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	<title>Jake Sheridan, Author at SEO Blog by Ahrefs</title>
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		<title>Topical Authority: What It Is, How Google Measures It, and How to Build It</title>
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		<dc:creator><![CDATA[Jake Sheridan]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 05:02:00 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
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					<description><![CDATA[<img width="260" height="166" src="https://ahrefs.com/blog/wp-content/uploads/2022/10/fb_topical_authority-260x166.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" decoding="async" />Topical authority is what separates those two outcomes. It’s about becoming the site search engines trust most on a given subject. The more that trust is established, the better your rankings, your visibility in AI search results, and your ability<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>FAQ Pages for SEO (+ Examples &#038; Best Practices)</title>
		<link>https://ahrefs.com/blog/faq-pages-seo/</link>
		
		<dc:creator><![CDATA[Jake Sheridan]]></dc:creator>
		<pubDate>Wed, 08 Jun 2022 08:15:45 +0000</pubDate>
				<category><![CDATA[On-Page SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=142890</guid>

					<description><![CDATA[<img width="260" height="166" src="https://ahrefs.com/blog/wp-content/uploads/2022/06/fb_faq_page_templates-260x166.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" decoding="async" />However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don’t be the latter. Instead, create useful FAQ pages for humans and search engines. In this guide, you will learn the following: What<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Seed Keywords: What Are They &#038; 7 Actionable Ways to Find Them</title>
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		<dc:creator><![CDATA[Jake Sheridan]]></dc:creator>
		<pubDate>Thu, 31 Mar 2022 03:15:50 +0000</pubDate>
				<category><![CDATA[Keyword Research]]></category>
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					<description><![CDATA[<img width="260" height="166" src="https://ahrefs.com/blog/wp-content/uploads/2022/03/fb-seed_keywords-260x166.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" decoding="async" />But they are the foundation of good keyword research. Spending a bit of time to develop a good seed list often results in better outputs from keyword tools. In this guide, you will learn the following: What seed keywords are<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How to Build a Topic Cluster in 10 Minutes</title>
		<link>https://ahrefs.com/blog/topic-clusters/</link>
		
		<dc:creator><![CDATA[Jake Sheridan]]></dc:creator>
		<pubDate>Thu, 24 Feb 2022 06:00:16 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=139159</guid>

					<description><![CDATA[<img width="260" height="166" src="https://ahrefs.com/blog/wp-content/uploads/2022/02/fb_topic_clusters-260x166.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" style="float:left; margin:0 15px 15px 0;" decoding="async" />Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype, or are they just another buzzword? In this guide, you’ll<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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