 2025 13:13:17 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
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					<description><![CDATA[In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same</title>
		<link>https://ahrefs.com/blog/ai-impact-on-seo/</link>
		
		<dc:creator><![CDATA[Mateusz Makosiewicz]]></dc:creator>
		<pubDate>Tue, 11 Nov 2025 10:00:57 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=192773</guid>

					<description><![CDATA[This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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