How Businesses Can Measure the Success of B2B Content Marketing
The primary B2B content marketing goals set by organisations vary from customer acquisition and sales to engagement and thought leadership. Organisations use B2B content marketi...
All posts by Mark Scott
Social Media Influencers You Should Follow as A Marketer
There are some people in the social media marketing biz that are not only highly successful, but are also trendsetters in the industry. These are the experts all social media an...
Importance of Big Data for Social Media Analysts
Big Data is the buzzword of the business world these days and its benefits are being touted by every business professional. However, to some it seems like all this talk about Bi...
Six Ways of Persuasion that Can Skyrocket Your Content Marketing Campaigns
All forms of content that are used for marketing purposes are created to persuade the consumer or prospective lead to move further into the conversion funnel. The ultimate aim f...
A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies
There is no magic formula for creating content that engages your audience and drives bottom line benefits. This is because consumers’ online behaviour can be fickle and yo...
