Tips to Respond to Online Attacks on Your Brand and Reputation
In early 19th century England, when the industrial revolution was just getting off the ground, a group of people vociferously opposed mechanisation on the grounds that it would ...
All posts by Mark Scott
SEO Talk: Why Social Media Simply Won’t Suffice
Oh the glory of social media! It is easy to understand why marketers place high value to marketing using social media. It is indeed, a great way to attract new customers and pro...
How to Write Compelling Copies that Convert Every Time
Short attention span, a legion of web distractions, a plethora of competitors waiting to grab your target audience – the troubles with copywriting are numerous! However, that do...
Things to Consider Before You Invest in a Social Media Platform
Maybe you have set up your website or blog, and now you want to get on the social media bandwagon. These platforms are excellent places to gather a new audience and get more peo...
Marketing and Sales: Making Them Work Together
Alignment of marketing and sales departments is a festering challenge for a number of companies. Organisations struggle to increase the transparency and communication between th...
Interview Questions a Social Media Marketing Manager Wishes You’d Ask
For a social media marketing manager who has been asked to interview candidates, the job can turn out to be a frustrating one. Many managers complain that almost all candidates ...
Pinterest Launches New Messaging Feature – Chat Away on the Virtual Pinboard
Folks at Pinterest were busy for a week in Portland. Doing what? We have the answer for you – Conversations. No they weren’t just making conversation, they were making “Co...
SEO Implications Of ‘Gated Content’
“Gating” content has been an effective form of lead generation for many marketers. It is the process of provisionally restricting access to certain content or “gating” it. A lea...
Optimizing Your Username On Twitter
You already know how important Twitter can be for your business. With more than 51 percent of the 288 million active users following brands and companies on Twitter and 85 perce...
How to Create Accurate B2B Buyer Personas
A business-to-business, or a B2B company usually deals in high-value transactions resulting in bigger profits. To keep these profits secure, and to aim for more profits, B2B com...
