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	<title>Despina Gavoyannis, Author at SEO Blog by Ahrefs</title>
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		<title>Keyword Intent: What It Is and How to Use It in Your SEO Strategy</title>
		<link>https://ahrefs.com/blog/keyword-intent/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 13:40:50 +0000</pubDate>
				<category><![CDATA[Keyword Research]]></category>
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					<description><![CDATA[But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How to Focus on Topics (Not Keywords) in Your SEO Strategy</title>
		<link>https://ahrefs.com/blog/topics-not-keywords/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Wed, 04 Mar 2026 11:04:01 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195664</guid>

					<description><![CDATA[The truth is far less dramatic. Keywords aren’t dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search</title>
		<link>https://ahrefs.com/blog/query-fan-out/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Mon, 02 Mar 2026 11:01:44 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195587</guid>

					<description><![CDATA[Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>E-E-A-T Audit: 220+ Markers That Measure Experience, Expertise, Authority, and Trust</title>
		<link>https://ahrefs.com/blog/eeat-audit/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Tue, 10 Feb 2026 21:35:44 +0000</pubDate>
				<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=195213</guid>

					<description><![CDATA[The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’re working<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok</title>
		<link>https://ahrefs.com/blog/chatgpt-vs-other-platforms/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Mon, 19 Jan 2026 11:10:58 +0000</pubDate>
				<category><![CDATA[Data & Studies]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=194477</guid>

					<description><![CDATA[That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility</title>
		<link>https://ahrefs.com/blog/seo-brand-marketing/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Fri, 16 Jan 2026 11:42:51 +0000</pubDate>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=194661</guid>

					<description><![CDATA[Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)</title>
		<link>https://ahrefs.com/blog/ai-overviews-vs-ai-mode/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 14:33:50 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Data & Studies]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=194087</guid>

					<description><![CDATA[But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these aren’t just a “short<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>Short vs. Long Content in AI Overviews: The Data Says Both Work</title>
		<link>https://ahrefs.com/blog/short-vs-long-content-in-ai-overviews/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 11:25:44 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[Data & Studies]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=193644</guid>

					<description><![CDATA[For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>How to Compare Your AI Visibility Against Your Competitors</title>
		<link>https://ahrefs.com/blog/ai-search-competitor-analysis/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Thu, 13 Nov 2025 14:08:03 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=192861</guid>

					<description><![CDATA[This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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		<title>AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search</title>
		<link>https://ahrefs.com/blog/ai-visibility-audit/</link>
		
		<dc:creator><![CDATA[Despina Gavoyannis]]></dc:creator>
		<pubDate>Thu, 30 Oct 2025 14:26:34 +0000</pubDate>
				<category><![CDATA[AI Search]]></category>
		<category><![CDATA[General SEO]]></category>
		<guid isPermaLink="false">https://ahrefs.com/blog/?p=192340</guid>

					<description><![CDATA[It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by<span class="ellipsis">&#8230;</span><div class="read-more">Read more &#8250;</div><!-- end of .read-more -->]]></description>
		
		
		
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