Fraser McCulloch, Author at SEO Blog by Ahrefs

Fraser McCulloch, Author at SEO Blog by Ahrefs https://ahrefs.com/blog/author/fraser-mcculloch/ Link Building Strategies & SEO Tips Mon, 21 Jul 2025 16:10:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 How to Sell SEO (With Expert Tips) https://ahrefs.com/blog/how-to-sell-seo-services/ Tue, 16 Jan 2024 10:26:48 +0000 https://ahrefs.com/blog/?p=144774 Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them…

]]> SEO Automation: 9 Tasks That Save You Time & Money https://ahrefs.com/blog/seo-automation/ Mon, 16 Jan 2023 05:34:16 +0000 https://ahrefs.com/blog/?p=150831 SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article, I will show you nine automated SEO tasks you can…

]]> A Simple SEO Guide for Successful Event Marketing https://ahrefs.com/blog/seo-for-events/ Wed, 26 Oct 2022 06:00:00 +0000 https://ahrefs.com/blog/?p=148311 Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting. But before you do, you should do some keyword…

]]> How to Market Your Small Business (7 Easy Steps) https://ahrefs.com/blog/how-to-market-small-business/ Mon, 12 Sep 2022 05:15:00 +0000 https://ahrefs.com/blog/?p=146792 You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales from potential customers, this guide will show you how to…

]]> SEO Leads: A 6-Step Guide on How to Get SEO Clients https://ahrefs.com/blog/seo-leads/ Thu, 14 Jul 2022 04:00:40 +0000 https://ahrefs.com/blog/?p=144063 To generate new, relevant leads and clients, you need a system that you can implement and improve over time. And we’ll help you do exactly that. In this article, you’ll learn the definition of an SEO lead and the six…

]]> Music Marketing: A Simple (But Complete) Guide https://ahrefs.com/blog/music-marketing/ Fri, 24 Jun 2022 16:34:00 +0000 https://ahrefs.com/blog/?p=143389 Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to succeed. In this guide, we’ll show you how to use…

]]> 20 Marketing Tools for a Small Business & Their Best Feature https://ahrefs.com/blog/small-business-marketing-tools/ Fri, 27 May 2022 08:27:26 +0000 https://ahrefs.com/blog/?p=142527 We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let’s get into it. Google Analytics is a free tool that provides a 360-degree view…

]]> What Is Experiential Marketing? 22 Examples & Takeaways https://ahrefs.com/blog/experiential-marketing/ Wed, 11 May 2022 07:22:56 +0000 https://ahrefs.com/blog/?p=141929 These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it based on more than 20 examples. What is experiential marketing?…

]]> What Is Marketing Automation & How to Get Started? https://ahrefs.com/blog/marketing-automation/ Fri, 22 Apr 2022 08:19:20 +0000 https://ahrefs.com/blog/?p=141117 According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you…

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