Darcy Grabenstein
Darcy is a freelance copywriter, email marketing, and PR consultant.

All posts by Darcy Grabenstein

7 New Affiliate Marketing Opportunities For 2014

Affiliate marketing is alive and well, according to a Forrester study of the industry. Forrester, which conducted the study for the Rakuten-Linkshare affiliate network, predicts...

How to Engage Email Subscribers Without Having to Offer Discounts

While subscribers appreciate a good deal, that doesn’t mean every email you send must include a special offer or discount. Today’s consumers are savvy and discrimina...

Measuring Performance: The Most Important Success Factors

Whether the marketing channel is online, print, in store or broadcast, business is business. A key indicator of success is ROI – that is, dollars earned in sales revenue vs. dol...

How to Prepare for Vocal SEO

More people are using smartphones to access information, and more states are mandating hands-free devices while driving. So it’s no wonder that voice-recognition tools such as i...

11 Ways To Keep New Visitors on Your Website

Getting new visitors to your website is only half the battle. The challenge is keeping them there. You want your site to be “sticky” – that is, you want them to stick around lon...

The Latest Web Design Changes Impacting SEO

Web design best practices change about as often as the devices on which websites are viewed. What was cutting edge yesterday is old news today. Let’s take a look at some recent ...

Common SEO Issues of Multilingual Websites

For some, learning SEO is like learning a foreign language.SEO has some difficult concepts to master and the field is always changing. One of the major considerations, especiall...

6 SEO Challenges Small Businesses Face in 2014

SEO can seem daunting to small businesses. There’s content, coding, organic search, paid search and more to consider. It’s nothing a little effective online marketing can’t cure...

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